a simple and effective sport - newfeel · 2016-02-29 · newfeel, a name that comes immediately to...

FITNESSWALKING:

A SIMPLE AND EFFECTIVE SPORT

2 0 1 6 P R E S S PA C KS h o e s e l e c t i o n

Newfeel, a name that comes immediately to mind when talking about the natural movement of walking at one’s fitness pace. What better than rediscover the pleasure of walking together: from the heel to the tip of the toes.

fitness walking is an endless source of well-being and energy, it is practised in parks, towns and woods… This sport is “a breath of fresh air”, an excellent means of exercising gently, toning your body, giving yourself a mental break or even restoring your health. fitness walking is practised in different ways: active walking (up to 6km/h), fast walking (more than 6km/h) and Nordic walking (with poles).

In 2015, we launched a range of fast walking shoes equipped withthe Propulse Walking Technology and the star product of the range is the Propulse Walk 400. In 2016, Newfeel continued its advance on the fitness walking market by adding to its collection of footwear dedicated to fast walking, but also by offering special poles for Nordic walkers.

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FITNESS WALKING Sports specialists define walking as “the nearest thing you can get to the ideal physical exercise”.fitness walking is a fast-growing sport that can be done at different paces:• active walking (up to 6 km/h)• fast walking (more than 6 km/h)• nordic walking (with special poles)

THE BENEFITS OF FITNESS WALKINGfitness walking is open to everyone and allows you to give your cardiovascular system a workout while gently toning your body from head to toe.

Benefits for the body and healthUnlike many other sports, fitness walking does not cause trauma to the joints: the body is always in contact with the ground (foot motion from the heel to the big toe). There is no jump or bounce, which reduces impacts and hence the risk of injury. Regular walking is good for your health: fitness walking improves blood circulation and reduces the risk of heart problems.

Walking causes relatively little trauma to the body: when walking, the forces on the body are only about 1.5 times your body weight, compared with 2 to 3 times when running.And for women, walking is an excellent way of reducing the risk of osteoporosisand the feeling of heavy legs, because it stimulates venous return.

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Benefits for the mindWe all need to clear our minds, get away from it all and let off steam. What betterthan a gentle sport practised outdoors to achieve this?fitness walking is particularly good at creating a sense of well-being. It not only helps you to control your stress, but also improves the quality of your sleep. The additional oxygenation will give you a healthy glow while the exercise will release endorphins, which are also referred to as natural painkillers.

Benefits for your figureBy walking at a sustained pace, you will increase your heart rate and therefore increase the number of calories burned (300 to 500 calories per hour). Most of the muscles are exercise: arm muscles, shoulder muscles and especially the glutes and thighs. Regular practice will give you strong, toned legs and will significantly reduce cellulite. Your abdominal muscles are also used. When you add hiking poles into the equation, it becomes Nordic walking. It exercises 90% of body’s muscles.

DID YOU KNOW?

1 hour of walking at 6 km/h = 6 000 paces = 300 kcal expended

Source : «Move, eat… slim!» (Bougez, mangez…maigrissez !) by Laurent Philippe (Amphora)

SPORTING EQUIVALENTS

1 hour of walking at 6 km/h = 25 mins of running at 8 km/h = 24 mins of freestyle swimming = 23 mins of cycling

Source : «Exercise Physiology: energy nutrition and human performance» by Mac Ardle and Katch

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WHY DO YOU NEED FOOTWEAR THAT IS SPECIALLY DESIGNED FOR FITNESS WALKING?

A study* identified the foot’s different needs during fitness walking. During this activity, the foot needs flexibility to facilitate the foot motion until the propulsion phase and cushioning and stability to keep the foot aligned with the walking direction.Based on this observation, Newfeel has designed footwear that is specifically designed for walkers and fulfils the following needs:The Propulse walk.* study carried out in 2012 in partnership with Marseille University and Decathlon’s R&D department.

WHAT IS THE DIFFERENCE IN THE WAY MY FOOT MOVES WHEN WALKING AND RUNNING?

> WHEN FITNESS WALKING, THE FEET HAVE SPECIFIC NEEDS.A PAIR OF SHOES THAT IS SUITED TO WALKING IS THEREFORE ESSENTIAL FOR MAKING THE MOST OF YOUR CAPACITIES AND ENJOYING YOURSELF MORE WHEN WALKING.

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FITNESSWALKING

In fitness walking, one of your feet is always in contact with the ground. The sole has to absorb 1 to 1.5 times the weight of your body.The foot motion is smooth from the heel strike to the toe-off by the big toe.

0% 100%

Courbedu mouvement

du bassin

Pose du talon Propulsion Pose du talonRetour de lajambe vers l’avant

Contactau sol complet

50%

When running, the body leaves the ground completely as you push off: there is therefore a strong heel strike and a propulsion off the front of the foot. The sole has to absorb this bounce, i.e. it has to absorb two to three times your body weight with every stride.

RUNNING

0% 100%

Courbedu mouvement

du bassin

Suspension SuspensionSuspension Retour de lajambe vers l’avant

Phase d’appui

50%

Heel strike Heel strikeFull contact with the ground

Return of the leg to the front

Curve of the pelvis motion

Curve of the pelvis motion

Propulsion

Flight phaseFlight phase Heel strikeContact phase Leg swings to the front

Bevelled heel with a system of rear inverted grips thatbrings the runner into contact with the ground more quickly

The Propulse walk integrates Propulse walking Technology which takes into account the foot’s specific needs when fitness walking. This technology conforms to the motion of the foot with the aim of propelling the body and creating a dynamic foot motion. It features a sole with an exclusive asymmetric shape.

Grip zone that accompa-nies the foot motion

Front propulsion zone on the big toe that facilitates propulsion

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NEWFEEL DEVELOPS THE PROPULSE WALKING TECHNOLOGY

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Newfeel fitness walking shoes offer products to walkers that fulfil the specific needs of the foot motion and different walking conditions (terrain, weather).

THE RANGE OF PROPULSE WALK SHOES

PROPULSE WALK300

PROPULSE WALK380

PROPULSE WALK400

WOMEN’S WOMEN’S WOMEN’S WOMEN’SWOMEN’S

MEN’S MEN’S MEN’S MEN’S

WATERPROOFING

ROAD AND FOOTPATHS BIKES

PROPULSIONPropulse Walking Technology: rear grip and front propulsion system.

GRIPThe design of the outsole and its rubber material provide good grip of the foot with the ground.

ELASTICITYThe flex grooves provide the outsole with maximum flexibility.

CUSHIONINGThe dual-density EVA sole (hence the 2 colours) has been specially designed to absorb impacts when walking fast.

WOMEN’S MODELSSIZES: 3½ TO 7½

COLOURS: NAVY AND TURQUOISE RECOMMENDED RETAIL PRICE: £29.99

MEN’S MODELSSIZES: 6½ TO 11½COLOURS: BLUE AND BLUE/YELLOW

RECOMMENDED RETAIL PRICE: £29.99

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G R I P

PROPULSE WALK 300 NEW!


GRIPThe design of the outsole and its rubber material provide good grip of the foot with the ground.

ELASTICITYThe flex grooves provide the outsole with maximum flexibility.

WATERPROOFINGThe waterproof membrane provides protection from inclement weather.


WOMEN’S MODELSIZES: 3½ TO 7½


MEN’S MODELSIZES: FROM 6½ TO 11½RECOMMENDED RETAIL PRICE: £34.99

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WATERPROOFING

PROPULSE WALK 380 NEW!


ELASTICITYThe flex grooves provide the outsole with maximum flexibility.The micro fissures at the front of the foot provide grip on smooth wet services (pedestrian crossings, etc.) while remaining flexible.

STABILITYThe Propulse Walk 400 sole is different from the rest of the range thanks to its Arkstab technology. Arkstab is a midfoot insert (arch support) that enhances stability.


DURABILITYThe rublast rubber on the outsole is durable and resistant.

WOMEN’S MODELSSIZES: 3½ TO 7½

COLOURS: BLACK/PINK AND GREY/BLUE/PINKWEIGHT: 255G IN SIZE 6


MEN’S MODELSIZES: FROM 6½ TO 11½COLOURS: BLUE/ORANGE

WEIGHT: 285G IN SIZE 8RECOMMENDED RETAIL PRICE: £39.99

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P R O P U L S I O N

PROPULSE WALK 400

PRESS CONTACT

Delphine [email protected]. +33 (0)7 60 53 64 10 @newfeel_Press

www.newfeel.com

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a simple and effective sport - newfeel · 2016-02-29 · newfeel, a name that comes immediately to...

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