A PRESENTATION

ON

EVENTS AND PROMOTIONAL

ACTIVITIES AT VIVO

Name: Abhay Shah

Regd. No.: 1406258002

COMPANY:

• VIVO is a multinational company which has its origination from China. The parent

company of vivo is BBK Electronics which was founded in 1995.

• It launched vivo in 2004 and the market share of vivo in China is 40%.VIVO only

manufactures Smartphone and it is the second largest company in China.

• It has it’s business over many countries like Indonesia, Thailand, India, Malaysia,

Myanmar and China.

• It enter into India in 2014 and launch it’s product in Bhubaneswar in 12th of March

2015.

Company/ Customer / Competitor

Company/ Customer / Competitor

CUSTOMER:

SEGMENTATION:-

DEMOGRAPHIC(ON THE BASIS OF AGE)-18-28yr=Y11,Y15,Y22,Y28

22-30yr=Y28,X3S

26-32yr=X3S,X shot

30-40yr=X5max

GEOGRAPHIC(ON THE BASIS OF CITIES):-

like Bhubaneswar, Cuttack, Puri and Berhampur

PSYCHOGRAPHIC:-

Life style- Innovators, Stivers

Personality- Ambitious , Smart and Stylist people.

BEHAVIORAL:-

Benefit- Easy access and new features

Attitude towards product- Enthusiastic

COMPETITORS:

Company/ Customer / Competitor

Scope & Objective

SCOPE:

• To study about the smart phone business in Bhubaneswar, and to

understand the scope that Events and Promotional activities of vivo has in

this business.

OBJECTIVE:

• To Promote the brand at different Retail Outlet at Bhubaneswar.

• To create awareness of the brand through different promotional tools like

Canopy, Counter, etc.

• To provide detailed information about vivo mobile phones to the

customers.

• Maintaining effective contact and building relationships with customers

and prospects.

EVENTS AND PROMOTION AT VIVO

M

SINGLE ARCH GATE DOUBLE ARCH GATE

COUNTER CANOPY

PROMOTIONAL ACTIVITIES

FIXED MASCOT MOVABLE MASCOT

EVENTS

WORLD ENVIRONMENT DAY-

On 5th june vivo organized a street activity at PMG Square and at forest park through

placards and mascot rally.

MASCOT RALLY

Mascot Rally at Subham Market,

Kharvela Nagar

Mascot rally at Bhawani BMC Mall,

Saheed Nagar

SWOT Analysis

STRENGTH WEAKNESS

Attractive features High range price

Better sale service Limited product line

Own operating system Unavailability in online stores

OPPORTUNITY THREATS

Large no. of potential customer Strong competition

Huge market Other smart phone companies

Methodology & Interpretation

FINDINGS:

• Customers are attracted towards the vivo product because of the unique

operating system (Funtouch OS) and smart wake features.

• The promotional assets of vivo is a new thing in the Odisha market like

canopy, arc gate and mascot . Among these mascot plays a important

role to attract the customers.

• There is a misunderstanding in the customers mind that vivo is a

product of Sony pvt ltd.

• Vivo starts promotion before the product is available in the market.

Methodology & Interpretation

FINDINGS:

• Most of the customers are attracted towards Y11, Y28 from y series, and X3s

model from x series of vivo .

• Some of the customers wants more ram in y 11 model and also asking about the

EMI facilities.

• Customers are interested towards the vivo mobile phone but they want vivo

tablets and CDMA handsets.

• The promotion strategy of vivo is a unique one it is completely different from

others. Gradually other company also adopt the promotion policy of vivo

SIP Target vs Actual performance of Students

SIP Target:

• To promote the brand at different places with different promotional tools like

Canopy, Counter, etc in Bhubaneswar.

• To organize kind of events at different places of Bhubaneswar.

Actual Performance:

• Covered around 30 retail outlets at various places like Old Town, Bapuji Nagar at

Bhubaneswar.

• Participated on the events conducted by the company like mascot rally at

different places of Bhubaneswar like Subham market, Kharvela Nagar.

Key Takeaways

TAKEAWAYS:

1. Practical implication of Marketing.

2. How to convert customers.

3. Negotiation Skills.

4. How to promote a brand through different promotional tools.

Suggestions & Implication

SUGGESTIONS

1. Available sufficient leaflets and dummy set of every model in all outlets .

2. To organize different events at malls where customers are visited frequently

and create buzz and awareness about the vivo brand through interacting with

them .

3. Organize events at college area to capture the young mass and faculty

members of that college as a whole .

4. Organize mascot rally at the place where crowd is more to attract more

customers it will also be helpful to make brand awareness .

5. Printing the leaflets on which complete feature of every vivo model will be

available which will be helpful to the customers at the time of purchase.

Thank You