a story about the establishment of hard rock cafe in bangladesh

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Page 1: A story about the establishment of Hard rock cafe in Bangladesh
Page 2: A story about the establishment of Hard rock cafe in Bangladesh

Hard Rock Café In Bangladesh

Page 3: A story about the establishment of Hard rock cafe in Bangladesh
Page 4: A story about the establishment of Hard rock cafe in Bangladesh

Hard Rock Café: Explore Globally. Enjoy Locally.

Without rival for years, themed restaurant phenomenon Hard Rock Cafe International, Inc. has enjoyed a stellar success that has brought forth several like-minded competitors, including Planet Hollywood, Rainforest Café, and the House of Blues. The Rank Group PLC subsidiary was founded in London in 1971 by Isaac Tigrett and Peter Morton. The two American expats were only 22 years old at the time, who wanted a place where they could grab a quality ‘American burger. Separated by a bitter dispute, the founders later sold their interests and left Rank to put the pieces together. With more than 104 restaurants in 36 countries, as well as three hotel complexes, and the successful 'Hard Rock Live!' television concerts series, the Hard Rock name nearly 30 years later represented a powerful and enduring brand, and a business that was still a dominant force in its industry.

Page 5: A story about the establishment of Hard rock cafe in Bangladesh

Experience the Hard Rock Culture and cosine

The original belief of opening up a Hard Rock Café was just a search of a typical “Americana” burger. They built the setting of the whole chain with the theme of showing legendary “Rock music Stars’’ and including it with a music lounge itself. Hard Rock's archive includes over 77,000 items, and is the largest private collection of Rock and Roll tokens in the world. Menu of Hard Rock Café:1. Original legendary Burger2. Jumbo starter3. Twisted mac and cheese4. Hickory-smoked BBR TRIO5. Cowboy Ribeye6. Fiesta burger7. Twisted shakes

Page 6: A story about the establishment of Hard rock cafe in Bangladesh

Experience the Hard Rock Culture and cosine

The most attractive part of Hard Rock Café is our adaptation to culture and cuisine from its embarkation in 1973. There had been an already established trend of introducing the local cuisine in the dignity of the café, but for Muslim region like Bangladesh pork item which were Hickory, Cowboy Ribeye should be excluded and only cow and chicken meats should be included. So, we had changed our traditional menu and added something new for establishments of hard Rock Café in Bangladesh.

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Hitches Encountered By The Hard Rock:

Establishment of the Hard Rock Café was not so easy for us. We faced countless challenges in Bangladesh scenarios. We know Hard Rock Café is determined to maintain their legacy that permeates their present like a classic song, not with nostalgia, but as the reminder of a timeless foundation and simple beginning which was simply the re-establishment of ‘Americana’ Burger. We faced another problem for the fashionable of the sensualist business in Bangladesh which pushed to grab the usual opportunity to set and ramped up a business in the out rising industry. However several types of difficulties randomly happened then, like the utilization of administrative understanding and knowledge. While working with the Franchising organizations we had discovered numerous focuses that had to be noted mandatorily. In Bangladesh, we observed the government didn’t provided us any settled law about franchising. While we were establishing the cafe we had faced the transportation problem in Bangladesh which was considered as a great problem for us. The extended number of new restaurants, for example, fast food establishments, wasteful restaurants and sensualist pastry kitchens around Bangladesh had legalized a critical development in this partition. After analyzing the above criteria’s, we hereby can take a decision that, The Hard Rock Café could serve alike world class food as well could satisfy consumers and thus could reach as a famous restaurant in Bangladesh.

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Transformed Food Habit was the remarkable occasion for Hard Rock in Bangladesh:

As a notable creating nation, Bangladesh is a Next Eleven developing economy and the Lifestyle of its people is changing constantly which were supporting factors for us to establish the world leading restaurant Hard Rock Café in Bangladesh. Those were-Bangladesh is having the quickest developing GDP and GNP. Economic development of Bangladesh is 6% now. which mostly helped us to establish Hard Rock Café in Bangladesh.

Bangladesh is well known for its particular gastronomic agreement, delightful nutrition, snacks, and savories. Food culture of Bangladeshis has changed in the past decades. From fast food culture to new continental foods are well accepted here. All most every year new restaurants are opening to give different tastes of different cuisines. That is why intentionally establishment of Hard Rock Café in Bangladesh was advantageous for us to offer them our food.

Page 9: A story about the establishment of Hard rock cafe in Bangladesh

Transformed Food Habit was the remarkable occasion for Hard Rock in Bangladesh:

Bangladesh's extensive number of teenagers is a dynamic and in trend era. To keep pace with the existing world they attempt to transfigure themselves and set their way of life to modernize their methodology which created an opportunity to establishing Hard Rock Café in this country.

Dhaka is the capital of Bangladesh. As the heart of this nation, in Dhaka a large portion of the restaurants are initially opened here to serve the city individuals. Chittagong and Sylhet are another cities which are also famous city like Dhaka in Bangladesh. For this reason the international restaurant’s cousins were accepted by these city people which were another great advantage for Hard rock Café in terms of establishment in Bangladesh.

Page 10: A story about the establishment of Hard rock cafe in Bangladesh

Global Opponents Grabbed Habitation

All most every year new international restaurants are opening in Bangladesh to give different tastes of different cuisines. Experiencing new cuisine now a days has become a part of lifestyle to Bangladeshis. There are many established international restaurant in Bangladesh. Those are A&W restaurant, Gloria Jean’s Coffees, Club Wheels, Butlers Chocolate Café etc. All of these international competitors are fully established in Bangladesh. As a newly established international restaurant the Hard Rock Café had considered them as strong competitors in Bangladesh.

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Resident Opponents Budding Active Hastily:

There are many local good restaurant in Bangladesh because Food culture of Bangladeshis has changed in the past decades. From fast food culture to new continental foods are well accepted here. Food bloggers are also here who give opinion about the food quality of famous restaurant in Bangladesh and people often listens them whether the new restaurants serve well or not. There are many famous restaurant in Bangladesh which are containing the ability to compete with the world most leading international restaurant Hard Rock Café which has brought by us in Bangladesh. Those famous local competitors are -1. Takeout2. The Stage Music Cafe and Restaurant3. Smoke Music Café 4. North end coffee roaster5. The Dark, Music Cafe & Restaurant

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Creating authentic experience of Hard Rock Cafe in Bangladesh:

Flabbergasted GulshanWith the view to opening its 164th café in the largest Asia, Hard Rock international embarked on the notion of opening some cafés in Bangladesh, The 1st one has established by us in the utterly astonishing Gulshan area. Hard Rock Cafe Flabbergasted Gulshan is known as the destination for great food and entertainment to all consumers. The walls of our 6,600-square-foot cafe are covered with iconic clothing and instruments worn and played by some of music’s true legends. Rock the Floor of Dhanmondi with Hard Rock CaféHard Rock Cafe Dhandmondi is situated in Bangladesh’s most prominent business district, Dhaka City where we have established our second outlet. Our 1300 square meter Cafe features two levels. Besides world-class service and fantastic food, Hard Rock Cafe Dhannmondi also features an ever changing collection of music memorabilia from all over the world.

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Creating authentic experience of Hard Rock Cafe in Bangladesh:

Nasturtium Chittagong Hard Rock Cafe Chittagong, which is located at Cox’s Bazar is the ideal venue for a night out with friends or family. Our 6,000-square-foot space can seat up to 169 guests for an unforgettable good time. Hard Rock Café invites local and international travelers to experience fresh, authentic American cuisine, and pitch-perfect live entertainment at Hard Rock Cafe Cox’s Bazar. Zephyr Melody of Hard Rock in SylhetHard Rock Cafe Sylhet is a 2400-square-foot cafe and retail outlet ideally situated near hotels and great shopping, just a short distance from the airport. The Sylhet cafe follows Hard Rock Cafe's world-famous tradition of offering guests great American cuisine in a music-infused atmosphere.

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