A Review of 10 Creative Welcome Landing Pages

InvitingFacebook Fan Pages

Creating a facebook fan page is quickly becoming a necessity for businesses trying to compete in the busy online world. Some businesses have taken it to an art form, and by incorporating great design and creative out of the box thinking, have succeeded in standing out from the crowd to get their message heard above all of the noise.

What is a Business Facebook Fan page?Facebook Pages are a place on Facebook for business, just as profiles are a place for individuals.

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Why do ‘likes’ matter?

Just like the search engines (Google, Bing, etc) use an algorithm to display relevant content, Facebook also utilizes its own algorithm to serve up pertinent content to users. Although they aren’t going to share their secret, you can bet that one of the factors in the equation is getting your news feed optimized so that it can show up in your fans feeds, and in turn be seen and shared by your fans friends, and on and on (you know, the ‘viral’ wave of social media that everyone is trying to ride). The first step in accomplishing this task is to get ‘likes.’

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Why Facebook?

•strengthens your brand’s online platform by connecting your social media channels, essentially, creating a way to ‘funnel people through your network’ and continue to interact with your brand

•creating a place that people see and use as a resource for information (we used to talk to each other or use an encyclopedia, now we just Google it, go on YouTube, or ask a question in a forum or discussion group to get an answer!)

•fan pages are outside the ‘walled garden’ of Facebook and are ‘index-able’ by the search engines (thereby providing SEO value)

•use a page as a content distributor and another ‘channel’ in your platform that creates more opportunities for people to interact with your brand/product/service

•place for your fans to share and socialize with your brand and also for your evangelists to do the talking for you (your fans provide social proof)

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What has changed recently to make Facebook Business Pages an even more powerful tool?

In March of this year, Facebook Fan Pages changed in a few ways, making them even more attractive for businesses to use as a tool for communicating:

1. Better Interaction with FansThe ‘Wall tab’ became the focus, so pages are much more active and dynamic than in the past; giving fans the opportunity to participate and interact more with your brand/product/service.2. Increased Viral-likelihoodThe new focus on the wall gives the Page’s content a better chance at showing up on their fans walls/newsfeeds, with the potential to drive significant traffic to your Page. Moreover, fan pages can now be tagged in photos – creating a bigger opportunity to be on your fans friend’s newsfeed.3. Get noticed without relying on inboxesThe Status Update that was available to individual/profiles on Facebook is also available on Fan pages, so sharing content via short, interesting, funny posts creates a bigger opportunity to get into someone’s newsfeed, as well as increases the likelihood that they will share your content to their friends – exposing your brand/product/service to many others.

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What design elements can businesses incorporate to set them apart from their competition?

larger profile picture – giving you the opportunity to add a CTA (call to action) and take advantage of the real estate to get your marketing message across

specific landing page for non-fans – gives the ability to drive the desired action – get someone to ‘like’ your PageHere are some great examples of businesses that are taking creativity to the next level and effectively accomplishing their goal of converting visitors into fans (or likes). This collection exemplifies businesses who are putting their best foot (or paw as the case may be!) forward with unique Welcome Page elements that will not only inspire you, but will show you how to combine innovation with function.

Enjoy!

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www.facebook.com/zulily

Bold use of text, color, and imagery sets Zulily’s fan page apart from the ordinary pages out there. Check out the wild thing on the boy’s t-shirt. They do a great job of speaking to their demographic – hip, cool Mom’s.

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Social Mojo does a great job of grabbing the visitor’s attention with a stand out from the crowd image of a frog pointing to the desired action. Not to mention the cute ‘oh and by the way’that really personalizes the experience for the visitor – helps avoid the visitor feeling like another number by speaking directly to them.

www.facebook.com/SocialMojo

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www.facebook.com/Jetsetter

Beautiful and appealing images draw the visitor into Jetsetter’s fan page. One must like their page to get access to exclusive fan content …

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A different welcome page is displayed once someone likes the page … exclusive content is revealed.

www.facebook.com/Jetsetter

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Canadian Pet Connection is designed from a totally different perspective – and does a great job of carrying their brand all the way through, staying true to what they are and do.

www.facebook.com/canadianpetconnection

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Gilt Children is a great example of ‘peek-a-boo’ technique –demonstrating what is behind the curtain, but enticing the visitor to like the page to unlock the contest.

www.facebook.com/GiltChildren

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The contest is unlocked once the user likes the page. Great use of the two versions of a welcome page.

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Another creative use of the large profile image, reinforcing their request to ‘like’ their page. They do a beautiful job of carrying their branding across the entire page -electric blue splashes everywhere. On a side note, great inclusion of Foursquare – 498 check ins with almost 4000 likes.

http://www.facebook.com/tokyoblue1

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DudaMobile’ssimple, yet effective signal to get the desired result works. They also do a great job of describing what they do in a succint way.

www.facebook.com/dudamobile

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Verre NewYork rides the wave by using a popular video turned into a great hook ... curiosity will entice many to click ‘like’ so they can watch the video (you can only watch the video after you’ve become a fan).

www.facebook.com/verrenewyork

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www.facebook.com/angelaadamsdesigns

Angela Adams fan page is a creative incorporation of “join mailing list,” “follow us,” sale announcements, and shop the site using a mapped image. Not only is it functional, but it looks visually interesting and appealing as well.

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Plum District Washington DC uses a simple, yet powerful call to action. The ‘like us’ is very apparent and they add a nice reinforcement ... ‘it’s free.’

www.facebook.com/PlumDistrictDC

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Lumosity uses a very creative way to entice the visitor by offering a 15% off coupon behind the curtain.

www.facebook.com/Lumosity

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Once you like the page, the rest of the content stops being translucent and appears to the user.

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Hipmunk’s style is appealing, practical and amusing.

www.facebook.com/hipmunk

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Simple content change displayed to fans with a new call to action: ‘spread the word.’

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Without continual growth and progress, such words as improvement, achievement,

and success have no meaning.- Benjamin Franklin

Barb SmithOperating Manager

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T: 561 654 1084 F: 561 995 8587atlasbrandingagencies@gmail.com

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Thank you for your time.

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