a project report on implementation of presell system of coca cola in siliguri market

Pre Sell Implementation

A Project Report On

“PRESELL IMPLEMENTATION”

Undertaken at

HINDUSTAN COCA COLA BEVERAGES PRIVATE LIMITED

SILIGURI, WEST BENGAL

(Submitted in partial fulfilment of the post graduate programme)

Submitted ByManu Mathew

Alliance Business School, Bangalore

Under the guidance ofMr. Arindam Sikdar

Area Sales Manager, Coca Cola, Siliguri

ALLIANCE B-SCHOOL, BANGALORE


ACKNOWLEDGEMENT

In my endeavour to learn management and industrial practices and apply my theoretical

knowledge as stipulated by our curriculum, I would like to thank ‘Hindustan Coca Cola

Beverages Pvt Ltd’ for providing me an opportunity to work with their department of sales

and marketing, Siliguri- West Bengal.

I hereby take this opportunity to thank my project guide, Mr. Arindam Sikder, Area Sales

Manager, HCCBPL, Siliguri, who was always there to provide me with necessary inputs and

keeping me motivated during the project. Without his experience about the market and the

people whom I was introduced by him, this project would not have been possible.

I also extend my gratitude to Mr. P.S Gupta, STL, HCCBPL, Siliguri, who was always there

to analyze the project progress and to give valuable inputs for the procedure and in helping

me to collect data. I would like to thank the entire Siliguri team of HCCBPL for their co-

operation and for giving me a platform to hone my skills. Special mention needs to be made

here of Mr. Subhasish Dey and all MD’s (Market Developers) of HCCBPL, Siliguri unit.

Special thanks to Mr. Johny George, General Sales Manager, HCCBPL, North East and

Siliguri and Mr. Ratnadeep Dey, ACDM & ACM, HCCBPL, North East and Siliguri for

giving me an opportunity to do this project. I thank all my friends and my family for

contributing towards the completion of this project



CONTENTS

Executive Summary...................................................................................................................5

Introduction................................................................................................................................6

Industry Overview...............................................................................................................7

Key Success Factors............................................................................................................8

Variant Available................................................................................................................8

Overall Carbonated Soft Drink............................................................................................9

Product Coverage................................................................................................................9

Market Trends & Industry Challenges..............................................................................10

Bottled Water Market........................................................................................................11

Growth Promotional Activities.........................................................................................12

Retailer’s Power Continuously Increasing........................................................................12

Competition Becomes More and Difficult........................................................................13

Trends and Opportunities in Soft Drink Industry..............................................................15

Porter’s Five Force Analysis.............................................................................................17

Beverage Industry in India.......................................................................................................21

The Soft drink Industry.....................................................................................................23

Company Overview..................................................................................................................25

The Coca Cola Company..................................................................................................26

International Expansion.....................................................................................................26

The World’s Most Powerful Brand...................................................................................27

Patents, Copyrights, Trade Secrets & Trademarks............................................................27

Employees........................................................................................................................28

Core Capabilities...............................................................................................................28

The Coca Cola System......................................................................................................30

Mission of Coca Cola........................................................................................................31

Vision of Coca Cola..........................................................................................................31

Vision 2020.......................................................................................................................32

Value.................................................................................................................................32

Hindustan Coca Cola Beverages Private Limited....................................................................33

Coke in India.....................................................................................................................33

Marketing Strategy............................................................................................................34

Brand Localization Strategy..............................................................................................34



Rural Success....................................................................................................................35

HCCBPL Structure...........................................................................................................36

COBO.........................................................................................................................36

FOBO..........................................................................................................................36

Organizational Chart of HCCBPL....................................................................................38

Organizational Structure...................................................................................................39

Sales Department Structure..............................................................................................40

Product Mix of Coca Cola................................................................................................41

Consumer Preference........................................................................................................41

Competition to HCCBPL..................................................................................................42

Marketing Mix...................................................................................................................43

Corporate Social Responsibility........................................................................................46

Market Segmentation of Coca Cola..................................................................................48

Classification of Outlets....................................................................................................48

Channel Cluster.................................................................................................................49

Brand Order System of Coca Cola....................................................................................50

Project Profile...........................................................................................................................51

Pre Sell Implementation...........................................................................................................52

Role of Pre Seller..............................................................................................................52

Permanent Journey Plan....................................................................................................52

Effective Supply Chain Management................................................................................53

Objectives.........................................................................................................................54

Data Collection..................................................................................................................54

Tools Used for Data Collection.........................................................................................54

Market Developer wise Permanent Journey Plan..............................................................55

SWOT Analysis of Pre Sell Implementation...........................................................................91

Economies of Scale..................................................................................................................92

Recommendations & Conclusion.............................................................................................93

Learning Outcome....................................................................................................................94

Annexure..................................................................................................................................95

Format for Data Collection......................................................................................................95

Reference..................................................................................................................................96



EXECUTIVE SUMMARY

‘Presell Implementation’ is a new marketing strategy adopted by Hindustan Coca cola

Beverages Pvt Ltd. This marketing strategy will help the company to deliver its service to its

customers (retailers) effectively and efficiently. By this strategy the company executive

(MD’s) can visit each outlet at least two or three times in a week. As the competition in soft

drinks industry is very high, marketing strategies like pre selling plays an important role in

increasing the market share and maintaining the brand value as well as utilising the resources

at the maximum with minimum cost.

According to Coca Cola company’s calendar, week starts on Saturday and ends on Friday.

Each MD’s (Market developers) are in charge of around hundred and twenty outlets. For the

effective implementation of pre selling PJP (Permanent Journey Plan) act as backbone. My

project is to prepare a PJP (Permanent Journey Plan) for each company executive by which

they can visit each outlet at least two or three times a week. PJP is based on the geographical

segmentation of Siliguri market.

For this project I have visited each outlet which is selling coke products in siliguri market. I

have covered each outlet by accompanying each MD’s daily. I used to spend three days with

each MD. This helps me to analyze the geographical structure of each market under each

MD. The company policy divided each outlets based on the volume (VPO-Volume per

Outlet) as diamond, gold, silver and bronze. Based on this category each outlet has to achieve

their targets in the number of case selling per year. Target of each outlet based on the type is

given in the figure below. Pre selling also helps the company to achieve these targets

effectively.

TYPE TARGET (NO OF C/S PER YR)DIAMOND >800 C/S

GOLD 500-799 C/SSILVER 200-499 C/S

BRONZE <200 C/S

The key findings while visiting markets are also included in the report and also done a

SWOT analysis for this preselling. Based on this some recommendations are being made.



INTRODUCTION

INDUSTRY OVERVIEWALLIANCE B-SCHOOL, BANGALORE


SOFT DRINKS INDUSTRY

“For years the story in the non alcoholic sector centred on the power struggle between Coke and Pepsi. But as the pop fight has topped out, the industry’s giants have begun relying on new product flavours and looking to non carbonated beverages for growth”

- Barbara Murray.

Three leading companies have prominent presence in the soft drink industry. The leaders

include the Coca-Cola Company, PepsiCo, and Cadbury Schweppes. According to the Coca-

Cola annul report, it has the most soft drink sales with $32 billion. The Coca-Cola

product line has several popular soft drinks including Coca-Cola, Diet Coke, Fanta, Barq’s,

Sprite, Maaza etc selling over 400 drink brands in about 200 nations. PepsiCo is the next top

competitor with soft drink sales grossing $28 billion for the two beverage subsidiaries,

PepsiCo Beverages North America and PepsiCo International. PepsiCo’s soft drink product

line includes Pepsi, Mountain Dew, Miranda, Slice etc which make up more than one quarter

of its sales. Cadbury Schweppes, the third major player had soft drink sales of $13 billion

with a product line consisting of soft drinks such as A&W Root Beer, Canada Dry, and Dr.

Pepper.

These companies' products occupy large portions of any supermarket's shelf space, often

covering more territory than real food categories like dairy products, meat, or produce. The

prototype of all marketing and branding struggles, the "Cola Wars" keep expanding. The

Pepsi and Coca Cola keep rolling out the big guns: duelling pop stars, and new branded

products in the form of “Vanilla Coke" and “Pepsi Blue.” They are fighting on the TV, in the

fast-food restaurants, and in the supermarkets; they are also duelling in the schools. One of

the biggest pushes of the last few years has been convincing school districts, universities, and

other institutions to go all-Coke or all-Pepsi, in return for a (small) cut of the gross sales.

Selling costly sugared water and building an increasing demand for it, even in Third World

countries, involves marketing in its purest form, unsullied by any pre-existing need or local

tradition. Markets in Eastern Europe, China, India, and Mexico, among others, are expanding

fast, and both Coke and Pepsi are finding local partners (bottlers) in these countries to keep

extending their reach. And while the American market may be mature, there's still an

opportunity worldwide to replace hot beverages like coffee and tea that require some

preparation with these cold, iconic ready-to-drink brands.

KEY SUCCESS FACTORS



Key factors for competitive success within the soft drink industry branch from the trends

of the macro environment. Primarily, constant product innovation is imperative. A company

must be able to recognize consumer wants and needs, while maintaining the ability to adjust

with the changing market. They must keep up with the changing trends.

Another key factor is the size of the organization, especially in terms of market share.

Large distributors have the ability to negotiate with stadiums, universities and school

systems, making them the exclusive supplier for a specified period of time. Additionally, they

have the ability to commit to mass purchases that significantly lower their costs. They must

implement effective distribution channels to remain competitive. Taste of the product is also

a key factor for success.

Furthermore, established brand loyalty is a large aspect of the soft drink industry. Many

consumers of carbonated beverages are extremely dedicated to a particular product, and

rarely purchase other varieties. This stresses the importance of developing and maintaining a

superior brand image.

Price, however, is also a key factor because consumers without a strong brand preference

will select the product with the most competitive price. Finally, global expansion is a vital

factor in the success of a company within the soft drink industry. The United States has

reached relative market saturation, requiring movement into the global industry to maintain

growth.

Variant Available

Soft drinks are available in glass bottles, aluminium cans and PET bottles for home

consumption. Fountains also dispense them in disposable containers. Non- alcoholic soft

drinks beverage market can be divided into carbonated and non carbonated drinks. Cola,

Lemon and Oranges are carbonated drinks while mango drinks come under non carbonated

category. The market can also be segmented on the basis of types of products in the cola

products and non-cola products. Cola products accounts for nearly 61-62% of the total soft

drinks market. The brands that fall in this category are Pepsi, Coca-Cola, Thumps Up, Diet

Coke, Diet Pepsi etc Non Cola segment which constitutes 36% can be divided into four



categories based on the types of flavours available namely: Orange, Cloudy Lime, Clear

Lime and Mango. . Robust time ahead for soft drinks Soft drinks are expected to see robust

volume growth over the forecast period. This will occur despite a total volume and constant

value decline for carbonates. Growth will be led by bottled water and, from a smaller base

and with slower growth, fruit/vegetable juice. Health and convenience are predicted to be the

two most important factors affecting buying behaviour, as carbonates and concentrates play

second fiddle to healthier bottled water and fruit/vegetable juice.

Overall Carbonated Soft Drink

In fact, Coke and Pepsi have a third major rival on the bottled soft drink shelves, namely

Cadbury-Schweppes. The big three carbonated beverage makers now exist in a stable

oligopoly those changes only by small increments and which controls over 90% of the market.

Over the years, Cadbury-Schweppes (the result of a merger between a British candy company

and a British beverage company) has improved its position by acquiring key brands in the US,

namely Dr. Pepper and Seven Up, along with A & W and Canada Dry. In 2001, however,

Cadbury acquired moribund RC Cola, giving it a cola drink to battle against the big guys. This

gave the company more shelf position and immediately gave the RC Cola brand, long a distant

also-ran with weak marketing muscles, more sales and market presence. Pepsi gave itself a

small boost because of the popularity of newly introduced Mountain Dew Code Red, a hyper-

caffeinated soda. Coke's numbers declined slightly. It's pretty indicative of this mature market

that the only major move in market share comes through a takeover. Moreover, the takeover

targets that are left are so small that the biggest remaining brand doesn't make more than 1%

difference in total volume.

Product coverage

Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice;

Functional drinks; RTD coffee; RTD tea

Market trends and industry challenges



In order to survive in this environment, companies must consider the market trends that will

likely shape the industry over the next few years. This will help soft drink companies to

understand the challenges they will encounter and to turn them into opportunities for process

improvement, enhanced flexibility and, ultimately, greater profitability.

Market trends for the soft drink industry can be summarized by six fundamental themes:

Changing consumer beverage preferences,

Featuring a shift toward health-oriented wellness

Drinks.

Growing friction between bottlers and

Manufacturers in the distribution system.

Continually increasing retailer strength.

Fierce competition.

Complex distribution system composed of multiple

Sales channels.

Beverage safety concerns and more-stringent

Regulations.

Consumers turn to wellness and healthy drinks

In much of the developed world, a significant portion of the population is overweight or

obese. This includes two-thirds of Americans and an increasing number of Europeans.

Consequently, many people have started to actively manage their weight and change their

lifestyles, a shift that is reflected in their choices in the beverage aisles:

Demand has increased for beverages that are

Perceived to be healthy

Energy drink consumption has also climbed, due to

The increasingly active lifestyles of teenagers

This trend towards healthier drinks has created a number of new categories, and changed the

consumption trends of the beverage industry as a whole. While previously dominated by

carbonated soft drinks, the industry is now more evenly balanced between carbonates, and

product categories with a healthier image, such as bottled water, energy drinks and juice:



While carbonates are still the largest soft drink segment, bottled water is catching up fast,

with an average of 58 litters consumed annually per capita.

Among individual countries, Italy ranks number one in bottled water consumption, with the

average Italian drinking177 litters per year. Overall, bottled water represents the fastest

growing soft drink segment, expanding at 9percent annually. This growth is being partially

driven by increasing awareness of the health benefits of proper hydration. The industry has

responded to consumers’ desire for healthier beverages by creating new categories, such as

energy drinks, and by diversifying within existing ones. For example, the leading carbonated

soft drink companies have recently introduced products with 50%less sugar that fall mid-way

between regular and diet classifications. Similarly, a South African juice company has

recently released a fruit-based drink that contains a

Full complement of vitamins and nutrients.

Bottled Water Market

Over the past 20 years, bottled water has been the beverage industry’s fastest growing

segment the world over, fuelled first by the desire for clean, safe drinking water and then by

the demand for single serves water as an alternative to other refreshment beverages

Bottled water is a multi- million rupee growth industry on its way to becoming the most

consumed beverage. In India, bottled water market is valued at more than Rs 10 billion (Rs

1000cr) while maintaining an unimaginable annual growth rate of more than 60%. Even

though it accounts for only 5 percent of the total beverage market in India; branded bottled

water is the fastest growing industry in the beverage sector. Seeing the ever increasing

potential, experts predict that the market size of bottled water would surpass the size of the

soft drinks market in the near future. Many major Indian FMCG and multinational food

corporation are also expected to join the market, which has already more than 250, brands in

the organized and unorganized sector with large, medium and small scale production units.

The market is also expected to undergo a major consolidation phase. But even as the bottled

water industry is in a powerful position, of late it has come under increased scrutiny and

criticism. Bottled water continues uninhibited growth growing the fastest among all soft

drinks, bottled water threw in another strong performance in 2005 with double digit volume

and current value growth. Home delivery sales garnered pace, supported by population

migration from rural to urban areas. This meant increasing pressure on an already crumbling

public water distribution system in most cities. Tourism also boosted bottled water, with an



increasing number of domestic and foreign tourists creating greater demand for bottled water.

Trade sources point to the presence of over 600 bottled water manufacturers in India and the

number is predicted to grow in the forecast period as demand continues unabated.

The market preference in India is highly region based. Whole cola drinks have main markets in

metro cities and northern states of UP, Punjab, Haryana etc. Orange flavoured drinks are

popular in southern states. Sodas too are sold largely in southern states besides sales through

bars. Western markets have preference towards mango flavoured drinks. Diet Coke and Diet

Pepsi constitute just 0.7% of the total carbonate beverage market.

Growth promotional activities

The government has adopted liberalized policies for the soft drink trade to give the industry a

boast and promote the Indian brands internationally. Although the import and manufacture of

international brands like Pepsi and Coke is enhanced in India the local brands are being

stabilized by advertisements, good quality and low cost.

The soft drinks market till early 1990s was in hands of domestic players like campa, thumps

up, Lima etc but with opening up of economy and coming of MNC players Pepsi and Coke

the market has come totally under their control.

The distribution network of Coca cola had6.5 lacks outlets across the country in FY00, which

the company is planning to increase to 10 lacks by FY10. On the other hand Pepsi Co's

distribution network had 6 lacks outlets across the country during FY00 which it is planning

to increase to 9 Lacks by FY10.

Retailers’ power continuously increases

With Wal-Mart leading the charge, the world’s dominant retailers are demanding better

service and shorter order-to-delivery cycles from soft drink companies. This is dramatically

reshaping the industry, forcing soft drink companies to become more efficient, while taking

pricing power out of their hands. The dual need for improved supply chain agility and cost

efficiency is challenging suppliers to revaluate the ways in which they plan and manage their

supply chains, as they constantly search for approaches that will help them achieve the rock-

bottom prices and operational excellence now expected in the industry. Furthermore, the

growth of private-label products is encouraging manufacturers to take a number of steps to

compete more effectively. Increasingly, they are turning to innovation and new product

introduction as a means to achieve real differentiation as well as growth. Branded



manufacturers are also looking to get closer to the consumer, with many of the larger ones

piloting direct-to-consumer marketing approaches. They are also trying to better understand

the in-store consumer experience by monitoring the execution of in-store activities.

Nevertheless, many suppliers are losing brand equity. In recent years, a couple of factors

have been fuelling the growing competition between manufacturers and

Retailers:

Retailers are using their power to set higher standards for marketing and operational

excellence, including escalating demands for improved service quality and shorter

order-to-delivery cycles from manufacturers and distributors. Many of these demands,

such as RFID, not only squeeze margins but also require significant capital

investments.

Because of their direct relationships with consumers, retailers have a deeper

knowledge of consumer behavior.

Competition is becoming more and more difficult

In the beverage manufacturing industry, competition is growing due to the following factors:

Constant demand for new niche products related to consumer preferences for healthier

and more diversified offerings

Industry consolidation, which has significantly raised the bar for the “scale needed to

compete”

The growth of private-label products.

These competitive pressures have led to:

SKU proliferation - number of SKUs in a typical beverage company has doubled from

1991 to 2001



A plethora of new product failures:

Only 20% are effective

Only 10% generate significant revenue

Most fail within the first two years

Further consolidation and rationalization to capture cost savings by improving

operations and eliminating redundancy:

Industry leaders are acquiring small, high growth Companies

Mid-market players are vertically integrating

Declining soft drink prices:

Profitability can only be improved through greater efficiency in the supply chain or

through more-effective trade promotions, which usually require considerable

expenditures.

Statutory regulation is increasing

Governments around the world are concerned about food safety and quality. Periodically,

safety failures make big news in the global press. Amid this growing concern, regulators are

cracking down on sanitation and variety of other food-safety requirements.

While food safety is the major focus in Europe, the emphasis in the US is more on bio-

terrorism and food security. However, the provisions in the 2005traceability legislation in the

US, which stemmed from the Bioterrorism Act of 2002, and those in the EU Directive 178,

Articles 18 and 19, are very similar. The U.S. Food and Drug Administration (FDA) is

proposing the registration and tracking of almost all domestic and imported food articles, but

some are concerned that the complexity of the rules will overwhelm both the food industry

and the FDA.



Each soft drink company must take these industry challenges into consideration, as well as its

own strengths and market position, when looking for ways to drive innovation, accelerate

growth and increase margins. The next section outlines where some of the most promising

opportunities for accomplishing these objectives can be found.

Trends and Opportunities in the Soft Drink Industry

The ingredients for success

Soft drinks are gradually overtaking hot drinks as the biggest beverage sector in the world,

with consumption rising by around 5 percent a year according to a recent report from Zenith

International. But while the US remains the biggest market for now, Asia is likely to be the

main driver of sales growth in the future.

The industry on the whole is encountering new opportunities and challenges. Changing

consumer demands and preferences require new ways of maintaining current customers and

attracting new ones. Amid ever-increasing competition, beverage companies must intensely

court customers, offer high quality products, efficiently distribute them, ensure safety, and

keep prices low – all while staying nimble enough to exploit new markets by launching new

products.

Market trends for the soft drink industry can be characterized by six fundamental themes:

1. Changing consumer beverage preferences, featuring a shift toward

health-oriented, wellness drinks

2. Growing friction in the distribution system, induced by bottlers and

manufacturers with conflicting interests

3. Continually increasing retailer strength and a corresponding decrease in the power of

soft drink companies

4. Fierce competition, fueled by growth of private labels and product/packaging

proliferation

5. A complex sales environment, composed of multiple channels all with unique

management requirements



6. Beverage safety issues, driven by newly enacted US and EU regulatory requirements

each soft drink company must take these industry challenges into consideration, as

well as its own strengths and market position, when looking for ways to drive

innovation, accelerate growth and increase margins.



PORTER’S FIVE FORCE ANALYSIS OF SOFT DRINK INDUSTRY

Defining the industry:

Both concentrate producers (CP) and bottlers are profitable. These two parts of the

industry are extremely interdependent, sharing costs in procurement, production, marketing

and distribution. Many of their functions overlap; for instance, CPs do some bottling, and

bottlers conduct many promotional activities. The industry is already vertically integrated to

some extent. They also deal with similar suppliers and buyers. Entry into the industry would

involve developing operations in either or both disciplines. Beverage substitutes would

threaten both CPs and their associated bottlers. Because of operational overlap and

similarities in their market environment, we can include both CPs and bottlers in our

definition of the soft drink industry. In 1993, CPs earned 29% pretax profits on their sales,

while bottlers earned 9% profits on their sales, for a total industry profitability of 14%. This

industry as a whole generates positive economic profits.

Rivalry:

Revenues are extremely concentrated in this industry, with Coke and Pepsi, together with

their associated bottlers, commanding 73% of the case market in. Adding in the next tier of

soft drink companies, the top six controlled 89% of the market. In fact, one could characterize

the soft drink market as an oligopoly, or even a duopoly between Coke and Pepsi, resulting in

positive economic profits. To be sure, there was tough competition between Coke and Pepsi

for market share, and this occasionally hampered profitability.

For example, price wars resulted in weak brand loyalty and eroded margins for both

companies in the 1980s. The Pepsi Challenge, meanwhile, affected market share without

hampering per case profitability, as Pepsi was able to compete on attributes other than price.

Substitutes:

Through the early 1960s, soft drinks were synonymous with “colas” in the mind of

consumers. Over time, however, other beverages, from bottled water to teas, became more

popular, especially in the 1980s and 1990s. Coke and Pepsi responded by expanding their



offerings, through alliances (e.g. Coke and Nestea), acquisitions (e.g. Coke and Minute

Maid), and internal product innovation (e.g. Pepsi creating Orange Slice), capturing the value

of increasingly popular substitutes internally. Proliferation in the number of brands did

threaten the profitability of bottlers through 1986, as they more frequent line set-ups,

increased capital investment, and development of special management skills for more

complex manufacturing operations and distribution. Bottlers were able to overcome these

operational challenges through consolidation to achieve economies of scale. Overall, because

of the CPs efforts in diversification, however, substitutes became less of a threat.

Power of Suppliers:

The inputs for Coke and Pepsi’s products were primarily sugar and packaging. Sugar

could be purchased from many sources on the open market, and if sugar became too

expensive, the firms could easily switch to corn syrup, as they did in the early 1980s. So

suppliers of nutritive sweeteners did not have much bargaining power against Coke, Pepsi, or

their bottlers. NutraSweet, meanwhile, had recently come off patent in 1992, and the soft

drink industry gained another supplier, Holland Sweetener, which reduced Searle’s

bargaining power and lowering the price of aspartame.

With an abundant supply of inexpensive aluminium in the early 1990s and several can

companies competing for contracts with bottlers, can suppliers had very little supplier power.

Furthermore, Coke and Pepsi effectively further reduced the supplier of can makers by

negotiating on behalf of their bottlers, thereby reducing the number of major contracts

available to two. With more than two companies vying for these contracts, Coke and Pepsi

were able to negotiate extremely favorable agreements. In the plastic bottle business, again

there were more suppliers than major contracts, so direct negotiation by the CPs was again

effective at reducing supplier power.

Power of buyers:

The soft drink industry sold to consumers through five principal channels: food stores,

convenience and gas, fountain, vending, and mass merchandisers. Supermarkets, the principal

customer for soft drink makers, were a highly fragmented industry. The stores counted on

soft drinks to generate consumer traffic, so they needed Coke and Pepsi products. But due



to their tremendous degree of fragmentation (the biggest chain made up 6% of food retail

sales, and the largest chains controlled up to 25% of a region), these stores did not have much

bargaining power. Their only power was control over premium shelf space, which could be

allocated to Coke or Pepsi products. This power did give them some control over soft drink

profitability. Furthermore, consumers expected to pay less through this channel, so prices

were lower, resulting in somewhat lower profitability.

National mass merchandising chains such as Wal-Mart, on the other hand, had much more

bargaining power. While these stores did carry both Coke and Pepsi products, they could

negotiate more effectively due to their scale and the magnitude of their contracts. For this

reason, the mass merchandiser channel was relatively less profitable for soft drink makers.

The least profitable channel for soft drinks, however, was fountain sales. Profitability at these

Locations was so abysmal for Coke and Pepsi that they considered this channel “paid

sampling.” This was because buyers at major fast food chains only needed to stock the

products of one manufacturer, so they could negotiate for optimal pricing. Coke and Pepsi

found these channels important, however, as an avenue to build brand recognition and

loyalty, so they invested in the fountain equipment and cups that were used to serve their

products at these outlets. As a result, while Coke and Pepsi gained only 5% margins, fast

food chains made 75% gross margin on fountain drinks.

Vending, meanwhile, was the most profitable channel for the soft drink industry. Essentially

there were no buyers to bargain with at these locations, where Coke and Pepsi bottlers could

sell directly to consumers through machines owned by bottlers. Property owners were paid a

sales commission on Coke and Pepsi products sold through machines on their property, so

their incentives were properly aligned with those of the soft drink makers, and prices

remained high. The customer in this case was the consumer, who was generally limited on

thirst quenching alternatives.

The final channel to consider is convenience stores and gas stations. If Mobil or Seven-

Eleven were to negotiate on behalf of its stations, it would be able to exert significant buyer

power in transactions with Coke and Pepsi. Apparently, though, this was not the nature of the

relationship between soft drink producers and this channel, where bottlers’ profits were



relatively high, at $0.40 per case, in. With this high profitability, it seems likely that Coke

and Pepsi bottlers negotiated directly with convenience store and gas station owners.

So the only buyers with dominant power were fast food outlets. Although these outlets

captured most of the soft drink profitability in their channel, they accounted for less than 20%

of total soft drink sales. Through other markets, however, the industry enjoyed substantial

profitability because of limited buyer power.

Barriers to Entry:

It would be nearly impossible for either a new CP or a new bottler to enter the industry.

New CPs would need to overcome the tremendous marketing muscle and market presence of

Coke, Pepsi, and a few others, who had established brand names that were as much as a

century old. Through their DSD practices, these companies had intimate relationships with

their retail channels and would be able to defend their positions effectively through

discounting or other tactics. So, although the CP industry is not very capital intensive, other

barriers would prevent entry. Entering bottling, meanwhile, would require substantial capital

investment, which would deter entry. Further complicating entry into this market, existing

bottlers had exclusive territories in which to distribute their products. Regulatory approval of

intrabrand exclusive territories, via the Soft Drink Interbrand Competition Act of 1980,

ratified this strategy, making it impossible for new bottlers to get started in any region where

an existing bottler operated, which included every significant market in the US.



BEVERAGE INDUSTRY IN INDIA

India is home to one of the most ancient cultures in the world dating back over 5000 years.

Beverages industry in India plays an important role in the Indian FMCG market. It is an

industry, in which the players constantly innovate, in order to come up with better products to

gain more market share and to satisfy the existing consumers.

The beverage industry is vast and there various ways of segmenting it, so as to cater the right

product to the right person. The different ways of segmenting it are as follows:

Alcoholic, non-alcoholic and sports beverages

Natural and Synthetic beverages

In-home consumption and out of home on premises consumption.

Age wise segmentation i.e. beverages for kids, for adults and for senior

citizens


CARBONATED NON CARBONATED

COLA NON COLA NON COLA

BEVERAGES

NON ALCOHOLIC ALCOHOLIC


Segmentation based on the amount of consumption i.e. high levels of

consumption and low levels of consumption.

If the behavioural patterns of consumers in India are closely noticed, it could be observed that

consumers perceive beverages in two different ways i.e. beverages are a luxury and that

beverages have to be consumed occasionally. These two perceptions are the biggest

challenges faced by the beverage industry. In order to leverage the beverage industry, it is

important to address this issue so as to encourage regular consumption as well as and to make

the industry more affordable.

Four strong strategic elements to increase consumption of the products of the beverage

industry in India are:

The quality and the consistency of beverages needs to be enhanced so that

consumers are satisfied and they enjoy consuming beverages.

The credibility and trust needs to be built so that there is a very strong and safe

feeling that the consumers have while consuming the beverages.

Consumer education is a must to bring out benefits of beverage consumption

whether in terms of health, taste, relaxation, stimulation, refreshment, well-

being or prestige relevant to the category.

Communication should be relevant and trendy so that consumers are able to

find an appeal to go out, purchase and consume.

The beverage market has still to achieve greater penetration and also a wider spread of

distribution. It is important to look at the entire beverage market, as a big opportunity, for

brand and sales growth in turn to add up to the overall growth of the food and beverage

industry in the economy.



THE SOFT DRINK MARKET

The soft drink markets can be segmented on the basis of place of consumption or on the basis

of type of products.

The segmentation on the basis of place of consumption divides the market into two parts: -

On-premise- 55% of the consumption of soft drinks is on premise i.e. restaurants,

railways stations, cinema etc.

At-home- the rest 45% of the market compromises of the soft drink purchased for

consumption at home.

The market can also be segmented on the basis of types of products into cola products and

non-cola products.

Cola products account for nearly 61-62% of the total soft drinks market. The brands

that fall in this category are Pepsi, Coca-Cola, Thumps Up, and diet coke, Diet Pepsi etc.

Non-cola segment which constitutes 36% can be divided into 4 categories based on

the types of flavors available, namely:

o Orange

o Cloudy Lime

o Clear Lime

o Mango

i. Orange flavor based soft drinks constitute around 20% of the market. The segment is

largely dominated by national brands like Fanta of Coca Cola and Mirinda Orange of

PepsiCo, which collectively form15% of the market rest of the market is in hands of

smaller brands like Crush (earlier of Cadbury Schweppes and now of coca Cola), Gold

Spot etc.

ii. Cloudy Lime flavor constitutes 17% of the market and is largely dominated by Limca of

coca cola and Mirinda Lemon of PepsiCo. Limca is the market leader with around 70-

75% of the market followed by Mirinda Lemon.



iii. Clear Lime: this segment of the market witnessed good growth initially with all the

players launching their brands in the segment. But now the growth in the segment has

slowed down. The brands available in this segment are 7 Up, mountain dew of Pepsi,

Sprite, nimbu fresh of Coca Cola. The segment constitutes 3% of the total soft drinks

market.

iv. Mango: this flavor segment constitutes 2% of the total soft drinks market and it directly

competes with mango based fruit drinks like Frooti. The leading brands in this segment

are: Maaza of Coca Cola, Mangola (Earlier of Dukes now of PepsiCo) and Slice of

PepsiCo.



COMPANY OVERVIEW

COCA COLA COMPANY



THE COCA COLA COMPANY

Coca-Cola was created in 1886 by John Pemberton, a pharmacist in Atlanta, Georgia, who

sold the syrup mixed with fountain water as a potion for mental and physical disorders. The

formula changed hands three more times before Asa D. Candler added carbonation and by

2003, Coca-Cola was the world’s largest manufacturer, marketer, and distributor of

nonalcoholic beverage concentrates and syrups, with more than 500 widely recognized

beverage brands in its portfolio.

With the bubbles making the difference, Coca-Cola was registered as a trademark in 1887

and by 1895, was being sold in every state and territory in the United States. In 1899, it

franchised its bottling operations in the U.S., growing quickly to reach 370 franchisees by

1910. Headquartered in Atlanta with divisions and local operations in over 200 countries

worldwide, Coca-Cola generated more than 70% of its income outside the United States by

2003

INTERNATIONAL EXPANSION

Coke’s first international bottling plants opened in 1906 in Canada, Cuba, and Panama. By

the end of the 1920’s Coca-Cola was bottled in twenty-seven countries throughout the world

and available in fifty-one more. In spite of this reach, volume was low, quality inconsistent,

and effective advertising a challenge with language, culture, and government regulation all

serving as barriers. Former CEO Robert Woodruff’s insistence that Coca-Cola wouldn’t

“suffer the stigma of being an intrusive American product,” and instead would use local

bottles, caps, machinery, trucks, and personnel contributed to Coke’s challenges as well with

a lack of standard processes and training degrading quality.

Coca-Cola continued working for over 80 years on Woodruff’s goal: to make Coke available

wherever and whenever consumers wanted it, “in arm’s reach of desire.” The Second

World War proved to be the stimulus Coca-Cola needed to build effective capabilities

around the world and achieve dominant global market share. Woodruff’s patriotic

commitment “that every man in uniform gets a bottle of Coca-Cola for five cents, wherever

he is and at whatever cost to our company” was more than just great public relations. As a



result of Coke’s status as a military supplier, Coca-Cola was exempt from sugar rationing

and also received government subsidies to build bottling plants around the world.

TURN OF THE CENTURY GROWTH IMPERATIVE

The 1990’s brought a slowdown in sales growth for the Carbonated Soft Drink (CSD)

industry in the United States, achieving only 0.2% growth by 2000 (just under 10 billion

cases) in contrast to the 5-7% annual growth experienced during the 1980’s. While per capita

consumption throughout the world was a fraction of the United States’, major beverage

companies clearly had to look elsewhere for the growth their shareholders demanded. The

looming opportunity for twenty-first century was in the world’s developing markets with

their rapidly growing middle class populations.

THE WORLD’S MOST POWERFUL BRAND

Interbrand’s Global Brand Scorecard for 2003 ranked Coca-Cola the #1 Brand in the World

and estimated its brand value at $70.45 billion . The ranking’s methodology determined a

brand’s valuation on the basis of how much it was likely to earn in the future, distilling the

percentage of revenues that could be credited to the brand, and assessing the brand’s strength

to determine the risk of future earnings forecasts. Considerations included market leadership,

stability, and global reach, incorporating its ability to cross both geographical and cultural

borders.

From the beginning, Coke understood the importance of branding and the creation of a

distinct personality. Its catchy, well-liked slogans (“It’s the real thing” (1942, 1969),

“Things go better with Coke” (1963), “Coke is it” (1982), “Can’t beat the Feeling” (1987),

and a 1992 return to “Can’t beat the real thing”) linked that personality to the core values

of each generation and established Coke as the authentic, relevant, and trusted refreshment

of choice across the decades and around the globe.

PATENTS, COPYRIGHTS, TRADE SECRETS AND TRADEMARKS

Company owns numerous patents, copyrights and trade secrets, as well as substantial know-

how and technology, which we collectively refer to as ‘‘technology.’’ This technology

generally relates to Company’s products and the processes for their production; the packages

used for products; the design and operation of various processes and equipment used in



business; and certain quality assurance software. Some of the technology is licensed to

suppliers and other parties. Company’s sparkling beverage and other beverage formulae are

among the important trade secrets of Company.

Company own numerous trademarks that are very important to business. Depending upon the

jurisdiction, trademarks are valid as long as they are in use and/or their registrations are

properly maintained. Pursuant to company’s bottler’s agreements, company authorize

bottlers to use applicable Company trademarks in connection with their manufacture, sale and

distribution of Company products. In addition, we grant licenses to third parties from time to

time to use certain of company’s trademarks in conjunction with certain merchandise and

food products.

EMPLOYEES

Company refer to its employees as ‘‘associates.’’ As of December 31, 2009 and 2008,

Company had approximately 92,800 and 92,400 associates, respectively, of which

approximately 17,900 and 16,500, respectively, were employed by consolidated variable

interest entities (‘‘VIEs’’). The increase in the total number of associates in 2009 was

primarily due to an increase in the Latin America operating group driven by its finished

product business, as well as an increase in the Bottling Investments operating group. These

increases were partially offset by the impact of the Company’s ongoing productivity

initiatives. As of December 31, 2009 and 2008, Company had approximately 11,700 and

13,000 associates, respectively, located in the United States, including Puerto Rico, of which

approximately 190 and 90, respectively, were employed by consolidated VIEs.

Coca cola company, through its divisions and subsidiaries, has entered into numerous

collective bargaining agreements. Company currently expect that it will be able to renegotiate

such agreements on satisfactory terms when they expire. The Company believes that its

relations with its associates are generally satisfactory.

CORE CAPABILITIES

Consumer Marketing

Marketing investments are designed to enhance consumer awareness of and increase

consumer preference for brands. This produces long-term growth in unit case volume, per



capita consumption and share of worldwide non alcoholic beverage sales. Through

company’s relationships with bottling partners and those who sell coke products in

the marketplace, coke create and implement integrated marketing programs, both globally

and locally, that are designed to heighten consumer awareness of and product appeal for coke

brands. In developing a strategy for a Company brand, coke conduct product and packaging

research, establish brand positioning, develop precise consumer communications and solicit

consumer feedback. Coke integrated marketing activities include, but are not limited to,

advertising, point-of-sale merchandising and sales promotions.

Coke have disciplined marketing strategies that focus on driving volume in emerging

markets, increasing coke’s brand value in developing markets and growing profit in most

developed markets. In emerging markets, Company is investing in infrastructure programs

that drive volume through increased access to consumers. In developing markets, where

consumer access has largely been established, coke’s focus is on differentiating its brands. In

company’s most developed markets, coke continue to invest in brands and infrastructure

programs, but at a slower rate than revenue growth. Company has focused on affordability

and ensuring they are communicating the appropriate message based on the current

economic environment.

Commercial Leadership

The Coca-Cola system has millions of customers around the world who sell or serve our

products directly to consumers. Coke focus on enhancing value for its customers and

providing solutions to grow its beverage businesses. Company’s approach includes

understanding each customer’s business and needs, whether that customer is a sophisticated

retailer in a developed market or a kiosk owner in an emerging market. Coke focus on

ensuring that its customers have the right product and package offerings and the right

promotional tools to deliver enhanced value to themselves and the company. Company is

constantly looking to build new beverage consumption occasions to its customers’ outlets

through unique and innovative consumer experiences, product availability and delivery

systems, and beverage merchandising and displays. Coke participate in joint brand-building

initiatives with our customers in order to drive customer preference for its brands. Through

coke’s commercial leadership initiatives, coke embed ourselves further into its retail

customers’ businesses while developing strategies for better execution at the point of sale.



Franchise Leadership

Coke must continue to improve its franchise leadership capabilities to give Company and our

bottling partners the ability to grow together through shared values, aligned incentives and a

sense of urgency and flexibility that supports consumers’ always changing needs and tastes.

The financial health and success of coke’s bottling partners are critical components of the

Company’s success. Company work with its bottling partners to identify system requirements

that enable coke to quickly achieve scale and efficiencies, and we share best practices

throughout the bottling system. Coke system leadership allows company to leverage recent

acquisitions to expand our volume base and enhance margins. With coke’s bottling

partners, we work to produce differentiated beverages and packages that are appropriate for

the right channels and consumers. Coke also design business models for sparkling and still

beverages in specific markets to ensure that coke appropriately share the value created by

these beverages with our bottling partners. Coke will continue to build a supply chain

network that leverages the size and scale of the Coca-Cola system to gain a competitive

advantage.

THE COCA COLA SYSTEM

We are a global business that operates on a local scale in every community where we do

business. We create global reach with local focus because of the strength of the Coca-Cola

system, which comprises our Company and our bottling partners—more than300 worldwide.

Our Company manufactures and sells concentrates, beverage bases and syrups to bottling

operations; owns the brands; and is responsible for consumer brand marketing initiatives. Our

bottling partners manufacture, package, merchandise and distribute the finished branded

beverages to our customers and vending partners, who then sell our products to consumers.

All bottling partners work closely with customers—grocery stores, restaurants, street

vendors, convenience stores, movie theatres and amusement parks, among many others—to

execute localized strategies developed in partnership with our Company. Customers then sell

our products to consumers at a rate of 1.6 billion servings a day.

Our business operations are divided into the following geographies: Eurasia and Africa,

Europe, Latin America, North America and Pacific as well as our Bottling Investments

Group.



MISSION OF COCA-COLA

Create consumer products services and communications customers service and bottling

system strategy process and tools in order to create competitive advantage and deliver

superior value to-Consumers as a superior beverage experience.

Consumers as an opportunity to grow profit through the use of finished drinks.

Bottlers as an opportunity to make reasonable to grow profits and value added

Suppliers as an opportunity to make reasonable when creating real value added in

environment of system wide teamwork, flexible business system and continuous

improvement.

Indian society in form of contribution to economic and social development.

VISION OF COCA-COLA

VISION FOR SUSTAINABLE GROWTH

PROFIT: Maximizing return to shareowners while being mindful of our overall

responsibilities.

PEOPLE: Being a great place to work where people are inspired to be the best

they can be.

PORTFOLIO: Bringing to the world a portfolio of beverage brands that

anticipate and satisfy peoples’ Desires and needs.

PARTNERS: Nurturing a winning network of partners and building mutual

loyalty.

PLANET: Being a responsible global citizen that makes a difference.



VISION 2020

The world is changing all around us. To ensure our business will continue to thrive over the

next 10 years and beyond, we are looking ahead to understand the trends and forces that will

shape our industry in the future. Our 2020 Vision creates a long-term destination for our

business. It provides us with business goals that outline what we need to accomplish with our

global bottling partners in order to continue winning in the marketplace and achieving

sustainable, quality growth. For each goal, we have a set of guiding principles and strategies

for winning throughout the entire Coca-Cola system.

VALUE

Coca-Cola is guided by shared values that both the employees as individuals and the

Company will live by; the values being:

LEADERSHIP: The courage to shape a better future

PASSION: Committed in heart and mind

INTEGRITY: Be real

ACCOUNTABILITY: If it is to be, it’s up to me

COLLABORATION: Leverage collective genius

INNOVATION: Seek, imagine, create, delight

QUALITY: What we do, we do well



HINDUSTAN COCA COLA BEVERAGES PRIVATE LIMITED

COKE IN INDIA:

Coca-Cola was the leading soft drink brand in India until 1977 when it left rather than

reveals its formula to the government and reduce its equity stake as required under the

Foreign Exchange Regulation Act (FERA) which governed the operations of foreign

companies in India. After a 16-year absence, Coca-Cola returned to India in 1993, cementing

its presence with a deal that gave Coca-Cola ownership of the nation's top soft-drink brands

and bottling network. Coke’s acquisition of local popular Indian brands including Thums Up

(the most trusted brand in India21), Limca, Maaza, Citra and Gold Spot provided not only

physical manufacturing, bottling, and distribution assets but also strong consumer preference.

This combination of local and global brands enabled Coca-Cola to exploit the benefits of

global branding and global trends in tastes while also tapping into traditional domestic

markets. Leading Indian brands joined the Company's international family of brands,

including Coca Cola, diet Coke, Sprite and Fanta, plus the Schweppes product range. In

2000, the company launched the Kinley water brand and in 2001, Shock energy drink and the

powdered concentrate Sunfill hit the market.

From 1993 to 2003, Coca-Cola invested more than US$1 billion in India, making it one of

the country’s top international investors. By 2003, Coca-Cola India had won the prestigious

Woodruf Cup from among 22 divisions of the Company based on three broad parameters of

volume, profitability, and quality. Coca-Cola India achieved 39% volume growth in 2002

while the industry grew 23% nationally and the Company reached breakeven profitability in

the region for the first time. Encouraged by its 2002 performance, Coca-Cola India

announced plans to double its capacity at an investment of $125 million (Rs. 750 crore)

between September 2002 and March 2003.

Coca-Cola India produced its beverages with 7,000 local employees at its twenty-seven

wholly owned bottling operations supplemented by seventeen franchisee-owned bottling

operations and a network of twenty- nine contract-packers to manufacture a range of products

for the company. The complete manufacturing process had a documented quality control and

assurance program including over 400 tests performed throughout the process.



The complexity of the consumer soft drink market demanded a distribution process to support

700,000 retail outlets serviced by a fleet that includes 10-ton trucks, open-bay three wheelers,

and trademarked tricycles and pushcarts that were used to navigate the narrow alleyways of

the cities. In addition to its own employees, Coke indirectly created employment for another

125,000 Indians through its procurement, supply, and distribution networks.

MARKETING STRATEGY

Coca-Cola CEO Douglas Daft set the direction for the next generation of success for his

global brand with a “Think local, act local” mantra. Recognizing that a single global strategy

or single global campaign wouldn’t work, locally relevant executions became an increasingly

important element of supporting Coke’s global brand strategy.

In 2001, after almost a decade of lagging rival Pepsi in the region, Coke India re-examined

its approach in an attempt to gain leadership in the Indian market and capitalize on significant

growth potential, particularly in rural markets. The foundation of the new strategy grounded

brand positioning and marketing communications in consumer insights, acknowledging that

urban versus rural India were two distinct markets on a variety of important dimensions. The

soft drink category’s role in people’s lives, the degree of differentiation between consumer

segments and their reasons for entering the category, and the degree to which brands in the

category projected different perceptions to consumers were among the many important

differences between how urban and rural consumers approached the market for refreshment.

In rural markets, where both the soft drink category and individual brands were

undeveloped, the task was to broaden the brand positioning while in urban markets, with

higher category and brand development, the task was to narrow the brand positioning,

focusing on differentiation through offering unique and compelling value. This lens,

informed by consumer insights, gave Coke direction on the tradeoff between focus and

breadth a brand needed in a given market and made clear that to succeed in either segment,

unique marketing strategies were required in urban versus rural India.

BRAND LOCALIZATION STRATEGY: THE TWO INDIA

INDIA A: “Life ho to aisi”

“India A,” the designation Coca-Cola gave to the market segment including metropolitan

areas and large towns, represented 4% of the country’s population.33 This segment sought

social bonding as a need and responded to aspirational messages, celebrating the benefits of



their increasing social and economic freedoms. “Life ho to aisi,” (life as it should be) was the

successful and relevant tagline found in Coca-Cola’s advertising to this audience.

INDIA B: “Thanda Matlab Coca-Cola”

Coca-Cola India believed that the first brand to offer communication targeted to the smaller

towns would own the rural market and went after that objective with a comprehensive

strategy. “India B” included small towns and rural areas, comprising the other 96% of the

nation’s population. This segment’s primary need was out-of-home thirst-quenching and the

Coca-Cola India no. 1. Soft drink category was undifferentiated in the minds of rural

consumers. Additionally, with an average Coke costing Rs. 10 and an average day’s wages

around Rs. 100, Coke was perceived as a luxury that few could afford.

In an effort to make the price point of Coke within reach of this high-potential market,

Coca- Cola launched the Accessibility Campaign, introducing a new 200ml bottle, smaller

than the traditional 300ml bottle found in urban markets, and concurrently cutting the price in

half, to Rs. 5. This pricing strategy closed the gap between Coke and basic refreshments like

lemonade and tea, making soft drinks truly accessible for the first time. At the same time,

Coke invested in distribution infrastructure to effectively serve a disbursed population and

doubled the number of retail outlets in rural areas from 80,000 in 2001 to 160,000 in 2003,

increasing market penetration from 13 to 25%. Coke’s advertising and promotion strategy

pulled the marketing plan together using local language and idiomatic expressions. “Thanda,”

meaning cool/cold is also generic for cold beverages and gave “Thanda Matlab Coca-Cola”

delicious multiple meanings. Literally translated to “Coke means refreshment,” the phrase

directly addressed both the primary need of this segment for cold refreshment while at the

same time positioning Coke as a “Thanda” or generic cold beverage just like tea, lassi, or

lemonade. As a result of the Thanda campaign, Coca-Cola won Advertiser of the Year and

Campaign of the Year.

RURAL SUCCESS

Comprising 74% of the country's population, 41% of its middle class, and 58% of its

disposable income, the rural market was an attractive target and it delivered results. Coke

experienced 37% growth in 2003 in this segment versus the 24% growth seen in urban areas.

Driven by the launch of the new Rs. 5 product, per capita consumption doubled between

2007 - 2008. This market accounted for 80% of India’s new Coke drinkers, 30% of 2008

volume, and was expected to account for 50% of the company’s sales in 2008.



HCCBPL STRUCTURE

Coca-cola is a world class company in "low margin, high volume" business which means

sales of high volume for the product in order to be profitable and complete in the global

market.

* Company Owned Bottling Operation (COBO)

* Franchisee Owned Bottling Operation (FOBO)

COBO :

COBO stand for company owned bottling operations; COBO has been of Coke Company's

biggest strategy, which has proved to be winner. A bottling operation is a capital intensive

business, particularly so the returnable bottle market like in India and the investment is the

forth level.

Apart from the capital cost of plant and equipment the bottles has to invest in bottles and

crates, truck and cooling structure (Visi. Coolers and ice boxes) at the retail point industry

estimates @Rs. Crate which is equivalent to the price at which the crate enters the

distribution system Bottlers operates on margins around 10% with the bulk of the killing

(between Rs. 24 and Rs. 30 per crate or about 20%) being made by the retailer. Excise and

other taxes amounting Rs. 40 per crate. The going for a COBO is the risk of coke

Company and it is also implied a big attitude change from a totally marketing orientation

to an operation mindset.

COBO'S IN INDIA

COBO’s are present across the nation, the locations are given below:

Mumbai, Bangalore, Ahemadabad, Chennai, Calcutta & Jalpaiguri unit also

FOBO

FOBO stand for franchise owned bottling operation, in India Pepsi has franchise. In the

case the company supplies its soft drink concentrate to its franchies (bottle syrup). Coca-



cola has taken a more capital - intensive route of the owning and running its own plants

along side those of its franchises.

Coca-cola pumped in money to upgrade plants of franchises, which were weaker did not

have financial worth were given massive support in form of interest free loans to upgrade

their operations.

Getting into FOBO has helped Coke Company on several fronts. First, it has enabled Pepsi

to focus on marketing operations as much as it has on operation fronts. Another gain of

going FOBO is that since the franchises have to invest in plants and machines glass

bottles, trucks, and infrastructure, the cost burden has been reduced.

FOBO IN INDIA:

FOBO are located at the following places:

Part of Delhi, Punjab, Part of Andhra Pradesh, Calcutta and south bengal.



ORGANIZATIONAL CHART OF HCCBPL



ORGANIZATION STRUCTURE



SALES DEPARTMENT STRUCTURE



PRODUCT MIX OF COCA COLA

BOTTLES:

Coca-cola 200ml...300ml...600ml...1500ml...

Thums up 200ml...300ml...600ml….1500ml….

Sprite 200ml...300ml...600ml...1500ml...

Limca 200ml...300ml...600ml...1500ml...

Fanta 200ml...300ml...600ml...1500ml

Maaza (mango) 250ml…..600ml…….1200ml

Minute maid Nimbu fresh 400ml…..1000ml

Minute maid (pulpy orange) 400ml……1000ml

Kinley (Soda) 300ml...500ml

Kinley (Water) 1000ml

CANS:

Diet coke 330ml

Coca-cola 330ml

Thumps up 330ml

Fanta 330ml

CONSUMER PREFERENCE

Coca-Cola Preferred by all type of consumers

Thumps up All type of customers

Fanta (Orange,Pulpy) Basically preferred by ladies and kids.

Minute maid (Lemon) Not clearly define.

Maaza Ladies and kids.

Sprit Youngsters.

Limca Youngster

Kinley(soda) Mostly those who consumer liquor.



Kinley (Water ) Preferred by all type of consumers.

COMPETITORS TO HCCBPL

The key competitors for HCCBPL are the following

PepsiCo: The PepsiCo challenge, to keep up with archrival, the Coca-Cola Company

never ends for the World's # 2, carbonated soft-drink maker. The company's soft drinks

include Pepsi, Mountain Dew, and Slice. Cola is not the company's only beverage;

PepsiCo sells Tropicana orange juice brands, Gatorade sports drink, and Aquafina

water.

PepsiCo also sells Dole juices and Lipton ready-to-drink tea. PepsiCo and Coca-Cola

hold together, a market share of 95% out of which 60.8% is held by Coca-Cola and the

rest belongs to Pepsi.

Nestlé: Nestle does not give that tough a competition to Coca-Cola as it mainly deals

with milk products, Baby foods and Chocolates. But the iced tea that is Nestea which

has been introduced into the market by Nestle provides a considerable amount of

competition to the products of the Company. Iced tea is one of the closest substitutes to

the Colas as it is a thirst quencher and it is healthier when compared to fizz drinks. The

flavored milk products also have become substitutes to the products of the company

due to growing health awareness among people.

Dabur: Dabur in India, is one of the most trusted brands as it has been operating ever

since times and people have laid all their trust in the Company and the products of the

Company. Apart from food products, Dabur has introduced into the market Real Juice

which is packaged fruit juice. These products give a strong competition to Maaza and

the latest product Minute Maid Pulpy Orange.



MARKETING MIX(4 P’s)Marketing Mix is the set of marketing tools that the firm uses to pursue its marketing

objectives. It has a classification for these marketing tools. These marketing are classified and

called as the Four Ps i.e. Product, Price, Place and Promotion.

The most basic marketing tool is product which includes product design, quality, features,

branding, and packaging. A critical marketing tool is price i.e. the amount of money that

customers pay for the product. It also includes discounts, allowances, credit terms and

payment period.

Place is another key marketing mix tool. And it includes various activities the company

undertakes to make the product accessible and available to the customer. Some factors that

decide the place are transport facilities, channels of distribution, coverage area, etc.

Promotion is the fourth marketing mix tool which includes all the activities that the company

undertakes to communicate and promote its product to target market. Promotion includes

sales promotion, advertising, sales force, public relations, direct marketing, etc.

PRODUCT

A business needs to consider the products that it produces and the stage of the product life

cycle that a product is at. Marketing strategies will vary according to the type of product and

its stage in life cycle.

In marketing, a product is anything that can be offered to a market that might satisfy a want

or need. It is of two types: Tangible (physical) and Intangible (non-physical). Since services

have been at the forefront of all modern marketing strategies, some intangibility has become

essential part of marketing offers. It is therefore the complete bundle of benefits or

satisfactions that buyers perceive they will obtain if they purchase the product. It is the sum

of all physical, psychological, symbolic, and service attributes, not just the physical

merchandise. All products offered in a market can be placed between Tangible (Pure Product)

and Intangible (Pure Service) spectrum.

A product is similar to goods. In accounting, goods are physical objects that are available in

the marketplace. This differentiates them from a service, which is a non-material product.

The term goods is used primarily by those that wish to abstract from the details of a given

product. As such it is useful in accounting and economic models. The term product is used

primarily by those that wish to examine the details and richness of a specific market offering.



As such it is useful to marketers, managers, and quality control specialists. A service is a non-

material or intangible product - such as professional consultancy, serving, or an entertainment

experience.

The Pepsi-Cola drink contains basic ingredients found in most other similar drinks including

carbonated water, high fructose corn syrup, sugar, colorings, phosphoric acid, caffeine, citric

acid and natural flavors. The caffeine free Pepsi-Cola contains the same ingredients but no

caffeine.

PRICE

In economics and business, the price is the assigned numerical monetary value of a good,

service or asset. Price is also central to marketing where it is one of the four variables in the

marketing mix that business people use to develop a marketing plan. Pricing is a big part of

the marketing mix. Choosing the right price and the right pricing strategy is crucial to the

marketing process.

The price of the product is not something that is fixed. On the other hand the price of the

product depends on many other factors. Some times the price of the product has got nothing

to do with the actual product itself. The price may act as a way to attract target customers.

The price of the product is decided keeping many things in mind. These things include factors

like cost incurred on the product, target market, competitors, consumer buying capacity etc.

Pepsi again decides it price on the basis of competition. The best think about the company

Pepsi is that it is very flexible and it can come down with the price very quickly. The

company is renowned to bring the price down even up to half if needed.

PLACE

Place is a term that has a variety of meanings in a dictionary sense, but which is principally

used in a geographic sense as a noun to denote location, though in a sense of a location

identified with that which is located there.

In marketing, place refers to one of the 4 P's, defined as "the market place". It can mean a

geographic location, an industry, a group of people (a segment) to whom a company wants to

sell its products or services, such as young professional women (e.g. for selling cosmetics) or

middle-aged family men (e.g. for selling family cars).



Pepsi again has spread worldwide. Pepsi when entering a new market does not go in alone

but it looks for partners and mergers. Till now Pepsi has collaborated with companies like

Quaker Oats, Frito-lays, Lipton, Starbucks, etc. Pepsi like Coke has spread all over the world.

It is because of this worldwide spread that now it is coming up with Advertisements which

can be broadcasted in the different nations in the world.

PROMOTION

This refers to the promotion of the product to the target market. This is achieved through a

combination of: advertising: use of electronic and print media. The "reach" (how many

people will see the advert), frequency (how many times will I advertise the product?) and

impact of the advertising must also be evaluated.

Promotion is one of the four aspects of marketing. Promotion comprises four subcategories:

1. Advertising

2. Personal selling

3. Sales promotion

4. Publicity and public relations

Personal selling: what happens in the "shop", contact between sales people and consumers or

customers.

Sales promotion: use of gimmicks and incentives e.g. competitions.

Sponsorship and promotional licensing: including specific products sold under license that

promotes the business (e.g. football jumpers).

Publicity or public relations: "adversarial" in local papers or special promotional materials.

The specification of these four variables creates a promotional mix or promotional plan. A

promotional mix specifies how much attention to pay to each of the four subcategories, and

how much money to budget for each. A promotional plan can have a wide range of

objectives, including: sales increases, new product acceptance, creation of brand equity,

positioning, competitive retaliations, or creation of a corporate image.

Both the companies Pepsi and coke are famous for their promotions. The rivalry was first

started when Pepsi started with its blind taste tests known as the Pepsi Challenge. The



challenge is designed to be a direct response to critics who allege that Coca-Cola and Pepsi-

Cola are identical drinks, with no meaningful differences. The challenge takes the form of a

taste test. At malls, shopping centers and other public locations, a Pepsi representative sets up

a table with two blank cups, one containing Pepsi and one with Coke. Shoppers are

encouraged to taste both colas, and then select which drink they prefer. Then the

representative reveals the two bottles so the taster can see whether they preferred Coke or

Pepsi. If Pepsi is revealed, the shopper is given a small prize. The implication is that Pepsi

tastes better than Coke, and thus consumers should purchase Pepsi.

CORPORATE SOCIAL RESPONSIBILITYAs one of the largest and most prominent companies in the world, Coca-Cola took seriously

its ability and responsibility to positively affect the communities in which it operated. The

company’s mission statement, called the Coca-Cola Promise, stated: “The Coca-Cola

Company exists to benefit and refresh everyone who is touched by our business.” The

Company has made efforts towards good citizenship in the areas of community, by improving

the quality of life in the communities in which they operate, and the environment, by

addressing water, climate change and waste management initiatives. Their activities also

included The Coca-Cola Africa Foundation created to combat the spread of HIV/AIDS

through partnership with governments, UNAIDS, and other NGOs, and The Coca-Cola

Foundation, focused on higher education as a vehicle to build strong communities and

enhance individual opportunity.

Coca-Cola’s footprint in India was significant as well. The Company employed 7000 citizens

and believed that for every direct job, 30-40 more were created in the supply chain. Like its

parent, Coke India’s Corporate Social Responsibility (CSR) initiatives were both community

and environment-focused. Priorities included education, where primary education projects

had been set up to benefit children in slums and villages, water conservation, where the

Company supported community-based rainwater harvesting projects to restore water levels

and promote conservation education, and health, where Coke India partnered with NGOs and

governments to provide medical access to poor people through regular health camps. In

addition to outreach efforts, the company committed itself to environmental responsibility

through its own business operations in India including:



• Environmental due diligence before acquiring land or starting projects

• Environmental impact assessment before commencing operations

• Ground water and environmental surveys before selecting sites

• Compliance with all regulatory environmental requirements

• Ban on purchasing CFC-containing refrigeration equipment

• Waste water treatment facilities with trained personnel at all company-owned bottling

operations

• Energy conservation programs

• 50% water savings in last seven years of operations



MARKET SEGMENTATION OF COCA COLA

SEGMENTATION

Channel cluster Locality income

Outlet volumes

GROCERY LOW

DIAMOND

GOLD

E&D-1/2 MEDIUM

SILVER

CONVINIENCE HIGH

BRONZE

Classification of outlets on the basis of volume

There are four types of outlets according to the volume of sales of the

outlet-Diamond - 800>C/s & above per year



Gold - 500-799C/s per year

Silver - 200-499C/s per year

Bronze - <200C/s per year

CHANNEL CLUSTER(A) GROCERY STORE

Grocery (customer profile): Store stocking a variety of regular uses household items. The

channels provide an opportunity for penetration as it propels home consumption. It includes

all kirana stores, juice, departmental stores, supermarkets, provision stores etc.

Necessary Availability - 1.5 liter and 300ml

(B) EATING & DRINKING CHANNEL- 1

Eating and Drinking Channel: Outlets which are having less than five tables comes under

channel one. Outlets range from the high-end restaurants to the smaller dhabas. These outlets

offer multiple opportunities to effect sales as people usually order something to drink along

with food. It includes

- Restaurants

- Bars and Pubs

- Dhabas

- Cafes

(C) EATING & DRINKING CHANNEL 2

It includes bakery, sweet shops, tea shops, soft drink shops and juice centre which have more

than five tables.

(D) CONVENIENCE CHANNEL

Pan/bidi shops (customer profile) : This segment includes PAN BIDDI outlets that stock

cigarettes, mint, confectionary. It covers STD/ISD phone booths, travel channel etc. Small

outlets that mainly sell 200ml or 300ml bottles. They may also sell 600ml.



BRAND ORDER SYATEM OF COCA COLA

COLOJ-K

COLA LEMON ORANGE JUICE

KINLEY

COKE FANTA

KINLEY

THUMS UP

SPRITE MAAZA

MMPO/MMNF

LIMCA



PROJECT PROFILE



PRESELL IMPLEMENTATION

Pre sell Implementation is a new marketing strategy adopted by Hindustan Coca Cola

Beverages Private Limited. By this new marketing strategy coke can deliver its goods and

services to its customers effectively and efficiently at a lesser cost. For the effective

implementation of pre sell, three factors plays vital role.co-ordination of these three factors

are very important for pre sell implementation. The three factors are:

Role of pre seller/Market Developer (MD)

Permanent Journey Plan (PJP)

Effective supply chain management

ROLE OF PRE SELLER/MARKET DEVELOPER (MD)

Pre seller/MD takes order from the market/retailer as per the permanent journey plan. After

taking the order, the company’s salesman will deliver the goods on the next working day.

This process will continue daily. While visiting the outlets the pre seller has to follow certain

steps which are explained as follows.

1. Outside merchandising

2. Greet the customer

3. Cooler merchandising

4. Inside merchandising

5. Warm display of coke products

6. Take order and reporting

7. Thank you



PERMANENT JOURNEY PLAN

As per coke’s policy week starts on Saturday and ends on Friday. Pre seller should visit each

outlet at least two times during the week. Permanent journey plan will help the pre seller to

do this. So that, for the effective implementation of pre selling PJP acts as a backbone.

Company has allotted around hundred outlets for each pre seller. These outlets are divided

into three parts (PJP-1/2/3) based on the geographical coverage. Pre seller will visit PJP-1 on

Saturday and Wednesday, PJP-2 on Monday and Thursday, finally PJP-3 on Tuesday and

Friday. This helps him to visit each outlet at least two times a week. The objective of this

project is to prepare a Permanent Journey Plan (PJP).

EFFECTIVE SUPPLY CHAIN MANAGEMENT

In every FMCG companies supply chain management is vital. So that, in pre sell

implementation also, supply chain has its own important role. Availability of right products at

the right time is the basic principle of supply chain management. This will support the pre

seller to deliver the goods to the customers at the right time, which will automatically

increase and brand loyalty of the customers towards the company.



OBJECTIVE OF PRE SELL IMPLEMENTATION

To maximise the market control through our own manpower and maximum

availability of all skus through range selling.

To work in all MD/PRE SELLER routes and make a walking order PJP based

on geography

To assign service frequency of the outlet depending on their VPO

To make routes which can be clubbed together for efficient servicing and

optimum usage of vehicles

DATA COLLECTION

The data which I have collected are purely primary data. A total of around thousand outlets

were visited in siliguri market with MDs. By that I have collected the details of the retailers

and took some suggestion from them. I worked with each MD at least three days which

helped me to analyse the market based on the geographical location. The only limitation I

have faced while collecting the data is Bengali language. But with the help of MDs I was able

to compensate this limitation. I have analysed and compiled the data based on the suggestions

given from the MDs. The final PJP for siliguri market is given as follows. Each route that I

have submitted here is based on the geographical coverage that each MD can make every

day. The following routes are given separately for each MDs.

TOOLS USED FOR DATA COLLECTION

Outlet universe

Market segmentation on the basis of geography

Identification of outlets on the basis of VPO



MD :SANTANU DAS AREA: SEVOKE ROAD

SL.NO OUTLET NAME ADDRESS

CONTACT PERSON

CONTACT NO

TYPE

COVERED

KO

PC

FREE

vpo

SATURDAY/WEDNESDAY1

AKASH INSTITUTE

3RD FLOOR,2ND MILE, SVKE ROAD AKASH

9641077685

E&D-2 Y Y BRONZE

2 PIYA STORES NEAR PAYAL CINIMA HALL SAMEER C Y Y BRONZE

3FOOD AND SNACKS

Nr MEDINOVA FLORENCE NURSING HOME

GAUTAM SAHA

9832010557 C Y Y GOLD

4 B. MANDALOPP SACHITRA HOTEL, SVKE ROAD

BIMAL MANDAL

9832687728 C Y Y BRONZE

5SHYAMAL SWEETS PC MITTAL, SVKE ROAD

SHYAMAL GOSH

9832457528

E&D-2 Y Y BRONZE

6 NISHA STORES2ND MILE, Nr ANANDALOK NURSING DILEEP ROY

9932110281 C Y Y BRONZE

7 P.C SAHAPOWER HOUSE, ITI MORE, SVKE ROAD P.C SAHA

9679737485 G Y Y BRONZE

8RANJIT TEA STALL

OPP SUNFLOWER, SVKE ROAD RANJIT SAHA

9800114751 C Y Y BRONZE

9RENU PAN GHAR

OPP SUNFLOWER, SVKE ROAD

MANOJ GUPTA

9333264450

E&D-1 Y Y BRONZE

10 RAJU HOTEL OPP. VISHAL CINIMA RAJU GUPTHA E&D-2 Y Y BRONZE

11NISHA TEA STALL NEAR CITY STYLE NISHA

9932655779 C Y Y BRONZE

12 SWAPAN SILL NEAR CITY STYLE SWAPAN SILL C Y Y BRONZE

13 MALA HOTEL NEAR COSMOS MALLRANJAN BHARMAN

9932403408

E&D-2 Y Y BRONZE

14ALAUDDIN PAN GHAR

OPP.SACHITRA HOTEL, SVKE ROAD ALAUDDIN C Y Y BRONZE

15PAUL PAN GHAR OPP.VISHAL CINEMA HARI PAUL

9679010159 C Y Y BRONZE

16 CLASSIC HOTEL OPP. SUNNY TOWER, SVKE ROAD

MANOJ GUPTA

9832369971 C Y Y BRONZE

17

GALAXY INTERNATIONAL

NEAR COSMOS MALL, SVKE ROAD SUKDER

3532545328

E&D-2 N Y BRONZE

18 GREEN VALLY BLOCK-1, GREEN VALLYSUSHIL AGARWAL

9832065833 C Y Y BRONZE

19 RASOIGANESHYAN BUILDING, BESIDE SKY STAR

MANISH AGARWAL

353252295

E&D-2 Y Y

DIAMOND

20 RAVE UPCOSMOS MALL, GROUND FLOOR

BANTY MISHRA

9800009305

E&D-2 Y Y

DIAMOND

21 GRCASY SPOONCOSMOS MALL, GROUND FLOOR

ANAND AGARWAL

9832034125 C Y Y

DIAMOND

22BINA FRUITS & DRINK NEAR COSMOS MALL SANJIV

9609920203 C Y Y GOLD

23DAM ELECTRICALS

2ND MILE, NEAR POWER HOUSE

BHABATOSH DAM

9643407707 C Y Y GOLD

24 NEW DAM 2ND MILE,NEAR POWER RATAN DAM 97333298 G Y Y GOLD



BHANDAR HOUSE 65

25 GANESH ROY2ND MILE, NEAR VISHAL CINIMA HALL GANESH ROY

9832464744 C Y Y GOLD

26SRI KRISHANA SWEETS

BESIDE UTI BANK, SVKE ROAD SURESH

3532545242

E&D-1 N Y BRONZE

27RAM DAYAL STORES SEVOKE ROAD RAM DAYAL

9232982031 C N Y BRONZE

28SURUCHI SWEETS SEVOKE ROAD

RAJ KUMAR SAHA

9832573414

E&D-1 Y Y BRONZE

29RUPAM PAN GHAR SEVOKE ROAD ANIL

9832571549 C Y Y BRONZE

30 PAN POINT SEVOKE ROAD GUDDU96410278

34 C Y Y BRONZE

31BEAUTY SWEETS POWER HOUSE,SVKE ROAD RANJIT SAHA

9832628727

E&D-1 Y Y BRONZE

32SADHANA HOTEL

OPP.HERO HONDA SHOEROOM MITHU SAHA

9832492324

E&D-2 Y Y SILVER

33SAHA BROTHERS

2ND MILE, NEAR POWER HOUSE MRINAL SAHA

9749384642 C Y Y SILVER

34PATEL PAN GHAR OPP. COSMOS MALL SURESH PATEL

9933475088 C Y Y SILVER

35PRAKASH TEA STALL OPP. COSMOS MALL

PRAKASH SAHA

9832036972

E&D-1 Y Y SILVER

36PAUL BROTHERS NEAR COSMOS MALL

PRASOON PAUL

9932215522 G Y Y SILVER

37GUPTA PAN GHAR NEAR COSMOS MALL J GUPTA

9641330126 C Y Y BRONZE

38 SAMBHU DAS OPP. PAYEL CINEMA HALL SAMBHU DAS C Y Y BRONZE

MONDAY/THURSDAY

1 MANU STORES SEVOKE ROAD MANU C Y Y BRONZE

2SUBHAM VARIETY STORE SEVOKE ROAD D.S PRASAD

3532532814 C Y Y BRONZE

3HOTEL SILVER LINE SEVOKE ROAD RAM

9832023791

E&D-2 Y Y BRONZE

4BISHU PAN GHAR SEVOKE ROAD BISHU

9832003442 C Y Y BRONZE

5PAMPI RAJ HOTEL SEVOKE ROAD

PANITABU NOVE

E&D-2 Y Y BRONZE

6GANESH PICE HOTEL SEVOKE ROAD

GANESH CHAKRAVARTY

9641884053

E&D-2 Y Y BRONZE

7DEY CHOUDHARI SEVOKE ROAD

TAPAN DEY CHOUDHARI

9735038534 C Y Y BRONZE

8SUKHALA VAREITY STORE SEVOKE ROAD

SUNIL SARKHAR

9933545324 C Y Y BRONZE

9PANJAB MOTORS SEVOKE ROAD MR.SINGH

9832075855 C Y Y BRONZE

10 JOY GOBINDA OPP.SUNFLOWERSUBHRATA SAHA

9832310497

E&D-1 Y Y BRONZE

11 RUP HOTEL NEAR KOLAKATA BAZAR PREETAM JAIN99328849

59E&D-2 Y Y GOLD

12KANCHAN PAN GHAR OPP. PAYAL CINIMA HALL KANCHAN C Y Y BRONZE

13 BARUN HOTEL SEVOKE ROAD RAJU99327601

51E&D-2 Y Y BRONZE

14 R.M TELECOM SEVOKE ROAD RINTU SAHA98325053

98 C Y Y BRONZE

15SUBHAM PAN GHAR SEVOKE ROAD SAJEL DAS C Y Y BRONZE

16HOTEL TOURIST INN OPP.PC MITTAL BUS STAND

ASHISH AGARWAL

9932031531

E&D-2 Y Y SILVER

17SAGAR RESTAYRANT

GOLDEN ENCLAVE, 2ND MILE N.DAS

3532545448

E&D-2 Y Y GOLD

18SHIVAM VARIETY 2.5 MILE, SVKE ROAD

KAMAL BANSAL

9832093770 C Y Y BRONZE

19 SHIVJOTI GENERAL

2.5 MILE, SVKE ROAD DEEPAK SINGH 9832067748

G Y Y BRONZE



STORE

20 GANESH ROYOPP. MARUTHI SHOWROOM GANESH ROY

9832008618 C Y Y BRONZE

21PRATHIMA STORES

OPP. MARUTHI SHOWROOM PRATHIMA

9434296571 C N Y BRONZE

22 FIRST CHOICEOPP. MARUTHI SHOWROOM

DEBAHSISH SARKAR C Y Y BRONZE

23NEW DAM STORE 2ND MILE, SVKE ROAD BISHU DAM

9932489127 C Y Y BRONZE

24 GANESH HOTEL 2ND MILE, SVKE ROAD BAVISH PAL97751396

33E&D-2 Y Y BRONZE

25SAMIRAN PAN GHAR NEAR SBI, SVKE ROAD

SAMIRAN SAHAN

9832090404 C Y Y BRONZE

26REAL REFRESHER

OPP CAR DÉCOR, SVKE ROAD AMAR BARUA C Y Y BRONZE

27 ILA STORESOPP CAR DÉCOR, SVKE ROAD TAPAN SINGH

9832433053 C N Y BRONZE

28RAM DAYAL PAN GHAR SEVOKE ROAD

RAM DAYAL PRASAD

9232982031 C Y Y BRONZE

29SRI KRISHNA SWEETS SEVOKE ROAD RAJU SHARMA

9832027443

E&D-1 Y Y GOLD

30MOHIT VARIETY STORE PANJABI PARA, SVKE ROAD MOHIT

9434408093 G Y Y BRONZE

31GEETHANJALI ENTERPRISE PRANANI MANDHIR ROAD S.D SHARMA

9474084893 G Y Y BRONZE

32 GURU SWEETS OPP. VISHAL CINIMA HALL BISU BANSAL35325455

05E&D-1 Y Y BRONZE

33NEHA ENTERPRISE

CHAMAN COMPLEX, SVKE ROAD P.S KHANNA

9832541743

E&D-1 Y Y BRONZE

34RAJ DEEP SUPER MARKET SEVOKE ROAD RAJ DEEP

3533640599 G Y Y BRONZE

35 BIJAY BISWALOPP. P C MITTAL BUS STAND BIJAY

3532528786 C Y Y SILVER

TUESDAY/FRIDAY

1HIMUL PARLOUR PANITANKI MORE

MANAS ACHARYA

9832408991

E&D-1 Y Y BRONZE

2 ANJALI STORE PANITANKI MORE SAMIR DAS98320844

17 C Y Y BRONZE

3SADHANA PICE HOTEL PANITANKI MORE MINTU SAHA

9832014856

E&D-2 Y Y SILVER

4 COFFEE HOUSE PANITANKI MORE SAJAL SAHA35326400

47 C Y Y BRONZE

5BISWAJIT PAN GHAR PANITANKI MORE

SANTOSH SARKHAR

9933582223 C Y Y SILVER

6 CLASSIC STORE OPP.KOLKATA BAZAARABHISHEK SARKHAR C Y Y BRONZE

7MOLINA PAN GHAR OPP. AXIS BANK

ANIRUDH BASAK

9932919546 C Y Y BRONZE

8PRAKASH PAN GHAR Nr.PAYAL CINEMA HALL

PRAKASH SAHA

9832073839 C Y Y BRONZE

9 RITA AGENCYOPP.ANANDALOK NURSING HOME ANIRBHAN

9434878250 C Y Y BRONZE

10 TARAK HOTEL SEVOKE ROADTARAK PRASAD

9641027834

E&D-2 Y Y BRONZE

11SOUTH INDIAN COFFEE SEVOKE ROAD RAJA GOPAL

9932760151

E&D-2 Y Y BRONZE

12 DIYALO HOTEL SEVOKE ROAD RAJAN CHATRI99320742

19E&D-2 Y Y BRONZE

13 RAJU HOTEL SEVOKE ROAD RAJU PRASAD98320729

51E&D-2 Y Y BRONZE

14 VISHAL CINEMA SEVOKE ROAD ANIL ROY98325230

21 C Y Y BRONZE

15 KONARK HOTEL Nr.VISHAL CINEMA HALL SARAN94346770

50E&D-2 Y Y BRONZE

16 NANGLO BAR Nr.VISHAL CINEMA HALL THAPAS97499448

71E&D-2 Y Y BRONZE

17 DUTTA PAN Nr.VISHAL CINEMA HALL HARI DUTTA 98325840 C Y Y BRONZE



GHAR 47

18 ANIL STORE Nr.VISHAL CINEMA HALL ANIL GUPTA98323830

46 C Y Y BRONZE

19LION'S EYE HOSPITAL Nr.VISHAL CINEMA HALL

UTTAM SARKHAR

9800318978 C Y Y BRONZE

20 LAXMI STORE Nr.COSMOS MALLBISHNU PRASAD

9679737489 C Y Y SILVER

21 SONY DEEP Nr.COSMOS MALL RAM PRASAD99324868

19 C Y Y SILVER

22 ZAZZEERA Nr.COSMOS MALL MOHD. ADIL98326745

47E&D-2 Y Y BRONZE

23 TOP TAE HOUSE Nr.COSMOS MALL SWAPAN97498286

44 C Y Y BRONZE

24 FOOD COURT COSMOS MALL SURESH DAS35325452

42E&D-2 Y Y BRONZE

25 NASHA COSMOS MALL ANIMESH97338558

25E&D-2 Y Y BRONZE

26 T.N SAHANr. AIRCEL STORE, SEVOKE ROAD T.N SAHA

9614169293 C Y Y BRONZE

27DURGA BHANDAR

OPP.SACHITRA HOTEL, SVKE ROAD

BIMAL MANDAL

9832687728 C Y Y BRONZE

28USHA BHANDAR OPP.COSMOS MALL SUBHAS SAHA

9474326786 G Y Y SILVER

29 SAHA STORE© OPP.COSMOS MALLABHIRANJAN SAHA

9333187327 C Y Y SILVER

30 SAHA STORE(G) OPP.COSMOS MALL NIRMAL SAHA99326574

66 G Y Y SILVER

31 D.S TEA STALL Nr. COSMOS MALL DILEEP SAHA90021496

89 C Y Y BRONZE

MD NAME: BHATTA DA AREA: BIDHAN MARKET

VPOSL.NO OUTLET NAME ADDRESS

CONTACT PERSON

CONTACT NO

TYPE

COVERED

KO

PC

FREE

SATURDAY/WEDNESDAY

1 M/S SUNNY E-59, BIDNAN MARKET S SEN98320665

81 C Y Y BRONZE

2 DUTTA PAN GHART/5,OPP ELORA HOTEL, BIDN MRKT RAJU DATTA

9641472030 C Y Y

BRONZE

3 ELORA HOTEL T/8, BIDHAN MARKETDEBOPRATHA SAHA

9434053352

E&D-2 Y Y GOLD

4 PIYALI PAN GHAR BIDHAN MARKET SAMIR SAHA94340035

72 C Y YBRONZE

5 SUVA SANDESH BIDHAN MARKET BAPI GOSH94743892

13E&D-1 Y Y SILVER

6 NEW NANTIN BAR BIDHAN MARKETDEWA BHUTTIYA

9832499307

E&D-2 Y Y SILVER

7 D.S PAN SHOPGEORGE MAHABERT ROAD DULAL SAHA

9832603565 C Y Y SILVER

8 HOTEL SUNANDHAGEORGE MAHABERT ROAD R.K SAHA

9832377453

E&D-2 Y Y

BRONZE

9BASAK ELECTRONICS

GEORGE MAHABERT ROAD ANIL BASAK G Y Y

BRONZE

10 SIKKIM HOTELGEORGE MAHABERT ROAD G.T BHUTTIYA

3532430422

E&D-2 Y Y GOLD

11 ARUN BHANDAR BIDHAN MARKET P.K JASWAL35325385

63 G Y YBRONZE

12 PRADEEP BHANDAR BIDHAN MARKETRAJESH JASWAL

9832374825 G Y Y

BRONZE

13 KALPANA STORES BIDHAN MARKETSUBASISH SAHA

3532431733 G N Y

BRONZE

14 NETAJI CABIN BIDHAN MARKETMANTU BAGCHI

9153240229

E&D-1 Y Y

BRONZE

15 KALPANA HOTEL BIDHAN MARKET K.G SAHA E&D-2 Y Y

BRONZE

16 MASTHI MUKTH BIDHAN MARKET ASHOK PAUL 98326996 E& Y Y BRON



26 D-1 ZE

17 ARUN GOSH BIDHAN MARKET ARUN GOSH35325284

61 C Y YBRONZE

18 NANDHI BROTHERS BIDHAN MARKET VISHWANATH35325132

94 C N Y BRONZE

19 LOVE N FAIR BIDHAN MARKET KALU BANI99324199

03 C Y Y SILVER

20 SHANKER STORES BIDHAN MARKET,T-3/5 B.K DEY35325349

85 C Y YBRONZE

21 GOPAL & SONS B/63, BIDHAN MARKET BAPI DEY98324345

35 C Y YBRONZE

22 KAMALA STORES BIDHAN MARKET ASHISH PAUL35324305

64 C Y Y SILVER

23 RUPASHREE BIDHAN MARKET N.R PAUL35325310

51 C Y Y BRONZE

24 GUHA BROTHERS BIDHAN MARKET S GUHA98320777

98 G Y Y BRONZE

25 SEN STORES BIDHAN MARKET PRABHIR SEN98320256

63 C Y YBRONZE

26 FATIK STORES C/23, BIDHAN MARKET SHANKER PAUL35325218

80 G Y Y BRONZE

27 SAHA PAN GHAR A/25, BIDGAN MARKET PRADEEP SAHA97334302

29 C Y Y GOLD

28 GOPAL AGENCY T-270, BIDHAN MARKET GOPAL SAHA C Y Y BRONZE

29 JUICE CORNER B/301,BIDHAN ROADSAOURABH SAHA

9832053798 C Y Y GOLD

30BELA'S CONFECTIONARY BIDHAN ROAD

ANIRBHAN BIAWAS

9832094250 C Y Y

BRONZE

31 SWEET HOUSE BIDHAN ROAD JAYANTO SAHA94342266

34E&D-1 Y Y

BRONZE

32 SARADA PAN GHAR BIDHAN ROADNARENDRANATH

353258375 C Y Y

BRONZE

33 SAGAR PAN GHAR BIDHAN ROAD SAGAR DATTA98320405

23 C Y Y GOLD

34 YELMO HOTEL BIDHAN ROAD D. LAMA98320620

92E&D-2 Y Y

BRONZE

35 KABITA BUHARS BIDHAN ROAD B.B PAUL35325364

33 C Y Y BRONZE

36NEW BHARAT BAKERS BIDHAN MARKET

TOMAL SARKAR

3532535845 C Y Y

BRONZE

37 PAUL STATIONARY BIDHAN MARKET TUSHAR PAUL94341435

57 C Y Y BRONZE

38 ARYA BAKERY BIDHAN MARKET CHITTA DAS98320394

44E&D-1 Y Y

BRONZE

39 SURACHI MOMO BIDHAN MARKET NARAYAN DAS98320477

90E&D-1 Y Y

BRONZE

MONDAY/THURSDAY1

HIMUL DISTRIBUTERS BIDHAN ROAD RANJIT SARKAR

9832094667 C Y Y

BRONZE

2 DHAKA BAKERS BIDHAN ROAD SAYMAL PAUL98324282

32 C Y Y GOLD

3 FASHION CORNER BIDHAN ROAD TANMAY DAS99324804

97 C Y YBRONZE

4 CAKES R US BIDHAN ROAD NOYAN DATTA35325369

61E&D-1 Y Y GOLD

5 SARADA STORES BIDHAN ROADSANADAN PAUL

3532531839 C Y Y

BRONZE

6DIDI BHIAN PAN GHAR

OPP.UTSAV RESTAURENT DIDI BHIAN

9832694869 C Y Y

BRONZE

7UTSAV RESTAURENT

TILAK ROAD, Nr BIDHAN MARKET BISWAJITH DEY

3532535388

E&D-2 Y Y

BRONZE

8 ANJALI BHANDAROPP.MITRA CLINIC, TILAK ROAD

SUBHANKAR SAHA

9641748965 C Y Y

BRONZE

9 AVKASH HOTELOPP.MITRA CLINIC, TILAK ROAD

JAYANTO DATTA

E&D-1 Y Y

BRONZE



10 POPULAR STORESOPP.MITRA CLINIC, TILAK ROAD DATTA RAJ

3532528540 C Y Y

BRONZE

11 S.S INTERNET CAFÉHAREN MUKERJEE ROAD SUBIL DAS

9832088256 C Y Y

BRONZE

12 BASUNDHARA RISHI ARAVINDA ROAD SUBRATA ROY90026709

88 C Y YBRONZE

13MAHALOK PAN GHAR RISHI ARAVINDA ROAD ARUN DAS

3536941455 C Y Y

BRONZE

14SRI KRISHNA BHANDAR

HAREN MUKERJEE ROAD

ASHOK KUMAR PAUL

3532536409 C Y Y

BRONZE

15 COKE R USHAREN MUKERJEE ROAD

E&D 1 N Y

BRONZE

16 BARDEEP STORES MOHAN ROY ROAD S.K PAUL35325295

98 G Y Y BRONZE

17 MOHAR TELECOM MOHAN ROY ROAD ARUP SARKAR98326010

51 C Y Y BRONZE

18CHOUDARY TELECOM MOHAN ROY ROAD

RAJEEV CHOUDARY

9434233724 C Y Y

BRONZE

19 KUNDA STORESHAREN MUKERJEE ROAD RAVI DAS

9851544798 G Y Y

BRONZE

20 NOYAN PAN GHARNr MAHAKUMA PARISHAD NARAYAN ROY

9933696216 C Y Y

BRONZE

21 CITY STORESBENAS MORE, BIDHAN ROAD ASHOK PAUL

3532531502 C Y Y GOLD

22 ROLL OVER BIDHAN ROAD GOKULA DAS35325314

96E&D-1 Y Y

BRONZE

23RIM COMMUNICATION BIDHAN ROAD

GOUTHAM SARKAR

9232727852 C Y Y GOLD

24 BIDSHAH BIRIYANI KUDHIRAM PALLY SEEMA ROY94340516

77E&D-2 Y Y

BRONZE

25 BASAK STORES KUDHIRAM PALLY SAILESH BASAK92329885

18 C Y Y SILVER

26 ATUL GOSH KUDHIRAM PALLY ATUL GOSH80165803

64E&D-1 Y Y

BRONZE

27 AMIT TEA HOUSE BIDHAN ROAD ANIL PANDIT98320326

51 C Y Y BRONZE

28INDIA JORDA HOUSE BIDHAN ROAD K.SAHA

3532526148 C Y Y

BRONZE

29 SUKANYA STORES KUDHIRAM PALLY B. SAHA35325201

21 C Y Y BRONZE

30 JOY GURU STORES SABJI MARKETMANI CHAKRABARTY

9832361415 C Y Y

BRONZE

31 SUNIL TEA STALL BIDHAN MARKET SUNIL SAHA98320656

81E&D-1 Y Y

BRONZE

32 DEEBEN HOTEL SABJI MARKET AJIT SAHA98323805

59E&D-2 Y Y

BRONZE

33RADHA GOVINDA SWEETS SABJI MARKET JEEBAN GOSH

9832500961

E&D-1 Y Y

BRONZE

34 CALCUTTA SWEETS SABJI MARKETSHYAMAL MANDAL

3532430916

E&D-1 Y Y

BRONZE

35NILANDIRI TEA HOUSE SABJI MARKET

GURANGO GOSH

9800462678

E&D 1 Y Y

BRONZE

36 BAISAKTHI SWEETS BIDHAN MARKET ASIT PODDER35325333

13E&D 2 Y Y

BRONZE

37 AMIT PAN GHAR BIDHAN ROADRAMANDRANATH SAHA

9.8325E+10 C Y Y

BRONZE

38 RANJEET DHAAR KUDHIRAM PALLY R. DHAAR98325332

21 C Y Y SILVER

TUESDAY/FRIDAY1 BIDHAN PAN GHAR T/345, BIDHAN MARKET MITHU DATTA

9434803004 C Y Y

BRONZE

2 CHANDAN HOTEL BIDHAN MARKETCHANDAN SAHA

9832363421

E&D-1 Y Y

BRONZE

3 BEDWEEN HOTEL BIDHAN MARKETPALLAB CHAKRABARTY

9832371558

E&D-2 Y Y

BRONZE

4 MAHALAXMI BIDGAN ROAD UTTAM GOSH 98323715 C Y Y GOLD



BHANDAR 62

5BABA LOKANATH SWEETS BIDHAN ROAD ANIL GOSH

3532536844

E&D-1 Y Y

BRONZE

6SRI KRISHNA PRASAD OPP. GOUTHAM HOTEL

GANESH PRASAD

3532430605 G Y Y

BRONZE

7 DIDI HOTEL BIDHAN ROAD SANGEETHA98007882

34E&D-1 Y Y SILVER

8 TERA RESTAURENT BIDHAN ROADPREETH PAL SINGH

3532436024

E&D-2 Y Y GOLD

9DEY SARKHAR PAN GHAR OPP.TERE RESTAURENT KANCHAN DEY

9832424196 C Y Y

BRONZE

10AUTOMOTIVE DISTRIBUTORS BIDHAN ROAD

SOUMIN CHAKRABARTY

9749048299 C Y Y SILVER

11

ARYA BAKERS/LOVELY FOODS BIDHAN ROAD ALAS DATTA

9832067622 C Y Y

BRONZE

12 SONA PAN GHAR BIDHAN ROAD DULAL SAHA81013822

20 C Y Y BRONZE

13 SNJAY PAN GHAR BIDHAN ROAD SANJAY C Y Y SILVER

14 HOTEL DOLLY INN BIDHAN ROAD SHIBU GOSH35327772

23E&D-2 Y Y

BRONZE

15 BINITA STORES ASHRAM PARA VIKAS GUPTHA98324784

90 C Y YBRONZE

16 KUMAR STORES ASHRAM PARA KUMAR PAUL35369915

27 C Y YBRONZE

17 LOKENATH STORES ASHRAM PARARAVINDRANATH SAHA

9832570654 C Y Y

BRONZE

18 QUPRO TRADERS ASHRAM PARA DEEPAK SAHA 35329267 C Y Y BRONZE

19 SWEETIEHAREN MUKERJEE ROAD SUBASISH

9832363459

E&D-1 Y Y

BRONZE

20JAY GURU BHAUNTY ASHRAM PARA SUMIR PAUL

9733449145 G Y Y

BRONZE

21 MAMU PAN GHAR ASHRAM PARA KABIR DAS C N Y BRONZE

22 LOKENATH STORESMUZAFFIR AHAMED SARANI DEBASISH DAS

9832375974 C Y Y

BRONZE

23PLAZZA RESTAURENT

NAZRUL SARANI,ASHRAM PARA PANKAJ GOSH

9832066692

E&D-2 Y Y

BRONZE

24 SAHA UNIVERSENAZRUL SARANI,ASHRAM PARA A.K SAHA

3532528093 C Y Y

BRONZE

25 MUSIC GALLERYNAZRUL SARANI,ASHRAM PARA RAJAT

9832017390 C Y Y

BRONZE

26 JYOTHSNA SWEETSNAZRUL SARANI,ASHRAM PARA HABU GOSH

9832073379 C Y Y

BRONZE

27 NEHA MEDICALS ASHRAM PARA MITHU SEN96418907

20 C Y YBRONZE

28 HOTEL GOUTHAM BIDHAN ROADKALACHAND KUNDU

3532534495

E&D-2 Y Y

BRONZE

29 SPICY RESTAURENT BIDHAN ROAD SUNIL GOSH98320656

44E&D-2 N Y

BRONZE

30 SUBHAL LODGE BIDHAN ROAD S. GOSH98324952

90 C Y YBRONZE

31 RAJA STORESRAJA RAM MOHAN ROY ROAD

VISHWANATH PAUL

9832492807 C Y Y

BRONZE

32 ZEST FOODRAJA RAM MOHAN ROY ROAD

Mrs. K. SARKHAR

3536500465

E&D-1 Y Y

BRONZE

33 COMILLA STORESRAJA RAM MOHAN ROY ROAD DULAL SAHA

3532778351 G Y Y

BRONZE

34SOUTH INDIAN DISH

RAJA RAM MOHAN ROY ROAD NAGARAJ

9932915032

E&D-1 Y Y

BRONZE

35SUNDHARAM STORES

RAJA RAM MOHAN ROY ROAD SAIKATH ROY

9434352244 C Y Y

BRONZE

36 ANKUR HOTEL RISHI ARAVINDA ROADDHRUOO PRASAD

9832062656

E&D-1 Y Y SILVER

37 GUPTHA & SONS RISHI ARAVINDA ROAD GUPTHA C Y Y BRONZE

38 R.G. COM BIDHAN ROAD A.K GOSH 3.5325E+ C Y Y BRON



10 ZE

39 HOTEL EMPEES BIDHAN ROAD MOHAN PAUL35324330

50E&D-2 Y Y

BRONZE

40 BEAUTY . COM BIDHAN ROAD NARAYAN DAS35325286

27 C Y Y BRONZE

MD NAME: ANKUR ROY SARKHAR AREA: COLLEGE PARA


CONTACT PERSON

CONTACT NO

OUTLET TYPE

COVERED

KO

PC

FREE

SATURDAY/WEDNESDAY

1 NAG PAN GHAR

HOSPITAL MORE,CHILDREN PARK RATAN NAG

9749087199 G Y Y C SILVER

2 GANGA SWEETS

HOSPITAL MORE,CHILDREN PARK GANGA

9434106462 E&D-1 N N BRONZE

3 T.K JOY

HOSPITAL MORE,CHILDREN PARK T.K JOY

9832061665 C Y Y C BRONZE

4 SIMA STORES RASH BHARI SARINI A. SARKHAR98326011

00 G Y Y B BRONZE

5 TRENDZ COLLEGE PARA BITI DATTA94343104

59 C Y Y CDIAMOND

6 RATAN COLLEGE PARA DEBNATH97496858

26 E&D-1 Y Y C GOLD

7 LOKANATH STORES COLLEGE PARA SUKANTU DAS98324993

49 G Y Y C GOLD

8 BUNTY SHOPPE COLLEGE MORE BUNTY SHOME98320630

90 C Y Y SILVER

9S. COMMUNICATION COLLEGE MORE SHANKU DAS

9832061483 C Y Y C BRONZE

10 NESICITY COLLEGE MORESHYMAL BISWAS

9832603212 C Y Y C GOLD

11 DUTTA PAN GHAR COLLEGE MORESUBRATO DUTTA C Y Y SILVER

12 ARYA BAKERY COLLEGE PARA CHAYN BISWAS98324956

56 C Y Y BRONZE

13PANCHAWATI HOTEL COLLEGE PARA BIPLAB DAS

9832518926 E&D-1 Y Y BRONZE

14 COLLEGE CAFÉ COLLEGE PARASUSHANTA NANDHI

9563035506 E&D-1 Y Y SILVER

15 SHIVA COLLEGE PARACHANJAL CHOWDHARY

9832063210 E&D-1 Y Y BRONZE

16 PODDAR STORESKHELA GHAR MORE, HAKKIM PARA SUBIPTA

9832094327 C Y Y BRONZE

17PARUL VERITY STORES

KHELA GHAR MORE, HAKKIM PARA

CHANDRA SHEKAR BORAI

9832412530 G Y Y BRONZE

18PARUL GENERAL STORE

KHELA GHAR MORE, HAKKIM PARA ASHOKE BORAI

9932486722 G Y Y SILVER

19 LOVE N FAIRKHELA GHAR MORE, HAKKIM PARA SISA BHARMAN

9832603875 C Y BRONZE

20MAATOVA PAN GHAR

BDC ROAD, HAKKIM PARA PINTU GHOSH

9832494394 C Y Y BRONZE

21 KRISHNA HAKKIM PARA ANIL GHOSH98324931

60 G Y Y BRONZE

22MAHAMAYA STORES SUBHAS PALLI SUDIP PAUL G Y Y BRONZE

23SAMRAT ENTERPRISE SUBHAS PALLI SUNDI PAUL

9832010561 G Y Y BRONZE

24 ADHI BIMULA SUBHAS PALLI SANJAY PAUL 99322137 G N BRONZE



STORES 38 (NDA)

25SNACKS N ICE CREAM SUBHAS PALLI BUPAI

9832072916 E&D-1 Y Y BRONZE

26 BIJOYA STORES SUBHAS PALLIRAVINDRANATH GHOSH

9641889974 C Y Y BRONZE

27 COFFEE DAY HAKKIM PARABISWAJITH MITRA

9679604103 E&D-1 Y Y BRONZE

28 JYOTSNA BAKERY HAKKIM PARA KIRAN PAUL98324917

03 E&D-1 Y Y BRONZE

29 NIGAM STORESSHANTI MORE, HAKKIM PARA SUROJIT ROY

9641005100 C Y Y BRONZE

30 ANKUR PAN GHAR HAKKIM PARA ANKUR SAHA C Y Y BRONZE

31HIMUL MILK PARLOUR COLLEGE PARA B. DATTA

9832589216 C Y Y SILVER

32 PARK CORNER COLLEGE PARA T. BISWAS98320646

49 C Y Y BRONZE

MONDAY/THURSDAY1 FOOD PLAZA

KANCHANJANGA STADIUM D. SANYAL

9434050635 E&D-2 Y Y GOLD

2 FOOD HEVAN HAKKIM PARASANTU TALUKDAR

9832391778 E&D-1 Y Y

DIAMOND

3 MENAKA STORESHAREN MUKERJEE ROAD SUJITH PRASAD

9832759897 G Y Y BRONZE

4 LAXMI BHANDARHAREN MUKERJEE ROAD ANUP DATTA

9749046016 G Y Y BRONZE

5 SHIVA BHANDAR SWAMIJI SARANI RAJEEV DEY98320821

83 G Y Y BRONZE

6DELICIOUS RESTAURENT SWAMIJI SARANI SUNIL KUMAR

9232663354 E&D-1 Y Y SILVER

7SHRISTY GAME ZONE HAKKIM PARA

SUJITH SARKHAR

9747904082 C Y Y BRONZE

8 SUSHANKA STORES HAKKIM PARA BAPI GHOSH C Y Y BRONZE

9 DIPASHA STORES SARATH BOSE ROAD TANIA BOSE98325622

35 C Y Y BRONZE

10 DISHA SARATH BOSE ROADPRADEEP BAGCHI

9832645922 G Y Y BRONZE

11 BAGCHI STORES SARATH BOSE ROAD NITA BAGCHI98324370

66 G Y Y BRONZE

12 G.N BROTHERSBALAI DAS CHATTERJEE ROAD J.K GUHA

3532521407 G Y Y BRONZE

13 ANKUR PAN GHAR HAKKIM PARA ANKUR BOSE98326026

13 C Y Y BRONZE

14RADHARAMAN TRADERS

RRR ROAD, HAKKIM PARA SUJIT PAUL

9832344435 C Y Y BRONZE

15RADHARANI STORES HAKKIM PARA SAJEEV ROY

9832491091 C Y Y SILVER

16

NEW GANDHESWARI STORES ATUL PRASAD SARANI DHUVRO

9832012288 G Y Y BRONZE

17SWAPNA FOOD CORNER ATUL PRASAD SARANI SAIKAT KUNDU

9832462908 E&D-1 Y Y SILVER

18SHIVA COMMUNICATION HAKKIM PARA SHIVA

9832367029 C Y Y BRONZE

19SWAPNA BHANDAR HAKKIM PARA ARJUN GHOSH

3532524796 G Y Y BRONZE

20 JYOTHSNA STORES HAKKIM PARA SUJITH PAUL C Y Y BRONZE

TUESDAY/FRIDAY1

GOUR NITAI STORES

GHUNGUMALI MAIN ROAD GOPAL SAHA

9832604790 G Y Y BRONZE

2 MAA HOTELGHUNGUMALI MAIN ROAD B BOSE

9832065651 E&D-1 Y Y BRONZE

3 MAA KAALI GHUNGUMALI MAIN PRANEES 35325940 G Y Y BRONZE



STORES ROADCHANDRU SAHA 95

4MAA ANNAPURNA BHANDAR

RABINDRA NAGAR MORE

KRISHNA CHANDA

9832348902 G Y Y BRONZE

5 SNIGDHA STORESRABINDRA NAGAR MORE CHOTAN

9749072301 G Y Y BRONZE

6BISHNUPRIYA STORES

RABINDRA NAGAR MORE BIMAL BASAK

9832647756 C Y Y BRONZE

7

MAHADEB MISTANA BHANDAR

GHUNGUMALI MAIN ROAD

MAHADEB GHOSH

9832446956 E&D-1 Y Y BRONZE

8MAHAMAYA STORES

GHUNGUMALI MAIN ROAD AMIT DAS

9832322808 C Y Y BRONZE

9 PARVATY STORESGHUNGUMALI MAIN ROAD HEMANT

9641067023 C Y Y BRONZE

10 KAKA STORESGHUNGUMALI MAIN ROAD

NEELKAMAL GHOSH

9832574859 C Y Y SILVER

11LOKENATH PAN GHAR

GHUNGUMALI MAIN ROAD BAPI GHOSH C Y Y SILVER

12KAILASH PAN GHAR

GHUNGUMALI MAIN ROAD KIRAN ROY

9641146608 C Y Y SILVER

13 TRIPTI HOTELGHUNGUMALI MAIN ROAD TRIPTI DAS

9832615443 E&D-1 Y Y SILVER

14 JOY DEV PAULGHUNGUMALI MAIN ROAD JOY DEV PAUL

9641162142 G Y Y BRONZE

15 MATRI BHANDARGHUNGUMALI MAIN ROAD

NARESH SARKHAR

9832604118 G Y Y BRONZE

16 CAKE CORNERGHUNGUMALI MAIN ROAD MANIK MITRA

9832585166 C Y Y BRONZE

17NEW CHOUDARY STORE

GHUNGUMALI MAIN ROAD

BISWAJIT CHOUDARY

9641004900 C Y Y BRONZE

18 SUNITHI STORES RABINDRA NAGAR SUBIN ACHAR98326026

52 C Y Y BRONZE

19 JERMAN SCHOOLGHUNGUMALI MAIN ROAD SUNIL ROY C Y Y BRONZE

20 D.G SWEETSGHUNGUMALI MAIN ROAD P. SAHA C Y Y BRONZE

MD NAME: ANIMESH CHAKI AREA: HILL CART ROAD

VPOSL.NO OUTLET NAME ADDRESS CONTACT PERSON

CONTACT NO

TYPE

COVERED

KO

PC

FREE

SATURDAY/WEDNESDAY1 ZARDA HOUSE HILL CART ROAD VIPUL DATTA

9832065560 C Y Y

DIAMOND

2 ANITA PAN GHAR HILL CART ROAD PRABAL GUPTA98320611

84 C Y Y GOLD

3 DICKY'S BAR HILL CART ROAD S. CHATRI35324305

37E&D-2 Y Y GOLD

4 JOLOJOG HILL CART ROADDEEPAK KUMAR GHOSH

9932434465

E&D-2 Y Y GOLD

5 MONOHORY BIPONI HILL CART ROAD BUPAL98325018

20 C Y Y BRONZE

6 SOVA TIFFEN CORNER HILL CART ROAD MITHU SAHA98325120

08E&D-2 Y Y SILVER

7 LOKANATH PAN GHAR HILL CART ROAD ASHIS SAHA94343288

86 C Y Y SILVER

8 RINA DRESSES HILL CART ROAD JOHORLAL SAHA98326755

70 C Y Y SILVER

9 BEENA CANTEEN HILL CART ROAD BAPI SAHA94748764

2 C Y Y GOLD

10 RAJU COLD DRINKS HILL CART ROAD RAJU DAS98320386

38 C Y Y SILVER

11 BHARAT STORE HILL CART ROAD SHANKAR SINHA 98320685 C Y Y BRONZE



86

12 NILADHRI PALACE HILL CART ROAD ARUP DAS98323459

23E&D-2 Y Y GOLD

13 NANDHINI PAN GHAR HILL CART ROAD BINOD PODDER98324752

31 C Y Y BRONZE

14 PAN GHAR HILL CART ROAD PRADEEP SAHA98323753

07 C Y Y GOLD

15 NEW PAN GHAR HILL CART ROAD DEEPAK SAHA35325232

87 C Y Y BRONZE

16 BASANA PAN GHAR HILL CART ROAD TARUM SAHA98320104

05 C Y Y BRONZE

17KALPATARU PAN GHAR HILL CART ROAD

GOUTHAM CHOUDARY

9609845794 C Y Y BRONZE

18 RAJ LAXMI STORE HILL CART ROAD SUBRATHO PAUL98323797

28 C Y Y BRONZE

19 SAHA PAN GHAR HILL CART ROAD DULAL SAHA97491225

34 C Y Y SILVER

20 JUPITOR STORE ALUPATTY JEEVAN SARKHAR35324336

29 C Y Y BRONZE

21 HOTEL NAAZ DANGI PARA M.D NAAZ98320474

23E&D-2 Y Y SILVER

22 HOTEL ROYAL DANGI PARA I. ISLAM98320378

16E&D-2 Y Y SILVER

23 HOTEL PAKIZA DANGI PARA SAKIL AHAMED98320946

60E&D-2 Y Y GOLD

24 ASRAFI STORE DANGI PARA MOHD. ASRAFI C N Y BRONZE

25 GANGA PRASSAD DANGI PARA GANGA PRASSAD98324125

03 G Y Y BRONZE

26 BHARATI STORE DANGI PARA GOPAL PRASSAD96413171

07 G Y Y BRONZE

27BENARASHI PAN GHAR DANGI PARA N . BEGAM

9851922842 C Y Y BRONZE

28 RUBI STORE DANGI PARA RUBI PRASSAD G Y Y BRONZE

29 NILADHRI PLAZA HILL CART ROAD ARUP DAS98323459

23E&D-2 Y Y GOLD

30 RADHE KISHORE HILL CART ROAD HARI KRISHNAN35325211

70 G Y Y GOLD

31BHAGVAN DAS RADHA HILL CART ROAD

RAJKUMAR AGARWAL

9434051385 G Y Y SILVER

32 TEA & COFFEE HILL CART ROAD SANDHYA DEVI98326053

16 C Y Y GOLD

33 SILIGURI HOTEL HILL CART ROAD SUNA ROY98325121

29E&D-2 Y Y SILVER

34 DILIP PAN GHAR HILL CART ROAD DILIP JASWAL94740918

08 C Y Y BRONZE

35 SARAJ RESTAURENT HILL CART ROAD SUNIL GUPTA E&D-2 Y Y BRONZE

36 DAWAT BAR HILL CART ROAD DIPAK GUPTA35325215

16E&D-2 N Y BRONZE

37 BABU PAN GHAR HILL CART ROADBABU RAM SAHANI

9832675122 C N Y BRONZE

38 T.N COFFEE HILL CART ROADRAJKUMAR PRASAD

9641353285 C Y Y BRONZE

39 MITELES PAN GHAR HILL CART ROAD SANJAY DAS99326256

78 C N Y BRONZE

40 DEY'S ENTERPRISE HILL CART ROADSAMARKUMAR DEY

9749388491 C Y Y BRONZE

41 CHINA RESTAURENT HILL CART ROAD LEE SEE PING98325463

02E&D-2 N Y BRONZE

42 SILIGURI BUILDERS HILL CART ROAD P.R AGARWAL35324300

93 C Y Y BRONZE

MONDAY/THURSDAY1 VENUS HOTEL HILL CART ROAD T.K GHOSH

3532431723

E&D-2 Y Y GOLD

2 B.P STORE HILL CART ROAD SHYMAL GHOSH 98325337 C Y Y GOLD



70

3 THE KWALITY HILL CART ROAD S. KUMAR98326769

10 C Y Y BRONZE

4 ROMA STORE HILL CART ROAD RATAN DATTA94344615

24 C Y Y GOLD

5 HOTEL SARTAJ HILL CART ROAD RAHUL PHADHAN94347247

43E&D-2 Y Y

DIAMOND

6 HOTEL NEW RANJEET HILL CART ROAD KUMAR94753935

69E&D-2 Y Y

DIAMOND

7 HOTEL SHIRAJ HILL CART ROADBALBINDHAR SINGH

9932022850

E&D-2 Y Y BRONZE

8 HOTEL RANJEET HILL CART ROADBALBINDHAR SINGH

9932022850

E&D-2 Y Y BRONZE

9 HOTEL SALUJA HILL CART ROAD S.P SINGH95475075

84E&D-2 Y Y BRONZE

10 HOTEL AMBAR HILL CART ROADSURENDRA PAL SINGH

9434019333

E&D-2 Y Y BRONZE

11HOTEL BENGAL INTERNATIONAL HILL CART ROAD

BIPLAP CHAKRABARTY

9563036658

E&D-2 Y Y

DIAMOND

12 SABKI PASAND HILL CART ROAD SANTOSH KUMAR98320312

04 C Y Y GOLD

13 THE AGENCY HOUSE HILL CART ROAD TANMAY DAM94340487

39 C Y Y BRONZE

14 HAVELI RESTAURENT HILL CART ROAD BINOD 97330201

22E&D-2 Y Y GOLD

15 PANNA SWEETS DANGI PARA PANNALAL SAHA35325282

24E&D-2 Y Y BRONZE

16 PAPPU STORE DANGI PARA M.D SAHIDUL C Y Y BRONZE

17 MAYA BHANDAR DANGI PARA NARAYAN GHOSH92329073

63 G Y Y BRONZE

18 PESKAR PAN GHAR DANGI PARA Mr. PESKAR35369426

29 C Y Y BRONZE

19 FAMOUS COLLECTION DANGI PARA KABITA DEY35324321

93 G Y Y BRONZE

20 SITAL TEA STALL DANGI PARA SITAL YADAV96419676

78E&D-1 Y Y BRONZE

21 PAN MAHAL HILL CART ROADSATYARANJAN DAS

9474571225 C Y Y BRONZE

22 VENUS ELECTRICALS HILL CART ROAD YESH PAUL35325285

21 C Y Y SILVER

23 SRANDAR TIME HILL CART ROAD SUBRATHO PAUL98326306

72 C Y Y BRONZE

24 ARYA BAKERY HILL CART ROAD SAMUEL BARMAN96415677

43 C Y YDIAMOND

25 SHYAMALA STORE HILL CART ROAD PRATISH DEV C Y Y GOLD

26 MOON STAR HILL CART ROADSUNIL KUMAR GUPTA

9832354170 C Y Y GOLD

27 RAJU FAST FOOD HILL CART ROAD ASHOK98320749

22 C Y Y GOLD

28 SWEETY HOTEL HILL CART ROADSIBU CHAKRABARTY

9832093400

E&D-2 Y Y BRONZE

29 HOTEL TAI WO HILL CART ROAD S.T HOW35324361

32E&D-2 Y Y BRONZE

30 ZAIKA BIRIYANI HILL CART ROAD MUHAMED95938691

30E&D-2 Y Y BRONZE

31 SABBHALO HILL CART ROAD BASANTHI GHOSH98320789

57E&D-1 Y Y BRONZE

32 MURCURY HILL CART ROAD R.K SANIA98320975

98 C Y Y BRONZE

33 HOTEL VINAYAK HILL CART ROAD SHARAN94343516

03E&D-2 Y Y BRONZE

34 HOTEL APNIPASSAND HILL CART ROAD BITTU PRASAD96350076

14E&D-2 Y Y BRONZE

35 GUPTA RESTAURENT HILL CART ROAD BASUNDER GUPTA E&D-2 Y Y BRONZE

36 SWASTIK HILL CART ROAD DIPAK DAS98326056

57 C N Y BRONZE



37 AIRVIEW HOTEL HILL CART ROAD BASUDEV GHOSH35324315

33E&D-2 Y Y

DIAMOND

38 AIRVIEW PALACE HILL CART ROADANIMESH BHANDANY

3532528178

E&D-2 N Y GOLD

TUESDAY/FRIDAY1 SANGHYA STORE MAHAKAL PALLY

BISWAJITH CHAKRABARTHY

9832082897 C Y Y BRONZE

2 ANNAPURNA SWEETS MAHAKAL PALLY BAPI PAUL98320711

15E&D-2 Y Y BRONZE

3 SURAV SWEETS MAHAKAL PALLY APU BARMAN98323023

54E&D-1 Y Y BRONZE

4MAHANANDA VARIETY MAHAKAL PALLY SANJAY BARMAN

9832603265 C N Y BRONZE

5 LAXMI STORE MAHAKAL PALLY MANIK BARMAN98320736

31 G Y Y BRONZE

6 RUPA VARIETY MAHAKAL PALLY KAJAL TALUKDAR35325286

62 C Y Y BRONZE

7 MAHAKAL BHANDAR MAHAKAL PALLYMONTU KANMAKAN

9434352149 G Y Y SILVER

8 TALUKDAR PAN GHAR MAHAKAL PALLY KAJAL TALUKDAR99325136

54 C N Y BRONZE

9 THE MAPLEKUNDU BHAWAN RAJU KUNDU

9434064741

E&D-2 Y Y BRONZE

10BABA LOKENATH STORE

UDAY SANKAR SARANI ASHIS ROY

9434011354 G Y Y BRONZE

11 SOLANKI HOTELUDAY SANKAR SARANI SUBIN DEY

9749079710

E&D-2 Y Y GOLD

12RADHE GOBINDA BHANDAR

NABIN SEN ROAD SUJITH SAHA

9832062833 G Y Y BRONZE

13 CHOURASSIA STORENABIN SEN ROAD BINOD PRASAD

3532535006 C Y Y BRONZE

14 HOTEL SHRADANJALINABIN SEN ROAD KAMAL KUMAR

3532431508

E&D-2 Y Y BRONZE

15 HOTEL YUMANABIN SEN ROAD DIPAK DAS

3532526426

E&D-2 Y Y BRONZE

16PRAKASH GUPTA STORE CHURCH ROAD PRAKASH GUPTA

3536980919 C Y Y BRONZE

17 BIGRANG DEPT STORE CHURCH ROAD MANOJ AGARWAL98320712

38 G Y Y BRONZE

18 KRISHNA STORE K.C DEY ROADKRISHNA KARMAKER

9332261303 C Y Y BRONZE

19 HOTEL LIFE STYLE HILL CART ROAD SADIN GHOSH35325263

90E&D-2 Y Y

DIAMOND

20 SHAN E PUNJAB HILL CART ROAD MANDEEP SINGH98320410

55E&D-2 Y Y GOLD

21 MAHANANDA STORES HILL CART ROAD BAPPU PAUL97490676

71 C Y YDIAMOND

22PAUL HOTEL & RESTAURANT HILL CART ROAD

BHUPENDAR SINGH

3532431543

E&D-2 Y Y

DIAMOND

23 JAGATH HOTELMAHANANDA PARA SANTOSH KUMAR

9832078787

E&D-2 N Y BRONZE

24 SURUCHI HILL CART ROADNIRANJANLAL AGARWAL

3532533278 C Y Y SILVER

25 NEW VARIETY STORE HILL CART ROAD BIPLAB ACH35325352

06 C Y Y BRONZE

26 HOTEL BLUE STAR HILL CART ROAD ARINDAM DAS35324315

50E&D-2 Y Y GOLD

27 MONO KOMANA TEAMANGALDEEP BUILDING BABLU SAHA

9800090346 C Y Y BRONZE

28 CLASSIC HOTEL HILL CART ROAD VIVEK CHOUDARY98325467

07E&D-2 Y Y BRONZE

29 BISWAS PAN GHAR SEVOKE MORE AMAL BISWAS96418869

68 C Y Y BRONZE

30 LAXMI PAN GHAR SEVOKE MORE GOPAL SAHA 98324818

87 C N Y BRONZE

31 HOTEL CHANCELLOR SEVOKE MORE D. BHUTTIA 35324323 E& Y Y GOLD



72 D-2

32 PAN MANDHIR SEVOKE MORE BIJAY CHOWDARY98001973

62 C Y Y SILVER

33 SWARAJ RESTAURANT HILL CART ROADPREM KUMAR GUPTA

E&D-2 Y Y GOLD

34 AMIT STORE CHURCH ROAD AMIT SAHA98320611

84 G Y Y BRONZE

35 VIVEKANANDA XEROX HILL CART ROAD PARIMAL SAHA98320685

08 C Y Y BRONZE

36 ANJALI HOTEL HILL CART ROAD SARDA LAMA98320606

15E&D-2 Y Y GOLD

37 BOMBAY STORE HILL CART ROAD MADANLAL98326177

83E&D-2 Y Y BRONZE

38 DAINANDINMAHANANDA PARA

ANIRYDHA BHATTACHARYA

9832053007 G Y Y BRONZE

39 HASTY CAFÉ CHURCH ROAD M. AGARWAL98320411

77 C Y Y SILVER

40 MAYUR HOTEL SEVOKE ROAD A . DATTA35324320

96E&D-2 Y Y GOLD

41 HOTEL GATEWAY SEVOKE ROADTAPAN CHATTERJEE

3532435040

E&D-2 Y Y GOLD

42 DEO MAYA STORE HILL CART ROAD ARJUN THAPA97493031

95 C Y Y BRONZE

43 AMULYA BHANDARNr.MAHANANDA BRIDGE SANTOSH DATTA

3532537547 G N Y SILVER

44 BISWAJITH PAN GHARNr.MAHANANDA BRIDGE

BISWAJITH PODDER C Y Y BRONZE

45LAXMI NARAYAN HOTEL

Nr.MAHANANDA BRIDGE

SAMBHU NATH DATTA

E&D-2 Y Y SILVER

46 NEW NINE TEN HOTELNABIN SEN ROAD S.LAMA

3532532782

E&D-2 Y Y GOLD

MD NAME: KANAI DAS AREA: NJP


CONTACT PERSON

CONTACT NO

OUTLET TYPE

COVERED

KO

PC

FREE

SATURDAY/WEDNESDAY1

MADHU PAN GHAR

NJP STATION ROAD MADHU SAHA

8972703593 C Y Y GOLD

2 SUMITRA STORESNJP STATION ROAD NIRMAL SAHA

9434387410 G Y Y SILVER

3GANDHESWARI BHANDAR

NJP STATION ROAD PARTHO SAHA

35326915621 G Y Y SILVER

4 GHOSH SWEETSNJP STATION ROAD

SUKUMAR GHOSH

9832489724 E&D-1 Y Y SILVER

5BABA LOKANATH HOTEL

NJP STATION ROAD SUBIR PAUL

9832475178 E&D-2 Y Y GOLD

6MAHARAJ PAN GHAR

NJP STATION ROAD

BURVAL MAHARAJ 353323029 C Y Y BRONZE

7MAA MANASHA HOTEL

NJP STATION ROAD THAPAS DAS

9932565303 E&D-1 N Y BRONZE

8NEW RAJA SONA HOTEL

NJP STATION ROAD RATAN SAHA

3532690913 E&D-2 Y Y BRONZE

9MISTTANA BHANDAR

NJP STATION ROAD ANAND E&D-1 Y Y SILVER

10RAM BALARAM STORES

NJP STATION ROAD ASHOK PAUL

9832051327 C Y Y SILVER

11 NETAJI PAN GHARNJP STATION ROAD NELOY SAHA

9832329052 C Y Y BRONZE

12DEY MEDICAL STORE

NJP STATION ROAD N. CHANDA

9832474099 C N BRONZE

13 ANIMA STORESOPP. NJP RLY STATION

KAMAL SARKAR

9832044466 C Y Y

DIAMOND

14 SUBHANKAR OPP. NJP RLY SUBHANKAR 983209173 E&D-2 Y Y GOLD



HOTEL STATION 7

15DADA BHAI PAN GHAR

OPP. NJP RLY STATION BABU PAUL C Y Y BRONZE

16JOY MAATRA PAN GHAR

OPP. NJP RLY STATION GOUTHAM

9749619053 C Y Y BRONZE

17 PRAKASH HOTELOPP. NJP RLY STATION NARU

9749678031 E&D-2 Y Y GOLD

18SUBRATHA PAN GHAR

OPP. NJP RLY STATION SUBRATHO

9832400832 C Y Y GOLD

19 DURANG HOTELOPP. NJP RLY STATION UDHAY

9832083213 E&D-2 Y Y GOLD

20ANNAPURNA HOTEL

OPP. NJP RLY STATION TALUK PAUL

9933779924 E&D-2 Y Y GOLD

21 HOTEL KRISHNAOPP. NJP RLY STATION ANAND DAS

9933990343 E&D-2 Y Y GOLD

22 HOTEL MAMPIOPP. NJP RLY STATION ANAND SAHA

9832055046 E&D-2 Y Y GOLD

23 JUMPI PAN GHAROPP. NJP RLY STATION

RABI DEVNATH

9832427405 C Y Y SILVER

24 ANJONA HOTELOPP. NJP RLY STATION BAPI

9733176629 E&D-2 Y Y SILVER

25 GURANG HOTELOPP. NJP RLY STATION KIRAN

9832090610 E&D-2 Y Y SILVER

26 HOTEL APPAYANOPP. NJP RLY STATION T. BHOWMIK

9434339516 E&D-2 Y Y GOLD

27DINESH BIHARI HOTEL

OPP. NJP RLY STATION

SHYAM SUNDER

9932856237 E&D-2 Y Y SILVER

28 JOYDEV STORESOPP. NJP RLY STATION BARUN PAUL

9832084941 C Y Y GOLD

29 DATTA PAN GHAROPP. NJP RLY STATION KAJAL DATTA

9679900870 C Y Y SILVER

30 VARIETY STOREOPP. NJP RLY STATION RINKU SAHA

9800610977 C N SILVER

31 JAMAI HOTELOPP. NJP RLY STATION JEEVAN

9832507954 E&D-2 Y Y SILVER

32 SONA HOTELOPP. NJP RLY STATION BIRAN PAUL

9932416563 E&D-2 Y Y SILVER

33 HOTEL ASHIRBADOPP. NJP RLY STATION BIKAS

9800887276 E&D-2 Y Y SILVER

34NEW SHIVAJEE HOTEL

OPP. NJP RLY STATION TALA E&D-2 N SILVER

MONDAY/THURSDAY1 HOTEL HILTON VIP ROAD, NJP

PRADEEP SAHA

3532690019 E&D-2 Y Y BRONZE

2 SANTOSH SAHA VIP ROAD, NJP P. SAHA983246246

1 G Y Y BRONZE

3 DIKSHA TELECOM VIP ROAD, NJPMURALIDHAR GUPTA

9733019338 G Y Y BRONZE

4ARUN STATIONARY HOSPITAL MORE ARUN

8101020310 C Y Y SILVER

5 DURGA PAN GHAR HOSPITAL MOREANAND SARKHAR E&D-1 Y Y SILVER

6 DINESH PAN GHAR HOSPITAL MORE SUNIL PANDIT 980074315 G Y Y SILVER

7 JOYAJOG HOSPITAL MORE KUNAL DEY973317662

9 C Y Y SILVER

8ANNAPURNA PICE HOTEL TINBATTI MORE MAMANTHU

9733415617 E&D-1 Y Y BRONZE

9ANJALI PICE HOTEL TINBATTI MORE RATAN SAHA

9475082799 E&D-1 Y Y GOLD

10 PICE HOTEL TINBATTI MORE SAMUEL963500814

0 E&D-1 Y Y SILVER

11 LAXMI SWEETS TINBATTI MORE PRADEEP943435093

2 C Y Y SILVER

12ARATI VARIETY STORE TINBATTI MORE NANTU SAHA

9832495929 C Y Y SILVER



13 RATAN DAS TINBATTI MORE RATAN DAS G Y Y BRONZE

14 HOTEL SUSMITHA VIP ROAD, NJP SANJAY SAHA980058638

2 E&D-2 Y Y BRONZE

15 KIRAN HOTEL VIP ROAD, NJP PRADEEP943496572

0 E&D-2 Y Y BRONZE

16JOY BABA LOKENATH VIP ROAD, NJP

NITHEER DATTA

9635302083 E&D-2 Y Y BRONZE

17 KERALA HOTEL VIP ROAD, NJP PINKU KAR947408835

0 E&D-2 Y Y BRONZE

18 REKHA HOTEL VIP ROAD, NJPJAYANTHO SAHA

9932414395 E&D-2 Y Y BRONZE

19SHIV SAKTHI BHANDAR VIP ROAD, NJP

PRADEEP GHOSH C Y Y BRONZE

20JAYANTHI PAN GHAR BAKTHI NAGAR RANJITH SAHA

9434204928 C Y Y GOLD

21 BASANA TELECOM BAKTHI NAGARAMRITH SINHA

3532690024 C Y Y BRONZE

22 RAIL & AIR TRAVEL BAKTHI NAGAR ANAND SAHA993248052

0 C N BRONZE

23ATITHI RESTAURANT BAKTHI NAGAR PRADEEP

9434339562 E&D-2 Y Y SILVER

24 HOTWL MIAMI BAKTHI NAGAR RAJU DAS983264788

8 E&D-2 Y Y SILVER

25 HOTEL HOLYDON BAKTHI NAGAR HOLYDON353269133

5 E&D-2 Y Y SILVER

26 RAJ HOTEL BAKTHI NAGAR DEBA964164436

5 E&D-2 N BRONZE

27 NANDHA STORES HOSPITAL MORE UTTAM353699147

6 C Y Y SILVER

28 MANJU HOTEL HOSPITAL MORE TITTU DATTA E&D-1 Y Y BRONZE

29 JHUMAR STORES HOSPITAL MORE DEBU983205164

0 G Y Y SILVER

30ANNAPURNA HOTEL HOSPITAL MORE BABLU

9733415617 E&D-1 Y Y SILVER

31 PRIYATHAMOPP. NJP OUTPOST

GOUTHAM DAS

9474386764 G Y Y SILVER

TUESDAY/FRIDAY1 RAJEEV BHARATI .TINBATTI BITTU DEY

9832574770 C Y Y BRONZE

2 MONORAMA .TINBATTI SAKTHI983207061

9 C Y Y BRONZE

3 TAPAS PAN GHAR .TINBATTI TAPAS943429785

4 C Y Y SILVER

4 TEEN PATH BAR .TINBATTI UTTAM974905303

7 E&D-2 Y Y BRONZE

5 THARUN STORES .TINBATTI THARUN DEY983206118

4 G Y Y BRONZE

6 MOKAN PRIYA .TINBATTI BADAL DAS974936251

8 C Y Y BRONZE

7 ANAND HOTEL .TINBATTIANAND PUTTAM

9434382157 E&D-2 Y Y SILVER

8DATTA VARIETY STORE .TINBATTI SUMIT DATTA G Y Y BRONZE

9 BIMAL PAN GHAR .TINBATTI SAMUEL C Y Y BRONZE

10 RANJIT PAN GHAR .TINBATTI RANJITH985173023

8 C Y Y BRONZE

11 DEV BHANDAR .TINBATTI BISWADEB974912252

4 G Y Y BRONZE

12 RASUMOI .TINBATTISHAKER GHOSH

9832391778 C Y Y BRONZE

13MOU CHAK SWEETS .TINBATTI SUPAN GHOSH E&D-1 N Y BRONZE

14 PARUMITHA .TINBATTIGOUTHAM DEY C Y Y BRONZE



15 POPULAR STORE .TINBATTI THAPAN DAS974904601

6 C N Y BRONZE

16 RATAN STORE .TINBATTI RATAN DAS974968582

6 C Y Y BRONZE

17 SONA PAN GHAR .TINBATTI RAMAL ROY C Y Y BRONZE

18SARKHAR BHANDAR .TINBATTI

BIMAL SARKHAR

9832087325 G Y Y BRONZE

19 SAHA PAN GHAR .TINBATTI MADHU SAHA C Y Y BRONZE

20 NISHA STORESNAUKAGATH MORE

TOTOUM SAHA

9832446001 C Y Y BRONZE

21 BISWAS SWEETS BAKTHI NAGAR K. BISWAS983206178

0 E&D-1 Y Y BRONZE

22 PARK HOTELOPP SURYASEN COLLEGE BURA

9832584496 E&D-2 Y Y BRONZE

23ALOKHA BOOK STALL

OPP SURYASEN COLLEGE ANAND

9735972869 C N BRONZE

24 OMM ENTERPRISEOPP SURYASEN COLLEGE PARTH

9832335590 C Y Y BRONZE

25 OMM TRAVALSOPP SURYASEN COLLEGE

SAMARENDHRA

9093361279 C N BRONZE

26 BULLI TEA STALLOPP SURYASEN COLLEGE

BIHAS SARKHAR E&D-1 N BRONZE

27 AMRITHA VARIETYOPP SURYASEN COLLEGE DEBNATH

3532690110 C Y Y BRONZE

28 MATRI BHANDAROPP SURYASEN COLLEGE B. DEBNATH

3532692018 G Y Y BRONZE

29SRI KRISHNA JEWLLERS

OPP SURYASEN COLLEGE KRISHNA

9832353656 C N BRONZE

30TULSHI FAST FOOD

OPP SURYASEN COLLEGE

TULSHI CHCHER

8101199770 E&D-1 Y Y BRONZE

31PRAVALLI SWEET CORNER

OPP SURYASEN COLLEGE BIKAS

9832010601 E&D-1 Y Y BRONZE

32AMRITHA OPTICALS

OPP SURYASEN COLLEGE PRADEEP

9832017754 C N BRONZE

33 MUBA'S FOODSURYASEN COLLEGE ROAD

BIMAL SARKHAR

3532691242 E&D-2 Y Y BRONZE

34 SANKAR STORES BAKTHI NAGAR SANKAR983207524

3 C Y Y BRONZE

35DADA BHAI STATIONARY BAKTHI NAGAR SUNIL SAHA C Y Y BRONZE

36 KAMAL DEY BAKTHI NAGAR KAMAL DEY C Y Y BRONZE

MD NAME: KALYANI DAS AREA: COURT MORE

VPOSL.NO OUTLET NAME ADDRESS CONTACT PERSON

CONTACT NO

TYPE

COVERED

KO

PC

FREE

SATURDAY/WEDNESDAY1

BABA LOKANATH STORES COURT MORE RAJU SANYAL

9832341124 C N Y BRONZE

2NEW STORES PAN GHAR COURT MORE M.D RAJU

9563637662 C Y Y BRONZE

3KHOKAN PAN GHAR COURT MORE KHOKAN DEY

9832383683 C Y Y SILVER

4 TURNING POINT COURT MORERAJESH BHATTACHARYA

9434113128 C Y Y GOLD

5 BABA LOKANATH PAN GHAR

COURT MORE SHANKAR SIL 9932093064

C Y Y SILVER

6 NEHA PAN GHAR COURT MORE SANJEET BASAK98324955

64 C Y Y BRONZE

7SANKAR PAN GHAR COURT MORE SANKARI SARKAR

9332256035 C Y Y SILVER

8 REGAL SWEETS COURT MORE MADHUR GHOSH 35369513 E& Y Y SILVER



89 D-1

9 UTTAM PAN GHAR COURT MORE SUMIT BHOWAL C Y Y BRONZE

10 JUHI PAN GHAR COURT MORE M.D KURSHID92328987

17 C Y Y BRONZE

11 BALLAR GHOSH COURT MORE BABA GHOSH E&D-1 Y Y

DIAMOND

12KUTTI MISTANA BHANDAR COURT MORE Late. KUTTI

9832076285

E&D-1 Y Y GOLD

13BABA BADAL TELECOM COURT MORE RAJU DAS C N BRONZE

14 BAPRI BHANDAR SUBHAS PALLY SUDHIR BAPRI98324991

95 G Y Y BRONZE

15 S. D COSMETICS SUBHAS PALLY SUKUMAR DAS C Y Y BRONZE

16 KUSUM BHANDAR SUBHAS PALLY JOGAN DEY35369802

64 G Y Y BRONZE

17 ANJALI PAN GHARBHAGRA COURT LOCAL STAND GANESH SAHA

3532528653 C Y Y BRONZE

18SAMEER PAN GHAR

BHAGRA COURT LOCAL STAND CHITTO SAHA

9641467044 C Y Y SILVER

19 ARATHI PAN GHARBHAGRA COURT LOCAL STAND BAPI RAJ

9832066657 C Y Y BRONZE

20 DEY PAN GHARBHAGRA COURT LOCAL STAND AKASH DEY

9832066198 C Y Y BRONZE

21BISWAJITH TALUKDAR

BHAGRA COURT LOCAL STAND B. TALUKDAR

8101192419 C Y Y SILVER

22 ANJALI PAN GHARBHAGRA COURT LOCAL STAND PRADEEP C Y Y SILVER

23 NANI SARKHARKUDHIRAM COLONY NANI SARKHAR

9800197389 G Y Y BRONZE

24SUBHRATO PAN GHAR

BHAGRA COURT LOCAL STAND SUBHRATO DEY

9800824095 C Y Y SILVER

25RADHA KRISHNA HOTEL BHAGRA COURT RATHAS SARKHAR

3532522343

E&D-2 Y Y SILVER

26 KAMAL PAN GHAR BHAGRA COURT KAMAL CHATRI81013949

51 C Y Y BRONZE

27 ANIL BHANDAR BHAGRA COURT ANIL KUNDU90025532

85 G Y Y SILVER

28 ARUN KUNDU BHAGRA COURT ARUN KUNDU98001943

20 G Y Y SILVER

29PRIYANKA BHANDAR BHAGRA COURT AMARJITH DAS

9933884330 C Y Y SILVER

30 ADHIKARI STORE BHAGRA COURT CHITTO ADHIKARI98324948

80 G Y Y BRONZE

31 ANUKUL BHANDAR BHAGRA COURT P. SARKHAR98001972

35 G N BRONZE

32 DADA BHAI STORE BHAGRA COURT SIMA BISWAS97493877

40 C Y Y BRONZE

33 GANESH BHANDARJYOTHI NAGAR COLONY JAGANATH SAHA

9832040028 G Y Y BRONZE

34 RIYA PAN GHARJYOTHI NAGAR COLONY SARITHA GURUM

9832313221 C Y Y BRONZE

35 BITTU SINGHJYOTHI NAGAR COLONY BITTU SINGH

9641161003 C Y Y BRONZE

36MUNNA PAN GHAR BHAGRA COURT DEV PASWAN

9800076628 C Y Y BRONZE

37 ANAND BHANDAR COURT MORE ANAND MANDAL98320350

22 C Y Y BRONZE

MONDAY/THURSDAY1

NIVEDITHA PAN GHAR COURT MORE UTTAM DATTA

3536991651 C Y Y GOLD

2 BABY STORESNIVEDITHA MARKET PRAMOD SARKHAR

9749385310 C Y Y BRONZE

3 GOURAV STORES PRAMOD NAGAR GOURAV ROY98000781

44 G Y Y BRONZE



4 NEW STORES PRAMOD NAGAR SHEFALI RAY98325525

55E&D-1 Y Y BRONZE

5 DATTA STORES HAWKER'S CORNER YOGEN DATTA97490626

10 C Y Y BRONZE

6 PAUL PAN GHAR HAWKER'S CORNER ANIL PAUL99326518

58 C Y Y BRONZE

7TARU SHREE PAN GHAR HAWKER'S CORNER PRADEEP SAHA

9749015544 C Y Y SILVER

8 BHOLAN BHANDAR HAWKER'S CORNER DILEEP SAHA35364531

70 C Y Y SILVER

9 PAUL TEA STALL HAWKER'S CORNER SHYMAL PAUL97496082

17E&D-1 Y Y BRONZE

10 GEETHA PAN GHAR HAWKER'S CORNER DEEPAK ROY97493867

08 C Y Y BRONZE

11SWADESH PAN GHAR HAWKER'S CORNER SWADESH PAUL

9749047173 C Y Y SILVER

12 CHALAN TICA HAWKER'S CORNER KRISHNA DATTA98324732

56 C Y Y SILVER

13 AMIT PAN GHAR HAWKER'S CORNER AMIT KUMAR C Y Y BRONZE

14 PARITHOSHMATHUNGINI COLONY

PARITHOSH BISWAS

9832061916 G Y Y BRONZE

15 BADAL SARKHARMATHUNGINI COLONY BADAL SARKHAR

9832446014 G Y Y BRONZE

16 NEW STORESMATHUNGINI COLONY UTTAM BAGCHI

9832446500 G Y Y BRONZE

17 JAYANTHO STORESMATHUNGINI COLONY JAYANTHO BAGCHI

9800485295 G Y Y BRONZE

18CHANDRAMOHAN PAN GHAR

MATHUNGINI COLONY HIRAN PASWAN

9933619306 C N BRONZE

19 NIPUR STORESMATHUNGINI COLONY

MADHUSOODAN MAZUMDAR

9641084156 G N BRONZE

20 PREM PAN GHARMATHUNGINI COLONY BINOD PASWAN

9832356339 C Y Y BRONZE

21 PAPPU STORESMATHUNGINI COLONY PAPPU PRASAD

9800195529 G Y Y BRONZE

22SRI KRISHNA LIBRARY

NEW CINEMA ROAD SWAPAN DAS

3536941390 C Y Y BRONZE

23 A. DHAR STORESNEW CINEMA ROAD A. DHAR

9474092308 C Y Y BRONZE

24 TEA STALL NEW CINEMA HALL UTTAM E&D-1 N Y BRONZE

25SURAVI STATIONARY

NEW CINEMA ROAD DULAL HAJIRA

9832418701 C Y Y BRONZE

26 LOKANATH STORESNEW CINEMA ROAD B. GHOSH

9832423049 C Y Y BRONZE

27 AHARNEW CINEMA ROAD

BARUN MAZUMDAR

3532564288 C N BRONZE

28 VIJAY PRASADNEW CINEMA ROAD VIJAY PRASAD

9832602974 C Y Y SILVER

29 RAJ ENTERPRISESNEW CINEMA ROAD RAJ KUMAR

9832575554 C Y Y SILVER

30BISWAJIT PAN GHAR

NEW CINEMA ROAD BISWAJIT SARKHAR

9749514971 C Y Y SILVER

31 RONY ENTERPRISENEW CINEMA ROAD SUNIL BHOWMIK

9434045950 G Y Y SILVER

32 BIDIT ENTERPRISESNEW CINEMA ROAD

VIVEK CHAKRABARTY

9932486448 C Y Y SILVER

TUESDAY/FRIDAY1 RAJ KHANYA

BAGHAJYOTHI PARK ROAD

CHANDAN BANARJEE

9434887575 C Y Y BRONZE

2 GHOSH PAN GHAR SUBHAS PALLY SOUMEN GHOSH98320122

88 C Y Y BRONZE

3 PABITRA STORES SUBHAS PALLY BIKASH PAL96411623

30 C Y Y BRONZE

4 DARSHAN SUBHAS PALLY MANAB PAUL 97330006 C Y Y BRONZE



66

5 CAKES R USHATI MORE, SUBHASH PALLY VICTOR MODOK

3532525889 C Y Y GOLD

6 S.K CHOWDHURYHATI MORE, SUBHASH PALLY SUBRATA SAHA

9832036449 G Y Y GOLD

7M/S GANDHESWARI

HATI MORE, SUBHASH PALLY SUDIPTA BARIK C Y Y GOLD

8 P. K DATTAHATI MORE, SUBHASH PALLY

PABITRA KUMAR DATTA

9434494279 G Y Y BRONZE

9 JYOGMAYA HOTELHATI MORE, SUBHASH PALLY ALOK DAS

9832471595

E&D-1 Y Y BRONZE

10 BIVA STORESHATI MORE, SUBHASH PALLY LAHIRI GHOSH

9933450517 G Y Y BRONZE

11 HOTEL MALATIHATI MORE, SUBHASH PALLY GOPAL CHAKI

9733083720

E&D-1 Y Y BRONZE

12BISWAS STATIONARY

HATI MORE, SUBHASH PALLY

PARAMASH BISWAS

9474390001 G Y Y BRONZE

13 S.K MUKHARJEEHATI MORE, SUBHASH PALLY

SUDHA KUMAR MUKHARJEE C Y Y BRONZE

14 ROYS CAFÉHATI MORE, SUBHASH PALLY AMLAM DATTA

9832016105

E&D-1 Y Y BRONZE

15 FOOD HOUSEHATI MORE, SUBHASH PALLY MANAB GHOSH

9832333434

E&D-1 Y Y BRONZE

16MEGHALI FAST FOOD

HATI MORE, SUBHASH PALLY THAPUS DATTA

9832348005

E&D-1 Y Y SILVER

17DEY STATIONARY & GIFT

HATI MORE, SUBHASH PALLY SANDEEP DEY

9832049647 C Y Y BRONZE

18 MUKHARO CHOKHATI MORE, SUBHASH PALLY THAPUS PAUL

9002647340 C Y Y BRONZE

19 BISWAJIT STORES SUBHAS PALLY BISWAJIT SARKHAR97493183

17 C Y Y GOLD

20 SAGAR STORES SUBHAS PALLY SAGAR MAHATO98001977

13 C Y Y SILVER

21 DEV MARKETING BAGHAJYOTHI PARK HARI GANGULY35325302

17 C Y Y BRONZE

22 BASANTI SWEETS BAGHAJYOTHI PARKPRODYUT KUMAR SAHA

9832078500

E&D-1 Y Y BRONZE

23KALPATHARU STORES

PANTHA NIWAS (SMC) DILIP ROY

9641309990 C Y Y BRONZE

24 RANJAN STORESPANTHA NIWAS (SMC) SUKHA RANJAN

9832475325 C Y Y BRONZE

25 RAM STORESBAGHYA JYOTHI ROAD

DEV KUMAR CHATRI C Y Y BRONZE

26 THE TREATBAGHYA JYOTHI ROAD D.K CHOWDURY

9932288125 C Y Y BRONZE

27MALAY DIARY & SWEETS

HATI MORE, SUBHASH PALLY MAHADEV GHOSH

3532004410

E&D-1 Y Y BRONZE

28 NEPAL SAHA SUBHAS PALLY NEPAL SAHA94747621

30 G N BRONZE

29 BHALA HOTELBAGHYA JYOTHI ROAD JOY KUMAR SAHA

9832519389 C Y Y BRONZE

30 BIMAL SWEETSHATI MORE, SUBHASH PALLY BIMAL SAHA

9832374885

E&D-1 N BRONZE

31 BHAWAL STORES NETAJI MORE A. BHAWAL96750853

09 G N Y BRONZE

32 SUSHAMA HOTEL NETAJI MORE THAPAS DATTA99329203

90E&D-1 N BRONZE

33MADHAN BHANDAR SUBHAS PALLY BHOLA MANDAL

9932484504 G Y Y BRONZE

34RAJ SNACKS & SWEETS SUBHAS PALLY RAJ MAZUMDAR

9832461237 C Y Y BRONZE

35 BISHNU STORE SUBHAS PALLY ARUN KUMAR94342336

02 C Y Y BRONZE



MD NAME: KRISHNA CHAKRABARTY

AREA: BHARDWAN ROAD VPO


CONTACT PERSON

CONTACT NO

TYPE

COVERED

KO

PC

FREE

SATURDAY/TUESDAY/THURSDAY1 LAMA LODGE M.N SARKHAR ROAD CHAN

3532535706

E&D-1 Y Y

BRONZE

2 DIPAK HOTEL M.N SARKHAR ROAD PALLAB97493860

92E&D-1 Y Y

BRONZE

3 SHIV PAN GHAR M.N SARKHAR ROAD PARAMA SHIV35369904

40 C Y Y SILVER

4 HOTEL SOVRAJ M.N SARKHAR ROAD SOVRAJ35325372

31E&D-2 Y Y

BRONZE

5 ZAIKA BIRIYANI CHANA PATTI ROHIT98320538

57E&D-2 Y Y

BRONZE

6 MEZBHAN BIRIYANI CHANA PATTI JAVEED98513241

22E&D-2 Y Y SILVER

7 ABASIKHA OPP GOLDEN PLAZA PRANAV SAHA97330335

65 C Y Y SILVER

8 SURAKSHA BHARDWAN ROAD ANIRBHAN35369952

64 C N Y SILVER

9 LAZEEZ RESTAURANTKISHORE SHANKAR CLUB ROAD RAFIQUE

9932845633

E&D-2 Y Y

BRONZE

10 ASHIANKISHORE SHANKAR CLUB ROAD MOHD. IRSHAD

9832278652

E&D-1 Y Y

BRONZE

11 BIJAY PAN GHARKISHORE SHANKAR CLUB ROAD ASHOK KUMAR

9475396215 C Y Y

BRONZE

12 BINOY PAULKISHORE SHANKAR CLUB ROAD BINOY PAUL

9749797498 G Y Y

BRONZE

13 SIMRAN STORESMAZUMDAR COLONY SANJAY SINGH

9933357124 G Y Y

BRONZE

14 ABHIYANA TELECOM ADARSH NAGAR AMIT98320815

28 C Y Y BRONZE

15 D.N CHOURASIA ADARSH NAGARDUDHNATH CHOURASIA

9932561301 C Y Y

BRONZE

16 RAM NATH SHA ADARSH NAGAR SANJAY SHA99338222

94 G Y Y BRONZE

17 BISHNU SAHA ADARSH NAGAR BISHNU SAHA96413069

75 G Y Y BRONZE

18 AUSH PAN GHAR ADARSH NAGAR RAJ KUMAR99326969

68 C Y Y BRONZE

19SREE KRISHNA BHANDAR ADARSH NAGAR NEPAL SAHA

9832642001 G Y Y

BRONZE

20 BARUN SWEETS JHANKAR MORE BARUN97493515

35E&D-1 Y Y

BRONZE

21 P. SHYAMAL ADARSH NAGAR SHYAMAL C Y Y BRONZE

22 HARILAL BHANDAR ADARSH NAGAR HARILAL98324054

71 G Y Y BRONZE

23 DILIP STORES ADARSH NAGAR DILIP35369413

53 C Y Y SILVER

24ANNAPURN ABHANDAR TUMAL PARA

PARIMAL MITRA

9434065411 G Y Y SILVER

25 BABA LOKANATH TUMAL PARA BINOD C Y Y SILVER



26DADA BHAI MISTTANA JHANKAR MORE BISHNU

9832450628

E&D-1 Y Y

BRONZE

27 RAJ PAN GHAR BHARDWAN ROAD RAJ KUMAR C Y Y SILVER

28 JUHI PAN GHAR BHARDWAN ROAD ABHAI98323868

81 C Y Y SILVER

29 SANJAY PAN GHAR BHARDWAN ROAD SANJAY35369405

21 C Y Y SILVER

30 AKASH STORES BHARDWAN ROAD AKASH SAHA97339247

70 G Y Y BRONZE

31 RABI STATIONARY MAHARAJ COLONY RAVI98320072

76 C Y YBRONZE

32 RISHI BHANDAR MAHARAJ COLONY RISHI98518452

84 G Y Y BRONZE

MONDAY/WEDNESDAY/FRIDAY1 BHARMAN STORES MAHARAJ COLONY K. BHARMAN

9832093173 G Y Y SILVER

2 ASHOK DEY BHARDWAN ROAD ASHOK DEY97490375

18 C Y YBRONZE

3ANKITHA STATIONARY ADARSH NAGAR SHYAMAL

9832074826 C Y Y

BRONZE

4 SANTOSH STORES ADARSH NAGARSANTOSH SARMA

9641790585 G Y Y

BRONZE

5 ABHI SARKHAR ADARSH NAGAR ABHI SARKHAR97493800

92 G Y Y BRONZE

6BISWAS COMMUNICATION JALPAI MORE SUNIL SHA

9800076399 C Y Y SILVER

7 ANITHA STORES JALPAI MORE K.SAHA98324670

16 C Y Y SILVER

8 SAHA & SONS JALPAI MORE SANKAR SAHA98320553

88 C Y YBRONZE

9 THAPAN PAN GHAR JALPAI MORE THAPAN C Y Y SILVER

10SHANKAR ELECTRICALS JALPAI MORE SANKAR

9832300898 C N

BRONZE

11SARASWATHI GENERAL STORES JALPAI MORE BITTU SAHA

3536459328 G Y Y

BRONZE

12 BAPI STORE JALPAI MORE BAPI98324447

69 C Y YBRONZE

13 AKHA AGENCYMAZUMDAR COLONY ALI

3532504427 C Y Y

BRONZE

14 AJAY PAN GHAR BHARDWAN ROAD MUNNA97493877

42 C Y YBRONZE

15 ROHIT STORES MAHARAJ COLONY ROHIT98320293

72 G Y Y BRONZE

16 R.K STORES JALPAI MORE ALI98323759

51 G Y Y SILVER

17 SUGUN STORES BOLA PATTY BINOD98004658

48 G Y Y BRONZE

18 SATTAY STORES ADARSH NAGAR SATAJ99339470

02 C Y Y BRONZE

19 ANKUR PAN GHAR JALPAI MORE BARI98001517

81 C Y Y SILVER

20 GOURY STORE JALPAI MORE DIPAK KUMAR C Y Y SILVER

21 ARCHANA STORES GANGA NAGAR ARCHANA98326422

80 G Y YBRONZE

22KALPATHARU SWEETS JALPAI MORE BISHNU

9832340865

E&D-1 Y Y SILVER

23 HERITAGE CANTEEN BHARDWAN ROAD ASHOK96142396

36E&D-2 Y Y SILVER

24 LALAN PAN GHAR BHARDWAN ROAD LALAN C Y Y SILVER

25LOKENATH GENERAL STORES MAHARAJ COLONY SUNIL SARKHAR

9832605522 G Y Y

BRONZE

26 BALARAM STORES NATUN PARABALARAM PODDER

9832492265 G Y Y

BRONZE

27 FRANKY Nr. VISHAL P.K SINGH 92334647 E& Y Y GOLD



MEGAMART 48 D-1

28 BINITHA STORES SHANKAR MORE AMIT98324559

15 G Y Y SILVER

29 CELEBRATIONS BHARDWAN ROAD ASHISH PAUL96799997

86 C Y Y SILVER

30SANTHI VARIETY STORES JHANKAR MORE

SUKUMAR GHOSH G Y Y SILVER

MD NAME: SUNIL DAS

AREA: ISKCON ROAD,HAIDERPARA VPO


CONTACT PERSON

CONTACT NO

TYPE

COVERED

KO

PC

FREE

SATURDAY/WEDNESDAY1 GOVIND BHANDAR ISKCON ROAD

SUROJITH BISWAS

9641472012 G Y Y BRONZE

2SREE KRISHNA PAN GHAR ISKCON ROAD ALOK ROY

9474793475 C Y Y SILVER

3 BHAIJI STORE ISKCON ROAD AMOD SAH98321893

12 C Y Y BRONZE

4 PRIYA STORE ISKCON ROADPUCHEN SHARMA

9832044439 C Y Y SILVER

5 SWASTIK SWEETS ISKCON ROADROSHAN GUPTA

9832040650 C Y Y BRONZE

6 JAI SANGAJI BHANDAR ISKCON ROAD GOPAL PAUL98324918

34 G Y Y BRONZE

7 BAISALI BAKERY ISKCON ROAD M.D FAROOQ96415520

04 C Y Y BRONZE

8 ADARSHA BHANDAR ISKCON ROADDEEPAK DATTA

9749386148 G Y Y SILVER

9GANGA RAMPUR BHANDAR ISKCON ROAD

SONATHAN GHOSH

9749682511

E&D-1 Y Y BRONZE

10 CITIZEN CHOICE ISKCON ROADBINOD KUMAR SHA

9832671577 C Y Y SILVER

11 PRASAD STORE ISKCON ROADPRADEEP PRASAD

9474030466 C Y Y SILVER

12SPICY HUTS RESTAURANT ISKCON ROAD

CHITRA KUMAR

9832010299

E&D-1 Y Y BRONZE

13 KANAI PAN BHANDAR ISKCON ROAD KANAI99337594

39 C Y Y BRONZE

14BHAWANI SANKAR SWEETS ISKCON ROAD RAVI PAUL

9641959574

E&D-1 Y Y SILVER

15 YOUR CHOICE ISKCON ROAD PRABITH ROY98323817

47E&D-2 Y Y BRONZE

16 DAS STORES ISKCON ROAD BADAL DAS97490527

29 C Y Y BRONZE

17 RANDIP PAN GHAR ISKCON ROADLALTU CHAKRABARTY

9832072307 C Y Y SILVER

18JOY MAATARA PAN GHAR ISKCON ROAD NANTU DAS

9832024299 C Y Y BRONZE

19 AMAN STORE ISKCON ROADMANOJ AGARWAL

9832345761 C Y Y BRONZE

20 PRASAD HOTEL ISKCON ROADSATRUVAN PRASAD

9749353599

E&D-1 Y Y SILVER

21 ALOK HOTEL ISKCON ROADRAMAYAN PRASAD

E&D-1 Y Y BRONZE

22 SWAGATH FAST FOOD ISKCON ROAD SUNIL PODDER98320112

26E&D-2 Y Y GOLD

23 PRASANI FAST FOOD ISKCON ROADSHAMBU DARRAL

9832526596

E&D-2 Y Y SILVER

24 BASANTHI STORE ISKCON ROADBASANA PODDER

9832441266 C Y Y GOLD

25 PRADHAN FAST FOOD ISKCON ROADJAGATH PRADTHAN

9547410663

E&D-1 Y Y SILVER



26MAA GANGA PAN GHAR ISKCON ROAD

MADHAV PAUL

9832493481 C Y Y BRONZE

27 M.D JAVEED ISKCON ROAD M.D JAVEED99331896

33 C Y Y BRONZE

28 KRISHNA STORES ISKCON ROADAMARJITH PRASAD

9933809985 C Y Y SILVER

29BISWAS VARIETY STORE ISKCON ROAD SUDIP BISWAS

9832354581 C Y Y BRONZE

MONDAY/THURSDAY1

PRABHATI VARIETY SYORE HAIDER PARA

AMARISH PAUL C Y Y SILVER

2GITANJALI STATIONARY HAIDER PARA

BISWAJITH SAHA C Y Y BRONZE

3 NICE FAST FOOD HAIDER PARA ANAND DAS98320356

42E&D-1 N BRONZE

4LAXMI NARAYAN BHANDAR HAIDER PARA UJJWAL PAUL

9832453710 G Y Y BRONZE

5JAGATH VARIETY STORE HAIDER PARA

PARIMAL DATTA

9563206546 G Y Y BRONZE

6PRASANTHA BHANDAR HAIDER PARA

PRAKASH PAUL

9434376951 G Y Y SILVER

7 PAUL BHANDARHAIDER PARA BAZAAR SAMUEL PAUL

3532595336 G Y Y SILVER

8MAA KAMAKSHYA BHANDAR

HAIDER PARA BAZAAR RAVI KAUR

9832499232 C Y Y BRONZE

9SREE DURGA BHANDAR

HAIDER PARA BAZAAR

VISWANATH PAUL

9832072203 G Y Y SILVER

10MAA ANNAPURNA MISTANNA

HAIDER PARA BAZAAR BAPI PAUL

9832026240

E&D-1 Y Y SILVER

11MAATARA VARIETY STORE

HAIDER PARA BAZAAR

SUPAN KUNDU

9832044799 G Y Y BRONZE

12MAA KAMAKSHYA DEPT STORE

HAIDER PARA BAZAAR A. MAHAJAN

9641176093 C Y Y BRONZE

13 ROY BROTHERS HAIDER PARA NITISH ROY98323084

93 G Y Y BRONZE

14 PAUL BROTHERS HAIDER PARA BHAIJAN PAUL98324602

64 C Y Y BRONZE

15 MAA HOTEL HAIDER PARA RAJU GHOSH18127295

7E&D-1 Y Y GOLD

16MAZUMDAR VARIETY STORE HAIDER PARA

RUPAM MAZUMDAR

9832095574 G Y Y BRONZE

17 SADHANA BHANDAR HAIDER PARA SANJIB PAUL98514119

37 G Y Y BRONZE

18 AVIJ RESTAURANT HAIDER PARAPRAKASH SINGH

9832367389

E&D-1 Y Y BRONZE

19 PUJA PAN GHAR HAIDER PARACHANDAN SONAL

9932108661 C Y Y BRONZE

20 GOPAL STORES HAIDER PARA GOPAL PAUL98320820

84 G Y Y BRONZE

21DAKESHWARI BHANDAR HAIDER PARA HARI PAUL

9800132343 G Y Y BRONZE

22 SHIVLY STORE HAIDER PARA ARUP SAHA98324932

16 C Y Y BRONZE

23ARUNIBHINA GROCERY HAIDER PARA

PRAFULLA SAHA

9832330188 G Y Y BRONZE

24 RAHUL PAN GHAR HAIDER PARA RAHUL CHATRI98324917

70 C Y Y BRONZE

25 ASIM BHANDAR HAIDER PARA ASIM BASAK94740888

62 C Y Y BRONZE

26 THAPA TELECOM HAIDER PARASHEKAR THAPA

9832601126 C Y Y BRONZE

27 NEPAL PAN GHAR HAIDER PARA NEPAL PAUL98324955

38 C Y Y SILVER

28 ARUN PAN GHAR HAIDER PARA SAMUEL ROY96419051

63 C Y Y SILVER



29 DHAKA STORE HAIDER PARARUPCHAND PAUL

9832436126 G Y Y BRONZE

30 NETAJI PCO HAIDER PARASWAPAN SAHA

9832603317 C Y Y BRONZE

31 PRASAD GRAIN STORE HAIDER PARARANJIT PRASAD

9800329132 G Y Y BRONZE

32 A TO Z DEPT STORE PANJABI PARA R.M AGARWAL35326406

55 C Y Y BRONZE

33 MOUCHAK SWEETS HAIDER PARA RANJIT PAUL98323594

15E&D-2 Y Y SILVER

34 PRADEEP BHANDAR HAIDER PARAPRADIP MUKERJEE C Y Y SILVER

35SHYAMALI MISTANA BHANDAR HAIDER PARA BALLAB PAUL

9832394764

E&D-1 Y Y BRONZE

TUESDAY/FRIDAY1 MAA LAXMI HOTEL PC MITTAL STAND BAPI SAHA

3532528870

E&D-2 Y Y GOLD

2 SHARTAK SWEETS PC MITTAL STANDANAND SARKAR

9832633581

E&D-1 Y Y BRONZE

3 A.T PAUL DON BOSCO MORE BABU PAUL99338006

21 C Y Y BRONZE

4 SAKUNTHALA HOTEL DON BOSCO MORE MRINAL PAUL98324388

99E&D-2 Y Y SILVER

5 SARANA BROTHERS DON BOSCO MORE SAMIR ROY98323756

50 G Y Y BRONZE

6 AGARWAL SWEETS DON BOSCO MORE P.K AGARWAL98324531

43 C Y Y BRONZE

7 CHINESE FOOD DON BOSCO MORE LING FUO98320825

87E&D-2 Y Y SILVER

8 UMA PAN GHAR DON BOSCO MOREUMA SANKAR SAHA

9434519092 C Y Y SILVER

9 MUNNA PAN GHAR DON BOSCO MOREPALLAB PRASAD G Y Y SILVER

10 SHIV JYOTI2ND MILE, SEVOKE ROAD DEEPAK SINGH

9832067748 G Y Y BRONZE

11 SHIVAM VARIETY2ND MILE, SEVOKE ROAD

KAMAL BANSAL

9832093770 C Y Y BRONZE

12 BANEELROOPP.HARGIRI APPARTMENT SUBHASH DEY

3532544961 C Y Y BRONZE

13 AQUA JAVA2ND MILE, SEVOKE ROAD PARTHO

9614370937

E&D-2 Y Y SILVER

14SIDHI VINAYAK DEPT STORE

2ND MILE, SEVOKE ROAD PALLAB PAUL

9832628715 C N BRONZE

15 SAGAR RESTAURANT2ND MILE, SEVOKE ROAD N. DAS

3532545448

E&D-2 Y Y GOLD

16 DOMINO'S PIZZA2ND MILE, SEVOKE ROAD DOMINO

3532461593

E&D-2 Y Y GOLD

17 CHIMA BHANDAR2ND MILE, SEVOKE ROAD GANESH ROY

9933662917 G Y Y SILVER

18 BIJAY PRASAD JASWALOPP. PC MITTAL STAND BIJAY PRASAD

9832562667 C Y Y GOLD

19HARBOUR RESTAURANT PC MITTAL STAND

SUBIMAL SARKHAR

9641727297

E&D-2 N Y

DIAMOND

20 SHYAMAL SWEETS PC MITTAL STANDSHYAMAL GHOSH

9832327824

E&D-1 Y Y SILVER

21 TINKERS BAR PC MITTAL STAND PRADEEP DAS98323334

43E&D-2 Y Y

DIAMOND

22 GITANJALI STORES PANJABI PARA S.D SHARMA94740848

93 G Y Y BRONZE

23MOHIT VARIETY STORE PANJABI PARA MOHIT

9434408093 G Y Y BRONZE

24 CHINA GARDEN PANJABI PARAHUANG MANTANG

9609793508

E&D-2 Y Y BRONZE

25DHANALAXMI BHANDAR PANJABI PARA SONU

9832409953 G Y Y BRONZE

26 SARKHAR PAN GHAR DON BOSCO MORE MANOJ 98323992 C Y Y SILVER



SARKHAR 00

27 SANDY SNACK HOUSE DON BOSCO MORE VIKRAM DAS98320627

50E&D-1 Y Y SILVER

MD NAME: RANOJITH DAS AREA: S.F ROAD VPOSL.N

O OUTLET NAME ADDRESS CONTACT NAMECONTACT NO

OUTLET TYPE

COVERED

KO

PC

FREE

SATURDAY/WEDNESDAY1 MUNNA PANGHAR

VIVEKANANDA ROAD MUNNA SHA

9832498371 C Y Y SILVER

2 KAMAL HOTELVIVEKANANDA ROAD KAMAL SAHANI

9641500199 C Y Y SILVER

3 PRAGATHI STOREVIVEKANANDA ROAD PARAS PRASAD

9832052262 C Y Y SILVER

4 AEKRAJ PAN GHARVIVEKANANDA ROAD SANTOSH DAS

9749608148 C Y Y SILVER

5 BISHNU PRASADVIVEKANANDA ROAD BISHNU PRASAD C Y Y

BRONZE

6 GOPAL BHANDARVIVEKANANDA ROAD GOPAL DAS

3536529092 C Y Y

BRONZE

7 SINGH PANGHARVIVEKANANDA ROAD RAJU SINGH

9800685929 C Y Y

BRONZE

8 MOSAMI PAN GHARVIVEKANANDA ROAD ARUN GHOSH

9547409918 C Y Y

BRONZE

9 BHAI BHAI PAN GHARVIVEKANANDA ROAD SUDIR SARKHAR C Y Y SILVER

10 MAA PAN GHARVIVEKANANDA ROAD SANTHI GHOSH C Y Y

BRONZE

11KUNDU COMMUNICATION

VIVEKANANDA ROAD GOPAL KUNDU

9832601234 C Y Y

BRONZE

12 CANON TELECOMVIVEKANANDA ROAD RAMA GHOSH

9832490839 C Y Y

BRONZE

13 SANTHI STOREVIVEKANANDA ROAD SAILEN GHOSH

9733015433 C Y Y

BRONZE

14 HELLO INDIA VIVEKANANDA ROAD

DINESH PASWAN

3532528506

C Y Y BRONZE

15 MALLIK STOREVIVEKANANDA ROAD

SABUDIN MALLIK G Y Y

BRONZE

16 S. STOREVIVEKANANDA ROAD SAMUEL SINGH

9832073720 C Y Y

BRONZE

17 DHIRAJ STOREVIVEKANANDA ROAD PREM NATH

9832490917 C Y Y

BRONZE

18 ANKITHA STOREVIVEKANANDA ROAD

NAGESHWAR ROY

9832318758 C Y Y

BRONZE

19 SANJOY PANGHARVIVEKANANDA ROAD SANJOY KANTHI

9932038086 C Y Y

BRONZE

20RAJASTHAN GUESTHOUSE

VIVEKANANDA ROAD RANJU

3532504030 E&D-2 Y Y SILVER

21 DILEEP BHANDARVIVEKANANDA ROAD DILEEP MANDAL C Y Y

BRONZE

22MUNGARAM CONFECTIONARY

MAHABIRSTAN R.S GUPTA

3532504233 E&D-1 N Y SILVER

23 SWEETY STOREMAHABIRSTAN BIJAY BISWAS

9832329914 C Y Y

BRONZE

24 ASHISH PAN GHARMAHABIRSTAN ASHISH DAS

9832438269 C Y Y

BRONZE

25 BABA LOKENATH HOTELMAHABIRSTAN AKHIL

9800466072 E&D-1 Y Y SILVER

26 M.P GUPTAKANTILAL ROAD AMIT

9832028047 C Y Y SILVER

27 SONALI PAN GHAR M.R ROADSANDIP MANDAL

9832312706 C Y Y SILVER



28 AMAR PAN GHAR M.R ROAD AMAR96413688

71 C Y Y GOLD

29 MAA BHAWANI M.R ROADSANJIT AGARWAL

9832603092 C Y Y GOLD

30 AMBA STORE M.R ROADRUPESH AGARWAL

9832377331 C Y Y

BRONZE

31 PUJA PAN GHAR M.R ROAD MANOJ KUMAR94740166

08 C Y Y BRONZE

32 MANOJ STORE M.R ROAD MANOJ98326778

91 C Y Y BRONZE

33 MANOJ PAN GHAR M.R ROAD MANOJ98324648

35 C Y YBRONZE

MONDAY/THURSDAY1 BHARDRA STORE

MAHABIRSTAN PINTU BHARDRA

9749389519 C N Y

BRONZE

2ANAND MOY MISTTANA

MAHABIRSTAN MINTO GHOSH

9832358355 E&D-2 Y Y GOLD

3SHRISTIDHAR MISTTANA

MAHABIRSTAN

SHRISTIDHAR GHOSH

3532661575 E&D-2 Y Y SILVER

4 SAGAR RESTAURANT M.R ROAD SUNIL KUMAR35325039

84 E&D-2 Y Y SILVER

5 MINA STORESAGRASEN ROAD

SRINIVAS AGARWAL

9749051573 C Y Y SILVER

6 RAM PARADISEAGRASEN ROAD ANIL AGARWAL

3532502339 E&D-2 Y Y GOLD

7 AMAL PAN GHAR S.F ROAD TOTON99334854

07 C Y Y BRONZE

8 RAMU PAN GHAR S.F ROAD RAMU99328524

61 C Y YBRONZE

9 ANAND STORE S.F ROADANAND MANDAL

9832018550 C Y Y

BRONZE

10 PAUL STORE S.F ROAD RAJU PAUL98004660

16 C Y Y BRONZE

11 B.V STORE S.F ROAD BINOD98004655

71 C Y YBRONZE

12 RAJLOKTHI PAN GHAR S.F ROADDEBIOTHISH DAS

9832013666 C N Y

BRONZE

13 DAS STORES S.F ROAD ANAND DAS98320056

72 C Y YBRONZE

14BABA BHAITHYANATH PAN GHAR S.F ROAD CHOTEN C N

BRONZE

15 NIBETHIDA S.F ROADPARTHAPRATH DAS

3532561830 C Y Y

BRONZE

16 LOKENETH PAN GHAR S.F ROAD BUA35325600

11 C Y YBRONZE

17 MAA PAN GHAR S.F ROAD SHANKAR97330819

39 C N BRONZE

18MAA ANANDAMOI BHANDAR S.F ROAD MANIK PAUL G N

BRONZE

19 ASHIRBAD FAST FOOD S.F ROAD PRAMOD GUPTA90933617

97 E&D-1 N BRONZE

20 RADHIKA FAST FOOD S.F ROAD RAMJI PRASAND98326617

91 E&D-1 Y Y BRONZE

21 LOKENATH HOTEL S.F ROAD JOYAL SAHA92329049

07 E&D-1 Y Y BRONZE

22 CHANDAN TELECOM S.F ROAD CHANDAN DAS35325064

21 C Y YBRONZE

23 TITAS VARIETY STORE S.F ROADSHISIR KUMAR ROY

9832630807 C Y Y

BRONZE

24 MAA PAN GHAR S.F ROAD S.K SAHA98000763

64 C Y Y SILVER

25 DADABHAI PAN GHAR S.F ROAD JAYANTO SAHA97493628

87 C Y YBRONZE

26 GUHA PAN GHAR S.F ROAD SWAPAN GUHA97498898

37 C Y Y SILVER



27 BALAJI STORE S.F ROAD BINOD MORE C N BRONZE

28MAA SARASWATHI BHANDAR S.F ROAD BHAWANI ROY

9749217547 C N

BRONZE

29MOUMITHA VARIETY STORE S.F ROAD DEBASHIS PAUL

9832385375 C Y Y SILVER

30BABA LOKENATH STATIONARY S.F ROAD SWAPAN

3532531177 C Y Y SILVER

31 AMIT PAN GHAR S.F ROAD AMIT99334531

00 C N BRONZE

TUESDAY/FRIDAY1 SHAMBU PAN GHAR NEHRU ROAD

SHAMBU GHOSH

9832545736 C Y Y GOLD

2 RAJAS HOTEL NEHRU ROAD NUTUN GHOSH81012586

00 E&D-1 Y YBRONZE

3 THIRUPATI STORES NEHRU ROAD PAWAN KUMAR C Y Y BRONZE

4 RAJENDRA PRASAD NEHRU ROADRAJENDRA PRASAD

9832489073 C Y Y

BRONZE

5 DUTTA VARIETY STOREVIDHYASAGAR ROAD

SUBASISH DUTTA

9641884047 C Y Y

BRONZE

6 USHA STORESVIDHYASAGAR ROAD

SUSHANTA MAZUMDAR

9932942489 C Y Y

BRONZE

7 SAHA STORESVIDHYASAGAR ROAD KAMAL SAHA

9832401987 C Y Y

BRONZE

8 ANKUSH STORES.P MUKARJEE ROAD AJAY KESARI

9832015922 C Y Y

BRONZE

9 HIMALAYA STORES.P MUKARJEE ROAD B.L AGARWL

353351532 C Y Y SILVER

10 ANAND STORES.P MUKARJEE ROAD RAJESH SAH

9832069286 C Y Y

BRONZE

11AROGYA NURSING CANTEEN

S.P MUKARJEE ROAD

RATAN SARKHAR

9832529868 E&D-1 Y Y

BRONZE

12 SITARAM HOTELS.P MUKARJEE ROAD BAPI GHOSH

9832646136 E&D-1 N Y SILVER

13 SUBH KAMNA STORE KHAL PARAPAWAN AGARWAL

3536980869 C Y Y

BRONZE

14 BHABANI STOREAGRASEN ROAD CHETAN

9832040347 C Y Y

BRONZE

15 BAPI PAN GHARAGRASEN ROAD BAPI PAUL

3532500940 C Y Y

BRONZE

16 PAUL STOREAGRASEN ROAD GOBINDA PAUL

9832431409 C Y Y

BRONZE

17 RATAN STOREAGRASEN ROAD RATAN MANDAL

3532500964 C Y Y

BRONZE

18 LALIT BHANDARAGRASEN ROAD LALIT AGARWAL

9832489992 C Y Y

BRONZE

19 MOBILE THEATREAGRASEN ROAD PARTHA GHOSH

9832036383 C Y Y

BRONZE

20 SETHAL ENTERPRISEAGRASEN ROAD

SHYAMAL GHOSH C Y Y GOLD

21DURGA COMMUNICATION

AGRASEN ROAD RAJA AGARWAL

9832500022 C Y Y

BRONZE

22 GOPAL PAN GHARAGRASEN ROAD TAPAN PAUL

9832036478 C Y Y

BRONZE

23PAUL COMMUNICATION

AGRASEN ROAD

KAJAL CHANDRA PAUL

3532500915 C Y Y

BRONZE

24 GHOSH PAN GHARAGRASEN ROAD TAPU GHOSH

9832467061 C Y Y SILVER

25 GEETANJALI GEN STOREAGRASEN ROAD

RAKESHYAM GUPTA

9749025557 C Y Y

BRONZE

26 SRI GANESH STOREAGRASEN ROAD

SANJAY KUMAR SAHA

9832092057 C Y Y

BRONZE

27BAGAWATHI GEN STORE

AGRASEN ROAD

MUKESH AGARWAL

9749682712 C Y Y

BRONZE

28 SREE BALAGEE SWEETS AGRASEN GANESH KUMAR 99333230 C Y Y SILVER



ROAD 77

29 NAV DURGAAGRASEN ROAD G.K AGARWAL C Y Y

BRONZE

30HINDUSTAN COMMUNICATION

VIDHYASAGAR ROAD LAXMAN SAHU

9832051957 C Y Y

BRONZE

31 VIRAT TELECOMVIDHYASAGAR ROAD ANKUR GHOSH

9434671284 C Y Y

BRONZE

32 KANAYA SWEETSAGRASEN ROAD RAJEEV C Y Y

BRONZE

33 SARAF SWEETSAGRASEN ROAD SANTOSH SARAF

9832335048 C Y Y

BRONZE

34 BULL BULL PAN GHARAGRASEN ROAD SANJAY SAHA

9933345957 C Y Y

BRONZE

35 ASHISH PAN GHARAGRASEN ROAD ASHISH DAS

9832438269 C Y Y SILVER

MD NAME: AMIT KAR AREA: SVKE ROAD,H.C ROAD

VPOSL.NO OUTLET NAME ADDRESS CONTACT NAME

CONTACT NO

OUTLET TYPE

COVERED

KO

PC

FREE

SATURDAY/TUESDAY/THURSDAY1 PAN MANDHIR SEVOKE MORE

BIJAY CHOWDURY

9800197362 C Y Y SILVER

2HOTEL CHANCELLOR SEVOKE MORE D.BHUTTIA

3532432372 E&D-2 Y Y GOLD

3 HOTEL CLASSICHILL CART ROAD

VIVEK CHOWDURY

9832546707 E&D-2 Y Y GOLD

4 PILOT PAN GHARHILL CART ROAD AMAL BISWAS

9648869682 C Y Y BRONZE

5MONOKOMONA TEA

HILL CART ROAD BABLU SAHA

9800090346 C Y Y SILVER

6 BLUE STAR HOTELHILL CART ROAD ARINDAM DAS

9434234021 E&D-2 Y Y GOLD

7 PAUL HOTELHILL CART ROAD AARIT PAUL

3532431543 E&D-2 Y Y GOLD

8 NEW VARIETYHILL CART ROAD BAPI GHOSH

9832602774 C Y Y BRONZE

9 SURUCHIHILL CART ROAD NIRANJAN LAL

3532533278 C N Y SILVER

10 JAGAT HOTELHILL CART ROAD

SANTOSH KUMAR

9832078787 E&D-2 Y Y BRONZE

11 PRASAD HOTELHILL CART ROAD S. PRASAD

9832055837 E&D-1 N Y SILVER

12MAHANANDA STORES

HILL CART ROAD RANJIT KUMAR

3536990215 C Y Y SILVER

13 SHAN 'E' PUNJABHILL CART ROAD MANDIP SINGH

9832041055 E&D-2 Y Y SILVER

14 HOTEL AIRVIEWHILL CART ROAD

ANIMESH BHADARI

3532528178 E&D-2 Y Y

DIAMOND

15 HOTEL LIFESTYLEHILL CART ROAD SADIN GHOSH

3532526390 E&D-2 Y Y

DIAMOND

16 PAUL AGENCYHILL CART ROAD SATU PAUL

9832063472 C Y Y SILVER

17LAXMI NARAYAN HOTEL

HILL CART ROAD

SHAMBUNATH DUTTA

9635308068 E&D-2 Y Y SILVER

18 DEBMAYA STOREHILL CART ROAD ARJUN THAPA

9749303195 C Y Y BRONZE

19BISWAJIT PAN GHAR

HILL CART ROAD

BISWAJIT PODDER

9832038673 C Y Y BRONZE

20 ANJALI HOTELHILL CART ROAD SARDA LAMA

9832060615 E&D-2 Y Y SILVER



21ANNAPURNA SWEETS

OPP SURYASEN PARK BAPI PAUL

9832071115 E&D-1 Y Y SILVER

22 SURAVI SWEETSOPP SURYASEN PARK APU BARMAN

9832302354 E&D-1 Y Y SILVER

23MAHANANDA VARIETY

MAHAKAL PALLY SANJAY BARMAN

9832603265 C N Y BRONZE

24 LAXMI STOREMAHAKAL PALLY MANIK BARMAN

9832073631 G Y Y BRONZE

MONDAY/WEDNESDAY/FRIDAY1 AMIT AMARDEEP SEVOKE ROAD AMIT SINGH

9832092077 E&D-2 Y Y GOLD

2 GOLDI AMARDEEP SEVOKE ROAD GOLDI SINGH98320920

77 E&D-2 Y Y GOLD

3 ANGOTHI BAR SEVOKE ROAD DEBENDIR SINGH35325267

77 E&D-2 Y Y GOLD

4 HOTEL MAYUR SEVOKE ROAD AJAY DUTTA35324320

85 E&D-2 Y Y SILVER

5 NINE TEN LODGE SEVOKE ROAD M.P LAMA35325365

42 E&D-2 Y Y BRONZE

6 NINE TEN BAR SEVOKE ROAD M.P LAMA35325365

42 E&D-2 Y Y SILVER

7 HOTEL GATE WAY SEVOKE ROADGOUTHAM CHOWDURY

9434349585 E&D-2 Y Y GOLD

8 SOLANKI HOTELMAHAKAL PALLY

SUBIDESH SARKHAR

9832015254 E&D-1 Y Y SILVER

9 MAPLE HOTELMAHAKAL PALLY RAJU KUNDU

9434064741 E&D-2 Y Y BRONZE

10TALUKDAR PAN GHAR

MAHAKAL PALLY KAJAL TALUKDAR

9932513654 C Y Y BRONZE

11BABA LOKANATH STORE

MAHAKAL PALLY ASHISH ROY

9434011354 G Y Y SILVER

12MAHAKAL BHANDAR

MAHAKAL PALLY

MONTU KARMOKANI

9434352149 G Y Y SILVER

13RUPA VARIETY STORE

Nr.SURYA SEN PARK KAJAL TALUKDAR

3532528662 C Y Y BRONZE

14BAJRANG DEPT STORE

Nr.SURYA SEN PARK

MANOJ AGARWAL

9832071238 G Y Y BRONZE

15 SWEETY PAN GHAR CHURCH ROADSHIBU CHAKRABORTY

9832093400 C Y Y BRONZE

16 ANIL STORE CHURCH ROAD ASHISH SAHA98320611

84 G Y Y SILVER

17 RAMA KRISHNA CHURCH ROAD GANESH KUNDU35325307

72 C Y Y BRONZE

18RADHA GOBIND BHANDAR CHURCH ROAD BISWAJIT SAHA

9832062833 G Y Y BRONZE

19 CHOURASIAOPP.YUMA HOTEL BINOD PRASAD

3532535006 C Y Y SILVER

20 HOTEL SRADANJALIOPP.YUMA HOTEL KAMAL KUMAR

3532431508 E&D-2 Y Y SILVER

21 YUMA HOTELNR.AIRVIEW MORE DIPAK DAS

3532526426 E&D-2 Y Y SILVER

22 KRISHNA STORENR.CHURCH ROAD

KRISHNA KARMAKER

9332261303 C Y Y BRONZE

23 HASTI CAFÉ CHURCH ROAD K.AGARWAL98320411

77 C Y Y SILVER

24 PRAKASH GUPTA SEVOKE ROAD PRAKASH GUPTA35369809

19 C Y Y BRONZE

25 TEA N CFFEEHILL CART ROAD SANDHYA DEB

9641353285 C Y Y BRONZE



MD NAME: ARCHANA NANDI AREA: BYPASS,EKTISHALA


CONTACT NO

OUTLET TYPE

COVERED

KO

PC

FREE

SATURDAY/WEDNESDAY1 RAJA PAN GHAR EKTIASHAL MADHU ROY

9832322749 C Y Y BRONZE

2 AKHIL BHANDARNEW PAL PARA AKHIL PAUL

9434428134 C Y Y BRONZE

3 BHAI BAHAI STORE EKTIASHAL KALI DAS RAI96794228

75 C Y Y BRONZE

4 BINAY BHANDAR EKTIASHAL BINAY DAS96413283

49 C Y Y SILVER

5 MAA COMMUNICATION EKTIASHAL BAPPA ROY

9854134441 C Y Y BRONZE

6 BISWAJIT STORES EKTIASHAL BISWAJIT DAS95631970

88 C Y Y BRONZE

7 SARKHAR BHANDAR EKTIASHALGOBINDA SARKHAR C Y Y BRONZE

8 SONA TELECOM EKTIASHAL SONA98320927

48 C Y Y BRONZE

9SANJIT MOBILE STORES EKTIASHAL SANJIT ROY

9832010464 C Y Y BRONZE

10SURYAKANTA BHANDAR EKTIASHAL ANJALI

9832016982 C Y Y BRONZE

11JAI MAATARA MIS BHAND EKTIASHAL

GOKUL CHOWDURY

9679422878 E&D-1 Y Y BRONZE

12 JUI TELECOM STORES EKTIASHAL GANESH RAI98323227

49 C Y Y BRONZE

13 BINOD BHANDAR EKTIASHAL BINOD G Y Y DIAMOND

14 BIJAY MIS BHANDAR EKTIASHAL HARESH RAI94750896

06 E&D-1 Y Y BRONZE

15 MAA LAXMI STORES EKTIASHAL BISWADEEP RAI96413341

84 G Y Y SILVER

16GOURANGA BHANDAR

GOURANGA PALLY MANIK DAS

9832685803 C Y Y BRONZE

17 RUPASHREE STORESSIBRAM PALLY AMAR GOSWAMI

9734957211 C Y Y BRONZE

18 GOBINDA BHANDARSIBRAM PALLY CHANDRA PAUL

3532543214 C Y Y BRONZE

19 DAS BHANDARSIBRAM PALLY

PRAMOD CHANDRADAS

9749144401 C Y Y SILVER

20 BABY STORESSIBRAM PALLY

DEEP CHOWDURY

9434428134 C Y Y BRONZE

21 AMULYA BHANDARSIBRAM PALLY AJIT KUNDU

3532694303 C Y Y BRONZE

MONDAY/THURSDAY1 SUBHAM PAN GHAR RATHKHOLA UTTAM BHADRA

9832649149 C Y Y BRONZE

2SHIV SANKAR MIS BHANDAR RATHKHOLA GOVINDA

9733217928 E&D-1 Y Y BRONZE

3 DEY PAN GHAR RATHKHOLA RATAN DEY94341066

71 C Y Y BRONZE

4 GHOSH PAN GHAR RATHKHOLA SUBHOJIY GHOSH97490723

01 C Y Y BRONZE

5 MADAN ROY RATHKHOLA MADAN ROY C Y Y BRONZE

6 SINGDHA STORES RATHKHOLA COTAN SANYAL 35325920 C Y Y BRONZE



78

7 NANI PAN GHAR RATHKHOLA NANI98326477

56 C Y Y BRONZE

8BISHNU PRIYA STORES RATHKHOLA BIMAL BASAK

9832602652 C Y Y BRONZE

9 SUNITY STORES RATHKHOLA SUBIR98320327

31 C Y Y BRONZE

10 ARNAPURNA STORESRABINDRA NAGAR BIMASL SAHA 9.434E+10 C Y Y SILVER

11 AMUL PARLOURRABINDRA NAGAR BIMAN BISWAS

3532593092 C Y Y BRONZE

12 HIMUL PARLOURRABINDRA NAGAR SUBIR SAHA

9932480506 C Y Y BRONZE

13 ANKIT STORESRABINDRA NAGAR ANANDA GOON C Y Y BRONZE

14 SONALI STORESRABINDRA NAGAR SANKAR SAHA

9832371475 E&D-1 Y Y BRONZE

15 DAS BHANDARRABINDRA NAGAR DIPU DAS

9641145846 G Y Y SILVER

16 LAXMI STORESRABINDRA NAGAR JYOTIRMAY DAS

9232902443 C Y Y SILVER

17SREE KRISHNA STORES

RABINDRA NAGAR PINTU DAS

9641046687 C Y Y BRONZE

18 SUROJIT STORESRABINDRA NAGAR SUKUMAR DUTTA

9832415674 C Y Y BRONZE

19 UTTAM PAN GHARRABINDRA NAGAR UTTAM DUTTA

9832495539 C Y Y BRONZE

20 APPAYAN STORESRABINDRA NAGAR JAYDEEP SARKAR

9832385378 C Y Y BRONZE

21 B.S STORESRABINDRA NAGAR SANJIB DEY

9832014546 C Y Y BRONZE

22 CHOWDURY STORESRABINDRA NAGAR

DULAL CHOWDURY

9232988580 C Y Y SILVER

23 THAPAN STORESRABINDRA NAGAR THAPAN DAS

9749323443 C Y Y SILVER

24 GOUTHAM STORESRABINDRA NAGAR GOUTHAM SAHA

9832654978 C Y Y BRONZE

25 BUPAI STORESRABINDRA NAGAR BUPAI DEY

9641355953 C Y Y BRONZE

26 RAJ BHOLA STORESSANGATHI MORE AMAL

9832380102 C Y Y BRONZE

27 PARNA STORESSANGATHI MORE SUJIT PAUL

9832491776 C Y Y BRONZE

28 NEW BASAK STORESSANGATHI MORE BASAK

3532596412 C Y Y BRONZE

29 RADHA RANI STORESSANGATHI MORE RANJIT SAHA

9641375296 C Y Y BRONZE

30 KALPANA VARIETYSANGATHI MORE KALPANA

9832603302 C Y Y BRONZE

TUESDAY/FRIDAY1 BABA LOKENATH

EAST V.PALLY BABU

9832450004 C Y Y BRONZE

2 TITLY PARLOUREAST V.PALLY TAPAN

9832380102 E&D-1 Y Y GOLD

3 GADHESARY STORESEAST V.PALLY PINTU DAS

9832491776 C Y Y BRONZE

4 BOBY STORESEAST V.PALLY F.C MANDAL

9832481304 C Y Y BRONZE

5 SARKAR PAN GHAREAST V.PALLY ALOKE C Y Y BRONZE

6 JAI MAAKALI STORESEAST V.PALLY

SHYAMAL SARKAR

9832355703 C Y Y BRONZE

7 SAHA STORESEAST V.PALLY RAJESH SAHA

9832451064 C Y Y SILVER

8 KUNDU STORESEAST V.PALLY GOPAL KUNDU

9832464543 C Y Y BRONZE



9 NILIMA PCOEAST V.PALLY NILIMA C Y Y SILVER

10CHOWDURY BHANDAR

SUKUNTA NAGAR

KAMAL CHOWDURY

3536454479 G Y Y BRONZE

11 RENUKA STORESSUKUNTA NAGAR ATUL SAHA

9851632133 C Y Y GOLD

12 BINOY BHANDARSUKUNTA NAGAR BINAY DAS

9832318882 G Y Y BRONZE

13 RATAN STORESSUKUNTA NAGAR RATAN SAHA

9832372444 G Y Y SILVER

14 PITRI MATRI STORESCHAYAN PARA CHOTAN SAHA

9832076350 G Y Y BRONZE

15 DTP COMPUTERCHAYAN PARA UTTAM SAHA

9749878480 C Y Y BRONZE

16 SAHA STATIONARYCHAYAN PARA TAPAS SAHA

9749144674 C Y Y SILVER

17 SAHA COSMETICCHAYAN PARA BALARAM C Y Y BRONZE

18LOKENETH MIS BHANDAR

CHAYAN PARA DULAL SINGHA

9832649176 E&D-1 Y Y BRONZE

19 BIPLAB STORESCHAYAN PARA BIPLAB SAHA

9749685836 C Y Y BRONZE

20 GANESH BHANDARCHAYAN PARA TOTON SAHA

9832493121 C Y Y BRONZE

21 NAMITHA STORESCHAYAN PARA PIYUSH

9641572192 C Y Y BRONZE

22 UDAY STORESCHAYAN PARA UDAY SAHA

9832574327 C Y Y BRONZE

23 JHARNA STORESCHAYAN PARA JADU SAHA

9749088804 C Y Y BRONZE

24 PAL BHANDARSIBRAM PALLY TAPAS PAL

9832077535 C Y Y BRONZE

25 LOKENATH VARIETYSIBRAM PALLY KOUSIK SAHA

9851127532 C Y Y SILVER

26 SRAYASI BHANDARSIBRAM PALLY JAPAN

9832683773 C Y Y BRONZE

27 PRAGATY STORESSIBRAM PALLY RIPAN PAL

9232982428 C Y Y BRONZE

28 RUPASHREE STORESSIBRAM PALLY AMAR GOSWAMI

9734957211 C Y Y BRONZE

29 GOUTAM STORESEAST V.PALLY GOUTHAM SAHA

9733115851 C Y Y SILVER

30 SURABHI STORESEAST V.PALLY PRABHAS PAUL

9749045123 C Y Y BRONZE

31 SANTA STORESSUKUNTA NAGAR SANTA BASAK C Y Y BRONZE

32 PUJA BHANDARCHAYAN PARA MITU KUNDU

9641959080 C Y Y BRONZE

33 MATRI BHANDARCHAYAN PARA GANESH SAHA

8101268863 C Y Y BRONZE

34 BHAIBHAI PAN GHARCHAYAN PARA RATAN PAUL

9832493121 C Y Y BRONZE

35 MALABIKA STORESCHAYAN PARA KHUDIRAM PAUL

9832383672 C Y Y BRONZE

36 PAUL BHANDARSUKUNTA NAGAR KAMAL PAUL

9832318199 C Y Y BRONZE

37 RATAN STORESSUKUNTA NAGAR RATAN SAHA

9832372444 C Y Y SILVER

38 SARASWATI STORESSUKUNTA NAGAR RATAN SAHA

9832366635 C Y Y BRONZE



MD NAME: BAPI SARKHAR AREA: SANTHI NAGAR, E.B.P


CONTACT NO

OUTLET TYPE

COVERED

KO

PC

FREE

SATURDAY/WEDNESDAY

1 SAYAN SWEETSSANTHI NAGAR BHANU DEY

9434377191 E&D-1 Y Y

BRONZE

2 MAYA GIFT HOUSESANTHI NAGAR BACHU GHOSH

9832049017 C Y Y SILVER

3 TINKU PAN GHARSANTHI NAGAR

BANSHI BIHARI DAS

9332968110 C Y Y

BRONZE

4 SAMPA BHANDARSANTHI NAGAR H.PAUL

9832089135 C Y Y

BRONZE

5BORANGO RESTAURANT

SANTHI NAGAR GOVINDA DAS

9832312565 E&D-1 Y Y SILVER

6 MATRI VARIETYSANTHI NAGAR BISWAJIT BASAK

9832605440 C Y Y

BRONZE

7 NANDI BHANDARSANTHI NAGAR BIPLAB NANDI

9832462297 G Y Y

BRONZE

8 RUPAM STATIONARYSANTHI NAGAR JEEVAN KRISHNA

353258995 C Y Y

BRONZE

9 SHIL BHANDARSANTHI NAGAR PARIMAL SHIL

3536991945 G Y Y

BRONZE

10 P.C PODDARSANTHI NAGAR P.C PODDAR

9832091736 C Y Y

BRONZE

11PULAK BHATTACHARJEE

BHARAT NAGAR

PULAK BHATTACHARJEE

9002143060 C Y Y

BRONZE

12 NEW SHINE SWEETSSANTHI NAGAR SANDEEP DEY

9832573559 E&D-1 Y Y

BRONZE

13 DUTTA PAN GHAR FELUSWARI DEEPAK DUTTA NA C Y YBRONZE

14JAI MAAKALI PAN GHAR FELUSWARI NITAI SAHA

9832494810 C Y Y

BRONZE

15 SRIGURU BHANDAR FELUSWARI DULAL PODDER97493080

31 G Y YBRONZE

16 TARAI ENTERPRISE FELUSWARI BIDAN PAUL35326906

91 G Y YBRONZE

17 PAUL STORES FELUSWARI PARITHA PAUL97694844

53 C Y YBRONZE

18 LATA STORES FELUSWARI SUHANTO KUNDU97493305

18 C Y YBRONZE

19 PRIYANKA STORESSANTHI NAGAR DILEEP PAUL

9832357480 G Y Y

BRONZE

20 RAJ VARIETY STORESANTHI NAGAR BIKAR BARMAN

9932108659 G Y Y

BRONZE

21 GOURI BHANDARSANTHI NAGAR ROBI MALLIK

9641041501 C Y Y

BRONZE

22 DEY BHANDARSANTHI NAGAR PINTU DEY

9641162966 G Y Y

BRONZE

23 BANARJEE STORESSANTHI NAGAR DEEPAK

9800074360 G Y Y SILVER

24 DEEP STORESSANTHI NAGAR

BAIDYANATH MITRA

9832474365 C Y Y

BRONZE

25DEEP STORES (SIS CONCERN)

SANTHI NAGAR SADANA MITRA

9832474365 G Y Y

BRONZE

MONDAY/THURSDAY1 BHOWMIK STORES

BHARAT NAGAR

UTTAM BHOWMIK

9832410976 G Y Y

BRONZE

2 MALLIK STOREBHARAT NAGAR GOPAL MALLIK

9434872548 G Y Y

BRONZE

3 SAMPA STORESBHARAT NAGAR P.C SAHA

9832383772 G Y Y

BRONZE



4 SANJIB STORESBHARAT NAGAR SANJIB DEY

9832012364 G Y Y

BRONZE

5 SHAW BHANDARBHARAT NAGAR DHARAM SHAW

9832613819 G Y Y

BRONZE

6 LOKENATH BHANDARBHARAT NAGAR S.DHAR

9832509785 G Y Y

BRONZE

7 JASWAL BHANDAR VIP MORE PRADEEP KUMAR98005824

85 G Y YBRONZE

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12SHIV SANKAR MIS BHANDAR JALASWARI KAILASH ROY

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15ANIL MISTTANA BHANDAR JALASWARI ANIL ROY

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16 DHAREN SWEETSHATIA TANGA

DHEREN BHARMAN

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17 NAPUL STORESEASTERN BYPASS NAPUL BHARMAN

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18 ASHIM BHANDAREASTERN BYPASS ATUL HALDER

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19 DEV RESTAURANTEASTERN BYPASS P.ROY SARKHAR

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20 SARKHAR BHANDAREASTERN BYPASS

PARIMAL SARKHAR

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21 MAA VARIETY STOREEASTERN BYPASS P.K SARKHAR

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22 SUDHI STOREEASTERN BYPASS

UMA SANKAR ROY

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23BAGWAN BARSHA HOTEL

EASTERN BYPASS

RUPCHAND BISWAS

8101022209 E&D-1 Y Y

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24GREEN VIEW RESTAURANT

EASTERN BYPASS PAPPU PAUL

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25 SILIGURI CLUBEASTERN BYPASS SANJAY

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72 C Y Y SILVER

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PARIMAL SARKHAR

9641314766 C Y Y

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SANTHI NAGAR RANJIT SARKAR

9749085967 C Y

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BAIDYANATH MITRA

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SWOT ANALYSIS OF PRE SELL IMPLEMENTATION

STRENGTH

Brand name and Brand equity Dedicated sales force Divide and rule policy of the company by using market developers Availability of production unit (Raninagar plant) Economies of scale Major market share in siliguri Availability of large number of retailers within a particular locality Maximum utilization of resources (vehicles) Perfect tracking of market situation Easy analysis of market’s taste and preference towards the product Effective reach of promotional activities to the retailer Maintain brand value and reputation of the company Can easily tap the untapped market Sales man can deliver goods to more outlets

WEAKNESS

Supply chain management Availability of products with distributor Vehicles availability at the right time Co-ordination between sales man and market developer Off season problem Right time execution

OPPORTUNITIES

Can increase the market share Reduce the overall cost which will increase the profit margin Tap the untapped market Easy activation of new outlets

THREATS

Highly competitive market New entrants to the market New marketing strategy of competitors New product range entering to the market Strikes will affect the flow High competition by Pepsi through abnormal market schemes.



Company s stringent norms of placing coolers. Cooler complain not resolved in time during season.

ECONOMIES OF SCALE

Pre sell implementation help the company to achieve the concept of “economies of scale”. As

we can see that the profit of the company depends on the volume of goods sold, pre sell

implementation allows the company to deliver maximum goods to the customer with limited

resources. Through that company can reduce the cost of delivery. A simple calculation of

economies of scale is given below.

EXPENSEPRESELL IMPLEMENTATION

BEFORE (In Rs) AFTER(In Rs)

AVG VEHICLE COST 200 200

LABOUR COST 150 150

OTHER EXPENSE 30 30

TOTAL EXPENSE 400 400

AVG NO OF C/S DELIVERED

130 250

AVG EXPENSE PER CASE 2.92 1.52

By analysing the calculations given above, we can see a huge change in the average expense

per case. Here before pre sell implementation the average expense is Rs.2.92 and after pre

sell implementation the average expense comes dawn to Rs.1.52 with a difference of Rs.1.40.

This shows the importance of pre sell implementation which will help the company to

increase its profit margin by limited resource.



RECOMMENDATIONS & CONCLUSION

Improve the co-ordination between market developer and salesman

Steady and fast implementation of promotional activities (etc: discounts)

Implement an alternate solution during the time of distributor problem

Ensure that, the sales man knows the market well

Try to implement timely availability of vehicles in each market

MDs should know the availability of the product with the distributor

Executives should track the performance of Mds

Make a perfect daily routine for MDs

Stick on to the PJP without any fail

Make effective availability of products in remote areas also

Try to avoid under employment of MDs

Reduce the gap between WE (MDs) versus COMPANY

Effective CRM (Customer Relationship Management)

Company can provide Job Enlargement or Job Enrichment for experienced MDs

Company should keep a track on its customers feedback

Motivate MDs regularly

Maintain sufficient resources (manpower & vehicles) for effective pre sell

implementation



LEARNING OUTCOME

The coca cola company is considered as the market leader in the soft drinks industry. Its new

marketing strategy “pre selling” instead of “direct selling” helps the company in every angle

of sales and marketing to maintain its brand name and market leadership. The positive impact

that the company is gaining by implementing pre selling is very high. This project helps me

to understand the sales and distribution channel of Hindustan Coca Cola Beverages Private

Limited. The project “pre sell implementation” , as a new concept in this industry helps me to

analyse the impact of innovative marketing strategy.

The learning outcome that I have experienced by doing this project is invaluable. This helps

me to understand entire marketing situation of coke in siliguri market. The strategies adopted

by coke to increase its market share are unique in nature. And the entire organization

structure is different from its main competitor Pepsi. The main difference is in the case of

market developers. Instead of market developers Pepsi has only sales man. This is considered

as the main reason that makes coke unique from Pepsi. I am confident that, I will be able to

implement these acquired skills in my future.



ANNEXURE

FORMAT FOR COLLECTING DATA

MD NAME AREA: VPO

SL.NO OUTLET NAME ADDRESSCONTACT NAME

CONTACT NO

OUTLET TYPE

COVERED

KO

PC

FREE

DAY



REFERANCE

BOOKS

Sales and Channel Management – Krishna K Havaldar & Vasant M Cavale

Marketing Management - Kotler

Research Methodology - C.R Kothari

WEBSITES

www.google.com

www.thecoca-colacompany.com

www.coca-colaindia.com


http://www.coca-colaindia.com/

http://www.thecoca-colacompany.com/

http://www.google.com/

a project report on implementation of presell system of coca cola in siliguri market

Documents