a social media growth hack with facebook
DESCRIPTION
This slidedeck presents a step by step guide for using Facebook as a means to grow your business. We explain how to reach customers, connect and interact with them. The hack has been used successful for Yesplan, a versatile planning system for efficient event planning. Could be applied to other B2B products operating in niche markets.TRANSCRIPT
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“A social media growth hack with Facebook”
Monica Van HuylenbroeckThomas Cleenewerck
“Niche markets”(we know our buyers but how do we reach them?)
“How to get more views/likes/shares on your social media platform?”
“A Facebook hack that fits into our content marketing strategy ”
Challenge
Growth Hack
“to page or to profile”Setup
Tradeoffpages
+ - - +
profile - + + -
!intended use
invitations interactions
analytics(private messages)
(personal)(friends of admins)
(not available)
“to page or to profile”Setup
5 steps1. create page 2. create profile * 3. invite freely people on your page 4. post on page 5. post on profile to keep track of analytics (keep it synced)
(limited to 5K)
“friends family and fools”
Our first experience
An analysis
“Who are our followers?”
“promoted links are insufficiently scoped”
“not all view/like/share/ are similar some are more important than others”
Grow
1. send email to prospects 2. select those that clicked 3. import in facebook 4. send personal invitation
4 steps(scope) (select)
(enter privacy) (respect privacy)
(batches)
“It’s there for those who seek”Import in facebook
(no special format, any csv will do)
2733Numbersemail campaign
915 email reads
128 clicks
64 invites (first batch)
25 friends (after 2h)
33%
100%
14%
39%
2733Numbersemail campaign
915 email reads
128 clicks
64 invites (first batch)
25 friends (after 2h)
33%
100%
14%
39%
“do not bother people”
“do not alert Facebook”
1,8%How many (business) friends do we have
friends
1 friend out of 55 people
Long term benefits“Fits into the sales cycle”
5 steps1. cluster friends of same organisation 2. feed them into sales pipeline into your CRM 3. use email integration like rapportive 4. establish feedback loop when sales makes new friends
Fun, Professional, Mix“Simplicity rules and do not be afraid to recycle”
7 platforms1. Fun rules on Facebook 2. Professional content works best on LinkedIn 3. Mix on twitter 4. Nothing yet on Google Plus (sorry google guys) 5. Instagram ? 6. Foresquare ?7. Pinterest ?
Where is Murphy“Challenges to overcome”
3 open questions1. sometimes it works, sometime it doesn’t 2. conversions are few 3. multiple languages
Monica Van HuylenbroeckThomas Cleenewerck
Marketing Coordinator @ YesplanFounder & Engineer @ YesplanCo-founder of SaaS companies Yesplan (2Rivers)
and Orderflow (Inceptive). Developer. SaaS software expert. Lean-startup practitioner and advisor.
Marketing Coordinator @ Yesplan. Linguist. Writer for Yesblog, indiestyle.be, Tempus Magazine.
www.yesplan.be!Yesplan is versatile software for efficient event planning