SENI JAYA GROUP

Company ProfileOctober 2021

A REBORN

OPERATIONS CONSOLIDATION

1. Unilink Outdoor Group• other brands include CSSB, OSSB & Nexus Outdoor • Covers Peninsular Malaysia including East Coast and North South

Expressway2. Vision Outdoor Group

• Presence in both Malaysia and Cambodia• Premium & ambient OOH assets

3. Andaman Media Sdn Bhd• Spectacular formats in Klang Valley

June 2021

August 2021

SENI JAYA was incorporated in 1983 and it has more than 30 years of track record and experience in OOHmedia. The group has been managing one of the busiest urban highway concession - LDP Highway, since itsinception in 2005. In 2016, through Big Tree Seni Jaya Sdn Bhd (“ BTSJ”), it has secured the outdooradvertising concession from MRT Corp for SBK Line. In early 2021, the group embarked on a transformationplan to reposition the company to become one of the clear and prominent leaders in OOH industry throughacquisition and strategic collaborations.

• Introduction of ENOMAD (pDOOH) • Mobile LED screens on 200 Grab Car in Klang Valley• Commence in September 2021

ABOUT SENI JAYA

ENLARGED PORTFOLIO WITH COMPREHENSIVE OOH MEDIA SOLUTIONS

Operational collaborations with established OOH media companies including Unilink Outdoor Group, Vision OOH, and Andaman Media

SYNE R GISTIC VALUEPR ODUCT

COMPLE ME NTAR YCOMPR E HE NSIVE

SOLUTIONSENLAR GE D POR TF OLIO

Through the collaborations, Seni Jaya is

appointed the exclusive partner for sales, marketing, maintenance and operation of advertising hoardings and advertising space of its partners.

✔Economies of scale✔Greater pricing power✔Higher cost efficiency✔One-stop centre with comprehensive

offerings

STRATEGIC COLLABORATIONS TO ENLARGE OFFERING

CategoryOUTDOOR

BILLBOARDAIRPORT/DIGITAL TRANSIT E-HAILING CAR

Concession

Companies▪ Seni Jaya▪ Partnership: Unilink

Outdoor Group

▪ Partnership: Vision OOH S/B (JV: Phar Partnership Limited)

▪ JV: Big Tree Outdoor S/B

▪ Partnership: Noisy Sherbert S/B

Coverage ▪ Peninsular Malaysia

▪ KLIA2▪ Klang Valley ▪ Cambodia ▪ Social Media

▪ Klang Valley▪ Klang Valley ▪ Penang▪ Johor Bahru

Products

▪ Unipole▪ Billboard▪ Overhead Bridges▪ LED Screens▪ Street Furnitures

▪ LED Screens▪ Billboard▪ Gantry▪ Tunnel Graphics▪ Digital Online Media

▪ Pillar Lightboxes▪ LED Screens▪ Overhead Bridges

▪ Car-top LED Screens

Assets▪ Static >550▪ Digital 11

▪ Malaysia 35▪ Cambodia 29 ▪ SocMed 220m

datapool

▪ > 300 Pillars▪ Klang Valley 200 cars▪ Penang 80 cars▪ Johor Bahru 80 cars

4

PORTFOLIO (AFTER COLLABORATION)

ENLAR GE D PR ODUCT

POR TF OLIO

COMPR E HE NSIVE SOLUTIONS

MASS & PREMIUM

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AIRPORTpDOOH

DOOH

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STREETFURNITURE

COMPREHENSIVE SOLUTIONS TO MEET ALL CLIENTS’ NEEDS

Total Inventory Nationwide600+ static billboards 200+ street furniture locations15 LED billboards200 Mobile LEDs

305 Billboards in Klang Valley

200 Mobile LEDs in Klang Valley

KLIA2 @ GatewayConcession

MRTConcession

Billboards alongNSENKVE ELITE Highway

LDPConcession

FOOTPRINT OF OUR PRODUCT OFFERING

2nd largest OOH advertising services provider

in Malaysia

OUR MARKET POSITIONING

Minipole, Penang Overhead Bridge, Seremban

Minipole, Kota Bharu Free Standing Billboard, Kuantan

Free Standing Billboard, North South Expressway

Pedestrian Bridge, Kuala Lumpur

OOH MEDIA / MASS

Unipole, DUKE Highway

Spectacular Gantry, ELITE Highway

3 Sided Unipole, NPE Petaling JayaLDP Sky Bridge Panel, Petaling Jaya

Spectacular Gantry, NKVE Highway

OOH MEDIA / PREMIUM

Ambient Underpass Domination at Jalan Tun RazakKuala Lumpur

KLIA 2 Departure Domination

KLIA 2 Arrival Domination

OOH MEDIA / AMBIENT

No State Location

1 Selangor LDP, near TTDI

2 Selangor LDP, near Sunway Mentari

3 KL Bukit Bintang

4 KL Bukit Bintang

5 KL Sri Hartamas

6 KL Jalan Universiti

7 KL Eko Cheras

8 KLHSBC Bukit Bintang / Jalan

Sultan Ismail

9 KL Loke Yew/ Jalan Hang Tuah

10 KLJalan Medan Tuanku/ Jalan

Tuanku Abdul Rahman

11 Pahang Jalan Mahkota, Kuantan

12 Perak Jalan Sultan Idris Shah, Ipoh

Click for Network Map

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2

4

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9

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LOCATION BASED DOOH NETWORK

ECO Cheras Mall, Jln Cheras

Sunway Mentari, LDP

Pavillion KL, Jln Bkt Bintang

Jalan Universiti, PJ

HSBC Bkt Bintang / Jln Sultan Ismail, KL

Loke Yew/Jalan Hang Tuah, KL

Jalan Mahkota, Kuantan

Sri Hartamas, KL

Bandar Utama, LDP

Ipoh Parade, Ipoh

Jln Tuanku Abdul Rahman, KL

LOCATION BASED DOOH NETWORK

Mobile LED media

Exclusive partnership with a prominent e-hailing company in

the region

A programmatic digital OOH media planning and buying tools

Ad play can be programmed and more targeted

Self planning & buying or packaging with location based digital billboards

What is ?

MALAYSIA FIRST MOBILE pDOOH

PROGRAMMATIC DOOH

Location based

• Geo-fenced locations• 200 Mobile LED cars• Dynamic Contents• Daily comprehensive

coverage in Klang Valley

• KL Pavillion, Hartamas, LDP Bandar Utama, Jalan Universiti, Jalan Cheras

a broad based campaign deliverables in Klang Valley

Solution A Solution B

3 units of freestanding

billboard

Size: 30’(H) x20’ (W)

or10’(H) x40’ (W)

@ RM 25,000 / PackageCampaign Duration: One Month

3 units of DOOH

Size: 20’(H) x20’ (W)

4 pinned locations

pDOOH within Klang Valley

Average exposure: 18,421

4 pinned locations

pDOOH within Klang Valley

Average exposure: 18,421

RC: up to RM 37,100Saving: up to RM 12,100

RC: RM 67,000Saving: RM 42,000

30x20 LED Minipole

LDP, Uptown Damansara, PJ

Jalan Tun Razak, KLMalaysia’s 1st LED Flagpole

Jalan Syed Putra, Kuala Lumpur

Jalan Tebrau, Johor Bahru

60x40 Static Unipole60x40 LED UnipoleDamansara Interchange, NKVE

SS2, PJ

30x20 LED Minipole 30x20 LED Minipole

COMING SOON

FAST FACTS ON TRAFFIC MOVEMENTS DURING COVID-19 PANDEMIC

Year 2020

Source : Lingkaran Trans Kota Sdn BhdNotes : LDP Highway operates on open toll system. Figures were based on toll traffic count and

did not include traffic that uses the highway but bypassing the toll gates.

FAST FACTS:• Traffic volume contracted by more than 80% during

the first MCO lockdown

• Immediate spike on traffic volume during CMCO in May 2020, registered a 252% increase.

• During RMCO in July 2020, traffic volume returned to almost the same level before the pandemic outbreak.

• During the second CMCO implementation in October 2020, traffic volume contracted by 20%, but it was 36% higher compared to 1st CMCO in May 2020.

KEY CONSIDERATIONS:• Generally people are more prepared to embrace the

pandemic outbreak compared to first MCO lockdown.

• Traffic recovery was immediate when MCO was lifted

• Urban traffic contraction was much lesser compared to national highways especially during cross state / district restrictions period, and it should reflect the same on urban non-tolled roads.

• Despite mostly were working from home during MCO & CMCO, generally people were still going out-of-home for various reasons.

MCO CMCO RMCO CMCO RMCO

LDP HIGHWAY TRAFFIC MOVEMENTS

THANK YOU

A-01-01 Block Allamanda,10 Boulevard, Lebuhraya SPRINT,

Jalan PJU 6A, 47400 Petaling Jaya, Selangor.

Tel : +603 - 7729 1795

Fax : +603 - 7727 3997

http://www.senijayacorp.com