a silicon valley edtech company founder & ceo alok jain
TRANSCRIPT
Building future Entrepreneurs & Innovators
Alok Jain Founder & CEO
A Silicon Valley EdTech Company
www.moonshotjr.com
What we’re solving
Innovation & entrepreneurship is not taught in the K12 education
● Future of work is changing & current education system is not keeping up
● Students don’t realize their passion till university or even later
● More than 50% US workforce will be contingent by 2030
● Gen Zs will be 1/3rd of workforce by 2030 (industry 4.0)
www.moonshotjr.com
MoonshotJr Ecosystem
● Innovation and Entrepreneurial Mindset Nurturing Platform ( Early mover advantage)
● We help the students in early realization of their passion
● Skill building in children through hands on product creation
● Introducing structured & scalable product innovation to K12 students
● Provide hands on experience of product building and launching to children, including help in fundraising as applicable.
RoboticsAI & MLIoTsApp & Game developmentHome automationBlock-Chain & Crypto-Currency
eCommerceGo to marketForecasting & PlanningProcurementSupply ChainFinancial LiteracyProfit n LossDigital Marketing
Team workCommunication & Presentation SkillsPublic SpeakingVideo creationLeadershipMeditation
Moonshot JrOutcome Focused Holistic Education
www.moonshotjr.com
Our Current Programs
Moonshot Store
Entrepreneurship & Leadership Development Program (ELDP) (young adults): is developed to take top leaders & subject matter experts across the globe to the students..The students will get a chance
to compete and pitch their ideas to global leaders. The winners will get an opportunity to take the idea to the next level by participating in Innovator Program (scalable, lead generation)
Innovator Program (8-15yrs old): Our meticulously designed 4-stage (patent-pending) program aims to prepare students for the future of work by imbibing an entrepreneurial mindset via
product-first learning (scalable, experiential learning).
Incubator Program: Take your ideas to the
finish line with expert hand holding (mainly a branding vehicle)
www.moonshotjr.com
Innovator Program (8-15 yrs old)(Tier1 12 months subscription program, 15-20hrs/month)
Moonshot Store
- Product based hands-on learning- Unlocking creativity- Financial Literacy - 2-3 Yrs of LTV
* Individual stage Charge: $387
Duration 3 Months 6 Months 9 Months 12 Months
Outcome Child’s Interest Identification
Foundation in chosen area
Innovate & Prototype
Learn Ecommerce &
Launch product
One Time Payment $387 (3 Months)(or $129/month
$594 (6 Months)(or $99/month)
$799 (9 Months)(or $89/month)
$949 (12 Months)(or $79/month)
Innovator Program (Tier2 next 12 months subscription program)
Innovator Program (Tier3 next 12 months subscription program)
Templates to launch STEAM products
Moonshot Store
- RoboticsTemplate
- App Template
Foundation in App Development Launch on App StoresApp Prototyping
Foundation in electronics/coding Prototyping Launch on Amazon/Kickstarter
- ConsumerProduct Template
Stage 2Foundation in Technology
Stage 3Product Innovation
Stage 4Go to Market
Foundation in consumer product design & development
Build Prototype Launch on Amazon/Kickstarter
- Book writing & publishing Template
Book Writing Publish on marketplace
- Art and Hobbies Template
Create Etsy & NFT Platforms
SMART money is happening!Several investors who built $100M+ EdTech & eCommerce companies
TAM : $14B+ (10 Countries)Edtech Market (2020)- $89.1B/18% CAGRK12 share- $11.8B/CAGR 25%
Where We Are (in our early 2nd year)
www.moonshotjr.com
100+ SaaS (B2C) students enrolling/month
10+ B2B2C Customers
20+ products (Moonshots, created by students + Learning kits)
50% MoM growth$200,000+ revenues (first year 2020)
Creator of ghostclear.co
m
Raised $8000+ on Kickstarter
Ready to launch on Kickstarter
Invited for a Tedx Talk session
Founder & Developer of Ghost Clear
DIY Embedded
Kit
Environment-friendly
bottles
HydraBot Social Entrepreneur
Project
B2C Success Stories
17 yrs 13 yrs 13 yrs 13 yrs
Early introduction to failure
Early Introduction to practical finance ( P/L )
Stellar resume for ‘college application’ and ‘future of workforce’
Launch : Jun’20Sold : 100+ boxes
Launch : Oct’20Sold : 250 bottles
Game AppDeveloper
Founder MQBit, Creator Tambola
app
20 yrs
Launching art on NFT
marketplace
Created art and sold on Rarible (NFT)
12 yrs
B2C Success Stories
Below is an example of a timeline for a student:
www.moonshotjr.com
Watch On-demand video on the scheduled topic based on stream chosen. For example,
robotics
Attend live instructor-led session to discuss about the
topic, assignment, learn more, and solve queries in
chosen stream (for example, robotics)
Attend the soft skill Session (video creation, creative
writing, digital marketing, etc.)
Industry Expert Session (Various STEAM-related sessions such as
AI, Art, Psychology, Communication Skills,
Neuroscience, etc.)
www.moonshotjr.com
Pricing (Subscription)
Virtual ClassroomB2C
$387/3 Months($129/Month)
16+ Hours of Learning/Month
(12 hrs instructor led) 8hrs mandatory
Hardware Kits Included
EnterpriseB2B2C
B2B2C/B2B
Learning centresEducational foundations
STEM franchiseInternal Schools etc.
$594/6 Months($99/Month)
$799/9 Months($89/Month)
$949/12 Months($79/Month)
B2C
- More than 45% parents are picking 9/12 months plan, we’re getting $500+ upfront/new customer- B2C customer acquisition cost is ~$250 (B2C/B2B2C blended < $160) and will gown under $200 by
end of this year. Projected LTV is 18+ months (or $1500+ after all the discounts etc.)
B2B/B2B2C - Partnership/Clients
Teaching & mentoring underprivileged children of The Mother of Mercy Girls School, Kenya. This was conducted as pilot project, we will be taking our courses to similar schools & colleges.
Working with Dottie Rose Foundation to train girls from underprivileged background in Technology & Entrepreneurship. Their products will be launched soon on crowdfunding platforms and then in the market places.
B2B/B2B2C Success Stories
Conducted short term course (MoonCamp) for differently-abled children with UTEP funded by Texas Workforce commission.
Training & mentoring 700 students in Entrepreneurship & Leadership Skills from various universities & colleges in India. Entrepreneurship & Leadership Development Program (ELDP) is developed to take top leaders & subject matter experts to the students.
Training and mentoring 1000 students from colleges affiliated with IIM Visakhapatnam. They will learn entrepreneurship skills under our Entrepreneurship & Leadership Development (ELDP) program
• Operation Head• Founder, MedTours• Business Head, Gionee
Gaurav Pant (India)
Business Architect Dixons | Marks & Spencers
Ashutosh Jhureley eComm & Supply Chain(UK)
Founders
Vikas Shukla, Chief Innovator (USA)
Founder & CEO Reference Design An IIT-BHU alumni
Vishal Malhotra, CTO (USA)
CTO at EQ2
www.moonshotjr.com
Alok Jain, CEO (USA)Co-founder eZdia &
Realtycohost, an IIT-B Alumni
60+ EmployeesKey Executives
• Marketing Head• Founder Stopkhoj• Group Head OMD/Group M
Tushar Mittal (India)
• Engineering Lead• Founder, Nish Solutions• Merscorp Holdings
Shveta Dogra (USA)
• Content Lead• eZdia Inc
Soumi Pandey (India)
• CEO - Riversand Technologies• Over 20 years in Data
Management space
• Founder of 4 online tech companies
• Sold MarketLive (eCommerce platform) at $100M+
Ken Burke Upen Varanasi
• Founder Aspiring Minds (acquired by SHL.com)
• Advisor & Lead Investor MSJ
Himanshu Aggarwal
Investors & Advisors
www.moonshotjr.com
• School PsychologistPhD Psychology, MBA HR
Dr. Shambhavi • Co-founder - Edcite• Edcite skill assessment
platform - 2.5 million students in USA
Amar Rajashekhar
• Founder & CEO Swych• Global Head of Payments-
Finablr
Deepak Jain
Market Leadership
Growth
Transition to Growth
Product/Market FitSoftware and hardware products (IPs)
Platform & community to build entrepreneurial mindset in youth
- Unlocking creativity- 21st Century skill building- Financial literacy - Product based learning- Internship for youth- Fundraising- Industry 4.0 Prep
Content (course material)
Platform (100s of course delivered with entrepreneurial touch, concurrently)
(Product recipes, Moonpreneur, Embedded learner kit etc.)
The MoonshotJr Growth Pyramid
What is Moonscale?- AI software (WIP)- Access students via 50+ data points - Presently done manually
Moonshot Jr IPs & Roadmap
Moonscale
Learning Kits
Moonify Cutting-edge Platform
Platform & community to build entrepreneurial mindset in youth
Broader Curriculum- 100+ hrs of video- 10+ course material
MoonFunded Crowdfunding
Supporting students with initialfunding needs (experiential)
www.moonshotjr.com
Our Ask
$1M bridge round
@$18.5M CAP/20% discount
$2.4M raised Seed - Sep, 21st Outcome (2021) • 500+ (subscription) Students
• 2000+ Bootcamp • $1.1M ARR (subscription)• $300K+ eComm
Moonscale will be able to predict• Knowledge assimilation• Interest identification• Suggest educational forecast (college majors, streams to pursue, etc.)• Career forecast• Enable adaptive learning• Update interface for smart learning
What is Moonscale?- AI software (WIP)- Access students via 50+ data points - Presently done manually
Data-based LearningMoonshot Jr offers data-based learning tracked
through Moonscale
+40 other data points
Student Attributes
Stage 1 Stage 2 Stage 3
Stage 4
Curiosity Yes Yes Yes Yes
Social Skill Yes Yes
Resilience Yes Yes Yes Yes
Integrity Yes
Resourcefulness Yes Yes
Creativity Yes Yes Yes
Empathy Yes Yes
Assertiveness Yes Yes Yes Yes
Humility Yes Yes Yes Yes
Confidence Yes Yes Yes Yes
Key Outcome
www.moonshotjr.com
Go-to Market Plan
Using Internal &
External Resources
Marketing Efforts
• Digital Ads• Affiliate program
Lead Gen
• Lead-gen campaign via LinkedIn/Facebook
• Videos (by students)• Products Powered by
Moonshot
External Marketing Network (organic)
• Instructors• Parents• Mentors• Parent Webinars• Parent Meetups
Media Content
• Educational Videos
• Expert Interviews• Topical Videos
B2B2C/B2B Lead Gen• Learning centers• School partnerships• Afterschool • International schools• NGOs/Federal Govt (CTE & more)
www.moonshotjr.com
Competition Analysis