a proposal to vasanth & co jpj 20 jan 13

WEDDING SAREES – POTENTIAL PRODUCT 20 Jan 13 Dear Mr Vasanth We would like to propose that multi – brand wedding sarees could be a potential product line to Vasanth & Co Wedding sarees form a major part of the wedding purchase. The key factors for the successful sales of wedding sarees are varieties, novel designs, brand and sentiments. However, purchase decision is made only after comparison among different brands by most of the customers. This will be a win : win business model for Vasanth & Co and the customers. Multi - brand like (Nalli, Pothis, RmKV, Kumaran, Chennai Silks) wedding sarees or high end designer sarees for reception (costing above say, Rs 40 000) can be considered Vasanth & Co A common sales expert from Vasanth & Co can represent all the brands. BENEFITS TO THE CUSTOMERS No need to run around several show rooms Time saving (wedding sarees purchase involves aged persons mostly) Parking problems reduced to one parking Satisfaction of comparing of several brands BENEFITS TO THE SAREE BRANDS Sales of sarees combined with other marriage gifts like fridge Sentiments of Vasanth & Co helps sarees sales BENEFITS TO VASANTH & CO Highly profitable product o Earnings per sft of floor area * is much higher - space required for a saree of Rs 50 000 is much less compared to that of a fridge Will reinforce the existing products associated to wedding – like fridge, washing machine, cookers etc will push the sale of wedding sarees; sale of wedding sarees will push the sale of above white goods Handling of the product is easier - rotation of stock among various show rooms is easier – to keep the shelf with fresh designs ADDITIONAL EFFORTS REQUIRED Suitable interior decoration and lighting for the saree section are required BUSINESS DEVELOPMENT SCOPE Designer sarees (additional to wedding sarees) for close relations of bride, sourced from north India could add the value to the line. Hope as an expert, you can develop this concept well. Our best greetings r parthiban +91. 99627. 23467 managing director * We develop such business process measurements to monitor and optimize the profits. Formerly jpj were j & j consultants http://jjconsultants.webs. com #1 Raam Nagar North Ext Vaigai (4 th ) Street 1 st Floor Madipaakkam Chennai 600091 India +91. 44. 2258. 0637 jpj.co.in info@jpj.co.in consulting. manufacturing. trading.

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WEDDING SAREES – POTENTIAL PRODUCT

20 Jan 13

Dear Mr Vasanth We would like to propose that multi – brand wedding sarees could be a potential product line to

Vasanth & Co

Wedding sarees form a major part of the wedding purchase. The key factors for the successful sales of wedding sarees are varieties, novel designs, brand and sentiments. However, purchase decision is made only after comparison among different brands by most of the customers.

This will be a win : win business model for Vasanth & Co and the customers.

Multi - brand like (Nalli, Pothis, RmKV, Kumaran, Chennai Silks) wedding sarees or high end

designer sarees for reception (costing above say, Rs 40 000) can be considered Vasanth & Co

A common sales expert from Vasanth & Co can represent all the brands. BENEFITS TO THE CUSTOMERS

No need to run around several show rooms Time saving (wedding sarees purchase involves aged persons mostly)

Parking problems reduced to one parking Satisfaction of comparing of several brands BENEFITS TO THE SAREE BRANDS

Sales of sarees combined with other marriage gifts like fridge Sentiments of Vasanth & Co helps sarees sales BENEFITS TO VASANTH & CO

Highly profitable product

o Earnings per sft of floor area * is much higher - space required for a saree of Rs 50 000 is much less compared to that of a fridge

Will reinforce the existing products associated to wedding – like fridge, washing machine, cookers etc will push the sale of wedding sarees; sale of wedding sarees will push the sale of above white goods

Handling of the product is easier - rotation of stock among various show rooms is easier – to keep the shelf with fresh designs

ADDITIONAL EFFORTS REQUIRED

Suitable interior decoration and lighting for the saree section are required BUSINESS DEVELOPMENT SCOPE

Designer sarees (additional to wedding sarees) for close relations of bride, sourced from north India could add the value to the line.

Hope as an expert, you can develop this concept well. Our best greetings r parthiban +91. 99627. 23467 managing director

* We develop such business process measurements to monitor and optimize the profits.

Formerly jpj were j & j consultants http:// jjconsultants.webs. com

#1 Raam Nagar North Ext Vaigai (4th) Street 1st Floor Madipaakkam Chennai 600091 India

+91. 44. 2258. 0637 jpj.co.in info @ jpj.co.in

consulting. manufacturing. trading.

Vasanth Dentassurance

U.A. Vasanth Rao T.L. Ravi Prakash Srivas Rajagopalan · U.A. Vasanth Rao General Manager (T&R) & Chief Public Relations Officer T.L. Ravi Prakash-Public Relations & Srivas Rajagopalan