a strategy for success in promoting your brand via social media - internet marketing summit 23rd...
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A strategy for success in promoting your brand via social media. Presentation given at the Internet Marketing Summit 23rd Nov. 2009TRANSCRIPT
A strategy for A strategy for success in success in
promoting your promoting your brand via social brand via social
mediamediaAndrew Gerrard
23rd November 2009
@andrewgerrard
“On the Internet, nobody knows you’re a dog.”
“I had my own blog for a while, but I decided to go back to just
pointless, incessant barking.”
Old rules?Old rules?
New ModelsNew Models
Commercial realities still Commercial realities still applyapply
Mass AudiencesMass Audiences
Audience SegmentationAudience Segmentation
Market FragmentationMarket Fragmentation
STOPSTOPSHOUTINGSHOUTING
!!
STOPSTOPSHOUTINGSHOUTING
!!
““Our” Our” “network”“network”
Influence the Influence the InfluencersInfluencers
The path to engagementThe path to engagement
Measure
Identify
Analyse
Locate
Earn
Protect
Where are they?Where are they?
Platforms / ChannelsPlatforms / Channels
Brands taking advantageBrands taking advantage
Vs.
Who do Who do youryour users trust? users trust?
GPS SAYS LEFT,TWEEPS SAY RIGHT!WHICH ROUTE SHOULDWE TAKE NOW?
Thank youThank youhttp://www.slideshare.net/agerrahttp://www.slideshare.net/agerra
rdrd
Andrew Gerrard
23rd November 2009
@andrewgerrard