“Picky Teacher” Wardrobe Mistress

Duck Duck Moose Field Tester

Me

SCREEN = SCREEN SCREEN ≠ SCREEN

Gratifications, not platforms

Device-shifted TV viewing

No transitive property of screens

Media add, not displace, suggesting platforms serve unique functions

Context ≥ content

SCREEN = SCREEN SCREEN ≠ SCREEN

Perception that screen time displaces more valued activities

“In My Day…”

Context ≥ content.

Development Interfaces and child development

Screens offer different levels and types of parental control

Most research is on a specific medium.

SCREEN = SCREEN SCREEN ≠ SCREEN

‘360 Commissioning’ Pressure

Growing focus on “transmedia”

Democratic access vs Gatekeepers

Different economic models