a special supplement to guide the 2018

the 2018 guide A special supplement to

to E-Commerce

Featuring in-depth profi les from leading

companies, including:• BrandShare • Clavis Insight • Label Insight

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The Guide to E-Commerce • 2017

BRANDSHARE.USE-COMMERCE MEDIA · SAMPLING · DIGITAL ENGAGEMENT

TARGETED E-COMMERCE ENGAGEMENTBrandShare enables one-to-one dialogue with active shopping audiences who are eager to learn about and try new brands. Our product sampling and brand engagement campaigns reach and influence more than 74.8 million online buyers through packages from our e-commerce retail partners which include Walmart.com, BedBathandBeyond.com, Kohls.com, RueLaLa.com, JustFab.com, Fabletics.com, FabKids.com, Pharmapacks.com and Zulily.com.

BrandShare’s digital and social remarketing tools extend the life of sampling campaigns beyond the moment of product trial.

BrandShare provides CPG marketers access to online grocery shoppers who rely on home delivery and click & collect services for their everyday shopping needs. We work with leading online grocers such as Walmart, Safeway and ShopRite to deliver premium brand samples and full size products inside custom tote bags given to customers at the moment of curbside pickup or home delivery.

ONLINE GROCERY ACTIVATION

E-COMMERCE SAMPLINGDELIVERS RESULTS

AT-A-GLANCE

CONTACTAlan VerdunExecutive Vice [email protected] ext 252

Sabrina CagarVice President, Marketing & Public [email protected] ext 236

KEY EXECUTIVESDoug Guyer, President & CEO

Alan Verdun, Executive Vice President

Bekki Gredinger, Senior Vice President

EXPERTISEBrandShare pioneered the e-commerce marketing industry with the first ever in-box sampling campaign in 1992. Since then, we have distributed more than 2.4 billion samples and branded inserts through multiple e-commerce channels.

BrandShare delivers premium brand experiences to active audiences through product sampling inside e-commerce packages from our network of 760+ retailers. BrandShare also offers integrated solutions for sustained shopper engagement through online grocery and subscription channels via Walmart and other major retailers.

WHO WE ARE PRODUCTS & SERVICES• Targeted E-commerce Sampling

• Walmart.com Sampling

• Walmart Online Grocery Welcome Bag

• Walmart Beauty Box

• Walmart Baby Box

• Walmart Men’s Grooming Kit

• Safeway Home Delivery Sample Bag

• ShopRite from Home Thank You Bag

• Sam’s Club Caregiver Box

• Sam’s Club Tastes & Tips Bag

• Digital Shopper Engagement

• E-commerce Social Activation

• Custom Consumer SurveysINDUSTRIES SERVED

MAJOR CLIENTS• Mondelez

• PepsiCo

• Quaker

• Unilever

• L’Oréal

• Mars Wrigley

• General Mills

• Campbell’s

• Johnson & Johnson

• Colgate Palmolive

• Beauty

• Personal Care

• Grooming

• Oral Care

• Food & Snack

• Confectionery

• Condiments

• Beverage

• Laundry

• Household

Walmart Online Grocery Themed Events help brands leverage the power of key merchandising periods.

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ate

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mmerc

e buyer throughout their online shopping journey.A

rneyeye.y.y

BrandShareBrandShare®BrandShareBrandShareBrandShareBrandShareBrandShareBrandShare®BrandShareBrandShareBrandShareBrandShare®BrandShareBrandShareBrandShare

100%Open Rate

92%+Product Trial

32%Purchase Conversion

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E-commerce Sampling • Subscription & Loyalty Marketing • Digital Engagement

760+E-commerce Retailers

42Targeted Lifestyle Networks

74.8+ MillionE-commerce Buyers per Month

Deliver samples, full size products & branded contentinto the hands of targeted E-commerce buyers.

BRANDSHARE.US

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CLAVISINSIGHT.COM

AT-A-GLANCE

[email protected]

KEY EXECUTIVESGarry Moroney, Founder and Chief Executi ve Offi cerSimon Glass, Chief Commercial Offi cerMarc Concannon, Chief Technology Offi cerDanny Silverman, Head of Marketi ng

EXPERTISEClavis Insight is the industry leader and principal innovator at the forefront of the eCommerce insights revoluti on, with over 60 global manufacturer customers and thousands of users.

Clavis invented the eCommerce monitoring and analyti cs space in 2012 and remains the gold standard. In 2017, we are revoluti onizing eCommerce insights again with a new strategic framework to understand eCommerce measurement,

along with innovati on that will make it simpler and easier than ever to turn analyti cs into acti ons that drive results. These insights, in turn, ensure your products will be found and purchased by online consumers. With the Clavis Insight soluti on, brands always have the most comprehensive eCommerce insights, including the desktop and mobile app shelf, sales, and share, just a few clicks away.

Proven and Intuiti ve Soluti onWith hundreds of live instances around the world operati ng at scale and heavy ongoing R&D and development investment, our User Experience, Data Accuracy, Speed and Agility are unparalleled. This means users are spending more ti me acti oning insights and driving results, rather than wrestling data.

Leading Innovati onOur innovati on roadmap is driven by thousands of users via User Feedback Panels, Customer Advisory Boards, our Annual eCommerce Accelerator Summits, Focus Groups, and 1:1 Interviews.

World Class Consulti ng and Professional ServicesOur expert eCommerce consultants are located in eCommerce hub markets, close to our customers for local engagement and support. They live and breathe eCommerce, all day, everyday, with a variety of backgrounds and experti se so when you need eCommerce guidance and support, they’re there and ready to help. We pride ourselves on working closely with every customer to ensure Clavis is delivering meaningful value.

In additi on, our Professional Services team is available to off er supplemental consulti ng and analyti cs to ensure all of your business needs can be met.

Ecosystem Alliances and Integrati onsWe know our customers have multi ple technology partners. We work with these partners so your team spends less ti me wrestling data across providers, and more ti me taking acti on. We are proud of the relati onships we have built with the major eCommerce technology providers around the world.

ACTION-READY ECOMMERCE INSIGHTS FOR PRODUCT MANUFACTURERSAt Clavis, we’re passionate about making it as easy as possible for product manufacturers to access and understand the insights and analyti cs needed to maximize digital shelf performance. That’s why we created the 6Ps eCommerce Intelligence™ framework, a powerful extension of the familiar Marketi ng 4Ps (Product, Place, Price and Promoti on) that has been adapted to refl ect the nuances of eCommerce, thus providing manufacturers with the clarity of how to organize and prioriti ze eCommerce analyti cs and acti ons that will drive eCommerce success.

Clavis Insight is the global leader in online channel insights for product manufacturers. Powered by the 6Ps eCommerce Intelligence™ framework, our acti on-ready insights enable manufacturers to drive online sales, opti mize content, and deliver unifi ed reporti ng on online presence and performance.

WHO WE ARE

A HISTORY OF INNOVATION AND MANUFACTURER COLLABORATION COMBINED TO SET THE STANDARD FOR ECOMMERCE MEASUREMENT AND STRATEGY OPTIMIZATION

PRODUCTS & SERVICES• 6Ps eCommerce measurement and insights including:

º Clavis Insight OneView for Amazon

º Real-Time First Mover Analyti cs

º Omnichannel Locati on Based Analyti cs• eCommerce Technology Stack API Integrati ons• eCommerce Consulti ng & Professional Services

INDUSTRIES SERVED• Consumer Packaged

Goods• Food & Beverage• Alcoholic Beverages• Consumer Electronics

• Toy• OTC, Health & Nutriti on • Home Appliances• DIY• Home & Garden

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Learn more at www.clavisinsight.com/p2p © Clavis Insight, all rights reserved

6Ps eCommerce Intelligence™

The Global Leader in Action-Ready eCommerce Insights

for Product Manufacturers

Dynamic monitoring and analytics for governance and measurement

Performance reporting to prioritize

actions that drive growth

Content auditingand analytics to

help protectbrand equity

PerfectPage

Price

Placement

Product Promotion

Performance

Find out why more than 60 global manufacturers trust Clavis

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LABELINSIGHT.COM/ESSENTIALS

AT-A-GLANCE

CONTACTGreg Morton, SVP Sales [email protected]

Patrick Moorhead, CMO [email protected]

KEY EXECUTIVESPaul Schaut, CEODagan Xavier, Cofounder & EVP of Data Patrick Moorhead, CMO Ronak Sheth, Chief Customer Officer

EXPERTISELabel Insight’s technology transforms product information on food, pet and personal care product packaging into a spectrum of high order attribute data. Retailers use this data to create integrated and seamless omni-channel shopping experiences with superior search and discovery capabilities.

Changing consumer needs and expectations, as well as technology advancements, are creating dramatic shifts in grocery retail. Consumers’ demand for information has evolved beyond what today’s product attribute data can deliver, requiring the industry to develop a new class of attribute data.

This new data class is called high order attribute data. High order attribute data is specifically designed to meet the increasing consumer demand for better information and transparency. High order attributes such as Organic, Non-GMO, Minimally Processed, Nutrient Dense, No Added Sugar, Gluten Free, Sustainably Made, and more, provide context, searchability and improve assortment discovery by enabling shoppers to customize their trip to products they seek every time they shop. High order attribute data is quickly becoming a key differentiator in driving consumer preferences and decisions, and retailers offering this data to customers are setting a new benchmark for online grocery shopping experiences.

WHAT TOMORROW’S eCOMMERCE LEADERS KNOW TODAYTo grow basket size, improve conversion, and drive loyalty and repeat trips, retailers must evolve the shopping experience to meet changing consumer expectations. Consumers are demanding more detailed product information than ever before.

To meet their needs, retailers must deliver a next generation shopping experience, creating a personalized store for every shopper, every time.

Label Insight was founded with the mission of helping consumers understand what’s in the products they use and consume. Today, our world class solution is solving transparency for the entire industry.

WHO WE ARE

DATA IS DRIVING THE EVOLUTION OF eCOMMERCE

PRODUCTS & SERVICES• Personalized eCommerce Search and Discovery• Product Attribute Driven Assortment Intelligence • Personalized Promotion and Media Targeting• Shelf Edge and In-aisle Product Content• Single Source Essential eCommerce Data • Unified Product Image and Product Attribute

Data Source

INDUSTRIES SERVED• eCommerce• Retail• CPG

• Media• Government • Analytics

Label Insight, the market leader for product transparency, recently introduced PRISM, a revolutionary data science technology for the creation of high order attributes. Our high order attributes are built by dietitians and formulation experts, and leverage years of data science experience, offering a true best-in-class solution for retailers.

Like a prism, Label Insight technology transforms the “white light” of information on the physical packaging of food, pet and personal care products into an infinite spectrum of high order attribute data. Ingredients, nutrients, and marketing claims are digitized, and with proprietary taxonomies, ingredient definitions, and machine learning algorithms, are transformed into more than 22,000 custom attributes such as micro and macronutrient content, sustainability practices and specialty diet eligibility.

Label Insight’s PRISM powers our eCommerce Essentials solution – harnessing the most sought after high order attributes consumers seek, matching and combining them with conventional on-pack attribute information and high quality, eCommerce ready images, to deliver a turn-key digital shopping solution for any retailer looking to grow baskets, conversion and trip frequency.

LABEL INSIGHT IS DELIVERING THE FUTURE OF eCOMMERCE

MAJOR CLIENTS• Raley’s• Alberton’s• Conagra

• Unilever• PepsiCo• Schnuck’s

TESTIMONIAL“Label Insight has provided invaluable product and ingredient data to power our Shelf Guide program. With high order attribute data, we can help our customers make informed shopping decisions and create an improved eCommerce experience.”

Michael Teel, chief executive officer of Raley’s

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Create a Next Generation E-Commerce ExperienceToday’s shoppers demand e-commerce experiences tailored to their unique diet, nutritional, and lifestyle needs. Meeting their needs means rethinking your approach to search and discovery at the product data level.

74% of consumers surveyed said they look online when information on product packaging is not enough to meet their dietary needs.

Label Insight powers leading retailers and e-commerce providers with our unique product attribute Data-as-a-Service

technology. The Label Insight PRISM captures information on the packaging of 80% of top selling food, pet, and personal

care products, and transforms each profile to include more than 22,000 High Order Attributes ideally tailored for meeting

the evolving shopping and buying preferences of today’s consumer. Contact us to discover what E-Commerce Essentials

can do for your digital store, and learn why Transparency Matters™.

74%

Label Insight E-Commerce Essentials:

Now, all the product attribute data you need to activate and customize your entire assortment for in-demand shopper preferences is available in one complete package including high quality e-commerce ready product images.

E-Commerce Essentials Data from Label Insight delivers high order product attributes, such as Organic, Non-GMO, Minimally Processed, Nutrient Dense, No Added Sugar, Gluten Free, Sustainably Made, and more - enabling each shopper to personalize the entire store, each and every trip they make.

Grow basket size by unlocking more of your assortment for consideration. Improve conversion by showcasing more products that meet specific shopper needs. Drive repeat trips and loyalty by offering a truly personalized, sticky, and value driven digital shopping experience.

Visit labelinsight.com/essentials to learn more.

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Contact Rich Zelvin at the Path to Purchase Insti tute at [email protected] or (773) 992-4425 for more informati on.

Don’t miss these other upcoming Industry Guides appearing only in Shopper Marketi ng magazine in 2018.

Digital Shopper Marketi ngJanuary 2018


to Digital Shopper Marketing

P-O-P Design & ManufacturingFebruary 2018


to P-O-P Design & Manufacturing

Infl uencers & Social MediaMay 2018

Digital Incenti ve Platf ormsJune 2018

Shopper Marketi ng AgenciesSeptember 2018

Insights, Analyti cs & DataOctober 2018

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a special supplement to guide the 2018

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