a simple name to describe a complex world - fhi

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UX design Eline Jansen, Sr. UX design consultant A simple name to describe a complex world April 6 th , 2016

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Page 1: A simple name to describe a complex world - FHI

UX design

Eline Jansen, Sr. UX design consultant

A simple name to describe a complex world

April 6th, 2016

Page 2: A simple name to describe a complex world - FHI

“User Experience encompasses all aspects

of the end-user's interaction with the

company, its services, and its products.”

Nielsen Norman Group 2016

UX

Page 3: A simple name to describe a complex world - FHI
Page 4: A simple name to describe a complex world - FHI

Happy petControl app

X translation

Y translation

Roll

Yaw

Speed

Pressure

Start movement

12

45

32

2

5

2

Page 5: A simple name to describe a complex world - FHI

UX

design

Happy petControl app

Architecture

Interaction

design

User testingMarketing

Visual

design

Implementation

X translation

Y translation

Roll

Yaw

Speed

Pressure

Start movement

12

45

32

2

5

2

Page 6: A simple name to describe a complex world - FHI

Architecture

Interaction

design

User testingMarketing

Visual

design

Implementation

UX

design

Happy petControl app

X translation

Y translation

Roll

Yaw

Speed

Pressure

Start movement

12

45

32

2

5

2

Page 7: A simple name to describe a complex world - FHI

Architecture

Interaction

design

User testingMarketing

Visual

design

Implementation

UX

design

Concept design

Information architecture

UX strategy

Happy petControl app

X translation

Y translation

Roll

Yaw

Speed

Pressure

Start movement

12

45

32

2

5

2

Page 8: A simple name to describe a complex world - FHI
Page 9: A simple name to describe a complex world - FHI

Architecture

Interaction

design

User testingMarketing

Visual

design

Implementation

UX

design

Concept design

Information architecture

UX strategy

Happy petControl app

X translation

Y translation

Roll

Yaw

Speed

Pressure

Start movement

12

45

32

2

5

2

Page 10: A simple name to describe a complex world - FHI

Architecture

Interaction

design

User testingMarketing

Visual

design

Implementation

Happy petControl appUX

design

Concept design

Information architecture

UX strategy

Gentle stroke

Back scratch

Head petting

Rubbing belly

Massage

Page 11: A simple name to describe a complex world - FHI

Architecture

Interaction

design

User testingMarketing

Visual

design

Implementation

UX

design

Media design

factors

User flow

design

Usability

engineering

Happy petControl app

Gentle stroke

Back scratch

Head petting

Rubbing belly

Massage

Page 12: A simple name to describe a complex world - FHI
Page 13: A simple name to describe a complex world - FHI

Architecture

Interaction

design

User testingMarketing

Visual

design

Implementation

UX

design

Usability testing

User study

Explorative study

Page 14: A simple name to describe a complex world - FHI

Architecture

Interaction

design

User testingMarketing

Visual

design

Implementation

UX

design

Communication

Persuasiveness

Usage monitoring & analysis

Page 15: A simple name to describe a complex world - FHI

Architecture

Interaction

design

User testingMarketing

Visual

design

Implementation

UX

design

Asset

creation

Visual

design

Branding

Page 16: A simple name to describe a complex world - FHI
Page 17: A simple name to describe a complex world - FHI

Architecture

Interaction

design

User testingMarketing

Visual

design

Implementation

UX

design

Embedded

Desktop

Mobile & web

Page 18: A simple name to describe a complex world - FHI

UX

profile

Happy petControl app

X translation

Y translation

Roll

Yaw

Speed

Pressure

Start movement

12

45

32

2

5

2

Page 19: A simple name to describe a complex world - FHI

Happy petControl app

X translation

Y translation

Roll

Yaw

Speed

Pressure

Start movement

12

45

32

2

5

2

Page 20: A simple name to describe a complex world - FHI

Customer UX profile

Page 21: A simple name to describe a complex world - FHI

Customer UX profile Our matches

Page 22: A simple name to describe a complex world - FHI

Thank you!

Page 23: A simple name to describe a complex world - FHI

UX

design