a project report on a study on effectiveness of advertisement carried out by big bazaar

“A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT

BY BIG BAZAAR AT HUBLI”

CONTENTS

EXECUTIVE SUMMARY 4 – 5

ABOUT INDUSTRY 6 - 22

COMPANY PROFILE 23 - 35

RESEARCH METHODOLOGY 36 - 43

DATA ANALYSIS 44 – 68

FINDINGS 69 – 71

SUGGESTIONS 72

CONCLUSION 73

BIBLIOGRAPHY

APPENDICES

Babasabpatilfreepptmba.com



EXECUTIVE SUMMARY

Indian retail sector is witnessing one of the most hectic Marketing activities of all times.

The companies are fighting to win the hearts of customer who is said God by the

business tycoons. There is always a ‘first mover advantage’ in an upcoming sector. In

India, that advantage goes to “BIG BAZAAR”. It has brought about many changes in the

buying habits of people. It has created formats which provide all items under one roof at

low rates, or so it claims. In this project, we will study its marketing strategies and

effectiveness of advertisement.

The research titled “A study on effectiveness of advertisement carried out by

BIG BAZAAR at hubli”, helps us to understand the effectiveness of Advertisement, on

the customers to visit the outlet. The study of Advertisement helps us to know the

strategies to conduct them & how to make them more effective in attracting more & more

customers.

The report deals with the impact of Advertisement on attracting customers

towards the outlet and making customers to buy more.

The research was carried out as per the steps of Marketing Research. The well

supportive objectives were set for the study. To meet the objectives primary research was

undertaken. The data collection approach adopted was survey research. The instrument

used for the data collection was questionnaire. The target respondents were the visitors

of BIG BAZAAR, with the sample size of 100 for the study of Advertisement of the

company.

As per the study, most of the people were aware & attracted by the Advertisement carried out of BIG BAZAAR..




Topic of the study

“A study on effectiveness of advertisement carried out by BIG BAZAAR at hubli”

Objectives

To know the different Medias used by BIG BAZAAR for advertisement.

To determine the effectiveness of each media.

To study consumer perception towards advertisements of Big Bazaar.

To understand schemes & offers provided by Big Bazaar.

To know the impact of advertisements on sales.

Findings

1) In the 100 respondent, 38% people are known by news paper,34% people

Are known by TV,others are known by internet and friends.

2) By the survey we can say that 66% people have come across the TV and 26%

People have come across print media.some people have come across internet and

others media.

3) According to respondents view 80% people say BigBazaar is good & 20% people

say BigBazaar is average.

4) By the study we came to know that most of people are highly influenced by

Bigbazaar advertisement & want to visit Bigbazaar & purchase.

5) In 100% respondents 66% of people said tv advertisement’s are help full on

getting information of Bigbazaar & very less said Road shows & Wallpaints.




From 1st to 6th july in BigBazaar the week yielded a sales of Rs5011481.02 with regular

advertisement, offers & discounts.

In the week 7th to 13th july BigBazaar celebrated it as anniversary week & the sales was

Rs5643815.74

With attractive & new advertisement as well as offers discounts were introduced.

From the above 2 paragraph ot can be interpreted as advertisement are having positive

impact on sales

7th to 13th = 5643815.74

1st to 6th = 5011481.02

632334.72

632334.72 is hike in sales.




INDUSTRY PROFILE




INDUSTRY PROFILE

The Global Retail Industry

The global Retail scenario: The US$ 9 trillion Retail industry is one of the world’s largest

industries and still growing. 47 of the Global Fortune 500 companies & 25 of Asia’s Top

200 companies are retailers.

Even as the developing countries are making rapid strides in this industry, organized

Retail is currently dominated by the developed countries with the USA, EU & Japan

constituting 80% of world.

Retail is a significant contributor to the overall economic activity the world over: the total

Retail share in the World GDP is 27% while in the USA it accounts for 22% of the GDP.

The share of organized Retail in the developing markets ranges between 20% to 55%.

Traditionally, local players tend to dominate in their home markets. Wal-Mart, the

world’s leading retailer, has about 8% of the US$ 2,350 billion market in the USA.

Similarly, Tesco has a market share of about 13% in the US$ 406 billion UK market.

The main value propositions that most large retailers use a are a combination of low

price, ‘all-under-one-roof’ convenience and ‘neighborhood’ availability.India has

emerged as the most attractive retail market three years in a row. The Indian Retail

industry is a US$ 270 billion industry and is growing at over 13% per annum. Only about

4.6%(US$12.42 billion) of the industry is organised. If this share increases to 10% by

2011, the size of organised retailing could touch US$ 55 billion – a CAGR of over

35%.At the centre of India’s booming economy are the top six cities of Mumbai, Delhi,

Chennai, Kolkata, Bangalore and Hyderabad representing 6% of the population yet

contributing 14% of the GDP. Also notable is the fact that 85% of India’s urban Retail

market is concentrated in the country’s eight large cities




Retail in India is on a cup of transformation. Organized retailing as a professional

service-oriented set-up, is a recent phenomenon in India but is growing at a tremendous

pace with a potential of creating over 2 million new (direct) jobs within the next six

years, assuming an 8 to 10 per cent share of organized retailing in the total retail business.

The fast changing retail environment demands that professionals learn new skills,

improve their efficiency, learn to compete and think out of the box. As retailers work

directly with customers and there is need for good managerial talent to interpret and

satisfy the needs and desires of customers. All this requires an education that is intensive,

comprehensive and closely linked to the retail business world. The need is to have a

program which has all the inherent features of a business management program and

includes experiential learning throughout the program.

Market Trends, Challenges & Opportunities

1. Across BRIC countries, the food and grocery (F&G) segment is clearly driving

retail growth. For eg, retail food sales dominate the total retail market in Brazil,

accounting for almost 54 percent of the total retail sales, while Russia is the

fastest growing retail food sales market in the world, with the potential to again

double in size by 2009.

2. The prevalence of English as a language of communication to a very great extent

facilitates material sourcing and business communication. While India and Russia

pose no problems in this regard, Brazil and China present communication

problems for foreign companies.

3. The importance of governments that are quick on decision-making and passing

sliberal trade laws cannot be emphasized enough. In China, for instance, being a

non-democratic country makes it easier for foreign investors to do business sans

bureaucratic red-tapism (in comparison to a democratic country like India), the

obvious reason being that the political establishment is not directly accountable to

the people.




4. Growing urbanization and metropolitan saturation is leading to the expansion of

retail formats and investment opportunities towards tier-II cities and rural hubs

across all four countries.

5. Continued economic reforms together with the growth of organised retail

(especially in the F&G segment) has led to growing rural incomes, triggering off

far-reaching, social impacts. The upcoming ‘Golden Quadrilateral' plan for

roadways in India, which is to connect the four cities of Delhi, Kolkata, Mumbai

and Chennai, will have massive economic and social repercussions on rural and

semi-rural clusters along the vast network. In China too, the government plans to

create a rural retail network covering 70 percent of all villages by 2009.

Retail in India

India's imminent urbanization process has implications for demand for housing, urban

infrastructure, location of retail, and demand for consumer durables.

The on-stream infrastructure development will drive growth in the transportation sector,

spur demand for vehicles, increase real estate values along the “Golden Quadrilateral”

corridor, and potentially boost construction of suburban homes as people escape

congested cities. Plus, it will open up thousands of villages en route to a global audience

and effectively integrate them with the growing Indian economy.

• Growth of the Retail market, to a great extent, is the dependent on the size of the

country's consuming class and the rate of growth of GDP, especially disposable incomes.

• India is the world's second most populous country and its GDP growth is likely to

surpass that of China by 2015.

• It is estimated that India's GDP will surpass that of the US before 2050, to make it the

world's second largest economy.




• Reflecting on the robust growth in India's GDP, consumer expenditure (in current

prices) grew at a relatively high pace of nearly 10 percent per annum over the past two

years.

• India's advantage lies in the fact that it has the largest young population in the world –

over 890 million Indians are below 45 years of age. The median age for India is 25 years

as compared to 28 years for Brazil, 33 years for China and 38 years for Russia.

• There are more English speaking people in India than on the European continent.

• The retailing industry in India, is expected to estimate to US$ 440 Billion by 2010.

• Of the total retail market, food and grocery retail is by far the single largest block

estimated to be worth a whopping Rs.642, 200 crore, but more than 99 percent of this

market is dominated by the neighborhood mom & pop stores.

• Clothing, textiles and fashion accessories constitute the second largest block.

• In terms of formats, the energy in terms of new investments is expected to be driven

towards the supermarkets and hypermarket segments.

• All new players – Reliance Industries, Bharti Retail/ Wal-Mart, AV Birla Group, Vishal

mega mart – have shown interest towards developing these two formats, along with

wholesale, cash & carry outlets, while India's largest retailer – Pantaloon Retail India Ltd.

– has a continuous store rollout schedule for its Big Bazaar hypermarkets and Food

Bazaar supermarkets.




INDIA: A Hot Spot

India retail industry is the largest industry in India, with an employment of around

8% and contributing to over 10% of the country's GDP. Retail industry in India is

expected to rise 25% yearly being driven by strong income growth, changing lifestyles,

and favorable demographic patterns.

It is expected that by 2016 modern retail industry in India will be worth US$

175- 200 billion. India retail industry is one of the fastest growing industries with revenue

expected in 2007 to amount US$ 320 billion and is increasing at a rate of 5% yearly. A

further increase of 7-8% is expected in the industry of retail in India by growth in

consumerism in urban areas, rising incomes, and a steep rise in rural consumption. It has

further been predicted that the retailing industry in India will amount to US$ 21.5 billion

by 2010 from the current size of US$ 7.5 billion.

Shopping in India have witnessed a revolution with the change in the consumer

buying behavior and the whole format of shopping also altering. Industry of retail in

India which have become modern can be seen from the fact that there are multi- stored

malls, huge shopping centers, and sprawling complexes which offer food, shopping, and

entertainment all under the same roof.

India retail industry is expanding itself most aggressively, as a result a great demand

for real estate is being created. Indian retailers preferred means of expansion is to

expand to other regions and to increase the number of their outlets in a city. It is expected

that by 2010, India may have 600 new shopping centers.

In the Indian retailing industry, food is the most dominating sector and is growing at a

rate of 9% annually. The branded food industry is trying to enter the India retail industry

and convert Indian consumers to branded food. Since at present 60% of the Indian

grocery basket consists of non- branded items.




As the contemporary retail sector in India is reflected in sprawling shopping centers,

multiplex- malls and huge complexes offer shopping, entertainment and food all under

one roof, the concept of shopping has altered in terms of format and consumer buying

behavior, ushering in a revolution in shopping in India. This has also contributed to large-

scale investments in the real estate sector with major national and global players

investing in developing the infrastructure and construction of the retailing business. The

trends that are driving the growth of the retail sector in India are

Low share of organized retailing

Falling real estate prices

Increase in disposable income and customer aspiration

Another credible factor in the prospects of the retail sector in India is the increase in the

young working population. In India, hefty pay packets, nuclear families in urban areas,

along with increasing working-women population and emerging opportunities in the

services sector. These key factors have been the growth drivers of the organized retail

sector in India which now boast of retailing almost all the preferences of life - Apparel &

Accessories, Appliances, Electronics, Cosmetics and Toiletries, Home & Office Products,

Travel and Leisure and many more. With this the retail sector in India is witnessing

rejuvenation as traditional markets make way for new formats such as departmental

stores, hypermarkets, supermarkets and specialty stores.

Retail is clearly the sector that is poised to show the highest growth in the next five years.

The sector is set for a revolution, as both the present players and new entrants are gearing

up to explore the market. This sector contributes 10% of India's GDP and the current

growth rate is 8.5%. The present size of the organized retailing sector is approximately

3% and is expected to grow to 25-30% by the year 2010. There are about 300 new malls,

1500 supermarkets and 325 departmental stores currently under construction. Many

players are coming up with huge investments, due to which the present 12 million mom-

and-pop shops and kirana stores fear losing their business. Most predictions say that the

sector might reach to US$ 400-600 billion by the year 2010.

Growth drivers in India for retail sector




Rising incomes and improvements in infrastructure are enlarging consumer

markets and accelerating the convergence of consumer tastes.

Liberalization of the Indian economy

Increase in spending Percapita Income.

Advent of dual income families also helps in the growth of retail sector.

Shift in consumer demand to foreign brands like McDonalds, Sony, Panasonic,

etc.

Consumer preference for shopping in new environs

The Internet revolution is making the Indian consumer more accessible to the

growing influences of domestic and foreign retail chains. Reach of satellite T.V.

channels is helping in creating awareness about global products for local markets.

About 47% of India's population is under the age of 20; and this will increase to

55% by 2015. This young population, which is technology-savvy, watch more

than 50 TV satellite channels, and display the highest propensity to spend, will

immensely contribute to the growth of the retail sector in the country.

Availability of quality real estate and mall management practices

Foreign companies' attraction to India is the billion-plus population.

Types of Retailing:

There are several types we can see in Retailing. They are like,

Specialty Store:

Narrow product line with deep assortment, viz apparel stores, book stores etc. A

clothing store would be a single line store, men's clothing store would be limited line

store & men's custom-shirt store would be a super specialty store.

Example: The limited, The Body Shop.




Departmental Store:

Several product lines-typically clothing, household goods, home furnishings- with

each line operated as a separate department managed by specialist buyers or

merchandisers.

Example: Sears, Bloomingdale's.

Supermarkets:

Relatively large, low-cost, low-margin, high volume, self-service operation designed

to serve total needs for food, laundry & household maintenance products.

Example: Kroger, Safeway.

Convenience Stores:

Relatively small store located near residential area, open long hours, seven days a

week and carrying a limited line of high-turnover convenience products at slightly higher

prices.

Example: 7-Eleven, Circle K.

Discount Store:

Standard merchandise sold at lower prices with lower margins and higher volumes.

True discount stores regularly sell merchandise at lower prices and offer mostly national

brands.

Example: Wal-Mart, Kmart.

Off-price retailer:

Merchandise bought at less than regular wholesale prices & sold at less than retail;

often-leftover goods, overruns and irregulars obtained at reduced prices from

manufacturers or other retailers.




Factory outlets are owned and operated by manufacturers and normally carry the

manufacturer's surplus, discontinued or irregular goods.

Example: Mikasa(dinnerware), Dexter (shoes)

Independent off-price retailers are owned & run by entrepreneurs or by divisions of larger

retail corporations.

Example: T.J.Maxx, Filene's Basement.

Superstore:

Averages 35,000 square feet of selling space traditionally aimed at meeting

consumers' total needs for routinely purchased food and non food items. Usually offer

services such as laundry, dry cleaning, shoe repair, check cashing & bill paying.

A new group called "category killers" carries a deep assortment in a particular category &

a knowledgeable staff.

Example: Borders books & Music, IKEA.

Combination stores are a diversification of the supermarket store into the growing drug-

and-prescription field. Combination food & drug stores average 55,000 square feet of

selling space.

Example: Jewel & Osco stores.

Hyper markets:

Hypermarkets range between 80,000 and 220,000 square feet and combine supermarket,

discount & warehouse retailing principles. Product assortment goes beyond routinely

purchased goods & includes furniture, large & small appliances, clothing items and many

other items. Bulk display & minimum handling by store personnel with discounts offered

to customers who are willing to carry heavy appliances and furniture out of the store.

Hypermarkets originated in France.

Example: Carrefour and Casino (France), Pyrca, Continente and Alcampo (Spain).




FDI in India’s Retail Sector

Retailing is the interface between the producer and the individual consumer buying for

personal consumption. This excludes direct interface between the manufacturer and

institutional buyers such as the government and other bulk customers. A retailer is one

who stocks the producer’s goods and is involved in the act of selling it to the individual

consumer, at a margin of profit. As such, retailing is the last link that connects the

individual consumer with the manufacturing and distribution chain. The retail industry in

India is of late often being hailed as one of the sunrise sectors in the economy. AT

Kearney, the well-known international management consultancy, recently identified India

as the ‘second most attractive retail destination’ globally from among thirty emergent

markets. It has made India the cause of a good deal of excitement and the cynosure of

many foreign eyes. With a contribution of 14% to the national GDP and employing 7%

of the total workforce (only agriculture employs more) in the country, the retail industry

is definitely one of the pillars of the Indian economy1.

Foreign direct investment (FDI) has become a key battleground for emerging

markets and some developed countries. Government-level policies are needed to

enable FDI inflows and maximize their returns for both investors and recipient

countries.

Foreign direct investment (FDI) policies play a major role in the economic growth of

developing countries around the world. Attracting FDI inflows with conductive policies

has therefore become a key battleground in the emerging markets.

Developed countries also seek to bring in more FDI and use various policies and

incentives to attract overseas investors, particularly for capital-intensive industries and

advanced technology.




The primary aim of these policies is to create a friendly business environment where

foreign investors feel comfortable with the legal and financial framework of the country,

and have the potential to reap profits from economically viable businesses. The prospect

of new growth opportunities and outsized profits encourages large capital inflows across

a range of industry and opportunity types.

When policies are effective, significant FDI investments are injected into countries that

help the domestic economy to grow. Different countries and regions offer various kinds

of fiscal incentives, with a related variance in the level of FDI investments attracted.

The Indian Scenario:

Trade or retailing is the single largest component of the services sector in terms of

contribution to GDP. Its massive share of 14% is double the figure of the next largest

broad economic activity in the sector.

The retail industry is divided into organised and unorganised sectors. Organised retailing

refers to trading activities undertaken by licensed retailers, that is, those who are

registered for sales tax, income tax, etc.These include the corporate-backed hypermarkets

and retail chains, and also the privately owned large retail businesses. Unorganised

retailing, on the other hand, refers to the traditional formats of low-cost retailing, for

example, the local kirana shops, owner manned general stores, paan/beedi shops,

convenience stores, hand cart and pavement vendors, etc.

Unorganized retailing is by far the prevalent form of trade in India – constituting 98% of

total trade, while organised trade accounts only for the remaining 2%. Estimates vary

widely about the true size of the retail business in India. AT Kearney estimated it to be

Rs. 4,00,000 crores . One thing all consultants are agreed upon is that the total size of the

corporate owned retail business was Rs. 15,000 crores in 1999 and poised to grow to

Rs.35,000 crores by 2005 and keep growing at a rate of 40% per annum.3 In a recent

presentation, FICCI has estimated the total retail business to be Rs. 11,00,000 crores or

44% of GDP4.




According to this report , sales now account for 44% of the total GDP and food sales

account for 63% of the total retail sales, increasing to Rs.100 billion from just Rs. 38.1

billion in 1996. Food retail trade is a very large segment of the total economic activity of

our country and due to its vast employment potential, it deserves very special focused

attention.

Efficiency enhancements and increase in the food retail sales activity would have a

cascading effect on employment and economic activity in the rural areas for the

marginalized workers. Thus even without FDI driving it, the corporate owned sector is

expanding at a furious rate. The question then that arises is that since there is obviously

no dearth of indigenous capital. what is the need for FDI? It is not that retailing in India is

in the need of any technology special to foreign chains

Employment in Retailing:

A simple glance at the employment numbers is enough to paint a good picture of the

relative sizes of these two forms of trade in India – organized trade employs roughly 5

lakh people, whereas the unorganized retail trade employs nearly 3.95 crores5!

According to a GoI study the number of workers in retail trade in 1998 was almost 175

lakhs. Given the recent numbers indicated by other studies, this is only indicative of the

magnitude of expansion the retail trade is experiencing, both due to economic expansion

as well as the ‘jobless growth’ that we have seen in the past decade. It must be noted that

even within the organised sector, the number of individually-owned retail outlets far

outnumber the corporatebacked institutions. Though these numbers translate to

approximately 8% of the workforce in the country there are far more retailers in India

than other countries in absolute numbers, because of the demographic profile and the

preponderance of youth, India’s workforce is proportionately much larger. That about 4%

of India’s population is in the retail trade says a lot about how vital this business is to the

socio-economic equilibrium in India.

Organised retail is still in the stages of finding its feet in India even now. Though

organised trade makes up over 70-80% of total trade in developed economies, India’s




figure is low even in comparison with other Asian developing economies like China,

Thailand, South Korea and Philippines, all of whom have figures hovering around the 20-

25% mark. These figures quite accurately reveal the relative underdevelopment of the

retail industry in India.

Benefits of FDI in Retail Sector

Higher competition would lead to higher quality in products and services.

Better lifestyle as better products would be introduced.

Exports would increase due to greater sourcing of major players.

Investment in whole supply chain would increase.

Technology would be upgraded in terms of logistics, production, and distribution

channels.

Employment would increase and skills & manpower will develop.




BIG BAZAAR: An Overview

Big Bazaar

“Isse sasta aur accha kahin nahi”

BIG BAZAAR Started purely as a fashion format including apparel, cosmetics,

accessory and general merchandise. First Food Bazaar format was added as Shop-In-

Shop within Big Bazaar in the year 2002

Shop till you drop! Big Bazaar has democratized shopping in India and is so much more

than a hypermarket. Here, you will find over 170,000 products under one roof that cater

to every need of a family, making Big Bazaar India’s favorite shopping destination.

Big Bazaar stepped into North Karnataka in Hubli on July 2007 with floor space of

50,000 sq. ft. at Gokul Road, Hubli. A place well connected with Air, Road and Rail

transportation. Big Bazzar is the first retail outlet to the people of Hubli. This is the ninth

outlet in the state. This takes Big Bazaar to the next level. At Big Bazaar, you will get the

best products at the best prices -- this is our guarantee. From apparel to general

merchandise like plastics, home furnishings, utensils, crockery, cutlery, sports goods, car

accessories, books and music, computer accessories and many, many more. Big Bazaar is

the destination where you get products available at prices lower than the MRP, setting a

new level of standard in price, convenience and quality.

Because of its First mover advantage, it could able to grab good market with good

customer base. If you are a fashion conscious buyer who wants great clothes at great

prices, Big Bazaar is the place to be. Leveraging on the company’s inherent strength of




fashion, Big Bazaar has created a strong value-for-money proposition for its customers.

This highlights the uniqueness of Big Bazaar as compared to traditional hypermarkets,

which principally revolve around food, groceries and general merchandise.

Boasting of an impressive array of private labels, Big Bazaar is continually striving to

provide customers with a ‘complete’ look. So be it men’s wear, women’s wear, kids

wear, sportswear or party wear, Big Bazaar fashions has it all!

Big Bazaar has clearly emerged as the favorite shopping destination for millions of its

consumers, across the country, it’s success is a true testament to the emotional bonding it

has established with the Indian consumer, on account of its value offerings, aspirational

appeal and service levels. We believe Big Bazaar is a true pan-Indian model that can

enter into most towns in India and democratize shopping everywhere.

26th JANUARY 2009... India’s Sabse Sasta Din

The acceptance and loyalty that Big Bazaar has garnered over the years, was well evident

on 26th january 2009. On the day India celebrates its Republic Day, the company

honoured the consumer by calling it the ‘Maha Savings Day’. Shoppers at all Big Bazaar

and Food Bazaar outlets across the country were offered products at prices never heard

before in the history of shopping.

The offers were spread across categories from electronics to utensils, from apparel to

furniture and food. This event received tremendous response from the regular and an

entirely new set of shoppers, which resulted in nearly 1 million people visiting the stores

on that day. And most stores were able to post record sales for a single day.

MISSION

Future Group shall deliver everything, every where & every time for every Indian

consumer in the most profitable manner.

VISION




We share the vision and belief that our customers and stakeholders shall be served only

by creating and executing future scenarios in the consumption space leading to economic

development

Competitors

Vishal mart, Shopper’s Shop, Reliance Fresh, More Shopee.

Customers

Big bazaar focused on all type of customers. And also provide cheaper rate and better

quality of products to the customers.

Big Bazaar specifically targets working women and home makers.

Place

It is located in airport road near Akshay Park.

It provides parking facilities to the vehicles of the customers.

Technology

SAP

TALLY

SPSS

TOMCAT JAVA TOOL KIT




COMPANY PROFILE

The company was started in year 2001 at Jogeshwari, Mumbai, India.

It is owned by the Pantaloon Retail India Ltd,Future Group.

It is the business model as Wal-Mart

BOARD OF DIRECTORS

Mr. Kishore Biyani, Managing Director

Kishore Biyani is the Managing Director of Pantaloon Retail (India) Limited and the

Group Chief Executive Officer of Future Group. .

Mr. Gopikishan Biyani, Wholetime Director

Gopikishan Biyani, is a commerce graduate and has more than twenty years of

experience in the textile business.

Mr. Rakesh Biyani, Wholetime Director

Rakesh Biyani, is a commerce graduate and has been actively involved in category

management; retail stores operations, IT and exports. He has been instrumental in the

implementation of the various new retail formats.

Mr. Ved Prakash Arya, Director

Ved Prakash Arya, is an engineer by training and is a graduate of the Indian Institute of

Management, Ahmedabad. Prior to joining Pantaloon Retail, he was the CEO of Globus.

Mr. Shailesh Haribhakti, Independent Director

Shri Shailesh Haribhakti, is a Chartered Accountant, Cost Accountant, and a Certified

Internal Auditor. He is the Deputy Managing Partner of Haribhakti & Co., Chartered

Accountants and past president of Indian merchant Chambers. He is on the Board of

several Public Limited Companies, including Indian Petrochemicals Corporation




Ltd., Ambuja Cement Eastern Ltd. etc. He is on the Board of Company since June 1,

1999.

Mr. S Doreswamy, Independent Director

S. Doreswamy, is a former Chairman and Managing Director of Central Bank of India

and serves on the board of DSP Merrill Lynch Trustee Co and Ceat Limited among

others.

Dr. D O Koshy, Independent Director

D. O. Koshy, holds a doctorate from IIT, Delhi and is the Director of National Institute of

Design (NID), Ahmedabad. He has over 24 years of rich experience in the textiles and

garment industry and was instrumental in the setting up of NIFT centres in Delhi,

Chennai and Bangalore. He is a renowned consultant specializing in international

marketing and apparel retail management.

Ms. Anju Poddar, Independent Director

Anju Poddar, holds a Bachelor of Engineering from University of Oklahoma and is a

Director, NIFT, Hyderabad chapter. She also serves on the board of Maharishi

Commerce Ltd and Samay Books Ltd, among others.

Ms. Bala Deshpande, Independent Director

Bala Deshpande, is Independent Director, Pantaloon Retail (India) Ltd. and also serves

on the boards of Deccan Aviation, Nagarjuna Construction, Welspun India and Indus

League Clothing Ltd, among others.

Mr. Anil Harish, Independent Director

Anil Harish, is the partner of DM Harish & Co.Associates & Solicitors and an LLM from

University of Miami. He also serves on the board of Mahindra Gesco, Unitech, IndusInd

Bank and Hinduja TMT,among others.




Big Bazaar store Hubli

Store study

Different levels of the stores with their products:

Depot :

General books, Office stationary, Children stationary, Film VCD’s & DVD

NBD (New Business Development)

Watches ,Fashion Jewelry, Sunglasses, Auto accessories, Car audio systems

Gold Bazaar:

Navaras Gold Jewelry

(This is the separate unit not related to Big Bazaar they share profits on percentage basis)

Mobile Bazaar:

1) All kinds of Hand sets ranging from Rs 1000 to !8000 of different companies

2) Mobile accessories

3) Codeless phones & land line phones

4) All types of recharge cards available

Star Sitara:

Cosmetics ,Fragrances ,Herbals ,Pharmaceuticals

Shringar :

Bangles ,Jewelry sets, Bracelets, Hair Accessories ,Bidies ,Chins

Plastics:

Buckets ,Casseroles ,Containers ,Boxes ,Flasks ,Bowls ,Jugs & sippers,

Bottles & Mugs




Utensils:

1) Plates, Bowls, Glasses ,Non stick Cookware’s ,Kitchen tools ,Tiffin Boxes

Crockery

Crockery cutlery ,Table Materials / Napkins ,Casseroles ,Dinner sets

Wine, Juice Glasses

Luggage:

Travel bags ,Trolleys,Bags: Schools, Collage Ladies purse, Suitcase

Ladies Department:(SKD)

Sarees , Dress materials, Under garments, Nightwear’s, Western wear’s

Men’s Department:

Formals (Shirts & Pants), Casuals (Shirts & pants) ,Party wears, Jeans T-Shirts

Others Accessories (Lungi Dhoti etc) ,Fabrics (Cut pieces),Suits & Blazers

Levi’s Signature garments

Furniture Department:

Dining Table, Bedroom Accessories, Hall accessories (Sofa sets, Chairs, Computer

table etc), Mattresses

Footwear Bazaar :

Sports Shoes, Formal Shoes, Casual Shoes, Mens Sandals, ladies Sandals

Ladies Casuals, Ladies Chapple, Ladies fancy Sleepers, ladies Sports shoes

Home Décor:

Flower vase , Artificial Flowers, Religious gifts, Candle stand, Umbrellas, Photo

Frames, Assorted color Stones, Frame Paintings, Water falls (artificial),

Birthday items




Home line:

bed sheets, Pillows , bed spreads, Towels, Yellow dust, Razai , Carpets, Cushion

covers, Chair bags

Toys Dept:

Soft toys, Educational toys, Board games, Action figures, Dolls

Boys section:

T-Shirts, Trousers, jeans ,Cotton shirts, Cargo, Codraw, Ethic wears

Co ordinates, Rain cotes

Girls Section:

Ethic wears, Co- ordinates, Cotton frocks, Western wears

Infants:

Jhablas, Vests, Bibs feedings, Bed items, Baba suits, Frocks

Beverages:

Soft drinks, Mineral water, Juices, Health drinks, Frozen items

Confectionaries:

All kinds of Chocolates & Confectionaries

Fruits & Vegetables:

Staples Dept:

Dal, Rice, Atta, Rava items, Oil’s, Masala items, Dry fruits, Spicy items, Ready

meals, Breakfast cereals

Process Dept:




Health drinks, Ready to eat, Corn flaks, Chips, Instant mixes, Soups, Bread items,

pickle, Spreads

Home care:

Phenyl, Detergents, Dish wash, Tissue papers, Scratch, Shoe cases, Fresh wrap,

Personal care:

Soaps, tooth paste, Shampoo , Deodorants, Body spry, Baby food, Talcum powder,

Men’s apparel

Electronic Bazaar:

Televisions, Sound System, Refrigerators, Washing machines, Microwave

Rice cookers, Juicers, Irons, Mixers & Grinders

Apart from other brands the Big Bazaar has products of its own private Brands.

Big Bazaar Fashion-Private Label Brands

Big Bazaar has gradually introduced private labels in fashion over the last few

years. Every year, new private labels are introduced to increase their share over other

brands. Some of the private labels launched include:

Ctee

A brand of T-shirts with smart lines and remarks, it is targetted at the young and young-

at-heart. It comes in 3 lines-pink for women; green for pre-teens and blue for men.

Knighthood

It is the men’s formalwear brand with a wide range that includes formal shirts, trousers,

cotton trousers and shirts.

DJ&Co.




India`s cool answer to international labels is positioned for the 20-35 year age group. It

targets both men and ladies and the range includes designer denims, casuals, street-wear

and campus-wear.

DJ&C Sports

This is a unisex sportswear range for the age group of 20-40 years.

Shatranj

The men’s ethnic wear range consists of kurtas, kurta pyjama sets and heavy sherwani

sets.

Srishti

The complete ethnic wear range offering a range of traditional designs for ladies,

encompasses both salwar kameez sets and mix-n-match/fusion wear.

Pink n Blue

The kids’ brand range created to celebrate the spirit of childhood, has the blue range for

boys and pink for girls. There is an infant line available as well. Pink n Blue covers the

entire apparel needs of kids right across t-shirts, shirts, jeans, trousers, shorts, dresses and

ethnic-wear/occasion-wear.




Affiliated companies

Partner Companies

Pantaloon Industries limited

Pantaloon Industries Limited was incorporated in 1987 and its shares are listed on the

Bombay Stock Exchange. The main activities of PIL are to set up textile units and

manufacturing and marketing of fabrics and readymade garments.

Home Solutions Retail India Ltd.

Home Solutions Retail (India) Ltd. (HSRIL) leads the groups foray in the home

improvement and consumer electronics retailing segment. It caters to home management

requirements and products, including furnishings and textiles, furniture, consumer

electronics, home electronics and home services. It operates retail formats like Home

Town, Furniture Bazaar, Collection I, E-Zone, Electronics Bazaar and Got It.

Future Capital Holdings

Future Capital is the financial arm of the group and is involved in asset management

(both private equity and real estate funds) with plans to get into other financial services

including insurance, credit and other consumer related financial services. It’s associate

companies are Kshitij Investment Advisory Co. Ltd., Indivision Investment Advisers

Ltd., and Ambit Investment Advisory Co. Ltd.

Coverge M retail (India) Ltd

Converge M Retail (India) Ltd., leads the group’s foray into the communication and IT

products segment. It operates formats like M-Port, MBazaar and Gen M.

Indus League Clothing Ltd.

The group owns a majority stake in Indus League Clothing Ltd., one of the leading

apparel manufacturers and marketers in India. Some of its leading brands include Indigo

Nation, Scullers, Urbana, Urban Yoga and Jealous.




Galaxy Entertainment Corporate Ltd.

The group owns a stake in Galaxy Entertainment Corporate Ltd. that operates

chains like Bowling Company, Sports Bar and Brew Bar.

Joint Ventures Companies

Planet Retail Holdings Ltd.

The group is a joint venture partner in Planet Retail Holdings Ltd., which operates sports,

lifestyle and leisure retail chain. It also owns the franchisee and distribution rights of

brands like Marks & Spencer, Guess, Debenhams and Puma in India.

Footmat retail

Footmart Retail is a joint venture with Liberty Shoes and is engaged in the retailing of

footwear products in India.

GJ Future Fashions

GJ Future Fashions is a joint venture with kids apparel manufacturer - Gini & Jony.

Capita Land Retail India

The group is a joint venture partner in CapitaLand Retail India, along with Singapore-

based CapitaLand Limited. The company provides retail management services to retail

properties owned or managed by various group companies and investment funds.

ETAM Future Fashions India Pvt. Ltd.

ETAM Future Fashions India Pvt. Ltd., is a joint venture with French-retailer, ETAM and

the group. The company is involved in manufacturing and distribution of women’s

fashion and lingerie products.




ORGANISATION STRUCTURE

Store Manager

Assistant Store Manager

Dept Mngr HR executive VM Adminstration InfoTec

Assistant Dept Mngr Cashing dept Head

Assistant HR Maintance

Team Leader Casher Security

Team members Mrktg

Exec CSD House Keeping (Customer service deck)




DEPARTMENT STUDY

Departmental Managers:

There are 21 departments in this store like Electronic dept, Depot dept, NBD dept, Mobile Bazaar

Dept, Star sitar Dept, PUC Dept, Ladies Dept, Men’s Dept, Furniture Dept, Footwear Dept,

Home Décor Dept. Each department will be assigned with targets which has to be achieved

within the assigned period that may be of Daily, Weekly, monthly and yearly.

Each department has a department Manager & Assist DM. Their job is concerned mainly

with sales. They look after customer’s orders delivery post sale service if any etc . All Dept

managers ADM, Team members work under coordination & cooperation.

Administration:

Store administration comes under Store Manager its functions are store maintenance, House

Keeping, Security etc.

Information Technology:

This department is responsible for the maintenance of the systems of the stores. All billing

machines their functioning networking with the master machine etc. If there is any problem with

the machine then this department comes into function.

Cashing Dept:

This department is responsible for the collection of sales amount ie cash sales, Credit sales, etc

under this department all billing machines of the stores comes. The sales amount collected

throughout the day by the cashier’s has to be submitted to this department.

Marketing Executive :

This dept is responsible for the marketing of the store in different different media like Television,

Newspaper, and Holdings etc. the authorized person has to visit different companies and has to

look after for tie-ups etc.




Visual Merchandise:

This department is responsible for the product arrangement at the store with respect to their

nature. The basic function of this dept is it divides the store into some departments based on the

nature of the product and within the department it decides how the products should be arranged

by keeping in mind the customer should not suffer.

HR Executive :

Human Resource executive mainly look after employees mainly their problems. This

department performs the functions like Recruitment, Selection, Training and

development.

CSD (Customer Service Desk:

This is the separate unit, which is mainly focuses on customer service like if the customer

find difficulty in finding any product, Customer complaints any replacement, Customer

assistance etc.




RESEARCH

METHODOLOGY




1.Topic of the study

“A study on effectiveness of advertisement carried out by BIG BAZAAR at hubli”

2. Objectives

To know the different Medias used by BIG BAZAAR for advertisement.

To determine the effectiveness of each media.

To study consumer perception towards advertisements of Big Bazaar.

To understand schemes & offers provided by Big Bazaar.

To know the impact of advertisements on sales.

3. Need for the study

In the generation retail shopee are served as evidence so as to carry the

transaction, signing and becomes hectic activity. The companies are always striving to

win the customers heart and the customers by the business man are said to be king and

the king never bargains.

As bigbazaar is the retail shopee and a departmental store to rise the money in a

conservative manner i.e they have been assembeled with a punch line “Isse sasta aur

accha kahin nahi”. They come out with many offers as per the customer needs and

benefits.

Promotional activity plays a very prominent role to make aware of the things in

market, to attract customers, to sell products and this study of promotional activity help to

give a clear idea.




4. Scope for the study

The range of perception , the inquiry, the investigation has been minutely studied only

to the activity of big bazaar.

5. Limitations

1. Survey is restricted.

2. The period for the research is not enough to study in depth.

3. The statements of the results generated from the questions that were submitted to

one or more persons is done on the assumption that the respondents have revealed

the correct information that may not be so with all respondents.

Research Technique

The data was collected through,

Survey research:

A well structured questionnaire were prepared for customers of BIG BAZAAR for

vaifying the effectiveness of advertisement.

SOURCES OF DATA:

Market research requires two types of data i.e. secondary data and primary data. Primary

data has been used abundantly for the study. Well structured questionnaires were

prepared & the survey was undertaken.

There is also a use of secondary data, collected from the various journals, books, websites

& from company managers.




Sampling Method:

Sample size taken for the survey is 100.

Sample unit:

The customers of BIG BAZAAR, Hubli.

Sample frame:

Population of Hubli city.

Hypothesis testing

Ho- more than or equal to 70% people are aware of Big Bazaar advertisements.

H1-less than 70% people are aware of Big Bazaar advertisements.

ANALYSIS OF THE COLLECTED INFORMATION:

This involved converting raw data into useful information. It involved tabulation of data, using statistical measures on them for developing frequency distributions & calculating the averages.

RESEARCH FINDINGS:

The research findings and personal experience is used to propose recommendations.




HYPOTHESIS TESTING




Hypothesis means assumption Statistical hypothesis means assertion or conjecture

about parameter or parameters of a population. Statistical hypothesis are based on the

concept of proof by contradiction. Here we selected null hypothesis I .e

Hypothesis is tested with the help of questionnaire the Ho states that more than or

equal to 70% of respondent are getting information about big bazaar by TV adds. As per

data collected 66 out of 100 respondents are getting information about big bazaar.

Null Hypothesis=Ho-More than or equal to 70% of people are getting information about

big bazaar by TV adds.

Alternative hypothesis-H1= Less than 70% of people are getting information about big

bazaar by TV adds.

Using Z TEST we can prove this

P = 0.70

n = sample size = 100

a (alpha) = 5% level of confidence

P= Population proportion

Po= Sample proportion

S=Standard error

Z = 1.64 (referring table)




S = P(1-P)

n-1

= 0.70 (1-0.70)

100-1

S = 0.04605

Po = 66/100

=0.66

Z = Po –P

S

= 0.66 – 0.70 = -0.8695

0.0046

C0NCLUSION: Accept Ho because it falls under confidence level i.e. Negative critical

region. It states that less than 70% people are getting information about big bazaar by TV

adds.




DATA ANALYSIS




1) Do you know big bazaar?

Frequencies

Do you know big bazaar?

Analysis From the survey we can come to know that 100% respondents are known the Big Bazaar in Hubli City. Interpretation The study shows that the Big bazaar known by all the 100 respondents Where we have done survey in Hubli.


Statistics

100

0

Valid

Missing

N

100 100.0 100.0 100.0YesValidFrequency Percent Valid Percent

CumulativePercent



2) How do you come to know about bb?

Frequencies How do you come to know about bb?

Analysis From the study we can come to know that in 100% respondents, 38% people are known Big bazaar by News paper,34% people are known by TV, 2% people are known by internet, other 26% people are known by friends.

Interpretation


Statistics

100

0

Valid

Missing

N

38 38.0 38.0 38.0

34 34.0 34.0 72.0

2 2.0 2.0 74.0

26 26.0 26.0 100.0

100 100.0 100.0

News Paper

Televsion

Internet

Friends

Total

ValidFrequency Percent Valid Percent

CumulativePercent

Friends

Internet

Televsion

News Paper



By this study we can come to know that news paper and TV plays major role to introduce the big bazaar to people.

3) How often do you visit bb?

Frequencies How often do you visit bb?


Statistics

100

0

Valid

Missing

N

6 6.0 6.0 6.0

30 30.0 30.0 36.0

4 4.0 4.0 40.0

18 18.0 18.0 58.0

30 30.0 30.0 88.0

12 12.0 12.0 100.0

100 100.0 100.0

First time

once a week

twice a week

weekends

once a month

any time

Total


CumulativePercent



Analysis Out of 100 respondents 6% said that is their first time they have visited,30% people are visiting once in a week, 4% people are visited twice a week, 18% people are visiting only weekends, some 12% people visit any time to Big bazaar.

InterpretationFrom this study most of people visit to Big bazaar one time in week and monthly.

4) Have you come across bb advertisement?

Frequencies Have you come across bb advertisement


any time

once a month

weekends

twice a week

once a week

First time

Statistics

100

0

Valid

Missing

N

100 100.0 100.0 100.0yesValidFrequency Percent Valid Percent

CumulativePercent



Analysis Out of 100 respondents all are saying they have come across the advertisements of big bazaar.

Interpretation From the survey we can come to know that all people have come across the advertisements carried out by Big bazaar.


yes

120

100

80

60

40

20

0



5) which are the advertisement media you come across

Frequencies

which are the advertisement media you come across

Analysis

Out of 100 respondents 26% people have come across the print media adds, 66% people have come across TV adds,4% people have come across by internet media,4% people by others media.


Statistics

100

0

Valid

Missing

N

26 26.0 26.0 26.0

66 66.0 66.0 92.0

4 4.0 4.0 96.0

4 4.0 4.0 100.0

100 100.0 100.0

print media

telivision

internet

others

Total


CumulativePercent



Interpretation By our survey most of the people means 66% have come across television media which ads come from TV.




Rate the media which is influencable

Factors Print media Telivision Internet Radio

Influencable One 32 63 22 12

Moderate 44 32 58 24

Not Influencable one 24 5 30 64

Total 100 100 100 100

0

10

20

30

40

50

60

70

Print media Telivision Internet Radio

Influencable One

Moderate

Not Influencable one

Analysis Out of 100 respondents for print media, 32% people said it is influence one,44% people said print media is moderate one, other 24% people said it is not influence media. For the TV media in 100 respondents 63% said it is influence media, 32% people said it is moderate one, other 5% people said it is not influence media. For the internet media out of 100 respondents, 22% people said it is influence media, 58% people said it is moderate one, other 30% said it is not influence media. For the Radio 12% said it is influence one, 24% said it is moderate one, other 64% people said Radio media is not influence one.

Interpretation From the study we can come to know that Television is most influence media comparing to other Medias. It shown by the above rating points. We can say that print media and internet Medias are moderate one. Lastly radio is not influence one comparing to others.




7) which are the advertisment you come across

Frequencies

which are the advertisment you come across

Analysis Out of 100 respondents 72% people have come across the TV ads,4% people have come across hordings, bordings & paintings,6% people have come across standees & drop downs, 12% people have come across leaflets & pamplets, 6% people have come across other advertisement. Interpretation


Statistics

100

0

Valid

Missing

N

72 72.0 72.0 72.0

4 4.0 4.0 76.0

6 6.0 6.0 82.0

12 12.0 12.0 94.0

6 6.0 6.0 100.0

100 100.0 100.0

telivision ads

hordings,bordings&paintings

standees & drop downs

leaflets&pamplets

others

Total


CumulativePercent

others

leaflets&pamplets

standees & drop down

hordings,bordings&pa

telivision ads



From the survey it is completely clear that television ads are more important than other advertisements.




8) what is your opinion about bb?

Frequencieswhat is your opinion about bb?

Analysis Out of 100 respondents 80% people has given opinion as good about the Big bazaar.other 20% people has given their opinion as average. Interpretation From the survey it is clear that 80% people are having good opinion about big bazaar,


Statistics

100

0

Valid

Missing

N

80 80.0 80.0 80.0

20 20.0 20.0 100.0

100 100.0 100.0

good

average

Total


CumulativePercent

averagegood

100

80

60

40

20

0



9) what do you think about bb advertisment

Frequencieswhat do you think about bb advertisment

Analysis Out of 100 respondents,12% people think ads are highly attractive,58% people think that ads are only attractive, 26% people think that the ads are moderate,4% people think that the ads are less attractive. Interpretation From the survey we can come to know that more people ie 58% people agreed that the advertisements of big bazaar are very attractive.


Statistics

100

0

Valid

Missing

N

12 12.0 12.0 12.0

58 58.0 58.0 70.0

26 26.0 26.0 96.0

4 4.0 4.0 100.0

100 100.0 100.0

highly attractive

attractive

moderate

less attractive

Total


CumulativePercent

less attractive

moderate

attractive

highly attractive



10) what do you feel by watching bb advertisment

Frequencieswhat do you feel by watching bb advertisment

Analysis Out of 100 respondents 8% people felt that ads are very informative, 16% people felt that it gives greater product information,20% people said that in identification of big bazaar as differently,48% people said that it is highly influenced to visit big bazaar and purchasing, 8% people said that it gives greater awareness about big bazaar.Interpretation


Statistics

100

0

Valid

Missing

N

8 8.0 8.0 8.0

16 16.0 16.0 24.0

20 20.0 20.0 44.0

48 48.0 48.0 92.0

8 8.0 8.0 100.0

100 100.0 100.0

Very info

Gives grtr prdt info

Helps in indenti bb as diff

Hg influe to visit bb andpur

Gvs grtr awr abt of bb &pur

Total


CumulativePercent

8.0%

48.0%20.0%

16.0%

8.0%

gvs grtr awr abt of

hg influe to visit bhelps in indenti bb

gives grtr prdt info

very info



By the survey it is clear that maximum people felt that advertisements are helpful to know about big bazaar and it is highly influenced to purchasing products there.

11) Have you seen hordings of bb?

FrequenciesHave you seen hordings of bb?

Analysis Out of 100 respondents 68% people have seen hoardings of big bazaar; other 32% people have not seen the hoardings of big bazaar.

Interpretation From the study it is cleared that more people have seen the hoardings of big bazaar.It helps to develop the awareness in customer mind.


Statistics

100

0

Valid

Missing

N

68 68.0 68.0 68.0

32 32.0 32.0 100.0

100 100.0 100.0

yes

no

Total


CumulativePercent

noyes

80

70

60

50

40

30

20

10

0



12) According to you which media will be help full for getting information about bb?

Frequencies

According to you which media will be help full for getting information about bb?

Analysis Out of 100 respondents 66% people are getting information about big bazaar by TV ads,12% are getting by hoardings,6% people are getting by road shows, 14% are getting by pamphlets,2% are getting by wall paints


Statistics

100

0

Valid

Missing

N

66 66.0 66.0 66.0

12 12.0 12.0 78.0

6 6.0 6.0 84.0

14 14.0 14.0 98.0

2 2.0 2.0 100.0

100 100.0 100.0

tv advertisment

hoardings

road shows

pamplets

wallpaints

Total


CumulativePercent



Interpretation From the survey we can come to know that TV ads are more effective than other medias, people are getting more information about big bazaar by it only..

Factors

Ratings

1 2 3 4 5

Hoardings 15 20 10 25 30

Boardings 15 10 28 22 25

Paintings 20 25 12 18 25

1-HIGHEST & 5-LOWEST

0

5

10

15

20

25

30

35

Hoardings Bardings Paintings

FACTORS

RE

SP

ON

DE

NT

S RANK-1

RANK-2

RANK-3

RANK-4

RANK-5

Analysis For hoardings people have ranked 1-5 ie 15% people are given 1 as best, 30% people has given 5th rank as worst, other gave 2,3&4. For boarding’s 15% has given 1st rank as best, 25% people has given 5th as worst,other gave 2,3&4. For painting’s 20% people has given 1 st rank, 25% people gave 5th rank.

Interpretation From the survey it is cleared that more people has given 1st rank for paintings, worst rank has to be given hoardings.




14) From the following which offer you come across

FrequenciesFrom the following which offer you come across

Analysis Out of 100 respondents 12% people have come across great exchange offer,74% people have come across buy one get one free offer, other 14% people have come across buy 3 apparels at 999 offer. InterpretationFrom the study we can come to know that more people have come across buy one get one free offer.


Statistics

100

0

Valid

Missing

N

12 12.0 12.0 12.0

74 74.0 74.0 86.0

14 14.0 14.0 100.0

100 100.0 100.0

great exchannge offer

buy one get one free

buy 3 appreals at 999

Total


CumulativePercent

buy 3 appreals at 99buy one get one free great exchannge offe

80

60

40

20

0



15) Are you satisfied by the offer provided by bb?

FrequenciesAre you satisfied by the offer provided by bb?

Analysis Out of 100 respondents 66% people have satisfied with the offer provided by the big bazaar,30% people are neither satisfied nor dissatisfied with the offer,4% people are dissatisfied with the offer. InterpretationFrom the survey more people are satisfied with the offer which provided by big bazaar.


Statistics

100

0

Valid

Missing

N

66 66.0 66.0 66.0

30 30.0 30.0 96.0

4 4.0 4.0 100.0

100 100.0 100.0

satisfied

neither satisfiednor dissatisfied

dissatisfied

Total


CumulativePercent

dissatisfied

neither satisfied nor dis

satisfied



16) Is the singage helpfull in the store?

FrequenciesIs the singage helpfull in the store?

Analysis Out of 100 respondents fully 100% people are agreed with the signage, it is helpful in the store.

Interpretation From the survey it is cleared that all respondents agreed with the signage.


Statistics

100

0

Valid

Missing

N

100 100.0 100.0 100.0yesValidFrequency Percent Valid Percent

CumulativePercent

yes

120

100

80

60

40

20

0



17) Are you satisfied with the medias performance promoted by bb ?

FrequenciesAre you satisfied with the medias performance promoted by bb ?

Analysis Out of 100 respondents 4% people has given the 1 st rank to media’s performance, 32% people has given 2nd rank, 46% people has given 3rd rank,14% people has given 4th rank, 4% people has given 5th rank. InterpretationFrom the study we can come to know that more people given 3rd rank towards media’s performance promoted by big bazaar.


Statistics

performance promoted by bb ?

100

0

Valid

Missing

N

4 4.0 4.0 4.0

32 32.0 32.0 36.0

46 46.0 46.0 82.0

14 14.0 14.0 96.0

4 4.0 4.0 100.0

100 100.0 100.0

first rank

second rank

third rank

fourth rank

fifth rank

Total


CumulativePercent



18) Would you like to visit bb again?

FrequenciesWould you like to visit bb again?

Analysis Out of 100 respondents 80% people said that they definitely visit again,20% people said as not sure.Interpretation From the study more people want to visit again to big bazaar.


Statistics

100

0

Valid

Missing

N

80 80.0 80.0 80.0

20 20.0 20.0 100.0

100 100.0 100.0

defenetly

not sure

Total


CumulativePercent

not suredefenetly

100

80

60

40

20

0



Findings




i. By the study, we can come to know that 100% respondents are aware of big

bazaar.

ii. In the 100 respondent, 38% people are known by news paper,34% people

a. Are known by TV,others are known by internet and friends.

iii. Most of the people want to visit once a week and month.

iv. 100% people have come across the big bazaar’s advertisements.

v. By the survey we can say that 66% people have come across the TV and 26%

a. People have come across print media.some people have come across

internet and others media.

vi. According to the respondents view television is most influence media,maximum

vii. people said radio is not influence media.

viii. By the survey we can say most of the people know BIGBAZAAR by its tv

advertisement..

ix. According to respondents view 80% people say BigBazaar is good & 20% people

say BigBazaar is average.

x. Around 58%people said Bigbazaar advertisement is attractive,26% people said

Bigbazaar advertisement is moderate.

xi. By the study we came to know that most of people are highly influenced by

Bigbazaar advertisement & want to visit Bigbazaar & purchase.

xii. Around 62 % of people has seen the Hoardings of Bigbazaar.

xiii. In 100% respondents 66% of people said tv advertisement’s are help full on

getting information of Bigbazaar & very less said Road shows & Wallpaints.

xiv. According to respondents many people rate 5 for Hoardings, Paintings & some of

people rate 3 for Boardings.

xv. In 100% respondents 74% of people are aware of Buy One Get One offer &

others are aware of great exchange offer, buy 3 apparels at 999 offer.

xvi. By the survey we come to know that 66% of people are satisfied by the offer

provided by BigBazaar & only 4% some people are dissatisfied.




xvii. 100% of respondents said signage is help full in store.

xviii. In 100% respondents 46% rank 3 for performance of medias provided by

BigBazaar & 4% each ranked first & fifth rank.

xix. By the survey we come to know that 80% people want to visit BigBazaar & 20%

of people are not sure to visit BigBazaar.




SUGGESTIONS

Since the Tv Advertisement is most attractive media as per the respondents view,

company can concentrate on TV ads by making them more attractive and in a

medium that’s understandable by people of in and around Hubli city, to inform

about any new deals like ANNIVERSARY CELEBRATION Offers & SAB SE

SASTA DIN.,

Hoardings & Paintings are good source of advertisements so company has to

concentrate on this advertising aspect Hoardings & Paintings has to be increased

& placed in more crowded areas.

Big Bazaar has to concentrate on more offers & may provided discounts, more

exchange offers.

Now a days Radio & Internet are good source of medias company has to give

more advertisements on these medias, to reach maximum people.




CONCLUSION

Indian retail sector is witnessing one of the most hectic Marketing activities of all

times. The companies are fighting to win the hearts of customer who is God said by the

business tycoons. There is always a ‘first mover advantage’ in an upcoming sector. In

India, that advantage goes to “BIG BAZAAR”. It has brought about many changes in the

buying habits of people. It has created formats which provide all items under one roof at

low rates.

The consumers preferences are changing & they are moving from Traditional

Kirana stores to Modern Retail outlet. It’s the main challenge to the Modern retail outlets

to attract the customers towards them from that of competitors. To attract more customers

companies have to carryout the promotional activities in unique way. BIG BAZAAR has

maintained that uniqueness & has succeeded in attracting customers.

The advertisement of the company like TV ads, print media & pamphlets are good

advertisements which made its place in minds of customer to find BIGBAZAAR

differently. As the competition is becoming stiff in the market the activities conducted by

the company are unique, that have brought fruitful result to the company. Among them

Advertisement is one of the leading activity or unique among all other activities & has

high influence on the customer walk-in.




BIBLOGRAPHY




BIBLOGRAPHY

Reference Books:

Marketing Management Philip Kotler

Marketing Research A.Parasuraman

Websites:

www.Google.com

www.BIGBAZAAR.com

www.futuregroup.com


http://www.BIGBAZAAR.com/

http://www.Google.com/



Appendices




QUESTIONARIE

Dear Sir/Madam,

Name: ____________________

Address (location): _________________________

Contact Number: _________________________

Sex: Male Female

Please let me know a little more about yourself.

Please specify your Age group (years);

(a) Less than 25 (b) 26-40

(c) 41-50 (d) Over 50

Please specify your monthly household income (Rs.);

(a) Less than 10,000 rupees/month

(b) 1,0000 to 20,000 rupees/month

(c) 20,000 to 30,000 rupees/month

(d) Over 30000 rupees/month

. Occupation:

Business Employee Professional

House wife Student

1) Do you know BIGBAZAAR?

Yes No




(If yes continue else skip)

2) How do you come to know about BIG BAZAR outlet?

a) News Paper b) Television c) Radio d) Internet e) Friends

3). How often do you visit BIG BAZAAR ?

First time Once a week Twice a week

Weekends Once a month Anytime

4) Have you come across the advertisement of BIGBAZAAR?

Yes No

(If yes continue else skip)

5) Which are the advertisement media of BIGBAZAAR you come across?

Print media Television

Internet Radio Others

6) Rate which media is influencable

(1 is highest & 5 is lowest)

Influencable one Moderate Not Influencable one

Print media

Television

Internet

Radio

7) Which are the advertisements of BIGBAZAAR you come across?

Television Ads Hoardings, Boardings & Paintings

Standees & drop downs Leaflets & Pamphlets

Others _ _ _ _ _ _ _ _ _ _

8) What is your opinion about advertisements?

Very good Good Average Bad Worst

9) What do you think about BIGBAZAAR’s advertisements?

Highly attractive Attractive

Moderate Less Attractive




10) What do you feel by watching advertisements of BIGBAZAAR?

Very informative

Gives greater product information

Helps in identifying BIGBAZAAR as differently

Highly influences to visit BIGBAZAAR & purchase

Gives greater awareness about BIGBAZAAR & purchase

11) Have you seen hoardings of BIG BAZAR in Hubli?

Yes No

12) According to you, which media will be helpful to you for getting information about

BIG BAZAAR?

TV advertisement

Hoardings

Road shows

Pamphlets

Wallpaints

13) Rate the following factors of BIGBAZAAR compared to other outlets.

(1 is highest & 5 is lowest)

Ratings

1 2 3 4 5

Hoardings

Boardings

Paintings

14) From the following, which are the offers are you aware

a) Great exchange offer b) Buy one get one free

c) Buy 3 appeareals at 999




15) Are you satisfied by the offer provide by BIGBAZAAR

Highly Satisfied Neither satisfied dissatisfied Highly

Satisfied Nor dissatisfied dissatisfied

16) Is the signage in the store helpful?

(a) Yes (b) NoIf No, (Please specify reasons)

_________________________________________________

17) Are you satisfied with the Medias performance promoted by BIG BAZAAR ?

Rank the following where 1 is least satisfied and the 5 highly satisfied

1 2 3 4 5

18) Would you like to visit BIG BAZAAR again ?

(a) Definitely (b) Not sure (c) No

If No, (Please specify the reasons)

____________________________________________________

19) Suggestions or comment for further improvement of advertisement at

BIG BAZAAR ___________________________________________________

________________________________________________________________

******************* THANK YOU ********************
