a principled ux design process
TRANSCRIPT
Fitting UX design into Agile
A principled UX design process
Rob Scherer
UX Lead
@uxRob
Product development @ SEEK
Is there a 1 size fits all UX design process?
SEEK agile development lifecycle
Think
Deliver
Tweak
Design
Daily stand up
Team
Backlog refinement
Product Backlog
Retrospective
Showcase
Measure
Iterations
• Employment Business Long Term Strategy
• Market data • Competitive landscape • Product feedback
Inception
Tweaks from Product Metrics
Product Metric
Learnings
Roadmaps • Strategic Roadmap • Product Roadmaps • Stream Roadmaps • Tech Roadmap
Prioritisation of ideas list
Business Case
Opportunity Analysis
Production Release
Problem Definition
Conceptual Design
Refine Design Detailed Design
Research & Validation
Testing and Evaluation
This is a process
This is a process
“A well defined process would have helped me when I started at SEEK”
“Process? What process?”
THINK:"planning"and"
ideas""
UX"INVOLVEMENT""
DESIGN:"ini6ate"
""
UX"INVOLVEMENT""
DELIVER:"discover"
""
UX"INVOLVEMENT""
TWEAK:"evolve"
""
UX"INVOLVEMENT""
UX Project Checklist on GitHub
27 items
Do I need to do everything?
Chris’ process for Project X
What’s the best process for a piece of
work?
It depends
Can you have a process that adapts for each
piece of work?
Principles
PrinciplesUnderstand the problem (or opportunity)
Know the market
Know the user
Test early and often
Collaborate & critique
Ensure shared understanding
Be prepared
Wha
t / W
hy
How
Understand the problem
Understand the problem (or opportunity)
Vitra Design Museum Charles-Eames-Straße, Reims, Germany
IKEA Springvale Homemaker Centre
Know the market
Know the user
Know the user
Know the market
Understand the problem (or opportunity)
¿Comprende?
Test early and oftenMost important: All the time.
Goal: Ensure you’re on the right track. Designs meet the business & user needs.
Can include: Testing in lab. Guerrilla research, analytics, data: More research
Test early & often
Collaborate & Critique
Collaborate & Critique
Collaborate & Critique
Ensure shared understanding
Be prepared
1. What problem are we solving?
2. How de we best solve it?
Principles > Phases > Goals > Activities > Conversations
Rob Scherer
UX Lead at SEEK
@uxRob
Thanks for listening
Questions?