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BEHIND THE SCENESLET’S SHOWCASE OUR FAMILY ON SOCIAL

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CHARITY EVENTSSUPPORTING OUR WORK WITH CHARITIES THROUGH SOCIAL

AMPLIFICATION

FUN + GAMESENHANCING TRADITIONAL

EVENTS WITH WAYS TO ENGAGE WITH CUSTOMERS AND BRANDS

ON SOCIAL

FACEBOOK LIKE GROWTH

Jan-14

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Direct Line

Simply Business

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COMMUNITY + CAKE

FACEBOOK

24,000 LIKESTWITTER

32,600 FOLLOWERSGOOGLE +

4,300 FOLLOWERS

9,700 MEMBERS

MORE COMMUNITY + MORE CAKE

YOUTUBE288,000 VIEWS

655 SUBSCRIBERS

LINKEDIN1,300 FOLLOWERS

PINTEREST

440 FOLLOWERS

SHARES JUNE 2014

300

SHARES JUNE 20155,500

VISITS SEPTEMBER 2014

793

VISTS SEPTEMBER 201551,500

VISITOR GROWTH

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22,45519,40918,91714,366

46,28848,81348,19351,526

33,26428,061

1,500

UV

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WINNING CONTENT

BRITAIN'S PUNNIEST BUSINESS NAMES

OUR BIGGEST STORY OF THE YEAR WITH OVER 36 THOUSAND

PAGEVIEWS AND 4 THOUSAND SHARES

MEET THE TENANTS FROM HELL

OUR FIRST VIRAL ARTICLE ATTRACTING OVER 20 THOUSAND PAGEVIEWS IN A SINGLE MONTH

AND 400 COMMENTS ON FACEBOOK

BUILDER FAILS GALLERY

OUR TOP PERFORMING PIECE OF CONTENT ON SOCIAL

PERENNIAL “ALWAYS ON” TRAFFIC DRIVER

CONTENT PORTFOLIO

SMALL BUSINESS GUIDES

SEO PROJECT– UPDATED AND RELEASED GUIDES + ONGOING ARTICLES FOR EQUITY BUILDING

NEWS AND POLITICSLANDLORD / TRADESMEN / SMALL

BUSINESS NEWS SHARING INFORMATION AND DRIVING

CONVERSATION

INTERNAL / EXTERNAL CONTENT

PRESS RELEASES / INTERN CONTRIBUTIONS / TRADE SHOWS /

SPONSORED EVENTS

VIDEO CONTENTFACEBOOK GUIDE FOR SMALL BUSINESSES – 40K VIEWS

TOP TIPS FOR CUSTOMER SERVICE – 16K VIEWS

FORUM SPONSORSHIP

UK’S BIGGEST SME FORUM

SPONSORSHIP OF TRADESPEOPLE SECTION

ESTABLISHED, TRUSTED VOICE IN THE COMMUNITY

TRADE SPECIFIC LONG-TERM PARTNERSHIP

EXISTING CUSTOMERS AND PROSPECTS

RECENT SPONSORSHIP

2015 SPONSORSHIP FEATURING TARGETED BANNER ADS

INFORMAL, BUILDING A ‘PERSONAL’ BRAND

COMMUNITY CONTENT• GETTING OUR TRADESMEN COMMUNITY

DIRECTLY INVOLVED IN CONTENT CREATION• A SIMPLE FACEBOOK POST ATTRACTS A

FLOOD OF SUGGESTIONS FROM THE COMMUNITY• THE HIGHEST VOTED COMMENTS FEATURE

IN OUR FIRST EVER MEME GALLERY• CONTENT SEEDED BACK INTO THE

COMMUNITY

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