A REPORT ON

INDUSTRY EXPOSURE SEGMENT

FOR

NJ INDIA INVESTS PVT. LTD.

Submitted toINDUKAKA IPCOWALA INSTITUTE OF MANAGEMENT (I2IM)

CHAROTAR UNIVERSITY OF SCIENCE AND TECHNOLOGY (CHARUSAT)CHANGA

Prepared byROBIN R. CHRISTIAN

ID No: 11PGDM003PGDM Quarter 3

Under the Guidance ofMR. ARPIT PATEL

INDUKAKA IPCOWALA INSTITUTE OF MANAGEMENT (I2IM)CHAROTAR UNIVERSITY OF SCIENCE AND TECHNOLOGY (CHARUSAT)

AT. & PO. CHANGA – 388 421 TA: PETLAD DIST. ANAND, GUJARAT

April 2012

DECLARATION

I ROBIN CHRISTIAN student of the two-year PGDM programme at Indukaka Ipcowala Institute of Management (I2IM) hereby declare that the report on Industry Exposure Segment entitled “NJ INDIA INVESTS PVT. LTD.” is the result of my / our own work. I also acknowledge the other works / publications cited in the report.

(Signature)Place: ChangaDate: --.--.2012 (Name of the student)

ACKNOWLEDGEMENT

I would like to acknowledge the support and contribution provided by managers and other staff Members of the organization where the training was undertaken as well as of the respondents who helped me carry out my research work successfully. I am also thankful to my Project Guide Mr.Arpit Patel for his constant support and guidance. I would like to thank the Institute and specially our Principal Prof.G Krishnamurthy for giving me the opportunity to take up the training and project work.

INDEX

1. About NJ India invests

2. NJ Funds’ Network

3. Vision and Mission

4. FOUNDER OF THE COMPANY

5. BUSINESS MODULE OF NJ

6. Values

7. Mutual Funds: An overview

8. TYPES OF MUTUAL FUNDS

9. Description of work assigned during training

10. QUESTIONARY

About NJ India invests

NJ India Invest Pvt. Ltd. is one of the leading advisors and distributors of financial products and services in India. Established in year 1994, NJ has over a decade of rich exposure in financial investments space and portfolio advisory services. From a humble Beginning, NJ over the years has evolved out to be a professionally managed, quality conscious and customer focused financial / Investment advisory & distribution firm.

NJ prides in being a professionally managed, quality focused and customer centric organization. The strength of NJ lies in the strong domain knowledge in investment consultancy and the delivery of sustainable value to clients with support from cutting edge technology platform, developed in-house by NJ.

At NJ They believe in …

Having single window, multiple solutions that are integrated forSimplicity and sapience

Making innovations, accessions, value-additions, a constantProcess

Providing customers with solutions for tomorrow which will keepThem above the curve, today

NJ Funds’ Network was established in year 2003 as a dedicated platform offering comprehensive services and support to the independent financial advisors. The services offered by NJ Funds Network are increasingly recognized as the best and most Comprehensive in nature. The scope, depth, and quality of the services and support are unmatched in the industry. NJ Funds Network is proud to be the pioneers in India in providing the 360° Advisory platform to independent advisors. With this NJ managed to successfully transform the business of many independent financial advisors, bringing them on equal footing or even better than the strongest competitors in the industry. NJ has over 8,600* NJ Funds Network Partners and over 4,500* normal advisors associated with us. NJ presently has over Rs. 5,050* Crore of assets under advice. NJ has over 130* PSCs (Partner Service Centers) in 22* states spread across India. The Numbers are reflections of the trust, commitment and value that NJ shares with its clients.

Doing the 'right' thing is a virtue most desirable. The difference between success and failure is often, not dictated by knowledge or expertise, but by its actual application and perseverance. When it comes to successful wealth creation for customers, it is something that they believe in & practice. For us it is more than a mission; it is what defines our lives and our actions at NJ India Invest. With this passion, they continue to evolve and make the right product accessions and service innovations in our offerings. To the advisors, we offer a 360° comprehensive business platform with unmatched IT solutions, empowering them to set the best practice standards and deliver real value to their customers. Over the years, our passion

has seen us grow from strength to strength and expand rapidly, setting new benchmarks in the process. But to us, what really matters the most is the number of lives they have managed to transform and we still have a long way to go.

Today NJ India invest Pvt. Ltd. is one of the leading advisors and distributors of financial products and services in India. Established in year 1994, NJ has over a decade of rich exposure in financial investments space and portfolio advisory services. From a humble beginning, NJ, over the years has evolved out to be a professionally managed, quality conscious and customer focused financial / investment advisory & distribution firm. NJ prides in being a professionally managed, quality focused and customer centric organization. The strength of NJ lies in the strong domain knowledge in investment consultancy and the delivery of sustainable value to clients with support from cutting-edge technology platform, developed in-house by NJ.

NJ Funds’ Network

NJ Funds Network has been playing a pioneering role in India in providing independent advisors / advisory firms with integrated, comprehensive and practical business solutions for ensuring continuous growth & continuity of business. It provides the financial advisors and the institutions that serve them with insights, strategies and tools to help them significantly grow their businesses. How do we do it? That’s because we understand how financial & wealth management businesses work and what is needed to manage, monitor and grow the practice.

Vision and Mission

Vision:

Creating Wealth Transforming Lives

Total Customer Satisfaction Commitment to Excellence Determination to Succeed with strict adherence to compliance Successful Wealth Creation of our Customers

Mission:

They work towards building trusted relationship with our stakeholders, for inclusive growth through constant process of innovation; time bound implementation & execution of ideas and technological developments. They stretch our means and go overboard to make sure that our clients' aspirations, dreams and expectations are met with, through high service standards.

PARTNER

AMC

NJ

CLIENT

FOUNDER OF THE COMPANY (Directors)

Neeraj choksi - joint manager

Jignesh Desai - joint manage

BUSINESS MODULE OF NJ

Values

At NJ their service and investing thinking is inspire and shape the thoughts, attitude, actions and decisions of their employees. If NJ would beliefs, At NJ our Service and investing idea inspire and shape resemble a body; our philosophy would be our spirit which drives their body.

Service viewpoint:

Their primary measure of success is customer satisfaction. They are committed to provide their customers with continuous, long- term improvements and value-additions to meet the needs in an exceptional way. In their efforts to consistently deliver the best service possible to their customers, so that all employees of NJ will make every effort to:

Think of the customer first, take responsibility, and make promptService to the customer a priority

deliver upon the commitments & promises made on time Anticipate, visualize, understand, meet, exceed their customer’s

Needs Bring energy, passion & excellence in everything they do Be honest and ethical, in action & attitude, and keep the customer’s

Interest supreme Strengthen customer relationships by providing service in a

Thoughtful & proactive manner and meet the expectations and effectively.

Investing viewpoint:

They aim to provide Need-based solutions for long-term wealth creation they aim to provide all customers of NJ, directly or indirectly, with true, unbiased, need-based solutions and advice that best meets their stated & un-stated needs. In their efforts to provide qualityFinancial & investment advice, we believe that

Clients want need-based solutions, which fits them Long-term wealth creation is simple and straight Asset-Allocation is the ideal & the best way for long-term wealth

Creation Educating and disclosing all the important facets which the

Customer needs to be aware of, is important The solutions must be unbiased, feasible, practical, executable,

Measurable and flexible Constant monitoring and proper after-sales service is critical to

Complete the on-going process

At NJ their aim is to earn the trust and respect of the employees, customers, partners, regulators, industry members and the community at large by following their Service and investing philosophy with commitment and without exceptions.

Management

The management at NJ brings together a team of people with wide experience and knowledge in the financial services domain. The management provides direction and guidance to the whole organization. The management has strong visions for NJ as a globally respected company providing comprehensive services in financial sector.

The ‘Customer First’ philosophy in deeply ingrained in the management at NJ. The aim of the management is to bring the best to the customers in terms of

Range of products and services offered Quality Customer Service

All the key members of the organization put in great focus on the processes & systems under the diverse functions of business. The management also focuses on utilizing technology as the key enabler for all the activities and to leverage the technology for enhancing overall customer experience.

People & Culture

People: - Enthusiasm, Enterprise, Education and Ethics form the four pillars at NJ. At NJ one can witness the vibrant energy, enthusiasm and the enterprising drive to excel flowing freely throughout the organization. At NJ can also experience the creativity, one-to-one responsiveness, collaborative approach and passion for delivering value. At NJ people evolve to be more effective, efficient, and result oriented. Knowledge is inherent due to the education-centric approach and the experience in handling different clients groups across diverse product profiles. NJ understands that the people are the most important assets of the company and it is not the company that grows but the people. NJ hence undertakes rigorous training and educational activities for enhancing the entire team at NJ. NJ also believes in the‘Learning through Responsibility’ concept for its employees. For people at NJ success is not a new word, but is a regular stepping-stone to realizing the one vision that everyone shares.

Culture: - At NJ they believe in transforming the lives of their customers. They exist to create a difference – a change towards a better life. The culture at NJ reflects this responsibility, this dream of transforming lives. And they at NJ are always excited and enthused in doing so. They believe in keeping You First and providing you with products and services that meet your stated and unstated needs. Client satisfaction and client service is the Mantra they constantly recite. This service oriented philosophy runs throughout the organization, from top to bottom. Employees are given ample freedom in their work. The objective is to keep an open, healthy environment with ample scope for enterprise, improvement, innovations and out-of-the box solutions Their efforts are constantly engaged in improving our existing services, offering new and innovative solutions that go beyond your expectations. This focus has made them one of the most respected and preferred service providers, especially in the mutual fund industry.

Service Standards

Service in words, service in actionService is the key to unlocking customer satisfaction, which again is Key for sustainability of any business. At NJ they understand this very well. NJ has set strict processes in place to deliver quality services to customers. At NJ strict quality service standards are set and a well-defined process is established and followed religiously by their quality customer service teams. Performance is evaluated on a frequent basis and glitches are ironed out. But quality service also involves quality people in addition to processes. NJ gives significant focus to the proper training and development of the people involved in the service delivery chain.

Further they, Have well-defined "Privacy Policy" to keep clients. Information confidential &

internal audits done on the same at regular intervals Receive various statistics which are analyzed on an ongoing basis to improve the

service standards

They are committed to improve and enhance our services and undertake new service initiatives. Such and other services differentiate us with other service providers in the industry.

Their Service Commitments

The service commitments are to guide the actions of the people at NJ. Clearly stated, advisors can freely communicate any such actions/events wherein they feel that any of the followingCommitments have been breached / compromised. At NJ they desire to honor their commitments at all points of time and to all their advisors without any bias.

To provide advisor-focused need-based valued services To provide reliable, accurate and timely information To maintain all records in privacy To optimize services/benefits at least justifiable cost To develop and grow the advisors. business To provide constructive after sales service To honor our service commitments

Mutual Funds: An overviewA Mutual Fund is a trust that pools the savings of a number of investors who share a common financial goal. The money thus collected is invested by the fund manager in different types of securities depending upon the objective of the scheme. These could range from shares to debentures to money market instruments. The income earned through these investments and the capital appreciations realized by the scheme are shared by its unit holders in proportion to the number of units owned by them (pro rata). Thus a Mutual Fund is the most suitable investment for the common strategy.A mutual fund is the ideal investment vehicle for today’s complex and modern financial scenario. Market’s for equity shares, bonds and complex and modern financial scenario. Markets for equity shares, bonds and other fixed income instruments, real estate, derivatives and other assets have become mature and information driven. Price changes in these assets are driven by global events occurring in faraway places. A typical individual is unlikely to have the knowledge, skills, inclination and time to keep track of events, understand their implications and act speedily. An individual also finds it difficult to keep track of ownership of his assets, investments, brokerage dues and bank transactions etc.

A mutual fund is the answer to all these situations. It appoints professionally qualified and experienced staff that manages each of these functions on a full time basis. The large pool of money collected in the fund allows it to hire such staff at a very low cost to each investor. In effect, the mutual fund vehicle exploits economies of scale in all three areas – research, investments and transaction processing. While the concept of individuals coming together to invest money collectively is not new, the mutual fund in its present form is a 20th century phenomenon. In fact, mutual funds gained popularity only after the Second World War.Globally, there are thousands of firms offering tens of thousands of mutual funds with different investment objectives. Today, mutual funds collectively manage almost as much as or more money as compared to banks.

A draft offer document is to be prepared at the time of launching the fund. Typically, it pre specifies the investment objectives of the fund, the risk associated, the costs involved in the process and the broad rules for entry into and exit from the fund and other areas of operation. In India, as in most countries, these sponsors need approval from a regulator, SEBI (Securities exchange Board of India) in our case. SEBI looks at track records of the sponsor and its financial strength in granting approval to the fund for commencing operations.

A sponsor then hires an asset management company to invest the funds according to the investment objective. It also hires another entity to be the custodian of the assets of the fund and perhaps a third one to handle registry work for the unit holders (subscribers) of the fund.In the Indian context, the sponsors promote the Asset Management Company also, in which it holds a majority stake. In many cases a sponsor can hold a 100% stake in the Asset Management Company (AMC). E.g. Birla Global Finance is the sponsor of the Birla Sun LifeAsset Management Company Ltd., which has floated different mutual funds schemes and also acts as an asset manager for the funds collected under the schemes.

TYPES OF MUTUAL FUNDS

Mutual fund schemes may be classified on the basis of its structure and its investment objective.By Structure:OPEN – ENDED FUNDS: - An open-end fund is one that is available for subscription all through the year. These do not have a fixed maturity. Investors can conveniently buy and sell units at Net Asset Value (“NAV”) related prices. The key feature of open-end schemes is liquidity.

CLOSED-ENDED FUNDS: -A closed-end fund has a stipulated maturity period which generally ranging from 3 to 15 years. The fund is open for subscription only during a specified period. Investors can invest in the scheme at the time of the initial public issue and thereafter they can buy or sell the units of the scheme on the stock exchanges where they are listed. In order to provide an exit route to the investors, some close-ended funds give an option of selling back the units to the Mutual Fund through periodic repurchase at NAV related prices. SEBI Regulations stipulate that at least one of the two exit routes is provided to the investor. INTERVAL FUNDS: - Interval funds combine the features of open-ended and close-ended schemes. They are open for sale or redemption during pre-determined intervals at NAV related prices.

Description of work assigned during training

During my training I did different department work like as marketing department, finance department, operation department firstly when I started training so I did a work in marketing department. Under Raghav sir and Paresh Sir they taught me how did we work in market how we sale a product in the market, and how we contact with customers. He learnt basic things which are necessary for a market. Then I did training in finance department where I saw the work of the department, how they entered customer’s data and in last I do a work in operation department where I learnt how is we do an entry of a form in daily record and which type of document necessary and how we can talk with him via telephone. I and my colleague Naiya Patel Called 200 people who are LIC agents.

QUESTIONARY

AWARNESS OF INDIVIDUAL: I am Robin Christian from INDUKAKA IPCOWALA INSTITUTE OF

MANAGEMENT (I2IM) CHANGA. I have taken training for a project from N.J. INDIA INVESTMENT then I have taken a surety of this data will not be misused:

1. NAME: ____________________________________________________2. AGE: __________ 3. SEX: _____________4. ADDRESS: _________________________________________________________________________________________________________________________________________________________________________________________________________________________________5. PHONE NO: ____________________________________________________ 6 EMAIL ID: ______________________________________________________7. What is your profession? Job [ ] Business [ ] Service [ ] other [ ]8. Your experience in your business? Years:-___________9. What is your total monthly expenditure? Rs. ______________10. Would you save money from your income? yes [ ] no [ ]11. Would you like to investment from your saving? yes [ ] no [ ]12. Which are the products like you invest the money? Real estate [ ] Equity funds [ ] Debt funds [ ] Gold funds [ ] Bank fixed deposit [ ] Post [ ] Other funds [ ] none of these [ ] 13. Have heard about the mutual fund? yes [ ] no [ ] know slightly [ ]14. Will you like to invest in mutual funds? Yes [ ] no [ ] 15. How much do you invest from your income? Rs._____________16. What is the procedure of invest the money? Direct Investment [ ] by broker [ ]17. What is your objective for investment in future? ______________________________________________________________________________________________________________________________________________________

18. Why are choosing this field for investing the money?______________________________________________________________________________________________________________________________________________________

19. How much do you expect from your investment in future?___________________________________________________________________________

20. How much you earn from your investment in current?___________________________________________________________________________