a story …
DESCRIPTION
“ Fun games like this is why I love Nokia. What other company sends clear, locked boxes with brand new cell phones? ” http://michaelsherlock.com/. A story …. People in social media love unboxing cool products …. So we decided to total ly disrupt what they love…. - PowerPoint PPT PresentationTRANSCRIPT
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“Fun games like this
is why I love Nokia.
What other company
sends clear, locked
boxes with brand new
cell phones?”
http://michaelsherlock.com/
A story…
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People in social media love unboxing cool products…People in social media love unboxing cool products…
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So we decided to totally disrupt what they love….
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What would you do if you were sent an impossible unboxing of a hot new device?
What would you do if you were sent an impossible unboxing of a hot new device?
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This?This?
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Or this?Or this?
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This was pissing people off all over the world
(in a good way…)
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‘‘‘‘The most interesting The most interesting unboxing experience I’ve unboxing experience I’ve
had’’had’’
‘‘‘‘The most interesting The most interesting unboxing experience I’ve unboxing experience I’ve
had’’had’’Tech65, Singapore, AsiaTech65, Singapore, Asia
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Everybody spoke about it...
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…on blogs
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25 posts read 45,000+ times
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…On YouTube
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24 videos seen 23,000+ times
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…On Twitter
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3,100+ tweets
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… and, of course, offline
(the ripple reached many)
… and, of course, offline
(the ripple reached many)
http://www.flickr.com/photos/38159369@N00/446064720/
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“When all is said and
done, the e72 is the
best Nokia device that
I have ever used...”
http://carltone65.wordpress.com/2010/01/03/
nokia-e72-review-business-meets-media/
[email protected]+44 203 206 2000