a student's guide to social media
DESCRIPTION
Slides from Tom Mason's, social media manager at Delineo, talk to student at the Lancaster Institute for the Contemporary Arts at Lancaster University.TRANSCRIPT
Social media Lancaster University
What do you want to
achieve?
What can you do with social media?
• Promotion
• News channel
• Emotional investment
Twitter…
• Great for promotion and raising awareness
• Quickly spread news and events
• Easy to interact with a massive audience
Facebook…
• Great for creating a ‘hub’
• Additional content like video
• ‘Permanent’ discussion features
Chorlton Arts Festival
insight
Blog
• Great for promotion and raising awareness
• Links from social media sites
• Easy to interact with a massive audience
• Tie in other material like YouTube/ Flickr
• Posterous and Tumblr
insight
Emotional investment
• Audioboo – Recording software
• Images – Flickr/ Instagram/Hipstamatic
• Gives people additional content
Some general pointers
• There are no set rules
• Don’t feel like you have to do all at once
• Don’t be overwhelmed
• Stick with it
Finding interesting people
Finding interesting people
What to do once you’ve found them…
• @ mention
• RT
• Get involved (events/projects)
Facebook…
• @ mention
• Discuss
• Events
• Do something creative…
Interesting stuff
Vee Uye (@vee_uye)
14 Days of ManchesterStranger on the 11th Floor11 Candles
http://vee-uye.com
Larkin’ About (@larkinmcr)
http://larkin-about.co.uk