a study of computer applications in the management of aavin dairy cooperatives in tiruchy union

Welcome you all for PhD Public Viva-Voce Examination

Date : 11-03-2014

Welcome

A Study of Computer Application in the Management of ‘AAVIN’ Dairy

Cooperatives in Tiruchy Union

Under the Guidance of

Dr. P.M Meera MohiadeenHead of the Department,

Department of Commerce,Jamal Mohamed College, Trichy

CandidateL. Ramkumar

External Examiner

Dr. M BalasundaramPrincipal,

Government Arts College, Melur, Madurai District

Center for Cooperatives defined Cooperative as a “private business organization that is owned and controlled by the people who use its products, supplies or services”

Introduction – Co-operatives

Roles include augmenting the milk production and thereby

increasing the per capita availability supplying quality milk to the urban consumers

at reasonable rates have to improve the rural economy by

increasing the quality of milch animals, average milk yield and enable milk production as an economic venture.

Dairy Cooperatives

To know the Profile of Dairy Cooperatives in India and Tamil Nadu in particular

To know the Computer Applications practiced in Kaira District Anand Milk Union Limited (AMUL) in Gujarat.

To understand the present status of Computer Applications in “AAVIN”s Dairy Cooperative in Tiruchirappalli Union.

Objectives of the Study

To explore the possibility of introducing the Total Computer Application systems in the AAVIN Dairy Cooperatives.

To make the Cost and Benefit analysis for implementing the total computer applications in AAVIN Dairy Cooperatives.

Objectives of the Study -cont.

Usage of computers in Milk Producers

Cooperative Societies and their

expectations

Research Sampling Approach

Out of 465 active Milk Producers Cooperative Society in AAVIN, 90 of

them are computerized, among them 83 cooperative societies (secretary of

the society ) gave response for the questionnaireOut of 220 employees in AAVIN, 40

are administrative staff, out of 40 staff 27 of them answered the

questionnaireMembers are randomly selected

from Computerized Milk Producers Cooperative Society, out of 150

requests 101 gave response for the questionnaire

AAVIN Federation

Computer Knowledge and its Usage among the Members of AAVIN

Milk Producers Cooperative Society

Computer Knowledge and its Application among

Employees of AAVIN Tiruchy Union

AMUL

Interview approach for the understanding of the existing setup

and availability of the Computer System

Commissioner for Milk Production and Dairy

Development Department

Deputy Milk Commissioner (Co-operative)

Deputy Registrar (Head

Quarters)

4 Sections at Chennai Head

Quarters

23 Deputy Registrars

(Dairying) in 23 Districts

Thiruvallur Kancheepuram

Vellore Thiruvannamalai

Dharmapuri Salem Erode Coimbatore

Ooty Namakkal Trichy Tiruvarur - Nagapattinam

Thanjavur Madurai Theni Virudhunagar Manamadurai

Nagercoil Tirunelveli Cuddalore Villupuram Dindigul

Perambalur

Executive Engineer (Civil)

Junior Engineers

Dairy Officer

Asst. Dairy Officer

Accounts Officer

Asst. Accounts Officer

3 Sections at Chennai Head

Office

Agricultural Officer

Deputy Agricultural

Officer

Milk Procurement

Teams

Mobile Vety. Units

Organisation Chart

Tiruchy

Milk Producers Cooperati

ve Societies

The review has been organised under the following headings.

Performance evaluation of cooperatives in general Performance evaluation of dairy cooperatives in

particular Cost return structure Impact of dairy cooperatives in Global Economy Review of Basic Issues concerning Computer

Applications Empirical Studies on the Computer Application in the

Dairy Cooperatives

Review of Literature

Computerization and computer applications are becoming the central to manage the business efficiently in the dairy cooperatives. In the dairy cooperative sector there has been a long tradition of development assistance investments in public-research systems. Yet there is growing recognition that while dairy cooperative research with usage of technology like computers and computer application is necessary. Fresh direction, however is coming from recent insights that recognize the computer process involves not only research, but also a wide range of other activities, and the relationship associated with the creation and transmission of information and its productive use. As a framework for applying these insights, the concept of a computer system is emerging a potentially valuable tool to help rethink the role and contribution of dairy cooperative research.

Hall, A.J., M.V.K. Sivamohan, N. Clark, S. Taylor and G. Bockett, “Innovation Theory: Institutional Arrangements and Implications for Developing New Technology for the poor. World Development” 29(5):2001, pp.783-797.

Review of Basic Issues concerning Computer Applications

Armonk N.Y. GCMMF (Amul), India's largest food products marketing organization, has approved a deal by the Board of GCMMF stating that IBM (NYSE: IBM) will help transform the Information Technology landscape of GCMMF and the Milk Unions to enable and support their accelerated growth plans. The 10-year strategic outsourcing deal is worth over Rs. 80 crores, and underscores GCMMF's rapid growth path and vision to ensure its Information Technology services are state-of-the-art.

http://www-03.ibm.com/press/us/en/pressrelease/27928.wss

Empirical Studies on the Computer Application in the Dairy Cooperatives

http://www.ibm.com/investors/

The research studies reviewed had laid down focus on one or other dimensions of Dairy Cooperatives. However, no worthwhile study has so far been made exclusively on the computer application in the management of cooperatives Dairy Industry. This study, therefore, concentrates on AAVIN Dairy in Tiruchy Union.

Why Study of Computer Applications based on the Review of Literature ?

Profile of the Dairy Cooperatives in India

For 8 five year periods, from 1970 to 2010, It is heartening to note that India's percentage share in total world milk production has kept upward trend, competing with USA for top position.

India held the First rank in the production of milk to the tune of 70.88 million tons in the year 1997.

India overtook the United States in milk production in the year 1997 and thereafter it become the world’s largest milk producer

Profile of Dairy Cooperatives in India

The first large scale and systematic break-through in dairy co-operatives in India was made in 1948 by the Kaira District Co- operative Milk Producers Union at (KDCMPU) Anand,

The union came to be known as the Anand Milk Union Limited, abbreviated to "Amul" which in vernacular means 'highly valuable' or 'beyond all prices'.

Amul

The Dairy Development Department was established in 1958 in Tamilnadu.

With the adoption of 'Anand pattern' in the State of Tamilnadu, Tamilnadu Co-operative Milk Producers' Federation Limited was registered in the State on 1st February 1981.

At present 17 district cooperative milk producers’ unions are functioning under TCMPF in the Tamil Nadu State.

Dairy Sector in Tamilnadu

Tiruchy Milk Producers Cooperative Union was registered on 26.09.1980. AAVIN, Tiruchi started functioning in a new premises on 09.06.1995.

The Capacity of AAVIN, Trichy is 1.50 Lakh litre per day. The jurisdictions of operation are Trichy, Karur, Perambalur, Ariyalur Districts. Additionaly Puddukkottai district is also under the control of AAVIN, Trichy.

TIRUCHY DISTRIST COOPERATIVE MILK PRODUCERS’ UNION LIMITED

Computer Applications in AMUL

“Computers were not created to solve the problems of poverty; hence it is futile to expect that the world will be a better place if we all had access to computers and the Internet. But information is power and it stands to reason that if this power is shared equitably, all will benefit.” There is no better example than Amul to prove this fact.

- Described by Dr V Kurien, chairman, GCMMF

Computer Applications in AMUL

Computer application has played a critical role in the development of the Amul brand.

The logistics behind the co-ordination of approximately six million litres of milk per day from about 10,675 separate village co-operative societies throughout Gujarat, and storing, processing and producing of milk products at the 12 district dairy societies, is carried out with military-like precision.

Role of Computer Application

The installation of over 3,000 Automatic Milk Collection System Units (AMCUS) at village societies to capture member information, milk fat content, volume collected, and amount payable to each member, has proved invaluable in ensuring fairness and transparency throughout the entire organisation.

The role of Computer application in Amul is best summed up by B M Vyas, Chief Executive Officer, Amul (GCMMF) when he says,

“Amul is not a food company, It is an IT company in the food business.”

Role of Computer Application

Accordingly, Amul assigned the ERP software development project named as Enterprise-wide Integrated Application System (EIAS), on a turnkey basis to Tata Consultancy Services.

At present, the EIAS system covers a plethora of operations like market planning, advertising and promotion, distribution network planning, stock control, sales and accounting, budgetary control, quality control management and co-operative service management.

Amul has also connected all its zonal offices, regional offices and members dairies through VSATs for seamless exchange of information.

Enterprise-wide Integrated Application System

Uses automated milk collection system units for collection of milk

Implemented a customized ERP system which is used in conjunction with GIS

Uses data analysis software for forecasting milk production and increasing productivity

Has connected all zonal, regional and member dairies through VSAT

One of the first five Indian organizations to have a Web presence

Has made IT education compulsory for all its employees Opted for the .coop domain to position its brand in a

distinct way Worldwide.

Salient Features

Computer Applications in AAVIN

AAVIN had a tie up with REIL (Rajasthan Electronics & Instruments Ltd.) for its computerization initiative.

REIL offers services to the following areas Dairy Herd Management Dairy Farm Management Milk Analysis Management Management of Hygiene Quality of milk and

milk products


S. No Product Applications1. Electronic Milk Tester For measurement of % Fat content in Milk at

Village Milk Cooperative Societies.2. Milko Scan Total Milk quality parameter analysis for

Dairies3. Automatic Milk

Collection StationFor fair & prompt payment to farmers at Village Milk Cooperative Societies

4. DP-EMT Low Cost version of Milk Collection Station for small village Milk Cooperatives Societies

5. PC-MCS Personal Computer based version of Milk Collection Station with accounting facility

6. Smart Card based PC Milk Collection Station

For fair & prompt payment to farmers at Village Milk Cooperative Societies

7. Raw Milk Reception Dock Network Automation

Process Automation of Raw Milk Reception Docks at Dairies

8. Raw Milk Reception Dock Sample Automation

Milk sample collection and movement automation at Raw Milk Reception Dock

REIL PRODUCT SPECIFICATIONS

Si. No Product Applications Implemented in AAVIN

1. Electronic Milk Tester Used for testing in most of the societies

2. Milko Scan Used for testing in societies who are providing rates based on testing

3. Automatic Milk Collection Station

Installed but not properly utilized.

4. DP-EMT Not Installed in none of the societies

5. PC-MCS Installed but not fully functional

6. Smart Card based PC Milk Collection Station

Not Implemented

7. Raw Milk Reception Dock Network Automation

Exclusively for testing in Dairies, most of the features are not used.

8. Raw Milk Reception Dock Sample Automation

Functions are partially used. Mainly for testing the milk, most of the features are not used.

REIL PRODUCTS AND AAVIN IMPLEMENTATION

Details Availability and present scenarioComputers Available and are installed with Linux OS

Printers Dot Matrix Printers are availableSoftware Licensing Societies are not aware of LicensingWeighing Units Available and not integrated with computers

Testing Units Available and not integrated with computers

Software Development No Standardised software application is available.

Networking Not AvailableInternet Connectivity Not used because of delay in approval from

unionBackup Power Backup is available in some of the

societies and data backup is not in existence.

INFRASTRUCTURE IN MILK PRODUCERS COOPERATIVE SOCIETY

MPCS Chilling Centers

Milk Procurement System

Partially computerized

Not computerized

Accounts Not computerized Not computerized

Stores Not computerized Not computerized

Purchase Not computerized Not computerized

HR Not computerized Not computerized

DETAILS OF STATUS OF COMPUTERIZATION IN MILK PRODUCERS COOPERATIVE SOCIETY

Comparative Study

AAVIN AMUL

Milk Procurement System Partially computerized Fully computerized that includes integration with quality testing, weighing and milk accounting systems.

Accounts Not computerized Fully computerized using customized software. But some manual systems are being followed for purposes of audit

Stores Not computerized Fully computerized, but not integrated with accounts. Interface between stores and accounts is through manual systems.

Purchase Not computerized Integrated with the stores information system and most of the process are computerized.

HR Not computerized Payroll which is a part of accounts is computerized, other activities do not use computers

COMPARATIVE STUDY BETWEEN THEMILK PRODUCERS COOPERATIVE SOCIETY OF AMUL AND AAVIN

AAVIN AMUL

Milk Procurement System

Partially computerized and not integrated with any testing measures.

Fully computerized that includes integration with quality testing, weighing and milk accounting systems.

Accounts Partially computerized and not integrated with any module

Fully computerized using customized software. But some manual systems are being followed for purposes of audit

Stores Partially computerized and not integrated with any module

Fully computerized, but not integrated with accounts. Interface between stores and accounts is through manual systems.

Purchase Not computerized Integrated with the stores information system and most of the process are computerized.

HR Payroll is handled by the computer application

Payroll which is a part of accounts is computerized, other activities do not use computers

Veterinary Visit Booking

Computers are not used for this service

Computers are used extensively in capturing data, allocating doctors for the visit and for generating billing

Cattle Feed Plant Data is not integrated with the union.

Fully computerized – computing facilities used in production planning, purchase and other activities. Input supply module is also computerized in the chilling centres.

THE COMPARATIVE STUDY ON COMPUTERIZATION OF MPCS UNION TRICHY

AND AMUL

Details Availability

Server Not Available

Printer Available

Software Licensing Not Available

Desktop Machine Old Machines are available and not up graded for some years

Testing Units Available and not integrated with any computer applications

Software Development Trial was executed for standarisation and are not successfully implemented

Networking No Networking and is not practiced

Backup Facility Power Backup is available and data backup is not available.

Present Scenarios in AAVIN, Tiruchy

TCMPF GCMPFProduction Planning and Management

Not computerized Integrated with the stores information system and most of the process are computerized.

Administration Payroll is handled by the computer application

Payroll which is a part of accounts is computerized, other activities do not use computers

Veterinary Visit Booking

Computers are not used for this service

Computers are used extensively in capturing data, allocating doctors for the visit and for generating billing

Cattle Feed Plant Data is not integrated with the union.

Fully computerized – computing facilities used in production planning, purchase and other activities. Input supply module is also computerized in the chilling centres.

Showing the Comparison of the Tamilnadu and Gujarat Federations

Cost and Practical Difficulties in Total

Integration

Details REIL (AAVIN)Windows Operating System

Akashganga (AMUL) Windows Operating System

Open Source (KERALA Dairy) Linux Operating System

Cost (in Indian Rupees)Computers 45,000 45000 45000Printers 12,000 12000 12000Desktop Software Licensing

35,000 35000 0

Weighing Units 15,000 20000 15000Testing Units 40,000 45000 40000Software Development

20,000 30000 25000

Networking 3,000 3000 3000 170,000 1,90,000 1,40,000

Implementation Cost Per PMCS

Implementation Model Cost (in Rupees) for 465 Active

SocietiesREIL 7,90,50,000

Akashganga 8,83,50,000

Open Source(Lypsaa) 6,51,00,000

Implementation Cost for all PMCS

Details WindowsCost (in Indian Rupees)

Linux Cost (in Indian Rupees)

Server 1,50,000 1,50,000Printer 12,000 12,000Software Licensing(Server Operating System)

4,00,000 0

Desktop Machine (1 unit)

45,000 45,000

Testing Units 1,50,000 1,50,000Networking 30,000 30,000 7,87,000 3,87,000

Cost of Milk Producers Cooperative Union Integration

Model for Total computerization

Cloud Computing

Capital Expenditures

Capital Expenditure on infrastructure ₹ 0.00

Operational expenditures

Annual Operational Expenditure (Platform) ₹ 1,10,000.00

Incidental costs ₹ 10,000.00

Development (incremental) ₹ 20,000.00

Actual Cash Outflow (IT) ₹ 1,40,000.00

ESTIMATED EXPENDITURES FOR INTEGRATION AT FEDERATION

Findings, Suggestions and Conclusions

The Amul has taken up the Computer Application initiative in the year 1994 with the introduction of ‘Akashganga’ and other software in the Milk Collection System.

The Amul has done extensive usage of IT, which includes a B2C ordering portal, an ERP based supply chain planning system for the flow of material in the network

Major Findings in AMUL

Milk Collection information from more than 10,000 villages is available to all dairies (or Unions) to enable them make faster decisions.

Network is linked with information at all 45 distribution offices and 3900 distributors.

Major Findings – cont. . .

FindingsComputer Application in AAVIN

The Producers Milk Cooperative Societies are unaware of software licensing and there is no internet connectivity, data back up and the data are not transferred to either the union and federation.

The Accounts, HR, Stores, Purchase departments and chilling units are not computerized and Milk Procurement System is partially computerized.


In the case of Union, Milk Procurement System, Accounts and Stores are partially computerized and the data are not integrated with the federation and milk producers cooperative societies. These sections in Amul are fully computerized and the data are integrated.

Computer Applications in AAVIN - cont.

Milk Procurement System, Accounts and stores are partially computerized and not integrated with any testing measures. The purchase, veterinary activities are not computerized and payroll accounting alone partially computerized in human resource management.


In the AAVIN Tiruchy Union, Server, Legal Software and Network Connectivity are not available.

Desktop with old configuration which is not updated and a printer are available and there is not data backup facility.

In the case of Federation, Production and Maintenance, Veterinary visits, Artificial insemination and Cattle Feed Plant activities are not computerized.


When compare to the per capita availability of milk between the Gujarat and Tamil Nadu there is a large variation in the years 1991 – 2011.

The concentration of the business by the Tamil Nadu dairy cooperatives is not on par with the development of the Gujarat dairy cooperatives.


One among the reasons for slow growth of per capita availability of milk is due to lesser utilization of computerization

Recording the details of Artificial insemination using computers and other measures were not taken up to increase the milk production


Evaluation Result from Members of Milk Producers

Cooperative Societies

The earnings of the members from the Milk Producers Cooperative Society is Very Low . The mean average earning of a member is Rs. 7100 per month

Majority (78.2%) of the members are having 1-3 animals. They are managing dairy as a part time occupation only

Evaluation Result from the Members of MPCS

A major section of (77.2 per cent) the members are holding membership in the range of 7 to 20 years.

Majority (76.23 per cent) of the members are supporting 3-5 of their family members based on their earnings.

A vast majority of the respondents (86.1 and 89.11 % regarding FAT and SNF respectively) are unaware of the quality factors such as FAT and SNF in Milk.

Evaluation Result - Members of MPCS -

cont.

Most of the members (75.25 %) have insured their milch animals.

Members availing the medical facility of the society are 80.20 per cent.

A vast majority (88.12 %) of the members are purchasing fodder from the society.

Almost all the members of the MPCS (99%) are interested in making total computerization.

Evaluation Result - Members of MPCS - cont.

Except a few all the members of the society (94.1%) have said that the society providing necessary suggestions then and there for the improvement of the quality of the milk.

Sixty six per cent of the members have undergone training on milking methods, but the members are not using the new technologies as stated by the society in the training and they were used the conventional method of milking.


70.3 per cent of the members are unaware of the artificial insemination. 79 per cent of the members vouched that proper amount of feeding shall improve the quality of milk.

Seventy per cent of the members have recorded that improper medication certainly affect the quality of milk.


Evaluation Results of Employees of AAVIN Tiruchy

Union

Only 3.7 percent of the employees are Post- Graduate and 48.1 percent of the employees are Graduates.

A vast majority (77.8%) of the employees age falls with the range of 46 to 65 years.

Majority (70%) of the employees experience is within the range of 21 to 35 years.

Out of the 24 employees, 81.5 percent are using computers.

Evaluation Results of Employees of AAVIN Tiruchy Union

In the Union office, 40.7 percent of the computers’ configuration of central processing unit is Pentium V. Most of the employees used the computers in Union as the replacement for the typewriter.

Out of 24 employees in the Union office, 54.5 per cent of the employees are using computers for more than 2 hours and less than 5 hours per day

Evaluation Results of Employees of AAVIN Tiruchy Union

- cont.

68 % of the employees are facing with problem by using the computers in the range of 1 to 3 months.

Nearly 52 per cent of the employees have not attended any training for using the Milk Procurement machines.

A vast majority (77%) of the employees are not given any training in computers either by the AAVIN Federation or the Union.

Evaluation Results of Employees of AAVIN Tiruchy Union – cont..

Nearly 51 per cent of the respondents agreed that the information from the procurement register is adequate.

Nearly 51 per cent of the respondents have agreed that the output of milk analyzer is accurate.

43 per cent have agreed that the information collected should be transferred on real time basis to the Union records so that milk procurement price will be paid daily

Evaluation of MPCS – Computer perspective

64 percent of the staff of the milk producers cooperative society are able to understand the software and utilize all the features provided in the software and also comment that they are in need of additional features to improve the software.

29 percent of the respondents have strongly agreed that the reports generated from the software are useful for the milk producers cooperative society.


-cont..

41 percent of the members of MPCS has agreed that the functionality of the society has improved because of using the computers.

56 percent of the respondents have agreed that the administrative work got minimized because of the usage of the computer applications.

Majority (86 %) of the employees in Milk Producers Cooperative Society have agreed that the members’ trust has increased because of using the computers.


-cont..

Majority (93%) of the respondents have agreed that fraud and tampering of data got reduced because of the computer applications.

93 percent of the respondents have agreed that they were able to calculate payments and dispatch details faster because of the computers.

29 percent of the respondents have agreed that they are having frequent problems because of the operating systems.


-cont.

29 percent of the respondents have agreed that they are having frequent hardware problems in their computers

79 percent of the respondents have agreed that they are getting frequent software problems.

Majority (86%) of the respondents have opined that there is a need for total computerization


-cont.

The employees in Milk Producers Cooperative Society are having less awareness on the new improvements in the computer technology but at the same time, nearly 15 percent of the employees are interested to use internet and email.

Only 22 percent of the respondents agreed for their interest towards GIS.


-cont.

Total Integration of Computers with Federation , Union and

MPCS.

As of 732 Primary Milk Producers Cooperative Society, 465 are Active in Business with the Tiruchy Union, but 83 societies alone make use of computers that too very limited level of operations. The Union also not fully utilized the existing computer application systems. The federation is also not fully making use of the existing computerization

Total Integration of Computers with Federation , Union and MPCS.

The existing level of computerization in AAVIN have not reached the members at the grass root level and even there is no integration of data with the Milk Producers Cooperative Societies, Union and Federation and also there is no transfer of data among the MPCS, the Union and the Federation.


-cont..

At present the financial position of the AAVIN will not allow to make sufficient infrastructure facilities for the integration.

As per the existing organization structure of AAVIN, there is no separate department for maintenance of computer. Further, there are neither computer savvy officials nor computer trained staff members to make computerization in AAVIN like AMUL.

AAVIN have not appointed Computer Professionals in the management team so far.

Total Integration of Computers with Federation , Union and MPCS. - cont.

Electrical power supplies are unreliable or erratic, as of date (during the evaluation)

After the computerization AMUL is able to disperse the milk procurement price to the members every day. But in AAVIN, due to lack of computerization in the milk testing and bulk cooling system they disperse milk procurement price monthly three times.


- cont.

Unreliable Fixed Line Telephone system is used and the communication through optical fibre transmission is not reached to the rural areas in Tamil Nadu.

Local internet service providers are too expensive and the service is also not proper. There is a resistance of AAVIN employees to make changes in the existing manual system because of the fear that computerization will replace the Human Resources


- cont.

The Akashganga implementation cost per MPCS is 11% higher than the REIL implementation.

The open source implementation cost per MPCS is 17% lower than the REIL implementation. The open source implementation cost per MPCS is 27 % lower than the Akashganga Implementation.

AAVIN can utilize latest technology like cloud computing and should invest time and efforts towards the total computerization at a low cost.


- cont.

Members are having less awareness about the adulteration, and it is important for the staff of societies to educate them.

The distance between the member’s farm and the collection point of MPCS may be reduced by creating additional collection centers or mobile cooling van to collect the milk from the member’s residence or farm.

Suggestions

Labour problem can be managed by means of introducing the technological replacements like using the fodder cutting machine, milking machine, cleaning machine etc.,

It is on the part of the society’s responsibility to create awareness about the quality factors such as FAT and SNF in the minds of the members because the milk procurement price is based on these factors. Further, the success of the computerization depends upon the members’ knowledge about these quality factors in the milk.

Suggestions – cont.

It is suggested that the society may educate the members about the Artificial Insemination (AI) because the NDDB has spent lot money for development of cross breed animal and try to increase the quantity of milk in the 12th planning period.

AAVIN may introduce the plastic card or smart card just like the Amul, which may be used in the ATM to draw the cost of milk and other details through the arrangement with Core Banking System of the Nationalized Banks.

Suggestions – cont.

The Milk Producers Cooperative Society should pay the milk procurement price to the members every day as done by the Amul.

The Milk Producers Cooperative Societies should enhance the number of employees and should have policy to appoint new employees with computer knowledge.

Investment should be made in the computer systems

Suggestions -cont.

Training should be given to the existing employees how to utilize computers for their dairy operations other than simple document typing.

To rectify the hardware and software problems, the AAVIN has to appoint a team of computer experts and should plan for the annual maintenance contract.

To reduce the investment in total computerization, AAVIN may choose Open Source Computer Application as done by the Kerala Dairy Cooperatives.

Suggestions -cont.

Installation of the centralized server either through the cloud technologies or licensed system.

Customization of the software based on the requirements of the AAVIN dairy.

The existing staff members of AAVIN should be motivated to learn and train in computer expertise.

Suggestions -cont.

Expansion of the Bulk Cooler and Automatic Collection System to all the areas of the AAVIN and installation of the required number of computers and integration of all the Milk Producers Cooperative Societies with the Union and the Union should be integrated with the AAVIN database.

Suggestions -cont.

Try to tap the resources from the NDDB and Tamilnadu State Government for developing the infrastructure facilities in Computer Applications.

AAVIN should create a new IT department and appoint the computer professionals to look after and maintain the AAVIN computer application requirement.

Suggestions -cont.

The Government of Tamilnadu should conduct the election for the office bearers of Producers Milk Cooperative Societies and empower the members to conduct the dairy on cooperative lines.

AAVIN should develop a computer software which is user friendly and it should be in Tamil by making the necessary arrangement with the server provider or create own computer professionals for that purpose.

Suggestions -cont.

AAVIN should take necessary steps to provide continuous on-job training to employees in Federation and Union to enhance the computer knowledge of the existing staff as well as organize orientation programme to MPCS members to make use of the computer and internet efficiently.

Suggestions -cont.

Conclusion

The AAVIN has introduced the computerization in the dairying activities very recently and it has to adapt methods from the AMUL and reaps the benefits of fully computerized dairying in AAVIN.

The success of the AMUL mainly depends on the members’ cooperation and full support in the computerization and empowerment of the members through the participation in the dairy management.

Conclusion – cont.

In the case of AAVIN it is not run with strict cooperative principles and members not having any say in the management of the affairs of the AAVIN.

The computerization of dairying activities provides immense benefits to the AAVIN.

Conclusion – cont.

Questions ?

Thank You!

a study of computer applications in the management of aavin dairy cooperatives in tiruchy union

Education