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A Renaissance of Innovation and IP? Myths, Ironies, Threats, & Opportunity from China Jeff Lindsay Jeff Lindsay Head of IP Head of IP Asia Pulp & Paper Asia Pulp & Paper Shanghai, China Shanghai, China

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Page 1: A Renaissance of Innovation and IP? Myths, Ironies, Threats, & Opportunity from China Jeff Lindsay Head of IP Asia Pulp & Paper Shanghai, China

A Renaissance of Innovation and IP? Myths, Ironies, Threats, & Opportunity from China

Jeff LindsayJeff Lindsay

Head of IPHead of IP

Asia Pulp & PaperAsia Pulp & Paper

Shanghai, China Shanghai, China

Page 2: A Renaissance of Innovation and IP? Myths, Ironies, Threats, & Opportunity from China Jeff Lindsay Head of IP Asia Pulp & Paper Shanghai, China

IP in China: Downplayed by the WestIP in China: Downplayed by the West

• Western stereotype: China a great copier (or thief), but not an innovator.

• Western stereotype: Chinese IP can’t be taken seriously.

• E.g., the 2011 Thompson Reuters Top 100 Global Innovators (based on international patent activity, 2008-2010)– Naturally, Apple was on the list.– Tiny Liechtenstein made the list.– But ZERO top innovators came from China, Taiwan

and Hong Kong.

http://top100innovators.com/

Page 3: A Renaissance of Innovation and IP? Myths, Ironies, Threats, & Opportunity from China Jeff Lindsay Head of IP Asia Pulp & Paper Shanghai, China

Even though…..Even though…..

• Foxconn/Honhai Precision (Taiwan):– is the “silent” innovation partner for Apple and other

companies on the list– Has 3 x as many US patents as Apple– has 50 times as many US patents as some

companies on the TR 100 list

• Lenovo and Huawei are also major international filers with huge estates

• Invisible innovation? Invisible IP?• In fairness, I contacted the publisher….

Details: http://tinyurl.com/jefflindsay9

Page 4: A Renaissance of Innovation and IP? Myths, Ironies, Threats, & Opportunity from China Jeff Lindsay Head of IP Asia Pulp & Paper Shanghai, China

The Renaissance of IP in ChinaThe Renaissance of IP in China

• China had no IP system or IP laws until 1984, but has rapidly evolved since then

• Now China leads the world in patent filings

• Two Chinese companies are in the world’s top 5 international patent filers for 2011

• Many in the West are unprepared for the opportunities China’s IP boom will create.See WIPO stats on China at http://tinyurl.com/jefflindsay18

Also see http://tinyurl.com/jefflindsay13, tinyurl.com/jefflindsay14,

tinyurl.com/jefflindsay16, tinyurl.com/jefflindsay19

Page 5: A Renaissance of Innovation and IP? Myths, Ironies, Threats, & Opportunity from China Jeff Lindsay Head of IP Asia Pulp & Paper Shanghai, China

The Emergence of IP in ChinaThe Emergence of IP in China

Dr. Gao Lulin, Founderof China’s IP System

Page 6: A Renaissance of Innovation and IP? Myths, Ironies, Threats, & Opportunity from China Jeff Lindsay Head of IP Asia Pulp & Paper Shanghai, China

EPO.org at http://tinyurl.com/jefflindsay17

Page 7: A Renaissance of Innovation and IP? Myths, Ironies, Threats, & Opportunity from China Jeff Lindsay Head of IP Asia Pulp & Paper Shanghai, China

EPO.org at http://tinyurl.com/jefflindsay17

Page 8: A Renaissance of Innovation and IP? Myths, Ironies, Threats, & Opportunity from China Jeff Lindsay Head of IP Asia Pulp & Paper Shanghai, China

PCT Apps: #4 in the WorldPCT Apps: #4 in the World

http://www.globalpost.com/dispatch/news/afp/130319/global-patent-filings-rose-66-2012-wipo

#10

#4

#5

almost #3

#16#22

Page 9: A Renaissance of Innovation and IP? Myths, Ironies, Threats, & Opportunity from China Jeff Lindsay Head of IP Asia Pulp & Paper Shanghai, China

Scientific PublicationsScientific Publications

• World Bank reports that Chinese technical publications soared from 20,000 in 1998 to 112,000 in 2008 -- 8.5 percent of global output.

• China is now #2 in the world for scientific publications.

• Be patient. That will change.

Source: http://tinyurl.com/jeffiri6

Page 10: A Renaissance of Innovation and IP? Myths, Ironies, Threats, & Opportunity from China Jeff Lindsay Head of IP Asia Pulp & Paper Shanghai, China

Chinese IP MythsChinese IP Myths

• No real innovation• IP just low quality junk• International patents reveal China isn’t

serious about IP• Enforcement is a joke• There are no secrets in China, and certainly

no useful trade secret protection• China is all about IP theft, not creation and

protection

Page 11: A Renaissance of Innovation and IP? Myths, Ironies, Threats, & Opportunity from China Jeff Lindsay Head of IP Asia Pulp & Paper Shanghai, China

My ObservationsMy Observations

• Innovation: – looks different than in the West, but occurs in

many forms– Chinese employees can be as creative and

innovative as Western employees– cultural differences often need to be

addressed

Page 12: A Renaissance of Innovation and IP? Myths, Ironies, Threats, & Opportunity from China Jeff Lindsay Head of IP Asia Pulp & Paper Shanghai, China

My ObservationsMy Observations

• IP quality:– yes, often lacking, but rapidly improving– China is strengthening its law, its courts, and

its training of examiners– Chinese companies are strengthening their

systems and their patent drafting– But many companies still fear patenting key

technologies and rely too much on trade secrets

Page 13: A Renaissance of Innovation and IP? Myths, Ironies, Threats, & Opportunity from China Jeff Lindsay Head of IP Asia Pulp & Paper Shanghai, China

My ObservationsMy Observations

• International patents: – 2 of the top 5 filers are Chinese companies– China will soon lead the world

Page 14: A Renaissance of Innovation and IP? Myths, Ironies, Threats, & Opportunity from China Jeff Lindsay Head of IP Asia Pulp & Paper Shanghai, China

My ObservationsMy Observations• Enforcement :

– Difficult, but can work. Western companies can prevail over local infringers.

– IP litigation is exploding in China. Up 46% in 2012, with 87,419 civil IP cases accepted.

– Penalties are still arguably too weak. – Lack of discovery is a barrier. Guanxi, etc. can be barriers. – The proposed 4th Amendment may greatly strengthen

enforcement by adding discovery, tougher penalties, etc. • Chinese details: http://tinyurl.com/jefflindsay10• English chart: http://tinyurl.com/jefflindsay11• Commentary: http://tinyurl.com/jefflindsay20

tinyurl.com/jefflindsay12

Page 15: A Renaissance of Innovation and IP? Myths, Ironies, Threats, & Opportunity from China Jeff Lindsay Head of IP Asia Pulp & Paper Shanghai, China

Trade SecretsTrade Secrets

• Chinese trade secret law is very similar to US law, and is a strength of China’s IP system

• Enforcement is happening with serious penalties

• Burdens of proof can still be difficult

• Companies must take proactive steps to identify and protect trade secrets

Page 16: A Renaissance of Innovation and IP? Myths, Ironies, Threats, & Opportunity from China Jeff Lindsay Head of IP Asia Pulp & Paper Shanghai, China

Other ConcernsOther Concerns

• Enforcement requires patience, experience, and guanxi. Challenging.

• Corruption is being fought but remains serious, including at the academic level where students learn the wrong lessons.

• It is nearly impossible to buy legitimate movie DVDs in China. Social acceptance of copyright theft is pervasive. This may hinder general respect for IP.

Page 17: A Renaissance of Innovation and IP? Myths, Ironies, Threats, & Opportunity from China Jeff Lindsay Head of IP Asia Pulp & Paper Shanghai, China

Bottom LineBottom Line

• IP theft is still a serious problem.

• But China is rapidly and deliberately transforming from “cheaply copied in China” to “improved, designed, or invented in China.”

• While the West downplays China IP and innovation, China is returning to its historic role as a global leader.

See also the World Bank Report, China 2030: http://tinyurl.com/jefflindsay21

Page 18: A Renaissance of Innovation and IP? Myths, Ironies, Threats, & Opportunity from China Jeff Lindsay Head of IP Asia Pulp & Paper Shanghai, China

谢谢谢谢 ! (Thanks!)! (Thanks!)

[email protected]

LinkedIn.com/in/jefflindsay