a short history of packaging (monkigras 2017)
TRANSCRIPT
A SHORT HISTORY OF PACKAGINGFROM THE UTILITARIAN TO THE EXPERIENTIAL
GORDON HAFF @ghaffTechnology Evangelist, Red Hat26 January 2017
WE DON’T NEED NO PACKAGING
ENIAC PROGRAMMING
Appert jar - 1810
De Girard tin can - 1811
Can opener - 1855
American Can Company - 1901
PRESERVINGFOOD
Barrels
Wooden boxes
Corrugated paper - 1871
PROTECTINGSHIPMENTS
https://stopdisablingselinux.com/
TRANSACT
STANDARDS
ROMAN WINE
Amphora quadrantal = 39 liters
1974
Marsh Supermarket in Troy, Ohio
PRODUCTS AS PACKAGES
Henry Ford
SOFTWARE PRODUCTS
DependenciesTestingDeliveryUpdatesDocumentationSupport
ISV INDUSTRY
Cincom, 1968
Thomas M. NiesTom RichleyClaude Bogardus
General store
1800s
A & P
Founded 1859
Self-service 1930s
Condensed milk - 1856
Paperboard carton - 1817
Corn Flakes - ~1906
Hills Brothers coffee - 1900
Beer bottles
Beer cans - 1935
What it’s for
How to use
Warnings
Product comparisons
Complementary products
Help
Documentation
Blogs
Books
Demos
Conferences
“Playbooks,” manifests, etc.
US nutrition facts label
Mandated by FDA 1990
Sherley Amendment prohibits labeling medicines with false therapeutic claims in 1912 (US)
INTEGRATE&BUNDLE
FORTUNATELY WE DON’T DO THAT IN SOFTWARE
So you want to DevOps some containers do you?
"Packaging is no longer simply about packaging the object—it is about the unboxing experience and art directing. This is where the process starts for designers today: you work backward from the Instagram image to the unboxing moment to the design that serves it."
Grant Wenzlau
PROJECTS TO INTEGRATED PLATFORMS
Display adsClassified adsCrossword puzzlesWire service newsSportsWeatherInvestigative journalismPhotosComicsCelebrity gossipBird cage lining
THE BUNDLE: (MOSTLY) FAVORS SELLER
TYING IN TECH
Various IBM-related anti-trust cases
Pre ~1983 AT&T phones leased by local Bell operating companies
Data General v. Digidyne (1985)
Microsoft Internet Explorer
DRMd ink cartridges
BUT MAY NOT WANT
WHILE PRESERVING FREEDOM TO TINKER
SOFTWARE’S PACKAGEDTENSION
Open source enablesunbundling
SaaS aggressively bundles
(See also SOG’s The Future of Open Source, June 2016)
CREDITS
Amphora: Wikipedia, Ad Meskens https://en.wikipedia.org/wiki/Amphora#/media/File:Amphorae_stacking.jpgBarrel jump: http://www.mountainlifemedia.ca/2014/02/olympic-wish-list-bring-back-the-barrel-jump/Hunter/gatherer: http://missinghumanmanual.com/?p=777Floppy disks: George Chernilevsky, WikipediaCasks: http://www.drinkingcup.net/understanding-maturation-part-1-know-your-casks/Appert canning jar: Jean-Paul Barbier/WikipediaTin can: Sun Ladder/WikipediaCat in peanuts: Mitsy McGoo https://www.flickr.com/photos/scmtngirl/92218305Coke bottle: https://medium.com/digital-packaging-experiences/the-anatomy-of-product-packaging-c746a7d6597d#.hqiwvnn3giPhone: iLoungeIKEA/GM: Motifake.com
CREDITS
Unit pricing: ABCOpen source vs. cloud - IlluminataBrand Promise: http://www.watermelonsocial.com/brandpromise/Model T: WikimediaKegs: Micromatic