a strategic look at enrollment

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December 2, 2004 Faculty Senate Presentation A Strategic Look at Enrollment A Presentation to the Baruch Faculty Senate December 2, 2004

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A Strategic Look at Enrollment. A Presentation to the Baruch Faculty Senate December 2, 2004. Strategic Importance of Enrollment Management. Budgetary impact Student preparation Progress to graduation Course scheduling demands Impact of curricular changes. Links to Budget. - PowerPoint PPT Presentation

TRANSCRIPT

Page 1: A Strategic Look at Enrollment

December 2, 2004 Faculty Senate Presentation

A Strategic Look at Enrollment

A Presentation to the Baruch Faculty Senate

December 2, 2004

Page 2: A Strategic Look at Enrollment

December 2, 2004 Faculty Senate Presentation

Strategic Importance of Enrollment Management

• Budgetary impact• Student preparation• Progress to graduation• Course scheduling demands• Impact of curricular changes

Page 3: A Strategic Look at Enrollment

December 2, 2004 Faculty Senate Presentation

Links to Budget

• Base budget minimally tied to enrollment through adjunct allocation

• Budget supplemented in a major way through tuition revenue in excess of target

Page 4: A Strategic Look at Enrollment

December 2, 2004 Faculty Senate Presentation

Adjunct Budget Allocation

• ISM used to determine target faculty size (Fall and Spring 2002-03 enrollments)

• Number of actual faculty subtracted to determine target faculty size

• Difference in number of faculty converted to dollars

• Amount added to base budget as adjunct allocation

Page 5: A Strategic Look at Enrollment

December 2, 2004 Faculty Senate Presentation

Determination of Excess Tuition

• Based on actual collections (Fall, Spring, Summer)

• Originally a weighted average• Changed by capping increases/decreases• Now adjusted as needed to cover shortfalls

Page 6: A Strategic Look at Enrollment

December 2, 2004 Faculty Senate Presentation

Baruch CollegeComparison of Changes in Head Count and Revenue Targets

$47,000$47,800$48,600$49,400$50,200$51,000$51,800$52,600$53,400

Fiscal Year

Reve

nue

14,00014,80015,60016,40017,20018,00018,80019,600

Head

coun

t

Target ($000) Head Count

Target ($000) 48,113 50,496 52,023 52,283 52,824 53,034

Head Count 15,161 15,242 15,710 15,624 15,218 15,150

1998-99 1999-00 2000-01 2001-02 2002-03 2003-04

Page 7: A Strategic Look at Enrollment

December 2, 2004 Faculty Senate Presentation

Strategic Tradeoffs

• Mix between undergrads and grads• Mix between freshmen and transfers• Changing admission standards• Curricular adjustments

Page 8: A Strategic Look at Enrollment

December 2, 2004 Faculty Senate Presentation

Revenue Impact of Mix Changes

Revenue in $000s per 100 students• UG $400 (74.7% Full Time)• Grad $463 (28.6% FT)• Nondegree $250• MBA Premium $182 (29.2% FT)Proportion Full Time• Freshmen 98.5% and Transfers 72.8%

Page 9: A Strategic Look at Enrollment

December 2, 2004 Faculty Senate Presentation

Admissions Criteria

Freshman Index: • CAA, SAT, Units• SAT and CAA on sliding scale• Need 3 units of both math and englishTransfer Criteria• CUNY/SUNY AA/AS: 2.25 but 2.50 (ZSB)• All others: 2.50 but 2.75 (ZSB)

Page 10: A Strategic Look at Enrollment

December 2, 2004 Faculty Senate Presentation

Transfer Student Sources

• CUNY 2-year schools 45.5% (BMCC, LGA, KCC, QCC > 90%)

• CUNY senior colleges 17.8% (Hunter, NYC Tech, John Jay, City, Brooklyn)

• Non-CUNY schools 36.7% (Nassau CC, Foreign schools, Westchester CC, SUNY)

Page 11: A Strategic Look at Enrollment

December 2, 2004 Faculty Senate Presentation

Transfer Student GPA From CC To Senior College (AA or AS)

• Baruch 3.15 to 2.61• Brooklyn 2.85 to 2.53• City 2.84 to 2.53• Hunter 2.95 to 2.66• Queens 2.88 to 2.63• York 2.75 to 2.61• Lehman 2.77 to 2.71

Page 12: A Strategic Look at Enrollment

December 2, 2004 Faculty Senate Presentation

Elimination of Remediation and Increase in Admission Criteria

• Extensive analysis of demographic impact• Expected short term decline• To be offset by increase in number of

transfer students• Recovery stronger than anticipated

Page 13: A Strategic Look at Enrollment

December 2, 2004 Faculty Senate Presentation

0

500

1000

1500

2000

2500

3000

3500

1995 1996 1997 1998 1999 2000 2001 2002 2003

New Freshmen and Transfers by Academic Year

Freshmen Transfers

977 998 1036 1044 1053 1058 1085 1097SAT

Page 14: A Strategic Look at Enrollment

December 2, 2004 Faculty Senate Presentation

Issues Faced in 2000

• Concern with AACSB accreditation• Too many students, too few faculty• Large waiting lists, delaying graduation• FT to PT faculty ratios not meeting

standards• Large numbers of substitute faculty

Page 15: A Strategic Look at Enrollment

December 2, 2004 Faculty Senate Presentation

Strategic Changes Implemented

• Seek MBA Tuition Increase to compete for FT faculty

• Reduce transfers, increase freshmen• Reduce overall enrollment• Increase grad relative to undergrad• Increase SPA and WSAS majors

Page 16: A Strategic Look at Enrollment

December 2, 2004 Faculty Senate Presentation

Positive Changes Resulted

• Significant numbers of new faculty hired• Waiting lists decreased in size• Graduation rates increased• Both the number of freshmen admitted and

the quality of students increased substantially

Page 17: A Strategic Look at Enrollment

December 2, 2004 Faculty Senate Presentation

0

10

20

30

40

50

60

Perc

ent G

radu

ated

in 6

Yea

rs

1994 1995 1996 1997 1998

6-Year Graduation Rates for FT Freshmen Cohorts

Page 18: A Strategic Look at Enrollment

December 2, 2004 Faculty Senate Presentation

0

5

10

15

20

25

30

35

40

45

50

1995 1996 1997 1998 1999

4-Year Graduation Rates for Transfer Cohorts

Page 19: A Strategic Look at Enrollment

December 2, 2004 Faculty Senate Presentation

Unintended Consequences

• Revenue targets rose despite enrollment decline

• MBA demand weakened in general• 9/11, SARS, and increased INS scrutiny

impacted international enrollment• CUNY tuition hike in Fall 2003 had

disproportionate impact on nonresidents and graduate students

Page 20: A Strategic Look at Enrollment

December 2, 2004 Faculty Senate Presentation

0

200

400

600

800

1000

1200

1400

1600

1800

Enro

lled

2001 2002 2003 2004

Fall Semester

MBA Enrollment Mix

PT-Non

FT-Non

PT-Res

FT-Res

Page 21: A Strategic Look at Enrollment

December 2, 2004 Faculty Senate Presentation

Effects of Internal Changes

• Pre-Business Core• GPA Requirements for Majors• Tier III Minors

Page 22: A Strategic Look at Enrollment

December 2, 2004 Faculty Senate Presentation

Future Challenges

• State budgetary concerns• Control of admissions criteria• Student demographics• Managing adjunct budget allocation• Scheduling and planning