a step-by-step guide to creating a winning digital strategy

0 Copyright 2016 FUJITSU

Fujitsu Forum 2016

#FujitsuForum


A Step-by-Step Guide to Creating a Winning Digital Strategy

Patrick Smith

Head of Strategic Consulting, EMEIA

@Mr_Enabler


Before we start…

Business

Data

Applications

Technology

CIO

Digital

?


Digital disruption is happening in waves…

Online consumer business Hyperconnected World A huge impact to every industry

1st Wave

The Internet Connected, online

2nd Wave

The Mobile Internet Real-time, anywhere

3rd Wave

The Internet of Things Convergence of physical & digital

4th Wave

AI and Robotics Knowledge & automation


Digital is different things to different people

Transforming customer & user experience

Digitalizing business operations

Product leadership & innovation

Business-model transformation


Digital creates value…

Digital Value

Increased Revenue

New Markets or Channels

New Services

New Customers

New Pricing Models

Increased Efficiency

Increased agility

Increased Process

Efficiency

Improved Asset

Utilisation

New Cost Models

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Digital creates challenges…

Organizations face difficult challenges in shifting to digital

Leadership & Talent Security Complexity Adoption


Digital must be more than pixel thin…

Digital Front End

Digital Back End


Digital transformation at 3 levels…

Apply digital to a function or a product and service

Digital Project Apply digital to the heart of

business

Digital Business Co-create greater value with partners

Digital Arenas

Idea

Evaluation

Trial

Prototype Digital Technology

Digital Business Platform

Digitalized Product or

Service

Operation Marketing

Customer Interface

Mobile IoT

Cloud

Security AI

Analytics

Mobility Quality of Life

Safety


There are many myths about digital…

Digital is a technology problem

Digital is a passing technology phase, and there is nothing new

There is a “standard” method for digital transformation

Leadership have all the answers

Digitalization is possible through lots of standalone initiatives

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Let’s come back to my client…

Business

Data

Applications

Technology

CIO

Digital

? Digita

l

Digital strategy

CEO CMO COO

Cust

omer

Ex

peri

ence

Cust

omer

En

gag

emen

t

Cust

omer

Jou

rney


Design the very best customer experience

Create new market opportunities

Fight for operational effectiveness

Unlock the power of data

Step 1. Identifying the business outcome…

… to fulfill the compelling purpose:


Using design thinking to think like a customer…

Empathize Define Idea co-create Prototype Test


Accelerating digital in an established business…

Outcomes Response Situation

• New operating model being established

• Stakeholders supportive and demand building

• Knowledge transferred into new organisation

• Establish the compelling purpose for the work

• Co-create a new operating model using new technology as the base

• Engage heavily with staff and stakeholders throughout

• Well-established large scale government department with multiple approaches to digitalisation and use of cloud

• Need to establish control and consistency over cloud services to maximise benefit


Step 2. Increasing buy-in…

Employees are central to your transformation

Invested employees will contribute and enable – not block

Develop a clear expression of purpose – just why are we here?

Check and validate the purpose across the organisation at an early stage to create trust

Don’t throw away your heritage


Accelerating stakeholder engagement

“The level of service provided by the current delivery team is outstanding – they’ve worked hard with all of HS2 (not just the IT department) to better understand working needs.“

James Findlay, CIO – High Speed 2 Ltd

#7 Top 100 CIOs 2015


An iterative approach will make you faster

Development by creativity and testing, not by committee

Adaption by learning and experiment

Harvesting talent from across the business

Step 3. Adopting an iterative approach…

Business evolved: survival of the fittest three quarters (71%) need to innovate faster in order to stay relevant* * Source: Fujitsu Digital Disruption Research 2016


Agile and industrialised process using proven tools and automation in order to drive rapid outcomes, helping achieve your vision

Modular 4 stage approach – join the journey where you want to – leave where you want to

Each stage is made up of XpressBlocks – tightly defined packages of work that are market priced, and have clearly defined inputs, deliverables and outcomes

Blend of business and technical capabilities, fused to deliver the range of outcomes sought

Each component separately costed to facilitate selection of only those elements required

Standard, simple commercial framework, ensuring efficient and smooth engagement

An example iterative approach…


Our capability in digital…

Engagement & Incubation

Strategic Consulting Digital Applied Technologies

Digital Business Solutions

Internet of Things Analytics Software as a Service

Digital Industry Solutions

Retail

Financial Services

Transport


As one business, create the compelling purpose, around the customer experience

Engage with staff and stakeholders

Create the right culture and adopt an iterative approach

Your checklist…

P

P

P


MetaArc – digitalize with confidence

MetaArc helps you to deliver new services at speed and optimize existing system with seamless

integration of Fast IT and Robust IT:

MetaArc Services – simplifying the adoption, deployment and integration of Fujitsu and partner digital and cloud solutions alongside existing IT systems.

MetaArc Digital Solutions – making it faster and easier for our clients to deliver new digital initiatives and leverage the value locked in existing IT investments.

MetaArc Cloud Solutions – delivering choice to our clients based on the most open, compatible and agile cloud platform in the market today.

MetaArc Digital Solutions

PRIMEFLEX for Cloud

(Private Cloud Product)

Oth

er Clouds

Fujitsu

Grou

p Clouds

Mobility Big Data IOT AI

Security Global WAN

Fujitsu Cloud Service K5

(IaaS and PaaS)

MetaArc Services Orchestration, Hybrid Cloud Management, Managed Services

MetaArc Cloud Solutions

MetaArc is our comprehensive portfolio which comprises cutting edge technologies, infrastructure and managed services to realize digital transformation.


Avoid Failure at all costs

Traditional vs digital culture…

■ Waterfall ■ Silos assumed ■ Answers ‘in here’ ■ (Dissenting) voices unheard ■ What’s right for our business model? ■ People are constrained

■ Agile - prototyping ■ Collaboration expected ■ Answers are anywhere ■ All voices heard ■ What’s right for our customer? ■ People are human beings!

Delusion vs Truth

Freedom to learn through thoughtful experiment


Our vision for digital…

Human Centric Innovation Driving Digital Transformation

24

IoT

Mobile

Cloud

SDCI

Analytics

AI

Security

Integrated Computing

Human Centric

Innovation

Copyright 2016 FUJITSU


There are new technology opportunities…

Code Modernisation Data and apps consolidation Cloud

Mobile Process optimisation

New Websites