a study if indoor adversing media at vadodara

8/2/2019 A Study if Indoor Adversing Media at Vadodara

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A PROJECT REPORT PROPOSAL

Topic Name: -

A Project report on

An analytical study of indoor advertising media

at Vadodara

Sem IV.

Submitted to

Sigma Institute for Management Studies

Gujarat Technological University

Submitted by

Mr Sanket nagar

Mr Mayur sindane

Under the Guidance of

Ms. Vidhita Sinha

Assistant Professor MBA


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Introduction of the project:-

This project will focus on study of various indoor advertisement mediaand its impact on customer.

This project will help to know the customer views and attention drawingCapacity from the indoor advertisement media. After knowing their viewsand analysing it, we can take appropriate action to using them. Thefeedback given by respondents about the advertising media will help usto understand the patterns of media.

By this project we can analyse the role of advertising media in theirdecision making process as well as we can also do the comparativestudy between the indoor advertisement

Indoor advertisements includes-

1. Television2. Newspaper3. Magazine4. Yellow Pages5. Radio6. Direct mail7. Telemarketing

Motivation of the study:-

As in todays world advertising play a good role in salesor branding of the product. By this project we are finding what the impactof advertisement on customer buying behaviour from indooradvertisement media perspective.


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Research objective:-

To do the comparative study print media, broad cast media, and internet

1. To study the attention drawing capacity of different indooradvertising media.

2. To study the attention drawing capacity of different aspects ofTV, radio and print media

3. To study the preference for buying advertised goods andservices in different advertising media

4. To study the importance attached to different advertising mediain FMCG and consumer durable buying decision by buyers

5. To study the time spending pattern of consumers on differentindoor advertising media.

To study consumer buying behaviour from indooradvertising Media perspective:-

1. To study the effects of advertisements on buying the newproducts.

2. To study the effects of indoor advertising media at different

stages like recall recognition, interest, desire to purchaseand actual buying.

3. To study how often advertising media are used for buyingdecision

4. To study the inclination of consumers to buy the advertised

goods and services


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Scope of the project:-

1. This survey has major scope for application in advertisementindustry

2. The finding of this project are helpful to the advertisement agency aswell as for the companies who are making ad for their products

3. By using this project result they can also know that which mediaconsumer likes the most and in particular which factors.

Research methodology:-

Research design:-

Descriptive: Quantitative . We will augment our knowledge of newadvertisement and design its observations & analysis on consumersand also conduct market research survey and interviewing forconsumers.

Questionnaire Design:

A questionnaire is based on preferences of the consumers and abouttheir more attention about the advertisement via which media services

Data analysis:-

We will review the Questionnaire returned and send you a weekly reportlisting customers who are dissatisfied with any item of the questionnaireor who submit a negative comment. This will improve your timeliness inresolving customers complaints. We will provide you with a reportconsisting of frequencies and category percentages for each question.

Visual displays of the data will be in bar chats/histogram form.


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We propose to include at least one question dealing with overallsatisfaction and furthermore expectation about new productdevelopment and perception toward brand image and perception. Aperformance grid will identify items needing improvement with anevaluation of priority.

The open-ended questions will be summarized.

Sources of data:-

Primary data- Collected by interview in form of questionnaire.

Secondary data- Secondary Data is the data that already exists and inready to use format and gathered by somebody else. This data can be inthe form of articles in magazines, journals, government

Bibliography:-

Reference books

1) Advertising & promotion- An integrated Marketing Communicationperspective

By George belch, Michael Belch & Keyoor purani

a study if indoor adversing media at vadodara

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