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Don't Panic

EMV is comingA PRACTICAL GUIDE TO EMV FOR MERCHANTS

EMV: The Rest a u r a n t Indust r y ’ s C h a l l e n g e

Driving down the cost of food. Hiring and retaining staff. Creating a menu that brings guests back in the door.

Opening a restaurant was your dream come true, but with all these challenges you battle, it’s hard to imagine one more… cue EMV.

YOUR NEWEST CHALLENGE:

EMV is about to come barreling into our industry like a rowdy guest that sends back all the food and leaves without paying the bill.

DISTRACTION It’s all anyone is talking about. You can’t seem to get away from it, and honestly,

your mental shelf space is better used on other things.

MISINFORMATION Chip and pin. Chip and signature. Mandatory adoption. Fraud liability. Expenses. No one seems to have come to an agreement on

what in the world EMV actually means and how it will affect your business.

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WHY IS THIS A CHALLENGE FOR YOU?

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But with all of this distraction and misinformation out there, you have to wonder: is EMV really the big challenge it’s made out to be?

THIS IS YOUR GUIDE TO WHAT YOU

NEED TO KNOW NOW ABOUT EMV.

YOU WILL LEARN:

THE BASICS OF WHAT ‘EMV’ ACTUALLY MEANS

WHY YOU SHOULD CARE

WHAT YOU SHOULD DO ABOUT IT

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Hunt ing The F r a u d M o n st er: EMV

BUT WHAT DOES EMV HAVE TO DO WITH YOUR RESTAURANT AND HOW WILL YOU BE IMPACTED COME OCTOBER 2015?

Those who are shouting from the rooftops about EMV and inducing all of this panic are right about one thing: there is a change coming.

With 47% of all card fraud occurring in the US, a worldwide payment solution is not only warranted, but necessary.

The worldwide solution, and the change we’re talking about: EMV

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What I s EMV Anyw a y?

EMV = EUROPAY, MASTERCARD AND VISA.

“IN THE UK, SINCE THE ADOPTION OF EMV, THERE HAS BEEN A 72% REDUCTION IN CARD-PRESENT FRAUD.”

IT’S USED FOR AUTHENTICATING DEBIT AND CREDIT CARD TRANSACTIONS.

There are over 2 billion chip cards used around the world. In the United States, however, we’ve been late to adapt.

This technology features payment instruments like cards and phones, with embedded microprocessor chips. These chips store and protect cardholder data.

WHAT’S THE CHIP GOT TO DO WITH IT?

The EMV chip proves the card is legitimate. How?

•  Authenticating the chip, verifying the cardholderand authorizing the transaction.

•  EMV is proven to protect the issuer, the merchantand the consumer. THIS CHIP TECHNOLOGY IS AN EVOLUTION IN

PAYMENTS… BUT IT REALLY ISN’T AN EVOLUTION IN HOW YOU WILL DO BUSINESS AND MAKE

MONEY FROM THE CARDS: CHIP OR NOT.

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Why I s This Happening?

EMV (OR, IN THE US, CHIP AND SIGNATURE) IS A GLOBAL INITIATIVE TO COMBAT FRAUD AND PROTECT DATA.

SO THIS IS TO PREVENT FRAUDULENT PURCHASES? THAT’S GREAT, BUT I RARELY RECEIVE ANY CHARGEBACKS ANYWAY…

•  EMV CHIP CARDS ARE NEARLY IMPOSSIBLE TOCOUNTERFEIT

•  DATA IS MORE SECURE THAN ON A MAGNETICSTRIPE CARD DUE TO THE FACT THAT EMVSUPPORTS DYNAMIC AUTHENTICATION

•  DATA FROM A TRADITIONAL MAGSTRIPECARD CAN BE EASILY COPIED

•  FRAUD IS REDUCED AND RELATEDCHARGEBACKS ARE MINIMIZED

ON AN EMV CHIP CARD…

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What ’ s This G o tTo Do W i th My Rest a u r a n t ?

(Why S h o u l d I Care?)

Preventing the growth of fraud is a huge reason for why the payments industry is moving forward with full-adoption of EMV technology.

HOWEVER, THERE ARE TWO MAJOR REASONS YOU SHOULD CARE:

COST LIABILITY

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