a regional solution to drive sales...virtualization/cloud desktop, server, application & storage...

A Regional Solution To Drive Sales

IT Roadmap Conference and Expo is a unique, close-to-home, highly focused, content rich event designed by and for Network and IT Professionals who lead busy lives in demanding enterprises. Each city attracts 300+ hard to reach Network and IT Professionals who are qualified buyers searching for technology solutions.

IT Roadmap delivers an in-depth look at high-priority issues facing IT today and presents leading technology solutions directly from the sponsors. Sponsorship of IT Roadmap builds relationships and accelerates your sales pipeline. IT Roadmap offers general sessions and tracks focused on crucial network technology, along with a variety of breakout sessions from top industry analysts, experienced end users, and leading IT companies, plus an interactive expo floor where attendees and sponsors can network with each other and meet high quality contacts.

Network and IT Management gain invaluable insights into the technology trends that matter most and you gain unparalleled face-to-face access to an audience actively seeking immediate solutions to their most important needs.

2010 Event Calendar

February 8 ...... Los Angeles, CA

March 10 ......... New York, NY

March 16 ......... Chicago, IL

April 6............ Denver, CO

May 25 ........... Boston, MA

June 8............ Atlanta, GA

July 14 ........... Philadelphia, PA

September 14 .... Dallas, TX

October 19 ...... Washington,DC

November 3 ..... San Francisco, CA

Produced by

Invitation to Sponsor

We invite you to participate in Network World’s IT Roadmap Conference and Expo with the goal of deepening existing relationships and creating new ones. Unique breakout sessions and a thriving expo floor provide an interactive atmosphere for IT vendors to collaborate and form partnerships with Network and IT Management.

With content planned by Network World’s subject matter experts, each technology track at IT Roadmap focuses on the most current issues of Network and IT Management, in order for the attendees to have a vested interest in the event. Your participation in that content—through technology tracks, break out sessions, expo floor displays and conversations—will help make the day a valuable learning experience for all.

IT Roadmap provides the opportunity for dialog with hundreds of Network and IT Professionals who have specifically expressed interest in attending this event. Your sponsorship of this conference series allows you to create significant brand image and awareness for your company among influential information technology professionals. By providing face-to-face networking time, this conference allows you to position your company as a technology leader, establish relationships with new companies and contacts, deepen current customer relationships, educate attendees about your solutions and learn their challenges and priorities.

This series of conferences and expos is in its fifth year and is an important part of the Network World brand portfolio. We look forward to you joining us for the 2010 IT Roadmap Conference and Expo series, and helping you to meet your event marketing and sales goals.

Regards,

Andrea D’Amato Vice President & Publisher, Network World

A Strictly Qualified AudienceIT Roadmap has a stringent registration process to ensure a qualified audience for you to engage with.

Network and IT Management with IT product/service purchase authority.

Applicants answer detailed demographic questions in the areas of job function, company size, budget and purchase involvement.

Network World events team reviews all registrations daily. Registrants who meet the following qualification criteria are accepted:

Job Function: Network/IT Management Title —

Company Size: Minimum of 100 employees in organization —

Budget: Spending of $50,000+ in at least 2 ITR tracks —

Type of company: End-user organizations —

Average per city: registration 600+, attendees 300+

What past attendees say:

“IT Roadmap was a polished and well packaged learn-ing opportunity providing solutions to issues that I am currently facing.”

John Gorini, CIO, OSTI (Boston, May 6, 2009)

“The IT Roadmap Atlanta 2009 conference was very engaging; I went hungry for meaningful information and current best practices to help improve how I deliver and meet my responsibili-ties more efficiently, cost effectively, and I left full of viable information.”

Emmanuel Ogidigben Information Security Manager

Gwinnett Hospital System (Atlanta, June 24, 2009)

“This event exceeded my expectations both in terms of the quality of the presenta-tions and the professional contacts I was able to estab-lish. The difficult economic climate combined with the conference quality serves as a natural filter to at-tract the best and brightest change agents and knowledge experts.”

Tim Deppa, General Manager, Solutions & Technology

Oki Data Corporation (New York, February 10, 2009)

Annual Technology Budgets*

Network Management Automation & Control $8.0M

WAN, Wireless & Mobility $7.4M

Virtualization $7.2M

Data Centers $10.4 M

SaaS, Cloud Computing & Managed Services $5.4M

Security & Compliance $7.5M

Green IT $5.9M

Application Delivery $8.0M

UC, VoIP & Collaboration $7.0M

Company Size*

31%

32%

37%

More than 10,000

1,000 to 9,999

Less than 1,000

Average: 4,984

* Registration Information, IT Roadmap Conferences, January – July, 2009.

Content FocusIn its fifth year, IT Roadmap continues to evolve with the needs of Network and IT Buyers. Network and IT decision makers are keen to share their experiences with peers, gain an understanding of how others have met and overcome IT challenges, and address issues around cost savings and maximizing revenue for their enterprise.

IT Roadmap provides a series of local events for Network and IT Management to collaborate with their regional peers and meet with sponsors to learn more about new solutions to their challenges as they build relationships on the expo floor.

Agenda content is planned by Network World’s subject matter experts, in collaboration with current information from IDG research to cover all top-of-mind topics.

IT Roadmap is structured into four sections. The general session, the morning tracks, the expo floor and the afternoon breakout sessions. Network and IT Management are able to tailor the content to meet their needs by self selecting technology tracks and breakout sessions. There is ample time to interact with their peers at breaks, the smaller breakout sessions and on the expo floor, which is open the entire afternoon.

Sponsors have informal as well as structured opportunities to interact with attendees during the day. Sponsors participate on the expo floor as well as in the technology tracks and afternoon breakout sessions. Plus there are numerous opportunities for one-on-one conversations throughout the program. We now offer special online opportunities to extend sponsorship reach beyond the physical event as well.

Morning Track Topics Virtualization/Cloud Desktop, Server, Application & Storage Virtualization, SaaS, Managed Services, Virtual Appliances

Data Center Consolidation, Storage, Cloud, Disaster Recovery, NAS, SAN, Green IT, Infrastructure, 10G Ethernet

Optimization/Management Application Performance Mgmt, WAN Optimization, Asset Mgmt, Network Mgmt, Patch Mgmt, Storage Mgmt, WAN/LAN/WLAN Mgmt

Convergence/Wireless UC, Collaboration, IP-PBX, VoIP Services & Mgmt, Enterprise Mobility & Fixed Mobile Convergence

Security Anti-Malware, Identity Mgmt, Compliance & Regulation, Cyber-Crime, DLP, e-Discovery, Desktop Firewall/Host IPS, Enterprise Firewall/UTM, IDS/IPS, NAC, VoIP Security

What past attendees say:

“Excellent conference. Great keynote. Knowledgeable, engaging presenters. I came away with a good handful of actionable items. Can’t wait to get back to the office and start working on them!”

Richard Shepherd, IT Director Mennonite Central Committee

(Philadelphia, July 14, 2009)

“The IT Roadmap was an excellent, condensed program that attracted knowledgeable attendees. I learned nearly as much from networking with peers as I did from the excellent presentations and real-life case studies.”

Greg Hill, Senior IT Developer City and County of Denver (Denver, March 10, 2009)

“IT Roadmap gave us the op-portunity to meet VMware’s chief architect and personally ask him questions regarding upcoming projects for our College. One 20-minute con-versation completely trans-formed one of those projects. We wouldn’t have received this chance at most other conferences.”

John Alexander Shelton State Community College

Tuscaloosa, AL (Atlanta, June 24, 2009)

8:45 IT Roadmap: Welcome and Overview

9:00 Executive Keynote Presentation

9:45 Technology Keynote Presentation

10:15 Networking Break

10:30 Concurrent Technology Tracks

Virtualization/ Cloud

Data CenterOptimization/ Management

Convergence/ Wireless

Security

Analyst Perspective & Networking/Peer Exchange

Platinum Sponsor Technology Briefings, Q&A

IT Practitioner Perspective & Interactive Q&A

12:30 Lunch and Expo (lunch served until 2:00, Expo open until 4:30)

12:30-3:50 Exhibit Hall workshops -

2:10-4:00 Roundtable Discussions

“Help Me Build My Business Case”

Workshops

Problem-Solving Technical Tutorials

New Technology Demonstrations

Implementation Strategy Sessions

4:00 Cocktail Reception and Passport Drawing in the Expo

Afternoon Session Formats (Pre-event coaching from Network World available.)

“Help Me Build My Business Case” Workshops: Sponsor provides structured guidance on topics like building an RFP, cost modeling, budgeting or how to calculate ROI. (20 minutes plus 10 minute Q&A)

Problem-Solving Technical Tutorials: Sponsor presents a specific, common technology problem uses flip charts or a white board (no PowerPoint) to recommend the solution. (20 minutes plus 10 minute Q&A)

New Technology Demonstrations: Sponsor representative demonstrates a beta or recently released product. (20 minutes plus 10 minute Q&A)

Implementation Strategy Sessions: Sponsor describes how to deploy a specific technology using case study-style explanations of implementation successes and describes lessons learned and problems to avoid. (20 minutes plus 10 minute Q&A)

Sponsored sessions should focus on one or more of the following:

finding cost savings•

increasing productivity•

maximizing revenue•

Morning Technology Tracks

Led by IT Roadmap subject matter experts, these sessions consist of a topic overview followed by up to four 20-minute Platinum Sponsor Presenters, and featuring a 30-minute end user segment. Q&A is woven in throughout the session for each sponsor.

Afternoon Roundtable Discussions

These sessions run concurrently for three 30- minute segments, allowing attendees to self select the sessions that best meet their needs.

2010 Conference Agenda Format

2009 Sample Attendee Companies

Sr. Manager Network Services 7-Eleven, Inc.

VP / Global CIO Algeco Scotsman

IT Director Allied Electronics

Security Architect American Airlines

IT Director American Red Cross

CTO Anderson County, TX

VP, Risk Mitigation Bank of America

CSO Barnes-Kasson Hospital

Enterprise Architect Boeing

Director, Telecomm Boston University

Director, IT British Telcom

CTO Cambridge Public Schools

CIO Catholic Charities

Director IT CB Richard Ellis

SVP, Virtualization Services North America Citigroup

IT Director Conair Corporation

AVP, IT Services Dallas/Fort Worth Airport

Director, Informatics Dana-Farber Cancer Institute

Scheduling Op. Officer Department of Homeland Security - TSA

SVP, Technology Devonshire Investors

Sr IT Architect Dow Chemical

Director of Technology Easthampton Public Schools

IT Manager Eastman Kodak

IT Product Manager Ernst & Young

CIO Falcon School District 49

Director of Operations Fidelity Investments

CTO and VP Fiduciary Trust Company

CIO First 1 Financial Corporation

Infrastructure Manager First National Bank

IT Manager Fossil, Inc.

IT Director Gaines County

Systems Engineer Getty Images

Network Engineer Google

IT Manager Gruber Systems

Manager, Information Technology Harrison Medical Center

Director, Network Communications Hasbro, Inc.

IT Manager Hexion Chemical

IT Director - Fluorine Products Honeywell

IT Manager i2 Technologies, Inc.

IT Network Specialist Internal Revenue Service

CIO Ipswitch, Inc.

IT Sr. Manager JCPenney

VP, Information Security JPMorgan Chase

VP & CIO Karmanos Cancer Institute

Director, Technology Landmark Theatres

Manager, IT Risk/Compliance Lennox International Inc

VP, Director of Infrastructure & Data Liberty Mutual Group

IT Manager Little Creek Casino Resort

Sr. Staff Network Engineer Lockheed Martin

Corporate IT Director Meridian Industries

Sr. Network Engineer MetLife

VP- Global Networks, Telecom, Help Desk and Messaging Monster Worldwide

Director, Info. Security Neiman Marcus

Director Info. Security Northrop Grumman

CIO Oklahoma Bureau of Narcotics

Manager of IT Ozarks Electric Cooperative Corporation

CIO Panorama Orthopedics

Director, Network Services Pearson

CTO Penn Mutual Life

Sr. Purchasing Mgr - (IT Industry) PepsiCo, Inc.

Vice President, Information Technology Perkins

Manager, IT Asset Management Raytheon

Product Manager Samsung

IT Security Seagate

CIO SpiritBank

Director, IT Engineering Starbucks

Director, IT Starz

IT Manager State of Oregon

CTO Swedish Health Services

CIO Texas Farm Bureau

Network Architect Texas Instruments

Director of IT The Parthenon Group

IT Director The Yale Club of NYC

VP Global Contact Center Technology Ticketmaster

Regional IT Manager US Dept. of Labor

IT Manager Vail Resorts, Inc

Director, IT Visa, Inc

Senior Manager Architecture Wal-Mart Stores Inc

Network Engineer Wells Fargo

Associate Director - IT Sourcing Wyeth

Sr. IT Security Analyst Zale Corporation

SPONSORSHIP LEVEL UNDERWRITER PLATINUM GOLD

Sponsorships available per city 2 20 unlimited

Pricing (net)* per city $105,000 $35,000 $10,000

Registrations for executives/staff 6 4 3

Full page, 4 color ad in Network World** yes no no

Logo prominently displayed on 2 co-branded event advertisements in Network World yes yes yes

Logo or company name in all event-related advertising and promotions yes yes yes

Logo and link to your site featured on IT Roadmap conference site yes yes yes

Company description on event website 50-word 50-word 50-word

Company URL link on the event website yes yes yes

Speaker name and title of presentation yes + listed on agenda page on website passport agenda yes no

Cooperative customer invitation program yes yes yes

Company logo displayed in on-site signage yes yes yes

Logo included in materials provided to all attendees yes yes yes

30 minute Technology Keynote on main stage during general session yes no no

20 minute presentation in track of choice yes yes no

Afternoon breakout session yes yes upgrade available

Exhibit space including one 6’ tabletop 10x20, 2 6’ displays, display, carpeting, and power internet and lead retrieval 10x10 10x10

Registration list ownership yes yes attendee- only

Post Conference Executive Summary yes yes yes

Event SponsorshipAs a sponsor, you’ll receive hundreds of pre-qualified leads per city, branding and awareness among leading Network and IT decision makers, and a host of new opportunities to initiate and build deeper customer relationships through the newly created break-out sessions.

*Discounted rates for 2-4 cities, 5-8 cities and 9-10 cities. Please speak with your Network World sales executive for details.

Sign up as an Underwriter or Platinum sponsor by December 1, 2009 for all 10 cities and receive one complimentary 4C full page advertisement inside Network World.

** Must be incremental to any current campaign and be relevant to IT Roadmap sponsorship.

UNDERWRITER SPONSORSHIP BENEFITS

PRE-EVENT/AWARENESS Logo prominently displayed on two co-branded event advertisements in Network World

One advertisement in “Cover 2” position —

One regional cover wrap —

Full page, 4 color ad in Network World**

Email invitations for 75,000 - 100,000 qualified Network World and IDG subscribers with embedded link to sponsor page

Logo, 75 word statement and link to your company’s site featured on IT Roadmap conference site

Name recognition and booth number on email and postal confirmations sent 2 weeks prior to event

Speaker name and title of Keynote listed on agenda in guide and on agenda page on the website

Invitation copy and web graphics provided to invite customers and prospects

Premium positioning of logo on city-specific IT Roadmap web pages

Logo featured within IT Roadmap online event brochure

ON-SITE/NETWORKING OPPORTUNITIES 30-minute Technology Keynote for your Senior Executive during the general session

20-minute presentation in two tracks of your choice

Two afternoon breakout sessions

Presentation slide featuring logo and recognition as Underwriter Sponsor shown prior to the general session and inside sponsored tracks

Logo featured on the cover of Expo Agenda and Guide handouts

Six conference passes for sponsor staff

Recognition as Underwriter Sponsor on all onsite event signage

10x20 exhibit area with two 6’ tabletop displays, carpeting, power, one Internet connection

Logo on entrance unit to Expo Hall

Collateral distribution via literature rack at registration

Lead retrieval

POST-EVENT/LEAD FOLLOW UP Presentation slides and up to two white papers featured on IT Roadmap Online Resource

Center

Two post-event “thank you” emails from sponsors to show attendees directing them to the IT Roadmap online resource center

Ownership of registration list including “show” and “no show” information, detailed demographic and purchase profile data for each registrant. List includes name, company and email address. IT Roadmap track choices as well as purchase profile data included for each registrant. Regarding email follow-up, all communication must include an opt-out link as a courtesy to all event registrants.

Post-conference executive summary with demographic information

* All deliverables are subject to deadline dates ** Must be incremental to any current campaign and berelevant to IT Roadmap sponsorship.

Cost: $105,000 per city

Two shared sponsorships or one exclusive sponsorship available per city.

Multi-city sponsorship discounts available.

Please contact your Network World sales executive for more information:

Mike McGoldrick Regional Sales Director Eastern Region [email protected] 508.766.5459

Jennifer Sand Regional Sales Director Western Region [email protected] 415.267.4513







Premium positioning of logo on city-specific IT Roadmap web pages


ON-SITE/NETWORKING OPPORTUNITIES 20-minute presentation in track of your choice

One afternoon breakout session

Four conference passes for sponsor staff

Recognition on all onsite event signage

10x10 exhibit area with 6’ tabletop, carpeting and power supplied

Opportunity to donate $500 prize to market on passport

Company name and booth number listing on passport

Logo featured on platinum sponsor slide shown prior to track session

Company logo shown in slide loop in General Session


Lead retrieval available for additional fee

POST-EVENT/LEAD FOLLOW UP Presentation slides and one white paper featured on IT Roadmap Online Resource Center

Two post-event “thank you” emails from sponsors to show attendees directing them to the IT Roadmap online resource center

Use of registration list including “show” and “no show” information, detailed demographic and purchase profile data for each registrant. List includes name, company and email address. IT Roadmap track choices as well as purchase profile data included for each registrant. Regarding email follow-up, all communication must include an opt-out link as a courtesy to all event registrants.


* All deliverables are subject to deadline dates

PLATINUM SPONSORSHIP BENEFITS Cost: $35,000 per city

Twenty sponsorships available per city.





Platinum Sponsor Technology Briefing Formats:

Case Study delivered:• by sponsor’s customer —representative

in a one-on-one analyst/ —customer interview format

by an internal IT —representative from the sponsor company

Customer success • story delivered by the sponsoring company’s implementation team.

All formats include a 15 • minute presentation with 5 minute Q&A.

GOLD SPONSORSHIP BENEFITS








ON-SITE/NETWORKING OPPORTUNITIES Three conference passes for sponsor staff

10x10 exhibit area with 6’ tabletop, carpeting and power supplied

Opportunity to donate $500 prize to market on passport

Company name and booth number listing on passport

Company logo shown in slide loop in General Session


Lead retrieval available for additional fee

POST-EVENT/LEAD FOLLOW UP Opportunity to post one white paper featured on IT Roadmap Online Resource Center

Use of attendee list including detailed demographic and purchase profile data for each attendee. List includes name, company and email address. IT Roadmap track choices as well as purchase profile data included for each attendee. Regarding email follow-up, all communication must include an opt-out link as a courtesy to all event attendees.


* All deliverables are subject to deadline dates

Cost: $10,000 per city

Unlimited sponsorships available per city.





Sponsorship UpgradesParticipating sponsors are eligible to take advantage of sponsorship upgrades which create additional visibility to help further your success at the IT Roadmap Conference and Expo. These programs, plus many others, can be customized to help meet your event marketing and messaging goals.

Please note: upgrades can only be purchased as additions to existing sponsorships, and cannot be purchased as stand alone sponsorship opportunities. Upgrades may be purchased at any time, depending on availability.

Complimentary Advertisement in Network World Sign up as an Underwriter or Platinum sponsor by December 1, 2009 for all 10 cities and receive one complimentary 4C full page advertisement inside Network World. Ad must be incremental to any current campaign and content must be relevant to IT Roadmap sponsorship. Promotion applies to non-discounted sponsorships.

Custom Track Own your own custom track at IT Roadmap. Content developed in partnership with Network World and a subject matter expert. Track will be fully integrated into the IT Roadmap Core Track rotation during the morning session.

Pricing starts at $80,000 per city.

Afternoon Breakout SessionOwn your own afternoon break-out session for an additional $10,000 per city.

IT Roadmap Dossier Available on a first come, first served basis to an Underwriter or Platinum sponsor who wants their brand and content associated as the official sponsor of the dossier for a technology category.

An IT Roadmap Dossier is a 10 page pdf custom developed and professionally written and designed document which includes concept, outline, writing, editing, design and layout. Dossier is a combination of 50% content created by Network World & IDG’s Custom Solutions Group and 50% content from the roadmap sponsor. Includes 300 leads (no qualifiers) from posting on NetworkWorld.com.

IT Roadmap analyst announces the dossier is available for distribution at the end of the session, or sponsor may opt for pdf version, in which case the analyst will display the URL so attendees can log on to receive their copy.

Pricing starts at $28,800 per city.

Deadlines for individual opportunities vary.

Please contact your Network World sales executive for more information or visit: www.networkworld.com/media/salesContacts.html.

Sponsorship Upgrades, continued

Branding OpportunitiesYou receive maximum brand exposure with your logo positioned throughout these breaks:

Breakfast Sponsorship: $5,000 per city

Luncheon Sponsorship: $10,000 per city

Coffee Break Sponsorship in breakout room: $2,500 per track per city

Roundtable Discussion Sponsorship: Limited to 2 companiesPrivate luncheon roundtable held 12:00-1:15. Attendance varies by city (6-8 in 2nd tier cities, 8-10 in 1st tier cities). Discussion guide determined by Network World, in consultation with single sponsor, highlighting a specific, critical issue facing Network and IT managers. Moderated by IDG Enterprise staff executive with one senior executive from the sponsor company as a guest.

Pricing: $18,000 per city

Deadlines for individual opportunities vary.

Please contact your Network World sales executive for more information or visit: www.networkworld.com/media/salesContacts.html.

2009 Sample Sponsors

3COM

Akamai

Alcatel-Lucent

Alert Logic

Aruba Networks

Avocent

Big Bang

BlueCat Networks

BlueStripe

Bradford Networks

Brocade

BT Diamond

CA

Cast Iron Systems

China Telecom

Cisco

Citrix Systems, Inc.

Data Domain

Dell

Dorado Software

Eaton

Ecora Software

EMC

Essex Technology Group, Inc.

eVault

Exteme Networks

F5

Fiberlink

Force10 Networks

Fortinet

Gigamon Systems

Gillaspy Associates

Global Crossing

Hughes Network Systems

IBM

Imprivata

Infoblox

Juniper Networks

KACE

Liquid Machines

Lockdown Networks

LogLogic

Matrix42

Micro Works Computer Center

Monolith Software

Motorola

MX Logic

Netcordia

NetScout

Network Instruments

NTT America

Packet Design

PacketTrap Networks, Inc

Paetec

PCCW Global

Polycom

Qualys

Qwest Communications

Rack Space Hosting

Radware

Riverbed

RKON Technologies

ScienceLogic

Secure Computing

Shavlik Technologies

ShoreTel

Shunra

Silver Peak

Sophos

Sourcefire

Stonesoft

Sunesys Fiber Networks

Sunview Software

Surgient, Inc.

Sybase

SYS Technologies

Tipping Point

Trend Micro

TrippLite

Uplogix

Varonis

VAST Data Systems

Verizon Business

VMware

Webroot

WildPackets

Xiotech Corporation

Xirrus

Zenith Infotech

Zeus Technology

About the ProducerNetwork World delivers award-winning online, print and face-to-face resources for Network and IT management with an editorial focus on delivering news, opinion and analytical tools. Through its publication, website (NetworkWorld.com), and conferences (IT Roadmap and DEMO), a powerful combination of resources are provided to meet marketing objectives.

For more information about the IT Roadmap Conference and Expo series reaching IT professionals, please contact your Network World sales executive or:

Mike McGoldrick Regional Sales Director - Eastern Region [email protected] 508.766.5459

Jennifer Sand Regional Sales Director - Western Region [email protected] 415.267.4513

2010 IT Roadmap Conference Calendar

February 8 ...... Los Angeles, CA .... Long Beach Convention Center

March 10 ......... New York, NY ...... Marriott Marquis

March 16 ......... Chicago, IL ......... Donald E. Stephens Convention Ctr

April 6............ Denver, CO ......... Colorado Convention Center

May 25 ........... Boston, MA ......... Hynes Convention Center

June 8............ Atlanta, GA ......... Cobb Centre Galleria

July 14 ........... Philadelphia, PA ... Pennsylvania Convention Center

September 14 ... Dallas, TX ........... TBD

October 19 ...... Washington,DC .... TBD

November 3 ..... San Francisco, CA . TBD

REV: 11/16/09

a regional solution to drive sales...virtualization/cloud desktop, server, application & storage...

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