a social network view of resource sharing · rachel shane walter ferrier jesse fagan . the position...
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Sharing Success: A Social Network View of
Resource Sharing Rachel Shane Walter Ferrier Jesse Fagan
The position of an organization or person in a web of relationships can have an independent effect – beyond organizational attributes – on performance and outcomes.
Social Network Analysis
6 Degrees of Separation Stanley Milgram’s Small World Experiment
Framing
Organizations connected with each other: § Pool or share resources § Transfer knowledge and information § Leverage reputational spillover § Competitive advantage
Research Question
How does an art museum’s position in a resource-sharing network influence its effectiveness and performance?
Research Model
Exhibit Exchange Network
Sponsorship Network
Performance
Operational Strategy
Sponsor Sharing Network Museums are connected if they share at least one sponsor.
51 museums connected. 8 museum not connected (59 in sample).
Components of a Social Network
Node (Vertex)
Tie (Edge, link, relation, etc.)
Two-mode Network: Museums and Sponsors
Two-mode Network: Museums and Exhibitions
Degree
High Degree Green node has degree 6
Low Degree Green node has degree 3
Constraint
Structural Hole A gap between the friends of the green node.
Closure The friends of the green node have made friends with each other.
Density
Sparse, Low density Many opportunities for a tie, but few of them are realized
Dense, High density Many of the possible ties are realized.
Core-Periphery
Core
Periphery
Clustering
Dense groups with more connections within the group than between the group
Sponsor Sharing Network Museums are connected if they share at least one sponsor.
51 museums connected. 8 museum not connected (59 in sample) .
Implications • Museums connected by common sponsors
o Likely to impact operational strategy choices § Programming § Collection rebalancing § Engagement strategies
o Experience differential performance § Attendance § Budget § Reputation, visibility
Research Model
Exhibit Exchange Network
Sponsorship Network
Performance
Operational Strategy
Exhibit Sharing Network Museums are connected if they share one exhibit.
22 museums, 37 museums did not share exhibits.
Time-‐Series Regression: Eigenvector Centrality and Performance in Sponsorship Network
Some Conclusions • Reputa@onal capital accrues
through network embeddedness: • More &es to others be+er, but… • Ties to influen&al and central
others is best
• Extend social and reputa@onal capital into new domain: • Intellectual property is shared; based
on flow of artwork and common sponsors
• Embeddedness in sharing network confers organiza&onal benefits
• Network a+ributes impact measures of organiza&onal effec&veness:
• Reputa&on • Visibility • Mission fulfillment
Next Steps • Expand sample geographically • Create exhibit-sharing network • Create board interlock network • Merge network attributes with organizational variables
o Financial o Operational o Managerial o Reputational
• Conduct large sample statistical tests
Sharing Success: A Social Network View of
Resource Sharing
Questions? E: [email protected]
T: 859.257.7717