a project reportbbb

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A PROJECT REPORT

ON

ATMARKETING ANALYSIS PHILIPS ELECTRONICS

SUBMITTED TO :-

Jiwaji University Gwalior (M.P.)

For the partial fulfillment of the award of

Master of Business Administration

(2012-2014)

Submitted To Submitted byDr.RICHA BANARJI HARSH VARDHAN JHA

MBA 2ND

SEM.

PRESTIGE INSTITUTE OF MANAGEMENT, GWALIOR

Airport Road, Near Deen Dayal Nagar, Gwalior-474020


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Email: [email protected]; Website: www.prestigegwl.org

DECLARATION

I HARSH VARDHAN JHA student of mba 2nd

semester Prestige Institute Of

Management, Gwalior declare that all the information, facts and figures presented in

this report are actually based on my experience & my open market research during the

project MARKETING ANALYSIS PHILIPS ELECTRONICS with special

references to ICICI PRUDENTIAL. I assure that this project is the result of my own

sincere efforts and has not been submitted in any other institute for the award of any

degree or diploma.

Date: - HARSH VARDHAN JHA

Place: - Mba 2nd

SEM


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ACKNOWLEDGEMENT

It is privilege to express my gratitude & a sincere thanks to Prestige Institute Of

Management, Gwalior has given us the opportunity to carry research on the

MARKETING ANALYSIS PHILIPS ELECTRONICS. I am thankful to

. (Management department) faculty guide for her valuable

guidance and support throughout report presentation.

Date: - HARSH VARDHAN JHA

Place: - MBA 2nd

SEM


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CERTIFICATE

This is to certify that Mr HARSH VARDHAN JHA student of Mba 2nd

SEM completed his

summer training project report Entitled MARKETING ANALYSIS PHILIPS ELECTRONICS

under my guidance.

DATE: Dr. RICHA BANARJI

PLACE:


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TABLE OF CONTENTS

TOPIC PAGE NO.

1.1 History of the organization & its objectives

1.2 Organization Structure

1.3 Financial Performance

1.4 Personnel Policies

1.5 Product and Operations

1.6 Layout and Quality Control

1.7 Marketing

1.8 Strength and Weakness

1.9 Special Points

Chapter -1 introduction

Introduction of the conceptChapter -2 object of the study

Chapter-3results and discussion

Chapter -4 suggestion and implication

Chapter-5 conclusion

Reference

Annexure


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1.1 HISTORY OF THE ORGANIZATION & ITS

OBJECTIVES


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1.1 History of the organization & its objectives

Royal Philips Electronics is ninth on Fortune's list of global top 30 electronics

corporations. Philips is active in about 60 businesses, varying from consumer electronics

to domestic appliances, and from security systems to semiconductors.

Philips is a world leader in digital technologies for television and displays wireless

communications, speech recognition, video compression, storage and optical products

as well as the underlying semiconductor technology that makes these breakthroughs

possible.

Philips has world class solutions in lighting, medical systems (particularly scanning and

other diagnostic systems) and personal and domestic appliances where Philips

investments in design and new materials are critical to success.

Translated into figures, we produce over 2.4 billion incandescent lamps every year, and

some 30 million picture tubes; and each day, our factories turn out more than 50 million

integrated circuits.

Around 2.5 million heart procedures (scans and intervention procedures) on X-ray

equipment are carried out each year using our technology.

One in seven television sets worldwide contains a Philips picture tube, and 60 percentof all telephones contain Philips products.Thirty percent of offices around the world are lit by Philips Lighting, which also lights

65 percent of the world's top airports, 55 percent of soccer stadium, and 30 per cent of

hospitals.

The strength of Philips' global operations is reflected in its (value-based) leadership

position in many of the markets in which it is active:


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HHH III SSS TTT OOO RRRYYY AAATTT GGG LLL AAA NNN CCC EEE

Founded as a Lamp Factory 1891

Chemistry Laboratory Established. 1908

Became a Limited Company. 1912

Break-through in Lamp making 1913

Glass Factory Established. 1916

Marketing Companies throughout the world. 1919-1926

Formed as holding company. 1920

Branched setup world-wide 1927-1930

Innovative discoveries (Recording, Transmission, Energy Efficient Lamps) 1960s

The foundations for what was to become one of the world's biggest electronics

companies were laid in 1891 when Gerard Philips established a company in Eindhoven,

the Netherlands, to 'manufacture incandescent lamps and other electrical products'.

The company initially concentrated on making carbon-filament lamps and by the turn

of the century was one of the largest producers in Europe.Developments in new lighting technologies fueled a steady program of expansion, and,

in 1914, it established a research laboratory to study physical and chemical phenomena,

so as to further stimulate product innovation.

Marketing companies had already been established in the US and France before the

First World War, and in Belgium in 1919, and the 1920s saw an explosion in their

number.

Philips' first electric shaver was launched in 1939, at which time the Company

employed 45,000 people worldwide and had sales of 152 million guilders.

Science and technology underwent tremendous development in the 1940s and 1950s,

with Philips Research inventing the rotary heads which led to the development of the


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Philips have electric shaver, and laying down the basis for later ground-breaking work

on transistors and integrated circuits. In the 1960s, this resulted in important discoveries

such as CCDs (charge-coupled devices) and LOCOS (local oxidation of silicon).

Philips also made major contributions in the development of the recording,transmission and reproduction of television pictures, its research work leading to the

development of the Plumbicon TV camera tube and improved phosphors for better

picture quality.

The flow of exciting new products and ideas continued throughout the 1970s: research

in lighting contributed to the new PL and SL energy-saving lamps; other key

breakthroughs came in the processing, storage and transmission of images, sound and

data where Philips Research made key breakthroughs, resulting in the inventions of the

Laser Vision optical disc, the Compact Disc and optical telecommunication systems.

PP hh ii ll ii pp ss PP aa kk ii ss tt aa nn LL oo oo kk ii nn gg tt oo tt hh ee FF uu tt uu rr ee

At the Time of Independence Philips had a Sales Office 1947 (LHR)

Operations 1949 (KHI )

Establishment as Manufacturers 1954

Set up of Four New Factories ( Lamp, GLS, C.E) 1970

Listing on Karachi Stock Exchange 1971

DAP Factory Productions 1987

Refrigerator Factory Inauguration 1992

De-merger of Refrigerator Business 1997

Outsourcing Of Medical Business 1998


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Philips Electrical Industries of Pakistan is operating locally with three core Business

Units Consumer Electronics, Domestic Appliances and Lighting. During the course of

its years in Pakistan Philips has evolved from being the biggest name in Lights to

earning a reputation in Consumer Electronics and

Domestic Appliances as well, No matter what the consumers needs are, Philips

Pakistan is equipped to satisfy them with the latest range of innovative new products

and solutions.

Philips Pakistan has a deeply entrenched presence in the country since the time of its

independence. Philips had a sales office in Lahore at the time of Pakistan's

independence in 1947. Two years later, Philips Electrical Company started operations in

Karachi. In 1954, Philips Electrical Industries was established as a manufacturer of radio

sets. In 1970, the Philips' manufacturing base grew sharply, as four new factories were

set up for the production of Audio-Video products, Glass shells, Lamps and Plastic,

Metalware and Luminaire products.Down the years, Philips has continued to focus on innovation and providing the

consumer with the very best in technology. Philips continues to evolve in response to

the dynamism in the market and at the same time retains the qualities that made it a

global leader in the industry.

Philips Lighting is one of the largest Lights Manufacturers and Suppliers in Pakistan.

Their product quality and technology is beyond compare. It would be sufficient to say

that Philips is THE name in Lights across the world and Pakistan is no exception.

The future is bright for Philips Lighting as newer opportunities present themselves for

further expansion and growth. They are focused on introducing the latest in Lighting

Technologies to the Pakistani market and on Making Things Better in every way they


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can. Their commitment is clear from the projects that they are executing across Pakistan,

lighting the largest stadiums and cities in the country. Philips Lighting maintains a

bright outlook on the future of Pakistan and are geared up to play their part in the

development of the country.

Philips Consumer Electronics is one of the largest Electrical/Electronics companies in

Pakistan, with a clear leadership in Monitors, and a strong presence in Sound & Vision

products. Philips has immense opportunities for growth in this market and is

continuously innovating to introduce the latest technology to the Pakistani Consumers

in integration with their global launches.

The future of the market in Pakistan is very secure. The market is ceaselesslymetamorphosing and the needs of the consumer are under continuous transformation.

Philips Consumer Electronics sees the market developing and gaining momentum in

the future. They believe there is still a lot of potential for growth in the CE segment,

especially now that the consumer is more enlightened about new technology and the

variety of choices available to him.

Philips is striving to capture the market by bringing value not only to the upper

segment consumer but also to the general masses of society, who are starved for

technologically advanced products. Their objective is to provide the masses with easily

attainable technology, which will keep them abreast of the wave of innovation.

Furthermore, they are providing the highest value in conjunction with top-of-the-line

technology.

Philips Domestic Appliances has also built up a name for itself in providing high

quality home-use items. Their product range comprises of a wide range of products that

can fill your life with convenience. Philips Irons are renowned worldwide for their

excellent quality. Their Kitchen Range is very comprehensive and of the highest quality.

It includes home use products like Sandwich Makers, Toasters, Blenders, Juicers, etc.

Other home use items include Air Coolers, Vacuum Cleaners, etc.


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Philips Domestic Appliances is focused on providing the latest home use technology to

its consumers and in the future it plans to ensure that the Pakistani consumer always

has the very best in Home technology.

Overall Philips Pakistan is looking to the future with high hopes and aspirations. They

are ceaselessly endeavoring to provide the consumer with the best of life and will

continue to engage in ventures that enable them to do so in conjunction with their

philosophy of MMaakkiinnggTThhiinnggss BBeetttteerr..

PPP hhh iii lll iii ppp sss PPP aaa kkk iii sss ttt aaa nnn TTT ooo ddd aaa yyy

Head Office : Karachi

Branches : Lahore, Pindi, Peshawer

Distribution Points : 11

Product Line : - Lightning

Lamp

Luminaries

Gear

- Color/ Black/ & White Television

- Computer Monitor

- Mobile Phones

-Refrigerators

-DAP Product

Employees : 972


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The Philips commercial group is dedicated to achieving lasting quality excellence.

Every employee strives to understand and exceed both customers' and co-workers'

requirements. We continually strive for improvement and error-free work.

CC oomm pp aa nn yy OO bb jj ee cc tt ii vv ee ss

BBB r

rraaa n

nn d

dd B

BB u

uu i

ii lll ddd i

ii nnn g

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Philips' brand name is the company's most important asset. It guides the direction of

and shapes the content of its activity, from R&D to delivery of world-beating products

and customer service.

Philips has spent substantially on supporting its brand throughout the world

promoting the company theme of ""LLeett ''ss MMaakkee TThhiinnggss BBeett tteerr"" the company widepromise that was launched in 1995. Philips' branding efforts must embrace a large

spectrum of products, from shavers to semiconductors; from televisions to toasters; and

from light bulbs to laser modules. Let's Make Things Better provides a campaign

platform for each of Philips' product groups and allows for the opportunity to feature

key Philips products such as Flat TV and CD-Recorder.

Advertising campaigns are created by Philips' two global advertising agencies: DDB

and D'Arcy, with global media strategy, planning and buying from Carat International.


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BBB EEE SSS TTT

BBUUSSIINNEESSSS EEXXCCEELLLLEENNCCEE TTHHRROOUUGGHH SSPPEEEEDD AANNDD TTEEAAMMWWOORRKK

The BEST program is Philips chosen path to achieve business excellence. It describes a

set of methods and tools by which they continuously improve their efforts. Previous

successful initiatives are incorporated in the program to make sure they learn as much

as possible from their successes in the past.

BBB uuu sss iii nnn eee sss sss EEE xxx ccc eee lll lll eee nnn ccc eee

They are all committed to improving processes in-line with the companys strategic

targets. To this end, Philips has adopted BEST to reach this goal. It is their ambition to

be one of the best companies in the world: the best to trade with, work for, and invest in

PPP hhh iii lll iii ppp sss MMM eee aaa sss uuu rrreee sss :::

Customers are fully satisfied by the quality of Philips' products and services Employees

develop and use their full potential Shareholders get a premium return on their

investment Suppliers choose to work with us as this generates superior value for both

The larger community appreciates our contribution to the quality of life.

SSS ppp eee eee ddd aaa nnn ddd TTT eee aaa mmm www ooo rrrkkk


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Speed and Teamwork lie at the heart of the BEST initiative. Each and every individual

within Philips knows that only by fully cooperating and working together we are able

to perfect our business processes.

That's why we focus on:Working smarter and reducing the cycle-time of processes

Working in teams and learning from the best practices of others

The tools and approaches in the BEST initiative all are based on these two focal areas

and all fit in the improvement cycle:

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The 1990s was a decade of significant change for Philips. The company carried out a

major restructuring program to return it to a healthy footing. And more recently it has

been concentrating on its core activities. Today, Philips is at the leading edge of the

digital revolution, introducing world-class products that are helping to improve

people's lives as we continue into the new millennium.


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1.2 Organization Structure


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PPhh ii ll ii pp ss PPaa kk ii ss ttaann LLooookk ii nngg ttoo tthhee FFuuttuu rr ee At the Time of Independence Philips had a Sales Office 1947 (LHR)

Operations 1949 (KHI )

Establishment as Manufacturers 1954

Set up of Four New Factories ( Lamp, GLS, C.E) 1970

Listing on Karachi Stock Exchange 1971

DAP Factory Productions 1987

Refrigerator Factory Inauguration 1992

De-merger of Refrigerator Business 1997

Outsourcing Of Medical Business 1998


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PPP hhh iii lll iii ppp sss PPP aaa kkk iii sss ttt aaa nnn III sss ddd eee aaa lll iii nnn ggg www iii ttt hhh ::: ((( LLL iii ggg hhh ttt nnn iii nnn ggg ,,, SSS &&& VVV ,,, DDD ... AAA,,, PPP rrrooojjj eee ccc ttt sss )))

Philips Electrical Industries of Pakistan is operating locally with three core Business

Units Consumer Electronics, Domestic Appliances and Lighting. During the course of

its years in Pakistan Philips has evolved from being the biggest name in Lights toearning a reputation in Consumer Electronics and

Domestic Appliances as well, No matter what the consumers needs are, Philips

Pakistan is equipped to satisfy them with the latest range of innovative new products

and solutions.

Philips Pakistan has a deeply entrenched presence in the country since the time of its

independence. Philips had a sales office in Lahore at the time of Pakistan's

independence in 1947. Two years later, Philips Electrical Company started operations in

Karachi. In 1954, Philips Electrical Industries was established as a manufacturer of radio

sets. In 1970, the Philips' manufacturing base grew sharply, as four new factories were

set up for the production of Audio-Video products, Glass shells, Lamps and Plastic,

Metalware and Luminaire products.

Down the years, Philips has continued to focus on innovation and providing the

consumer with the very best in technology. Philips continues to evolve in response to

the dynamism in the market and at the same time retains the qualities that made it a

global leader in the industry.

Philips Lighting is one of the largest Lights Manufacturers and Suppliers in Pakistan.

Their product quality and technology is beyond compare. It would be sufficient to say

that Philips is THE name in Lights across the world and Pakistan is no exception.

The future is bright for Philips Lighting as newer opportunities present themselves for

further expansion and growth. They are focused on introducing the latest in Lighting

Technologies to the Pakistani market and on Making Things Better in every way they


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can. Their commitment is clear from the projects that they are executing across Pakistan,

lighting the largest stadiums and cities in the country. Philips Lighting maintains a

bright outlook on the future of Pakistan and are geared up to play their part in the

development of the country.

Philips Consumer Electronics is one of the largest Electrical/Electronics companies in

Pakistan, with a clear leadership in Monitors, and a strong presence in Sound & Vision

products. Philips has immense opportunities for growth in this market and is

continuously innovating to introduce the latest technology to the Pakistani Consumers

in integration with their global launches.

The future of the market in Pakistan is very secure. The market is ceaselessly

metamorphosing and the needs of the consumer are under continuous transformation.

Philips Consumer Electronics sees the market developing and gaining momentum in

the future. They believe there is still a lot of potential for growth in the CE segment,

especially now that the consumer is more enlightened about new technology and the

variety of choices available to him.

Philips is striving to capture the market by bringing value not only to the upper

segment consumer but also to the general masses of society, who are starved for

technologically advanced products. Their objective is to provide the masses with easily

attainable technology, which will keep them abreast of the wave of innovation.

Furthermore, they are providing the highest value in conjunction with top-of-the-line

technology.

Philips Domestic Appliances has also built up a name for itself in providing high

quality home-use items. Their product range comprises of a wide range of products that

can fill your life with convenience. Philips Irons are renowned worldwide for their

excellent quality. Their Kitchen Range is very comprehensive and of the highest quality.


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It includes home use products like Sandwich Makers, Toasters, Blenders, Juicers, etc.

Other home use items include Air Coolers, Vacuum Cleaners, etc.

Philips Domestic Appliances is focused on providing the latest home use technology to

its consumers and in the future it plans to ensure that the Pakistani consumer always

has the very best in Home technology.

Overall Philips Pakistan is looking to the future with high hopes and aspirations. They

are ceaselessly endeavoring to provide the consumer with the best of life and will

continue to engage in ventures that enable them to do so in conjunction with their

philosophy of MMaakkiinnggTThhiinnggss BBeetttteerr..


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PPPhhhiii lll iiipppsss PPPaaakkkiiissstttaaannnTTTooodddaaayyy

Head Office : Karachi

Branches : Lahore, Pindi, Peshawer

Distribution Points : 11

Product Line : - Lightning

Lamp

LuminariesGear

- Color/ Black/ & White Television

- Computer Monitor

- Mobile Phones

-Refrigerators

-DAP Product

Employees : 972

MMIISSSSIIOONN SSTTAATTEEMMEENNTTTTTOOO BBBEEE BBBEEETTTTTTEEERRR TTTHHHAAA NNN

TTTHHHEEE PPPRRREEESSSEEENNNTTT BBBEEESSSTTT

The Philips commercial group is dedicated to achieving lasting quality excellence.

Every employee strives to understand and exceed both customers' and co-workers'

requirements. We continually strive for improvement and error-free work.


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1.3 Financial Performance


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1.4 Personnel Policies

Provisions The 2013 General Assembly awarded a one-

time five days (40 hours) of special vacation

leave on July 1, 2013 to eligible State

employees to be used during the Fiscal Year

2013-2014. If the special leave is not used

between July 1, 2013, and June 30, 2014, it

shall expire

Eligibility Employees must meet all of the following

criteria:

Full-time employee

Employed (in pay status) with the State of

North Carolina on July 1, 2013 Eligible to earn vacation leave on July 1, 2013

Have a permanent, probationary, trainee, or

time-limited appointment type

Note: Full-time employees who work less than

12 months (9, 10, or 11 month employees)

shall receive a pro-rata amount of leave.

Provisions for Part-Time Employee Permanent part-time employees (half-time or

more) shall receive a pro-rata amount of the 5

days (40 hours).


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Employees on Leave Without Pay (LWOP) Employees on LWOP, other than workers

compensation and military leave for reserve

active duty, shall be credited with the special

leave upon their return to employment based

on their type of appointment at the time of

LWOP. The effective date of the return to work

must occur between July 1, 2013 and June 30,

2014; otherwise, the leave is lost.

Employees on workers compensation leave or

military leave for reserve active duty shall be

credited with the special leave as of July 1,

2013 and the leave will be available for use as

allowed by policy during the FY 2013-2014


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1.5 Product and Operations

PPHHIILLIIPPSSPhilips is number one in the global lighting market, a position supported by leadership

in innovation combined with a systematic approach to seeking out new market

opportunities. Its strategic ambition is to set the pace in the lighting industry as the first-

choice innovative partner for the supply of creative and cost-effective lighting solutions.

The divisions products are found all around the world: not only everywhere in the

home, but also in a multitude of professional applications, for example 30 per cent of

offices, 65 per cent of the worlds top airports, 30 per cent of hospitals, 35 per cent of

cars and 55 per cent of football stadiums (seven of the ten at the 2002 SSoocccceerr WWoorrlldd

CCuupp in Japan/Korea).

Products include a full range of incandescent and halogen lamps, compact and normalfluorescent lamps, high-intensity gas-discharge and special lamps, fixtures, ballast,

lighting electronics and automotive lamps.


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Halogen offers consumers in the U.S. whiter light and a lifetime about three

times longer than standard incandescent lamps.

The ALTO T8 fluorescent lamp, which contains the least mercury of all

comparable lamps on the U.S. market while maintaining its superior

performance, is being installed in all newly constructed WalMart stores in the

U.S.

Ecotone Ambiance, a compact, energy-saving lamp on the European consumer

market, has the same shape and gives the same natural soft light as the Philips

Softone.

The CLEO Natural range of tanning lamps which apply the latest scientific and

medical knowledge in providing a sensible, effective tan in a soft and gentle way.

MasterColour CITY extends to outdoor applications the excellent "white light"

color properties and high efficacy of the existing MasterColour indoor range.

Metronomis outdoor luminaires reflect a modern vision of architectural urban

lighting, in which leading-edge technology is combined with a clear and elegant

design.

The TL5 office lighting system, consisting of the T5 small-diameter (16mm)

fluorescent lamp along with efficient TL5 fixtures incorporating sophisticated

lighting controls, provides high-quality lighting and minimizes energy demands.


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The UHP (Ultra High Power) lamp is currently the leading product in the market

for digital data projection in beamers connected to PCs.

Electronic ballasts for TL5 and PL-T/C lamp circuits (e.g. miniature HF-Matchbox), and electronic gear for operating HID lamps.

The recently launched e-Kyoto electronic ballast weighs 58% less and uses 20%

less energy than electromagnetic ballasts.

VisionPlus lamps increase road safety by giving 50% more light on the road, a

10-20 meter longer beam and better reflections from roads and signs; Xenon

automotive lamps give more than twice as much light as conventional halogen

lamps while using only half the energy.

The divisions extension of its LumiLeds JV with Agilent Technologies in the field of

LEDs (light-emitting diodes)

strengthens its leading position in

this field and underlines its

confidence in this technology being

applied to an increasing range of

applications.

Philips Lighting employs some 47,000 people worldwide. Manufacturing operations in

the Netherlands, Belgium, Germany, France, the United Kingdom, Poland, the United

States, Canada, Brazil, India, Indonesia, Thailand, the Peoples Republic of China, South

Korea, Spain and Mexico.


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Our Halogen Classic light bulb lasts two years and is

ideal for hard-to-reach fixtures. Its Long Life means less

hassle and lower maintenance as well as energy savings

over standard incandescent bulbs. The Halogen Classicprovides crisp, white light, and is available in 60, 75, 100

and 150 watt bulbs. Use it for table lamps, hanging pendants, ceiling fixtures, outdoor

lighting, commercial downlights, or any hard-to-reach fixture.

IIINNNDDDOOOOOORRR &&& FFFLLLOOOOOODDD SSSPPPOOOTTT

The versatile Halogena Indoor Floodlight and

Spotlight reflector lasts up to 50% longer than

standard incandescent reflectors. That's up to 3000

hours of brighter, whiter light! Save time with

fewer light bulb changes to your hard-to-reach

fixtures. When the time does come to change bulbs, this reflector's easy-to-grip shape

makes for quick installation and removal.


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BBBRRRIII LLLLLLIII AAANNN TTT CCCRRRYYYSSSTTT AAALLL

Thousands of Americans - and millions more on TV -

welcomed the new millennium with Halogen Brilliant

Crystal, a brand-new light bulb that was specially designed

to light up the world-famous New Years Eve Ball in Times

Square, New York. Being facetted, it is ideal for any

application in which sparkle, dazzle and brilliance are

desired, such as in chandeliers, or in outdoor decorative

situations.

SSSTTTYYYLLLIIIZZZEEEDDD FFFLLLAAAMMMEEEHalogen Stylized Flame is an elegant Long Life alternative to standard decorative

incandescent bulbs. Its Long Life means less hassle and

lower maintenance as well as energy savings. Available in

both candelabra and medium base, the Stylized Flame

provides a direct replacement to standard incandescent

decorative lamps and is ideal for chandeliers, sconces or

any decorative fixture. Stylized Flame can also be used

with a dimmer swich, which provides additional energy

savings.


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TTTRRRAAADDDIIITTTIIIOOONNNAAALLL FFFLLLAAAMMMEEE &&& SSSPPPOOOTTT LLLIIIGGGHHHTTT

Halogen Postlight's and Traditional Flame's Long Life mean

they last longer than standard and decorative incandescent

lamps. Their crisp, white halogen light provides an elegant

sparkle for indoor and outdoor applications. Both are also

dimmable, which adds design flexibility and energy savings to

these premium bulbs.

SSStttrrruuuccctttuuurrreee ooofff PPPhhhiiillliiipppsss PPPaaakkkiiissstttaaannn

Structure is based upon something made up of a number of parts that are put together

in a particular way.

An organization structure defines how job task is formally divided, group and

coordinated.

Organization comprises of normally three types of structure

Process/functional structure

Product based

Matrix structure

As an over all Philips follows Process Structure, but as far as their marketing

department is concern they are following Product Based Structure.


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An organization chart and associated information that shows who reports to whom and

how task are both divided and integrated.

HAIR CARE-

PHILIPS HP4638

Philips Straightener 180C Ceramic Ion Boost Ceramic

plates for smooth gliding and shiny hair 180C temperature

for beautiful results.

MRP: Rs.2295.00

PHILIPS HP4657

Barrel diameter: 15 mm Temperature: 175 C Ready for use

indication dot: The dot changes Colour at applicationtemperature Heater type: PTC.

MRP: Rs.1495.00

PHILIPS HP4696

Ceramic plates for smooth gliding and shiny hair Straightenerattachment to create beautiful sleek hair Slide on brush for

added volume.MRP: Rs. 1995.00

PHILIPS HP4823

1000W for beautiful results Two flexible settings for carefuldrying Easy storage hook for convenient storage Compact

design for easy handling.

MRP: Rs.595.00
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PHILIPS HP4840

1000 Watt dryer. 2 heat/speed settings. Detachable nozzle .

MRP: 745.00

PHILIPS HP4931

1200W for beautiful results

MRP:Rs. 695.00

PHILIPS HP4960

1400W for beautiful results for careful drying Concentrator

focuses the airflow for a polished, shiny look

MRP:Rs.795.00

SHAVING AND GROOMING-

PHILIPS HP6306

Lady shave Wet & Dry.MRP:Rs. 995.00
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PHILIPS HP6400

2 speed settings Metal epilating system Voltage - 100-240 VNumber of discs - 21 Number of catching points - 20

Power.MRP:Rs.2095.00

PHILIPS HP6483

Philips Satinelle Ice HP6483 Ultra gentle epilator with

soothing ice pack to reduce the effects of epilation.

MRP:Rs.3495.00

PHILIPS HP6503

Pivoting Ice cooler Sonic massage system Ceramic epilation

system 2 speed settings Power Source AC-RC (mains)

MRP: RS.4495.00

PHILIPS HQ130

Electric shaver Comfortably close Unique Lift & Cut system

Adjusts to every curve of your face and neck Individuallyfloating heads Cordless.

MRP: RS.895.00
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PHILIPS HQ6920

Electric shaver Super Lift & Cut technology Replacement

heads Adjusts to every curve of your face and neck ReflexAction system.

MRP: RS. 2995.00

PHILIPS NT9110

Nose and ear trimmer Styling tools: Eyebrow comb

Handling: Ideal angle for easy reach, Soft grip coatingfor maximum control Durability.

MRP:RS.995.00

PHILIPS PHIHP6390

Precision shaping and trimming for eyebrows and facial

hair.MRP:RS. 995.00

PHILIPS PHIHQ40

Micro + Shaver HQ40 Battery-operated (2xAA) Up to 60

mins (approximately 3 weeks shaving time RCP: RM69

MRP: RS.995.00
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PHILIPS PHIQG3020Full size trimmer unit Beard & moustache comb locks into 9settings. Nose Ear and eyebrow trimmer Store & charge

stand, Cordless operation.

MRP: RS.1995.00

PHILIPS PHIQG3080Micro precision shaver Precision & full size trimmer NoseEar & eyebrow hair trimmer 9 settings - 1.5mm to 18mm

length, Rechargeable.

MRP: RS.2495.00
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1.6 Layout and Quality Control

Quality Assurance Manager - Medical Device

You will be responsible for providing Quality Assurance input and guidance for manufacturing,

Supply Chain, and Quality functions for a major medical device manufacturer in the Southeast.

You will also manage quality assurance and Quality Control in compliance with FDA

regulations, corporate directives, ISO 13485 standards and strategic initiatives..

Key Responsibilities

Management of ISO 13485 quality system and serves as executive Quality managementrepresentative

Manages a team of quality inspectors, and QC staff

Lean/Six Sigma culture implementation throughout the site, including training and blitz

facilitation

Drive product and process improvements

Site metrics and quality reporting

Supports testing and evaluation ofnew product development and existing product

Ability to work without direct supervision


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Education/Experience:

Bachelors of Engineering degree or similar, Masters or MBA preferred

9+ years experience to include 5 years management experience

ASQ CQE, or Six Sigma certification strongly preferred Requires knowledge of

FDA/GMP/MDD, ISO 13485 quality standards, and CMDR.

NOTE: This job description is not intended to be all-inclusive and may have been abbreviated,

edited or maximized for online or mobile viewing. Employee may perform other related duties asnegotiated to meet the ongoing needs of the organization. Qualified candidates will receive

additional internal information directly from Client Company prior to presentation.


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1.7 Marketing

Description: The Indian personal care industry is estimated at Rs 170 billion. The

industry is divided into fabric wash, personal wash, hair care, oral cares, skin care,

colored cosmetics, mens toiletries and fragrances. Most segments of this industry

are going through a decline in 2002 with several leading players reporting lower

sales in 2002 due to lower volumes as well as lower realization. The next phase of

growth has to come from the rural market as the urban markets are near saturation

levels in terms of penetration. The industry has a low entry barrier and competition

is severe. Besides the large multinational players, there are some leading domestic

players as well as the huge unorganized players. Though most of the market share

is with the larger players, companies vie for the marginal market share. Cheaper

imports and duplicate products are also affecting the major players. Companies

have been adopting promotion schemes to dole out freebies and repackaging

products in smaller packages to cater to a wider consumer base are some recent

trends. The way ahead for the personal care companies is to introduce new and

better product, improve penetration, and make the consumer trade up in price and

quality. Rural marketing will be a major thrust area for all companies.


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1.8 Strength and Weakness

STRENGTH-

Wide range of products.

Philips is a brand name everyone knows.

These products are of high quality.

Wide variety of features available.

WEAKNESS-

Most of the products are high end products.

The youth or the students who are not earning cannot afford them.

OPPORTUNITIES-

Rising beauty consciousness among people.

Rise in consumer spending power.

Lifestyle changes.

THREATS-

There are many strong competitors like Panasonic & Braun.

Many people prefer to buy the local or china made products which are

cheaper & affordable.


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1.9 Special Points


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CHAPTER -1

INTRODUCTION


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INTRODUCTION

To make a survey in Delhi University in order to understand the customer insight

about the Philips personal care products. Delhi University was chosen because the

company wants to target the youth as they are going to be the potential buyers of

these products. Customer insight would include their level of awareness; their

preference of places where they want to buy these products; preferred features and

price ranges for hair care, shavers and epilators.

STAGES OF THE PROJECT

To understand the objectives of the project assigned

To study secondary data from different sources

To prepare a structured questionnaire for primary data

To get the questionnaires filled by the potential customers

To analyze the collected primary data

To interpret the primary as well as secondary data

To arrive at a conclusion

PowerPoint presentation


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Report preparation

DETAILS OF THE WORK DONE

Understanding and jotting down the main objectives after being briefed by

the mentor.

A study has been done about the company, the electronic personal care

industry, and about the demand and customer requirements.

A structured closed ended questionnaire was prepared and got it approved by

the industry mentor. Went to Delhi University to get the questionnaires filled by the students,

who are ought to be the potential customers.

After all the questionnaires were filled, the data to be analyzed was put up

on excel sheet. Pie charts were made.

Conclusion was driven out of the analyzed data.

PowerPoint presentation was prepared and presented in front of the company

executives.

Report was prepared and submitted.


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CHAPTER -2

OBJECT OF THE STUDY


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OBJEC TIVES OF THE PROJECT ASSIGNED-

1. To understand the level of awareness of the Philips personal care

products.

2. To estimate the potential market size for the personal care products.

3. To understand the customer preferences for the personal care products.

4. To identify the places for selling the personal care products.


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CHAPTER-3

RESULTS AND DISCUSSION


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REASERCH METHODOLOGY USED

For the purpose of the project, information is collected through both primary and

secondary sources.

Source of primary data are the potential customers. Research methodology used is

questionnaires, which are used to collect information from them. Questionnaires

are directly filled by the respondents in person. For this purpose structured

questionnaires are used with closed ended questions. The primary data for the

study are collected through a market research done on a large population of Delhi

University. Delhi University is chosen because it somehow represents the youth of

NCR.

For carrying out the survey a sample of 145 students were chosen randomly within

the age group of 16 to 23 years.

The questions in the questionnaire are framed keeping in mind the objectives of the

project research.

The secondary data are collected through textbooks, internet and various journals

and magazines etc.


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CONSTRAINTS FACED

Some of the major constraints faced during the execution of the project are-

Delhi University was on vacation during the project period, freshers who

had come to fill up admission forms were asked to fill the questionnaires.

While filling the questionnaires, people were very reluctant. I had to

convince them saying that the questionnaire is very short and will take only

2 minutes.

It is difficult to understand if the respondents are providing genuine

information or not.

Any survey itself has many limitations. People might not be willing to give

right information; they might not take the questionnaire seriously and fill up

wrong information; buyers might not be sure of the future; buyers might not

be able to follow their original intentions.


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SECONDARY DATA-

New Survey Shows that there is No Need to Feel Self-Conscious about

Grooming

Evolving from the metro sexual craze, the new man of style is called the uber

sexual, which I am sure you have heard of by now. The new uber sexual male

exudes confidence and leadership. He is masculine, stylish and embraces grooming

(thankfully). I came across a recent study conducted by Kelton Research and

sponsored by Procter and Gamble that reinforces this fact. More than 600 men

were surveyed and the results showed that men value their personal style and

appearance without sacrificing their masculinity.

No Need to Feel Self-Conscious About Your Stash of Products

Men may try to act casual when it comes to personal upkeep but the truth is nearly

two out of three of the men surveyed not only own a variety of grooming products,

but use them consistently. More interestingly, about 98% of these product savvymen have no qualms about strolling into a store to buy a grooming related product.

Now thats what I like to hear!!

The Two Easiest and Most Important Things a Guy Can Do

While women may focus their beauty efforts on makeup, about 70% of the men

surveyed say a great hair style goes hand in hand with white teeth as the top two

most important facial features. And both of these grooming must dos take little

effort and have a huge impact.


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Contrary to many reports that men's grooming is a major boom sector a

recent report indicates that British men are more interested in keeping the

contents of their bathroom cabinets down to a minimum. Simon Pitman

reports.

According to the Mintel report finds that British men are continuing to subscribe to

the age old adage that 'less is more', when it comes to personal grooming. Today,

just one in five or 19 per cent of men are enthusiastic about toiletries and use these

products to improve their appearance, so fitting the much publicised 'Metrosexual'

bill.

In fact, the report says that 43 per cent of men are far more likely to be part of the

'Retrosexual' movement, turning their backs on the plethora of men's toiletries,

opting instead for the bare minimum of products and a basic routine.

For many men, speed is clearly of the essence as 55 per cent of those questioned

said they spend under 15 minutes in the bathroom showering and grooming, with a

27 per cent nipping in and out in under 10 minutes.

"For more than a decade, the industry has been predicting strong growth for men's

grooming products, based on the premise that men are taking greater care over

their personal appearance,"said James McCoy, senior market analyst at

Mintel. "The reality is that the significant 685 million market has grown by a

more modest 20 per cent over the past five years, as men are only tentatively

embracing a wider range of products formerly associated with women."

Grooming is for cleanliness and hygiene

On the whole, the majority of men, some 53 per cent, view their grooming routine

merely as a way of maintaining good personal hygiene and 42 per cent simplywant to feel fresh and clean. On top of this 38 per cent claim to use only the bareminimum of products.
http://www.mintel.com/http://www.mintel.com/


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"Maintaining good personal hygiene and feeling fresh and clean are the two

central planks of men's grooming routine. In contrast to women, men are more

likely to opt for more practical and functional products rather than products for

the sake of pampering. This suggests that, for men, 'it works' rather than 'because

you're worth it' is likely to hit the right emotional buttons,"said James McCoy.

Study says that, men seem very unconcerned about being overly hairy. Just 16 per

cent say that they are concerned about bushy eyebrows or excessive nose and ear

hair and a mere 4 per cent worry about excessive body hair - suggesting that

targeting male hair removal products would be a very small market indeed.

Too much like hard work

Shaving comes out on top, as the activity that men are most likely to find a chore,

with some 40 per cent feeling this way. The next most boring activity is trimming

nails, with 20 per cent unenthusiastically reaching for the clippers.

Men find shaving more of a chore than any other part of their grooming routine, as

it can be time-consuming and leave skin feeling sore and dry. Younger men are

most likely to dislike shaving, probably because they are starting to incorporate

daily shaving into their routine.

Although the age of the 'Metro sexual' has been proclaimed with great fanfare, this

latest Mintel report has reason to suggest that a new, more dandified era whereby

men have the potential to spend as much on cosmetic and personal care products isstill a long way from becoming a reality. And with the UK often acting as a testing

ground for many of the leading cosmetic companies in Europe, the report's findings

are set to be given careful consideration.


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At the end of last year the easy group launched a range of 'minimalist' style mens

toiletries, designed to keep costs and fuss down to a minimum. If the Mintel report

findings are correct then product launches of this kind could well prove to be the

way forward.


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Indian women-beauty conscious

The lust for leading a better life and the opportunities provided by money and

exposure to the media worldwide have together opened the possibilities for

the Indian women to adopt a life style which includes money, glamour, fame and

beauty as far as possible.

Several reasons have been forwarded by the social scientists for this kind of

consciousness towards life style in general and fashion in particular. The rising

income leads amongst the middle class in the most important reason. A recent

trend amongst women, unfortunately with its dysfunctional consequents in an over

emphasis on physical grooming and slimming to the extent of torturing oneself just

for the sake of misplace notions of beauty imported from the West. The craze to

look beautiful amongst women with no consideration for the inner beauty has

become tradition and beauty parlors have been mushrooming throughout the

country.

Just as men go to a bar today to relax and shed away stress and fatigue of the day

long work, women go to beauty parlors or kitty parties to forget their family and

career tensions. While it may not be possible for a large majority

of Indian women as yet to get together at clubs or bars, alternatives are found in

kitty parties and card parties where they vie with each other or create better and

more superior food items and to get social prominence within the group to which

they belong. Similarly to competition for beauty is much more visible at family

functions like wedding, festivals and major parties. Even middle class families,

now in a flux of economic and cultural change, follow the examples of the rich in

marriage and other celebrations. Thousands of rupees could be neatly spent in

grooming the bride and other members


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The Indian women has suddenly stumbled upon concepts of high level

materialism, personality grooming to improve one's career or life style, individual

freedom to everyone, having fun and enjoyment through travel, eating out,

shopping and indulging in celebrity gossip, watching celebrity life styles, seeing

TV serial and films on cable networks or videos. Her attitudes change have

affected India's culture to the extent that she has a major say in whom she will

marry, assertive presence in family and career matters and knowledge about the

world at large which is quaint as it is wonderful.


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CHAPTER-3

RESULTS AND DISCUSSION


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PRIMARY DATA ANALYSIS

Analysis of data-

The questionnaire once filled were fed into an excel sheet for the purpose of

tabulation. With the help of several graphical representations the data is analyzedfor finding out the answers to the questions asked in the objectives.Each and every question is analyzed one by one below-

ANNUAL INCOME

Inference-The above pie chart shows the annual family income of the consumers interviewed.

A large part of the population i.e. 75% people have their family income within 1 to

5 lakhs. 20% have their family income within 5-10 lakhs. And 5% people have

their family income above 10 lakhs. The fact has to be noted that the sample

contains only students who do not have their own income, therefore we have askedfor their family income.

1-5 LAKHS

75%

5-10 LAKHS

20%

ABOVE 10 LAKHS

5%

1-5 LAKHS

5-10 LAKHS

ABOVE 10 LAKHS


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LEVEL OF AWARENESS

Inference-Maximum people i.e. 70% of the sample size said that they have seen or heard

about the Philips personal care products. While 30% havent seen them. Thisshows that the level of awareness is quite well.

YES

70%

NO

30%

YES NO


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PLACES WHERE PEOPLE HAVE SEEN THESE PRODUCTS

Inference-

Out of the people who are aware of these products, 50% people said that they have

seen them in shopping malls. 18% said that they have seen them in Shoppers Stop,17% in Croma, 15% in others shops or at their friendsplace.

CROMA

17%

SHOPPERS STOP

18%

MALLS

50%

OTHERS

15%

CROMA

SHOPPERS STOP

MALLS

OTHERS


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PREFERED PRICE RANGE (HAI R DRYERS)

Inference-Since the sample consists of students, it is quite obvious to find that the preferred

price range is the lowest range. In case of hair dryers 48% people said that theywould prefer to buy within the range of 600-1000 INR, while 34% people want to

buy them in the range of 1000-1500 INR, and about 18% people want to buy in the

range of 2000-2500 INR.

600-1000

48%

1000-1500

34%

2000-2500

18%

600-1000

1000-1500

2000-2500


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PREFERED PRICE RANGE ( EPILATORS )

Inference-A similarity has been noticed in the preference of the price range in case of

epilators. 48% people would prefer the lowest price range of 2000 INR, 34%would prefer the next lowest range of 4000 INR and the rest 18% people would

prefer the range of 5000 INR.

RS2000

48%

RS4000

34%

RS5000

18%

RS2000

RS4000

RS5000


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PREFERED PRICE RANGE (ELECTRONI C SHAVERS)

Inference-In the case of electronic shavers most of the people i.e. 44% people preferred the

lowest price range of 800-1500 INR. About 28% people preferred the secondlowest price range of 1500-2500 INR. 13% people preferred the price range of

2500-5500 INR, 7% preferred 3500-5500 INR and 8% people preferred 5500-8000

INR.

800-1500

44%

1500-2500

28%

2500-3500

13%

3500-55007%

5500-8000

8%

800-1500

1500-2500

2500-3500

3500-5500

5500-8000


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PREFERED FEATURES IN VARIOUS CATEGORIES

Inference-Most preferred feature is light weight constituting 35% of the people. 27% people

preferred battery operated, 18% preferred electricity operated and 5% peoplepreferred both battery and electricity operated. In case of epilators and shavers

15% people have preferred that it should be usable under water.

LIGHT WEIGHT

35%

BATTERY

OPERATED

27%

ELECTRICITY

OPERATED

18%

USAGE UNDER

WATER

15%

BOTH BATTERY

& ELECTRICITY

OPERATED

5%LIGHT WEIGHT

BATTERY OPERATED

ELECTRICITY OPERATED

USAGE UNDER WATER

BOTH BATTERY &

ELECTRICITY OPERATED


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COMPETITORS

Inference-When we asked them about our competitors products most of the people, about

40% said that they have no idea that which other companies have these kind of

products. 26% people said that they have heard about Procter and gambles

shavers. 20% have heard about epilators and shavers from Braun. While 14%people have seen some of the local or China made products.

NO IDEA

40%

BRAUN20%

P&G OR

GILLETTE

26%

OTHERS

14%

NO IDEA

BRAUN

P&G OR GILLETTE

OTHERS


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CHAPTER -4

SUGGESTION AND IMPLICATION


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SUGGETIONS AND RECOMMENDATIONS

Some of the things which could be considered-

1. Advertising through networking sites

Nowadays the youth is always connected through the networking sites. They

always keep checking their updates through their mobile phones. So if we

are targeting the youth, we should definitely advertise these products

through the popular social networking sites like facebook, twitter, orkut etc.

2. E-shopping

The notion that Indian shoppers are not satisfied till they touch and feel theproduct before buying is changing rapidly. Web sites like Ebay are

becoming popular among the masses as they have even started advertising

on the television. When people have started making different payments,

booking movie tickets, booking train and flight tickets online than why not

shopping? Everything is just a click away and its much easier too.

3. Finding a market in small towns

Mall and multiplex culture has caught the imagination of the countrys

smaller cities like Kanpur, Ahmedabad, Indore, Agra, Varodara, Surat etc,

which in turn has been powered by increasing purchasing power of Indias

middle-class population. India, today has as many as 200 malls spread across

large and small cities. Another 700 are expected to come up soon, of which

40% will be in smaller cities.

Indian middle-class consists of about 85 million households out of which

only 25 million live in metros. The rest 55 million resides in small towns

and villages. And their purchasing power is increasing with increase in

education and industrialization. But they have comparatively less options to

spend their money.


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4. Discount for Her & Him

A unique discount scheme for couples could be introduced saying discount

for her and him. Philips can give discount on shavers and epilators if theyare bought together. This will also promote both the products.

5. More of shaving and grooming products should be placed in electronic shops

and malls as more of boys prefer to buy in these places.

6. More of hair and beauty products should be placed in cosmetic shops and

beauty salons as girls prefer to buy in these places.


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CHAPTER-5

CONCLUSION


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CONCLUSION

From the findings of this survey we can say that there is a huge market out therefor these products. The youth of today are willing to buy them not because these

products are mere luxury but because they are more of necessity nowadays. In our

busy schedule and the urge to look good every day, we cannot go to parlors andsaloons every time. There are both time and money constraints. But we can

definitely spend on these products to groom ourselves for a new and fresh look

daily.It was also seen that the most preferred price range is the lowest range and the

places they wanted to buy are malls and electronic shops for boys; and cosmeticshops, beauty salons, and malls for girls.

It is also relevant form the study that as most of the people are unaware of ourother competitors, there is huge scope for our products as Philips is a big brand

name.


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REFERENCES

Philip Kotler,Marketing Management A South Asian Perspective, Thirteenth

Edition, Pearson Education LimitedWheelen & Hunger, Concepts in Strategic Management and Business Policy,

Ninth Edition, Pearson Education Limited

Naresh K. Malhotra , Market Research, 5th edition.

Indian journal of marketing, volume 40, number-5, may 2010.

Marketing Mastermind by ICFAI, may 2010.

www.business-standard.com

http://www.rajputbrotherhood.com/knowledge-hub/essay/an-essay-on-indian-

women-and-their-life-style.html http://www.cosmeticsdesign.com/Products-Markets/Less-is-more-for-British-

mens-grooming-routine

http://www.fashionproducts.com/fashion-apparel-overview.html

www.wikipedia.org

http://www.qrs.in/philipshp6483-p-3345.html

http://mensfashion.about.com/od/groomingface/a/CrestStudy.htm

http://www.panasonic.com/about/overview.asp

http://www.linkedin.com/companies/b.braun
http://www.business-standard.com/http://www.business-standard.com/http://www.rajputbrotherhood.com/knowledge-hub/essay/an-essay-on-indian-women-and-their-life-style.htmlhttp://www.rajputbrotherhood.com/knowledge-hub/essay/an-essay-on-indian-women-and-their-life-style.htmlhttp://www.rajputbrotherhood.com/knowledge-hub/essay/an-essay-on-indian-women-and-their-life-style.htmlhttp://www.cosmeticsdesign.com/Products-Markets/Less-is-more-for-British-mens-grooming-routinehttp://www.cosmeticsdesign.com/Products-Markets/Less-is-more-for-British-mens-grooming-routinehttp://www.cosmeticsdesign.com/Products-Markets/Less-is-more-for-British-mens-grooming-routinehttp://www.fashionproducts.com/fashion-apparel-overview.htmlhttp://www.fashionproducts.com/fashion-apparel-overview.htmlhttp://www.wikipedia.org/http://www.qrs.in/philipshp6483-p-3345.htmlhttp://www.qrs.in/philipshp6483-p-3345.htmlhttp://mensfashion.about.com/od/groomingface/a/CrestStudy.htmhttp://mensfashion.about.com/od/groomingface/a/CrestStudy.htmhttp://www.panasonic.com/about/overview.asphttp://www.panasonic.com/about/overview.asphttp://www.linkedin.com/companies/b.braunhttp://www.linkedin.com/companies/b.braunhttp://www.linkedin.com/companies/b.braunhttp://www.panasonic.com/about/overview.asphttp://mensfashion.about.com/od/groomingface/a/CrestStudy.htmhttp://www.qrs.in/philipshp6483-p-3345.htmlhttp://www.wikipedia.org/http://www.fashionproducts.com/fashion-apparel-overview.htmlhttp://www.cosmeticsdesign.com/Products-Markets/Less-is-more-for-British-mens-grooming-routinehttp://www.cosmeticsdesign.com/Products-Markets/Less-is-more-for-British-mens-grooming-routinehttp://www.rajputbrotherhood.com/knowledge-hub/essay/an-essay-on-indian-women-and-their-life-style.htmlhttp://www.rajputbrotherhood.com/knowledge-hub/essay/an-essay-on-indian-women-and-their-life-style.htmlhttp://www.business-standard.com/


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Annexure

PHILIPS ELECTRONICS

1.

Have you heard about the personal care products by Philips- shavers,curlers, epilators, and hair dryers?

Yes No

2. Where have you seen them?

CromaShoppers stop

Malls

Others..

please specify

3. Have you used any of them?

Yes No

4. Would u like to use them?

Yes No

5. Where would you like to buy them?

Malls

Electronic shopsCosmetic shops

Beauty saloons

Others .. please specify.


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6. Which price range would you like to buy them?

Hair dryers- Epilators- Shavers-

6001000 2000 800-15001000- 1500 4000 1500-25002000-2500 5000 2500-3500

3500-5500

5500-8000

7. What is your annual family income?

1 lac- 5 lac

5 lac - 10 lac

10 lac20 lac

20 lac & above

8. Which features would you like in them?

Light weightbattery operated

electricity operatedusable under water

others .. please specify

a project reportbbb

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