a simple way to get more referrals for your business

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  • A Simple Way to Get More Referrals for Your Business

  • Word of mouth is the primary factor behind 20% to 50% of all purchasing decisions. McKinsey

    On social media, 58% of consumers share their positive experiences with a company, and ask family, colleagues, and friends for their opinions about brands. [SDL]

    http://www.mckinsey.com/insights/marketing_sales/a_new_way_to_measure_word-of-mouth_marketinghttp://www.sdl.com/aboutus/news/pressreleases/2013/sdl-survey-reveals-consumers-want-brands-to-offer-consistent-experience.html

  • Looking for XYZ service recommendations. Every time I hire a company, they quote me one thing, then want to nickel and dime me when they get here. Fallen for the Groupon trick too many times. Anyone had a good experience?

  • I've used Z and really liked them.

    That always happens to us too. We bought a (do it yourself option) and it works pretty well. It's just not quite as awesome as the professionals.

    We really like Z.

    We have used Z for all of our rental properties also.

  • Online reviews for Z make me really nervous. Lots of complaints about the bill being twice as high as the quote and (bad results). Were your quotes accurate? Is the competition just trolling?

    My quote was what they quoted me. They did offer additional services before they started, but I wasn't interested and they just did as I had asked. Their customer service has always been great for us as well( I have receipts emailed to me for each rental property when it has maintenance done)

  • I've never had problems with any of those issues. When I call I ask them to send me an experienced (person) and I tell them I don't want them to try and up sell anything.

    We have never have had a problem with Z, and the (results are good). It is pricier than other alternatives, but it is worth it

  • Who would you hire?

  • 84% of consumers say they either completelyor somewhat trust recommendations from family, colleagues, and friends about products making these recommendations the information source ranked highest for trustworthiness. Nielsen

    http://www.nielsen.com/us/en/insights/news/2013/under-the-influence-consumer-trust-in-advertising.html

  • 74% of consumers identify word-of-mouth as a key influencer in their purchasing decision. Ogilvy/Google/TNS

    1 offline word of mouth impression drives sales at least 5x more than 1 paid, and much more (as much as 100 times more) for higher-consideration categories. WOMMA

    http://www.mediabistro.com/prnewser/ogilvy-cannes-study-behold-the-power-of-word-of-mouth_b94186http://www.womma.org/ReturnOnWOM

  • Where do referrals come from?

    Clients/customers

    Professional providers

    People who have a relationship with the business as well as a relationship with the prospect

  • According to the New York Times, 65% of new business comes from referrals.

    According to Nielsen company, you are 4 times more likely to buy when referred by a friend.

    http://vouchfor.com/vf/what-you-didnt-know-about-referral-marketing-with-statistics

    http://vouchfor.com/vf/what-you-didnt-know-about-referral-marketing-with-statistics

  • Referral Marketing generates 3-5x higher conversion rates than any other channel.

    Referred customers bring you 25% higher profit margin.

    A referred customer is 18% more loyal than a customer acquired by other means.

  • Referred customers are 4 times more likely to refer more customers to your brand.

    Customers referred by other customers have a 37% higher retention rate.

    Customers acquired through referrals spend 200% more than the average customer.

  • Advantages of Referrals

    Its a warm lead.

    The prospect already has a trusted endorsement.

    Your prospects will believe a friend before they will believe a salesperson or a paid spokesperson.

    Referrals are free (or relatively free).

  • Let your connections find your next clients.

  • Nurture relationships with strategic connections.

  • The Power of 25

  • The Power of 25

    The average person knows 100 - 250 people.

    Dunbars number = 150

    25 x 150 = 3,750

  • How to Create Your Own 25 List

    1. Identify

    2. Connect

    3. Nurture

  • 1. Identify

    Not all referrals (or referral partners)are created equal.

  • 2. Connect

    Dont panic - you arent asking them to the prom.

  • 3. Nurture

    If you dont remember them, they wont remember you.

  • Be the kind of business that people want to work with and give referrals to.

  • 25 Days to Your 25 List

  • 25 Days to Your 25 List

    I thought I already had my referral list in my head and yet by the time I completed this course, I had a brand new and stronger list.

    Elda Dorothy, CompassionateTruth.com

  • 25 Days to Your 25 List

    At the end of this program you will have:

    A list of 25 potential referral partners.

    All their contact information in one place.

    New places to connect with your ideal referral partners.

    Appointments made to connect individually with your referral partners.

  • 25 Days to Your 25 ListHeres whats included: 3 phone calls with instruction and brainstorming.

    If you need help, well help you get clear on THE BEST referral partners for you.

    A private FB group. You can ask for help and connections there as well as celebrate when you hit your 25!

    25 daily tasks on the FB group page. Each one is meant to help you complete your 25 list and connect with your referral partners.

    Recordings of all the calls

  • 25 Days to Your 25 List

    This short, quick course changed my mindset on how to look at/approach individuals I already know and new people I meet/will meet. Mindset is where success begins, in my humble opinion. If youre ready for a mindset shift and want to increase your influence, this is a great way to begin.

    Marita Rahlenbeckmaritainternational.com

  • 25 Days to Your 25 List

    http://touchyourclientsheart.com/25days-25list/

  • 25 Days to Your 25 List

    Investment = $97

    Discounted price = $77 until 3/17

    (Thats $3.08 for each of the 25 days. Your coffee probably costs more than that!)

  • 25 Days to Your 25 List

    This program also includes:

    Referral Partner Tracking Sheet

    Email template for requesting referrals

    Top 25 Referral Thank You Gifts

  • Questions?

  • Strategic or Sporadic?