…a silicon valley view of leadership - unsw business school · 2018-11-22 · …a silicon valley...
TRANSCRIPT
…a Silicon Valley view of leadership in an accelerated world
Stephen Scheeler: Former CEO | Facebook ANZFounder | The Digital CEOSenior Advisor | McKinsey & CompanyExecutive-in-Residence | Australian Graduate School of Management @UNSW, Sydney
Disruptopia…
Facebook ANZ world ranking#1 revenue growth (2012-17)
#1 ARPU#1 ad market share
#1 advertiser satisfaction#1 user pen – FB, IG, Msngr
#1 office for FB cultureUS$1b+ in revenue (from $0 in 2012)
200k+ advertisers#2 media co in ANZ (Google #1)
Digital strategy & execution
Digital organisation, culture & talent
Digital leadership
Digital?
The application of technology,
data & analytics to…
Products & Services• Products• Services• Customer platforms
Assets
• Infrastructure• Connected machines• Data and data platforms
Operations
• Processes & business models• Customer interactions• Supply chain interactions• Payments
Workforce• Use of digital tools• Digitally-skilled workers • New digital jobs & roles
Disruptive?
Very fast+
Very powerful
He missed something…
Content
Hollywood
Broadcasters
VideoProducers
Press
Public Figures
Friends
World
You
Devices Pipes
Mass-targeted
Non-personalised
Primitive data re: users & engagement
Rivers
RATINGSCIRCULATION
Lenses World
You
Search
Other Social
Devices Pipes
DATA+AI
Hollywood
Broadcasters
VideoProducers
Press
Public Figures
Friends
Content
In only 5 years…
2012 2017
900m Facebook 2.0b
Messenger 1.2b
Whatsapp 1.2b
Instagram 700m
5.1b
2,000+
# of people working on AI-enabled voice assistance today
(eg Alexa)
Major Australian retailer with 30%+
market share
0
“You do not want to give Jeff Bezos a 7 year head start”
Warren Buffett
Imagine a business…
Amazing data!~20% households~20% businesses
Income, purchase history, wealth, assets, debt, credit worthiness, type of house/car/stuff, type of
business/job, education, family, size of household, location, age…
How many things would you sell to these
customers?
1 thing: Money Everything
“Would you buy financial services from Google, Facebook or Amazon?”
55%“Yes”
THE GAME HAS
CHANGED
Digital (profoundly) changes 5 things:Speed, boundaries, fuel, culture, talent
1. SPEED
Years to 50 million users…
40 14 4 4months
2. BOUNDARIES
“Is the Albanian army going to take over the world?”
Is Netflix a threat?
Jeffery Bewkes, CEO Time Warner, 2010
Time Warner Albanian Army*
$73b
2018
3x
$153b
2018
50x$24b
2010$3b2010
*also known as Netflix
Market cap
3. FUEL
Data is the new…opals!
Most companies utilise only 5-10% of the data
they hold about customers
Most of the future value you will create for customers
lies in data you don’t collect
or don’t understand today
This is why data, analytics, machine learning & AI
are such a BIG DEAL!!
Computing power
Quantity of data
Cheap storage
Machine learning
McKinsey: Machine Learning Use Cases
Impact Score
4. CULTURE
Agile Not Agile
Individuals & interactions Processes & structures
Working software, MVP, ABM Comprehensive documentation
Customer collaboration Contract negotiation
Responding to change Following a plan
Values of the Agile Manifesto
5. TALENT
2000
The most valuable invention in history?
2006
So, what does this all mean for me?
What got you here…
…won’t get you there
VisionCuriosityHumility
AdaptabilityData Dexterity
Customer ObsessionSpeed
Transparency
Unpacking…
SPEED
The ability to move faster than seemingly required
Time is a fixed resource
Speed is a learned skill
Focus on impact
2-pizza teamsOpen plan
Stand up meetingsSprints
MVPHackathons
Unpacking…
DATA DEXTERITY
The ability to apply data & analytics
to everyday, long-term
& game-changing decision-making
What does the data dexterous leader
need to master?
1. Ask fundamental questions
• What should data and analytics be used for? • How will the insights drive value? • Which data sets are most useful for the insights needed?
2. Solve for how data is generated, collected &
organised
• Switch from legacy systems to a more nimble architecture that can get the most out of data & analytics
• Digitise operations more fully to capture more data from customer interactions, supply chains, equipment & internal processes
3. Develop the skills to derive insights
• Build?• Outsource?• Partner?• Buy?
4. Change processes to incorporate data
insights into workflows
• Get the right data insights into the hands of decision makers• Make sure these decision makers understand how to use data-driven insights
…plus new mindsets
Testing, experimenting, learning & scaling fast
Reimaging business models & business
processes in light of AI-driven disruption
Calibrating properly & investing accordingly
Focusing anew on talent, including
integrating people & machines
Unpacking…
CUSTOMER OBSESSION
The combination of data insights, obsession & paranoia
that leads to continuously better customer outcomes
Data
Obsession
Paranoia
Customer
Friction
Curation
THE GAME HAS
CHANGED
THE GAME HAS
CHANGED
VisionCuriosityHumility
AdaptabilityData Dexterity
Customer ObsessionSpeed
TransparencyHAVE YOU?
