a study on the ev operation

“A Study on the EV Operation

of the Mass Market and Sales

Distribution Strategies of

Banglalink Digital

Communication Limited”

Banglalink Digital Communication Limited

Headquarters of Banglalink: Tiger House,

tigers' den. House no. 4, sw, Bir uttam mir

Shawkat Sharak, Gulshan-1, Dhaka-1212.

Bangladesh

Farid, MD. Fahim Shahriar Farid

ID: 11-19571-3

Broad Objective

The broad objective of this report is to observe understand strategies

and study the activities of Electric Voucher operation of Mass

Market and Sales distribution of Banglalink.

Specific Objectives

The specific objectives of the study are as follows:

To know the EV operational activities.

To learn the process of SIM swap.

To learn the process of SIM configuration.

To verify the Faulty SIM check and update the user status.

To observe the sales support activities of Banglalink.

SIM SWAP

SIM Configuration

SIM Packet

Faulty SIM Check

Organization Wide

SIM SWAP

Everyday Zonal Sales manager report us with a request for retailers i’top-Up Sim swap. They attached an excel file which is contained with the region, distributor name, retailer code and the lost I’top-up mobile number, new Sim Serial number and lastly reason for the swap. My task is replace this sim with new sim serial number with the help of the EV operation system and finally ready a reply mail to ZSM.

Swap reply

RegionDistributor

Name

Retailer

code

i'top-up

Mobile No

New Sim

Serial No

(Full)

Reason for

SWAPSTATUS Date

Barisal Marwa

Builders

R287210 19866698

31

89880385

05039596

01

Sim Lost Success 4/7/2015

12:12:32 PM

Mymensingh Turja

Enterprise

R200939 19376188

06

89880385

05039564

48

In Active Success 4/7/2015

12:12:32 PM

SIM Configuration:

Another Important and essential task of EV operation system.. With this sim

configuration process, we configure retailers I’top-up Sim. Regionals sales gave us the

information of distributors in an excel sheet. My task is entry each of information on

banglalink’s EV operation system. First, I have to input the distributor name. If system

allows the distributor then I can input other information. Then I have to fill the other

blank spaces of dealer name, retailer name, retailer code, address, thana (state) , date,

balance, SMS ID, retailer PIN. Once i input all information successfully, then system

activated the SIM

Faulty SIM Check

Banglalink makes their SIM and scratch card by third parties. Banglalink gives this

responsibility to two of Bangladeshi vendor Silkways and Eastcompeace.

Sometimes for their technical fault, sim shows insert, invalid or network failure

status. Then retailer returns this faulty sim to distributors. Distributors are reporting

to regional sales support with faulty SIM. Finally all regional sales support reports

to central sales support via mail and Courier faulty sim in Banglalink’s Head quarter.

My task is to checking all the sim one by one whether the SIM are intact or not. Then

update all sim status in an excel sheet.

SERIAL Actual Problem

Lifting

Date

Product

Code DD Code Region DD name

8988031205058708

50 INVALID SIM 06-Jan-13 MMST CHICHI01

Ctg-

Chittagong Communic Trade Link

8988031205058708


Ctg-


8988031205058708


Ctg-


8988031205058708


Ctg-


8988031205058709


Ctg-


8988031205058709


Ctg-


SIM Packet

Distributors from 12 region of Bangladesh reports to Zonal Sales managers for i’top-up sim for their retailers. Zonal Sales Mangers

are report to us for configure and courier this i’top-up sim. My task

is to configure and carefully packet this i’top-up sim. Like Communic Trade link a distributor wants 200 SIM for their

retailers and my job is to configure this 200 Sim and packet them

carefully and send it to dispatch. Dispatch task is to courier this

i’top-up sim packets to their regional addresses.

Organization Wide

Marketing

Sales

Admin

Human Resource

Customer Care Department

Outsource

The employees in Banglalink are so much busy in their responsible fields,

they could hardly provide little time to discuss with them.

Sometimes it takes long time for update the database of all types of information.

Working hour is 9 a day that is excess for interns.

We can take only 3 days leave during these 3 months internship period.

External recruitment system is weak. There is no written exam in external

recruitment. And in internal recruitment process is good but selection

process was weak.

In Banglalink I always had to go through specific instructions performing

my task and I could not perform my task in my own way.

In Banglalink I had found that there have rules for using internet. Higher

level employee just can access to internet. There hadn’t any permission for

lower level employee to access internet. Banglalink didn’t provide internet

facility.

I have learned about the organizational behavior, i.e. how individuals and

groups act in the organization

I have learned about EV operation sales support. I learned how to configure

and swap sim how to update their database.

This intern program increased my software knowledge, increased writing

skill and spoken skill, Microsoft office skill.

Learend about the working environment of the service industry.

Learned about the corporate culture & behavior and learn how to deal with

corporate peoples.

Time management is very crucial factor in an organization and here I learned

about time management. How to utilize my time & done my responsibilities

in a timely schedule.

Banglalink can Increase number of staff in research division. Need

more market research.

When an intern involve in a project, department should give them

more space more freedom to work.

Banglalink should change their marketing strategies. They have to

think about market leader position.

Need more segmented marketing promotions, strategies and offerings.

Banglalink should be more conscious about their network. Lots of

upazilla is out of reach of Banglalink 3G. So build up a network

which is reach of every upazilla of Bangladesh.

Recruitment process should be done focusing on external candidates so that qualified people from outside the company get a chance to join Banglalink.

Thank You

a study on the ev operation

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