99%Home

71%Travelling

Where Children Use Devices

70%Restaurants

40%Friend‘shouse

17%School

MOBILE EVICE USAGEAMONG YOUNG KIDS

A SOUTHEAST ASIA STUDY

Children’s Age & Gender Overview Mothers’ Employment

6-8years old

3-5years old 29%

17%

35%

19%

46%Girls

54%Boys 56%

Workingmothers

35%Stay-at-home

mothers

98%of children* in SEAuse mobile devices

Thailand

507

Singapore

665

Malaysia

402

Philippines

549

Indonesia

418

Over 2700 Parents Surveyed

67% use their parents’ devices

18% use shared family devices

14% use their own devices

1001010101 001010101

1001010101 001010101

1001010101 001010101

1001010101 001010101

1001010101 0010101011001010101 001010101

What Parents Want

agree that it is important tomonitor childrenÔs device usage

94%

Usagetime limits:

72% 67%

Prevent in-apppurchases:

66%

Monitor usageand progress:

53%

Control typeof apps used:

36%

Access to a library of apps:

31%

Different profilesper child:

Monitoring features parents want

Parental Motivations and Concerns

Reasons for AllowingDevice Usage

Concerns on Device Usage

To further education 80%For early exposure to technology

For entertainment

To keep kids quiet/busy

68%57%55%

Impact on health92%

Addiction90% Exposure to

inappropriatecontent

88%

Study by:Source: Commissioned by:

More than playwww.samsungkidstime.comwww.theasianparent.com

Mobile Device Usage Among Young Kids, A Southeast Asia Study, November 2014

www.bit.ly/DeviceUsageAmongKids2014

<2%not at all

21%1 to 30 minutes

37%30 min to 1 hour

41%spendmore than1 hourper sitting

Time spent by childrenon devices per sitting

Time Spent on Devices

72%

GA

MES60%

VID

EOS

57%

EDU

CA

TIO

NA

LA

PPS

14%

BOO

KA

PPS

BOO

KA

PPS

85%

EDU

CA

TIO

NA

LA

PPS

VID

EOS

BRA

ND

EDA

PPS

ENTE

RTA

INM

ENT

APP

S

81%

62%

50%

29%

Expectations vs Realities

PARENTS‘ EXPECTATIONS

CHILDREN‘S USAGE

*children of parents surveyed