a specialist ibp industrial bakery...

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industrialbakery production

Letter from the Editor

Why Industrial Bakery Production?

Features List 2014

Rates and Specification

2014 Media Pack

a specialist publication from Kennedy’s

Kennedy’s Publications Ltd, Suite 17, 20 Churchill Square, Kings Hill, West Malling, Kent, ME19 4YUTel +44 (0) 1732 752090 • Fax +44 (0) 1732 752091 • [email protected]



Dear Advertisers, OK, this has been a long time coming. This is not just an oh-let’s-do-a-bakery-magazine type thing. I have personally been watching this market closely for many years and feel, finally, that as publishers of the worldwide market leader for the confectionery industry (Kennedy’s Confection), we can honestly do better for you. The global industrial baking industry is missing a quality, easy-to-read monthly magazine that is published in the U.K, fully focused on generating a responsive audience that looks forward to their copy of a magazine that is for them, and that they are a part of. A magazine that truly represents the industry, has a unique voice, and brings its readers up to speed with new technology, ingredients and packaging to make their products taste better and be more popular with the increasingly demanding consumer. And so, as a result of growing international interest and industry globalisation we are pleased to present Industrial Bakery Production (IBP). A monthly magazine that is dedicated entirely to key decision makers within large scale bakery firms all over the world. Kennedy’s have a different style of publishing! We care about our readers and advertisers alike and our customer service is possibly the best in the publishing world. We have a formidable subscription base of over 3,200 international bakery firms signed up to receive your message. We are confident of providing the bakery industry with what it deserves - a market leading publication coming every month from the U.K. that readers and advertisers will enjoy reading and advertising in - year after year. I personally look forward to welcoming you to this excellent product from Kennedy’s. Yours Sincerely

Angus KennedyManaging Director

Why Industrial Bakery Production?Launched on the huge success of Kennedy’s Confection magazine, the clear market leader in the global confectionery industry, Kennedy’s is pleased to announce - Industrial Bakery Production (IBP Magazine) - a fully international, no- nonsense, professional monthly journal for the industrial bakery manufacturing industry. In effect, a Kennedy’s Confection for large-scale bakery producers around the globe.

IBP magazine is positioned as the bakery industry’s only magazine with a global circulation to be published and printed in the U.K. IBP is also Europe’s only dedicated bakery magazine to come out every month bringing senior level management regularly up to date on the latest trends in ingredients, packaging, nutraceuticals and the best equipment technology from around the world.

Winning FormulaKennedy’s has a proven winning format for magazines and are highly regarded in the food sector as one of the leading publishers in the industry. Kennedy’s believes that the international bakery industry deserves to have a fully international no-nonsense monthly title, with a clear voice, exclusive content, well-designed, easy to read and above all - a magazine that is a pleasure to work with! … something that is too well forgotten in modern publishing.

FrequencyEditorial in a freshly designed format is delivered monthly in a fully branded magazine with joint issues for July/August and November/December. Our website is updated regularly with breaking news and exciting new product launches and announcements. Throughout the year we will also have many interesting digital publications, e-newsletters and special edition content to keep an eye out for. 2014 also sees the 4th edition of our must-attend sell out event for the confectionery industry: World Chocolate Forum (2nd October, British Library, London). The 2014 version of this event will include a special focus on bakery so make sure the date is in your diary now!



Features List 2014

November/DecemberIngredients Low sugar products ; yeasts and enzyme applications

Equipment 2nd hand equipment; Dough dividers; Bun lines; Buying in a complete turnkey production line.

Packaging Conveying systems

Special Report Pizza production

JuneIngredients Cream and fruit fillings

Equipment Milling; Sponge cake production and foaming

Packaging Product safety; Bagging

Special report Interpack review

July/AugustIngredients Healthy bakery ingredients / Free From

Equipment Focus on mixing and automated dough production; Proofing systems

Packaging Loading and robotics

Special report Bakery - Go Holland - a special report on the Dutch bakery trade and industry.

SeptemberWho’s Who In The Bakery Industry:Special annual supplier profile issue, providing a complete buyers guide of who supplies the most innovative ingredients, machinery and packaging to the global bakery manufacturing industry - Editorial and advert profile packages available

Südback - Show Preview: Make sure you are in this issue for great exposure ahead of this rapidly expanding trade event; showcasing technology and product innovations to bakers from all over Europe.

OctoberIngredients Latest developments in fats and oils for industrial baking, improvers etc.

Equipment Bread production

Packaging Trends in packaging technology

Special Focus We review the world’s best test bakeries.

AprilInterpack Show Issue: This is the official Interpack issue. Make sure you are in this bumper issue with over 10,000 copies distributed from the Kennedy’s stand and the show floor.

Modern Bakery Show Issue

Ingredients Flours and chocolate for bakery products

Equipment Wafer production; Focus on bread manufacturing technology

MarchInterpack and Modern Bakery Moscow - Early Previews: Are you exhibiting at Interpack or Modern Bakery Moscow? This is a great issue to promote yourself ahead of your competitors.

Ingredients Bakery specialist fats and oils

Equipment Depositing and extruding; sponge cake production and foaming

Packaging Flexible packaging systems

Product Focus Bread and roll production

MayIngredients Sweet decorations and inclusions - confectionery and all things sweet.

Equipment Oven technology; Frozen products; Cooling

Packaging Biscuit packing technology

Special report Biscuits and cereal bar special focus on the manufacture of cookies, cereal bars and large- scale biscuit production.

FebruaryEuropain Intersuc - Show Preview: Gain exposure for your company at this leading trade show for the international bakery manufacturing industry. We profile the leading ingredient and engineering companies supplying specifically large scale production that exhibit at Europain

Ingredients Fruit and nut Ingredients; Clean labelling in the EU

Equipment Pastry Baking School; croissant and Danish bakery production

Packaging Feeding and stacking systems

JanuaryDo not miss out on a rare

opportunity to be part of a new launch! All eyes will be on this first issue so it

is a great way to kick start your 2014 campaign.

iSM Special Edition: This is an ideal issue to promote your company to exhibitors and visitors at iSM. Visitors to this major global trade show will be able to pick up the first ever IBP magazine from the following pavilions: UK, Germany, Belgium, Holland and Russia - as well as our Kennedy’s stand and the iSM press stand.

Ingredients Functional ingredients; Improvers

Equipment Cake ovens and wafer making; Cooling freezing systems

Packaging Cartoning for bakery products

Contact IBPCopy Deadlines

January Issue: 1/12/13February Issue: 2/01/14March Issue: 3/02/14April Issue: 3/03/14May Issue: 1/04/14June Issue: 2/05/14July/Aug Issue: 2/06/14September Issue: 1/08/14October Issue: 1/09/14Nov/Dec Issue: 1/10/14



Tel +44 (0)1732 752090

EditorAngus [email protected]

Sales ManagerVickie [email protected]

Junior Content EditorDaisy [email protected]

LAUNCH

ISSU

E

Target Audience

Industrial Bakery Production is read by key decision makers from all around the world within the industrial bakery manufacturing industry. The editorial is designed to engage and inspire the reader and to influence their purchasing decisions. This will cover the entire industry from a wide range of new,

diverse and functional ingredients; processing machinery; and packaging equipment/materials. IBP is posted to a clearly targeted, controlled-free and paid-for circulation of readers from over 100 countries.

TOTAL CIRCULATION 3217

MANUFACTURING ACTIVITYBread

Biscuits

Cakes

Wafers

Sponge goods

Cereal bars

Crackers

Bagels

Doughnuts

Pizzas

Pastries

Morning goods

Frozen and partially cooked

% OF READERS BY LOCATIONUNITED KINGDOM 5%

EUROPE 46.5%

NORTH AMERICA 2%

CENTRAL AND SOUTH AMERICA 3%

AUSTRALIA AND PACIFIC 1%

ASIA 25%

SOUTHEAST ASIA 15%

AFRICA 0.5%

MIDDLE EAST AND NORTH AFRICA 2.0%

ANALYSIS OF READERS BY PURCHASING DECISIONINGREDIENTS 60%

PROCESSING EQUIPMENT 52%

PACKING EQUIPMENT 46%

PACKING MATERIALS 34%

LAB EQUIPMENT 29%

HANDLING/END-OF-LINE 21%

IT/CONTROL 9%

ANALYSIS OF READERS BY JOB FUNCTIONMANAGING DIRECTORS 27%

GENERAL MANAGERS 25%

PRODUCTION DIRECTORS 20%

NEW PRODUCT DEV & RESEARCH 15%

MARKETING DIRECTORS 9%

OTHER 4%



Magazine Rates (PER INSERTION)

FULL COLOUR 10 ISSUES5 ISSUES1 ISSUE

DOUBLE PAGE SPREAD £2,620£3,180£3,740

FULL PAGE £1,690£2,030£2,410

2/3 JUNIOR PAGE £1,195£1,450£1,710

1/2 PAGE £1,020£1,230£1,450

1/4 PAGE £570£660£780

1/8 PAGE £360£395£430

Special Positions

ITEM 1 ISSUE

FRONT COVERINCLUDES COVER ART, 4 PAGES OF EDITORIAL, ONLINE STORY FOR 12 MONTHS AND EDITOR’S PERSONAL VISIT

£5,995

BACK COVERINCLUDES 1 PAGE OF EDITORIAL

£3,950

INSIDE FRONT COVERINCLUDES 1 PAGE OF EDITORIAL

£3,500

INSIDE BACK COVERINCLUDES 1 PAGE OF EDITORIAL

£3,500

GUARANTEED EARLY PAGEGUARANTEED WITHIN 1ST 10 RIGHT HAND PAGES

£2,500

LOOSE INSERTWEIGHT UP TO 10 GRAMS

£1,600

TIP ON STICKERON FRONT COVER(INCLUDES PRINT, BIND, GLUE & APPLICATION)

STARTING AT

£2,300

CD MOUNTON PAGE(INCLUDES GLUE & APPLICATION)

BELLY BANDON FRONT COVER(INCLUDES PRINT, BIND, GLUE & APPLICATION)

£3,250

STARTING AT

£2,300

Rates - Print & Digital

BAKERYPRODUCTION.CO.UK

SHOWCASE AD (Limited availability)

6 MONTHS

£2,500

Website RatesWith the launch of IBP magazine, comes the launch ofbakeryproduction.co.uk

Quite radically, we are transforming our online advertising platform and bringing it right up to date for a modern audience. The Showcase is a premium advertising format and gives you, the advertiser, 100% exclusivity and ZERO competition as we are only allowing one advert per page. You select what matters most to your business and are guaranteed to be noticed as these beautifully designed ads blend seamlessly with our high quality editorial making your message more likely to be seen, read, and engaged with.

Logo

Module 1

Module 2

Module 3



1/2 Page Vertical

Trim Size100 x 297 mm

Bleed Size106 x 303 mm

1/2 Page Horizontal



1/4 Page



Classified Listing



Junior Page



Full Page



Cover Art



Double Page Spread



Production

Print specification(All sizes in millimetres; and width x height)

Artwork should be supplied in hi-res PDF format (or TIFF, JPG or EPS file formats). Files must be in CMYK colour mode and at a minimum resolution of 300dpi. Please Email your artwork or any additional technical to: [email protected]

Digital specification(All sizes in pixels; and width x height)

Artwork should be supplied as web safe JPG or GIF file formats. Files must be in RGB colour mode and at 72dpi. For additional information and alternative size options, please email: [email protected] or [email protected]



Contact Industrial Bakery Production

Kennedy’s Publications Ltd, Suite 17, 20 Churchill Square, Kings Hill, West Malling, Kent, ME19 4YUTel +44 (0) 1732 752090 • Fax +44 (0) 1732 [email protected] • www.bakeryproduction.co.uk

EditorAngus [email protected]

Subscriptions ManagerCourtney [email protected]

Publishing DirectorMark [email protected]

Company AccountantLynette [email protected]

Junior Content EditorDaisy [email protected]

Sales ManagerVickie [email protected]

Production ManagerMatt [email protected]

1 These conditions apply to all advertisements accepted for publication (on-line and printed). No other conditions will be binding unless agreed in writing between the publisher and the advertiser. The placing of an order will be deemed to be an acceptance of these conditions.2 All invoices will be issued in £ UK GBP unless a prior agreement has been reached between the publisher and the advertiser. There will be a bank currency conversion charge of £12.00 for payments not instructed in GBP. 3 All European countries must supply their VAT registration number when making a booking. Failure to provide this information will result in VAT (current rate 20%) being added to the invoice.4 All invoices must be settled within 30 days of the invoice date.5 New business received by the publishers from an advertiser outside of the EU will operate on a prepayment basis unless an approved credit account already exists.6 If an invoice becomes overdue, the publisher reserves the right to suspend publication of future advertisements and editorials until payment is made, or to require prepayment.7 All advertisements are accepted subject to the publisher’s approval of the copy.8 Artwork designed and produced by the publishers that is not paid for the by advertiser, remains the copyright and property of the publishers.9 The publisher reserves the right to refuse, withdraw or cancel advertisements submitted.10 The publisher reserves the right to omit or suspend an advertisement at any time, without a claim on the part of the advertiser for damage or breach of contract arising Should omission or suspension be on the part of the advertiser/agent then the space reserved shall be paid for in full despite the fact that the advertisement has not appeared.11 Every care is taken to avoid mistakes but the publisher cannot accept liability for any errors due to third parties,

sub-contractors or inaccurate copy instructions.12 The publisher will not be liable for any loss or damage (including loss of profits or other consequential loss) resulting from the delay or failure of an advertisement to appear on the date/s specified, from the failure of an advertisement to appear in a specified position, from the delay or failure of an issue not being published, or from the discontinuance of any publication.13 The advertiser will indemnify the publisher in full in respect of any claim for damage, loss or expense for damage made against the publisher arising from an advertisement.14 Series discounts apply only to orders placed in advance and completed within 12 months of the first advertisement. Otherwise, the publisher reserves the right to surcharge if the advertiser cancels the balance of a series. All unearned series discounts will be surcharged.15 Under no circumstances does the placing of an order confer the right to renew on similar terms.16 The publisher reserves the right to increase advertisement rates at any time.17 Cancellations must be received in writing not less than four weeks before copy deadline. (as supplied by the publisher). The advertiser will be liable to pay in full where notice is not received by that date.18 Advertisement copy should be supplied in accordance with the mechanical data published on the rate card, otherwise the advertiser will be liable for the cost of any additional work involved, including the making of duplicate films, origination or colour processing work.19 All changes to copy must be received in writing by the copy deadline.20 The advertiser will remain liable for full payment should inserts fail to arrive at the agreed time and place for insertion. All inserts must be approved in advance by the publisher.21 Copy must be supplied without application from the publisher by the deadline specified. If instructions are not

received by that date the publisher reserves the right to repeat standing copy or to charge the full amount for the space booked, and for any extra costs incurred.22 Proofs sent to the advertiser for correction should be approved or amended in writing. Those not returned by the copy deadline will be assumed to be correct.23 The advertiser shall be responsible for the insurance of all property, artwork, etc. supplied to the publisher who cannot accept any liability for loss or damage. The publisher reserves the right to destroy all artwork (editorial and advertising), film, property, etc., which has been in their custody for 12 months from the date of its last appearance without giving further notice to the advertiser.24 All advertisement material originated by the publisher remains the publisher’s copyright.25 Failure by the publisher to insist upon strict observance of any of these Standard Terms and Conditions of Business shall not operate as a waiver or otherwise release or in any way affect the liability of the advertiser.26 The advertiser warrants that its advertisements do not contravene any Act of Parliament, will comply with the British Code of Advertising Practice, do not contravene any of the provision of the Trade Descriptions Act or other statute and are not defamatory, illegal, obscene or an infringement of any other party’s rights. Country of origin (other than the United Kingdom) of goods advertised must be shown in advertisements if so required by statute or statutory or other regulations.27 These terms and Conditions shall be governed and construed in accordance with the laws of England and the publisher and the advertiser hereby agree to submit to the exclusive jurisdiction of the English courts.28 All copy ‘editorial photos’ submitted to the Publisher (verbally and in writing) are submitted on the understanding that the Publisher will have the right to publish.

Kennedy’s Publications Ltd.Standard terms and conditions of businessIn these conditions, the term ‘publisher’ means Kennedy’s Publications Ltd., the term ‘advertiser’ means the party (either the advertiser or their agent) who placed the order for an advertisement, and the term ‘advertisement’ includes inserts and separations.



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