a social media "check in"
TRANSCRIPT
SOCIAL MEDIALET’S CHECK-IN
Leesa Watego | Iscariot Media
The slides for this presentation are available from:
www.slideshare.com/leesawatego
My name is Leesa, and it’s lovely to meet you :-)
You can find me on Facebook, Twitter, LinkedIn, Instagram, Snapchat, Slideshare Google+, Pinterest, YouTube, Tumblr, Foursquare (either as leesawatego &/or IscariotMedia). I invite you to connect.
What about you?
How is social media working for you right now?
general principlesREFRESH
What’s the birth story of your business? Don’t worry, I’m not referring to anything involving placenta, epidurals or umbilical cords. I’m talking about how and why your business got started. In many cases, the birth story of a business speaks volumes about your passion and commitment to your customers. It explains the driving force behind why you do what you do. Valerie Khoo, 2012
HOME BASE
OUTPOST 1OUTPOST 2
OUTPOST 3
OUTPOST 4Drive traffic back to your home base where the customer can buy, sign-up, comment etc. The home-base/outpost model was articulated a few years ago by
Darren Rowse (Problogger) and Chris Brogan)
Home Base / Outpost Model
Paid Media
Traditional advertising – print, television, radio, Media Deals, Paid
Search,
Paid / Earned / Owned Media
Earned Media
Newsworthy Activities (win prizes,
comment on the worlds), Word-of-
Mouth, SEO, Likes, @replies,
Owned Media
Your website content, blog posts, Social Media content,
In practice, activities are linked.Example, Red Bull Stratos Jump 2012
Don’t just talk about yourself
Post consistently
Help the algorithms
the evolving spaceWHAT’S CHANGED?
Know the purpose of each space you create
Marketers ruin everything
Paid versus Organic
Personal and/or Professional presence
platformsWHAT SHOULD I BE USING?
What platform should I be on?What are your resources?
Owned platforms include: your website, your email list,
Rented/Leased platforms include: your Facebook page, your Twitter account, your LinkedIn pages
What platform should I be on?Is it owned/leased?
What platform should I be on?Who & where are your audience?
InstagramBrands:@seraphimstore@ruboliveonline@abcnews_au@nava_visualarts
Personal brands:@naomisimson@dranitaheiss
Local Business:@charliesfruitonline@openbookcafe
SnapchatBrands include:TacoBellMashable
VineBrands:ABC News
finallyIT DOESN’T HAVE TO BE THAT HARD
Are you constantly trying to fit together pieces of a puzzle that never seems to fit together?
# Make the most of your in-between/incidental time to catch up (on the train, waiting in a line)
# If you have the resources, what can be outsourced?
a plug
www.edgeware.com.au
