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A Tale of Two Cities: How to automate your FOG program [email protected]

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Page 1: A Tale of Two Citieswesternstatesalliance.org/.../WSA_FOG-Presentation...hotel management 2016 –2017 UberEats Account Manager 2017 –Present SwiftComply Customer Success Lauren

A Tale of Two Cities:

How to automate your FOG program

[email protected]

Page 2: A Tale of Two Citieswesternstatesalliance.org/.../WSA_FOG-Presentation...hotel management 2016 –2017 UberEats Account Manager 2017 –Present SwiftComply Customer Success Lauren

Up next: Happy Hour

Alex Priaulx

Drink Tickets!

Page 3: A Tale of Two Citieswesternstatesalliance.org/.../WSA_FOG-Presentation...hotel management 2016 –2017 UberEats Account Manager 2017 –Present SwiftComply Customer Success Lauren

Help wastewater authorities develop collaborative relationships with regulated businesses to protect human health and the environment

Page 4: A Tale of Two Citieswesternstatesalliance.org/.../WSA_FOG-Presentation...hotel management 2016 –2017 UberEats Account Manager 2017 –Present SwiftComply Customer Success Lauren

Our background

2008 – 2012Dublin City Council FOG Program Manager

2012 – 2016Irish WaterFOG Program Manger

2016 – Present SwiftComplyFounder & CEOMick O’Dwyer

CEO

2009 - 2016Restaurant, events, hotel management

2016 – 2017UberEatsAccount Manager

2017 – Present SwiftComplyCustomer Success

Lauren Huey

Customer Success

Page 5: A Tale of Two Citieswesternstatesalliance.org/.../WSA_FOG-Presentation...hotel management 2016 –2017 UberEats Account Manager 2017 –Present SwiftComply Customer Success Lauren

Our Clients

200,000+FSEs tracked

5Countries

~100 FOG programs

Sample US Clients

We acquired XC2 FOG &

Backflow Software

Page 6: A Tale of Two Citieswesternstatesalliance.org/.../WSA_FOG-Presentation...hotel management 2016 –2017 UberEats Account Manager 2017 –Present SwiftComply Customer Success Lauren

REGULATORS

BUSINESSES

Administrative

Burden

Under-resourced Stuck with

legacy systems

Bureaucratic,

hard to change

behaviour

Financial

burden

Not enough time TurnoverDon’t understand

regulations

The problems

Page 7: A Tale of Two Citieswesternstatesalliance.org/.../WSA_FOG-Presentation...hotel management 2016 –2017 UberEats Account Manager 2017 –Present SwiftComply Customer Success Lauren

112 daysaverage number after an inspection when compliance starts to deteriorate

Observed by FOG inspectors in Dublin tracking

compliance of a sample of 1,000 FSEs

Page 8: A Tale of Two Citieswesternstatesalliance.org/.../WSA_FOG-Presentation...hotel management 2016 –2017 UberEats Account Manager 2017 –Present SwiftComply Customer Success Lauren

What is the primary reason you service

your grease trap?

Page 9: A Tale of Two Citieswesternstatesalliance.org/.../WSA_FOG-Presentation...hotel management 2016 –2017 UberEats Account Manager 2017 –Present SwiftComply Customer Success Lauren

The Theory – SCIENTIFICALLY PROVEN!

5 ‘C’s’ of Compliance

Page 10: A Tale of Two Citieswesternstatesalliance.org/.../WSA_FOG-Presentation...hotel management 2016 –2017 UberEats Account Manager 2017 –Present SwiftComply Customer Success Lauren

How to avoid this?

Page 11: A Tale of Two Citieswesternstatesalliance.org/.../WSA_FOG-Presentation...hotel management 2016 –2017 UberEats Account Manager 2017 –Present SwiftComply Customer Success Lauren

REGULATOR

FOOD SERVICE

ESTABLISHMENT

SERVICE

PROVIDERS

Page 12: A Tale of Two Citieswesternstatesalliance.org/.../WSA_FOG-Presentation...hotel management 2016 –2017 UberEats Account Manager 2017 –Present SwiftComply Customer Success Lauren

Actions

1

Digital

Business

Registration

2

Email

Notifications

3

Online

Document

Submission

Receive the data needed to prioritize day-to-day activities

Page 13: A Tale of Two Citieswesternstatesalliance.org/.../WSA_FOG-Presentation...hotel management 2016 –2017 UberEats Account Manager 2017 –Present SwiftComply Customer Success Lauren

Clear call to action

What, When, and

Why?

Page 14: A Tale of Two Citieswesternstatesalliance.org/.../WSA_FOG-Presentation...hotel management 2016 –2017 UberEats Account Manager 2017 –Present SwiftComply Customer Success Lauren

An FSE is likely to be most receptive to learning a new process when setting up a new restaurant.

At the right time….

Page 15: A Tale of Two Citieswesternstatesalliance.org/.../WSA_FOG-Presentation...hotel management 2016 –2017 UberEats Account Manager 2017 –Present SwiftComply Customer Success Lauren

Business registration – simple online form

Add information direct

to FOG database

Capture FSE email

Establish line of

communication

Page 16: A Tale of Two Citieswesternstatesalliance.org/.../WSA_FOG-Presentation...hotel management 2016 –2017 UberEats Account Manager 2017 –Present SwiftComply Customer Success Lauren

+Risk classification

Type of cuisine

Type of equipment

No. of seats

Page 17: A Tale of Two Citieswesternstatesalliance.org/.../WSA_FOG-Presentation...hotel management 2016 –2017 UberEats Account Manager 2017 –Present SwiftComply Customer Success Lauren

+FOG discharge permit

Online payment

Digital signature

Send by email

Page 18: A Tale of Two Citieswesternstatesalliance.org/.../WSA_FOG-Presentation...hotel management 2016 –2017 UberEats Account Manager 2017 –Present SwiftComply Customer Success Lauren

Email notifications

Use the data

received to

communicate

digitally.

Page 19: A Tale of Two Citieswesternstatesalliance.org/.../WSA_FOG-Presentation...hotel management 2016 –2017 UberEats Account Manager 2017 –Present SwiftComply Customer Success Lauren

Templates and auto-reminders

Hi %{contact_full_name},

This is a courtesy reminder that %{establishment_name} should have a

grease pump out scheduled this week. The last service on file is from

%{establishment_last_pumped_on}.

Please navigate to your %{establishment_profile_url} after the next

service and submit pump out documentation to the

%{organisation_name}, or select your service provider to request they

submit on your behalf.

Sincerely,

%{City_user_name}

Page 20: A Tale of Two Citieswesternstatesalliance.org/.../WSA_FOG-Presentation...hotel management 2016 –2017 UberEats Account Manager 2017 –Present SwiftComply Customer Success Lauren

Online pump out reports

FSE or pumper may

upload

FSE responsible for

compliance

Clear call to action

message

Page 21: A Tale of Two Citieswesternstatesalliance.org/.../WSA_FOG-Presentation...hotel management 2016 –2017 UberEats Account Manager 2017 –Present SwiftComply Customer Success Lauren

Online pump out reports, cont.

Mandatory fields

Custom properties

Attach photo of trap or

copy of manifest

Page 22: A Tale of Two Citieswesternstatesalliance.org/.../WSA_FOG-Presentation...hotel management 2016 –2017 UberEats Account Manager 2017 –Present SwiftComply Customer Success Lauren

Results

70%FSEs complete

online business

registration

60% upload pump outs

regularly

90%response rate to

email notifications

*based on 11 projects with a total of 8,000 FSEs**within first 6 months of program

50% pumper participation

Page 23: A Tale of Two Citieswesternstatesalliance.org/.../WSA_FOG-Presentation...hotel management 2016 –2017 UberEats Account Manager 2017 –Present SwiftComply Customer Success Lauren

Better prioritization allows

inspectors to focus limited resources on the

most non-compliant,

highest risk FSEs.

Page 24: A Tale of Two Citieswesternstatesalliance.org/.../WSA_FOG-Presentation...hotel management 2016 –2017 UberEats Account Manager 2017 –Present SwiftComply Customer Success Lauren

Case study:

San Francisco Public Utilities Commission

Page 25: A Tale of Two Citieswesternstatesalliance.org/.../WSA_FOG-Presentation...hotel management 2016 –2017 UberEats Account Manager 2017 –Present SwiftComply Customer Success Lauren

4,590FSEs

2 inspectors

Objective

In October 2018 we a pilot project to

assist with SFPUC’s FOG program.

Phase 1 of the program lasted 6 months

and our goal was to categorize 1,000

food service establishments through an

optional self-declaration program.

SPFUC Stats

~$3 million/year

Page 26: A Tale of Two Citieswesternstatesalliance.org/.../WSA_FOG-Presentation...hotel management 2016 –2017 UberEats Account Manager 2017 –Present SwiftComply Customer Success Lauren

Risk rating categories

Category 1: Kitchen produces a significant amount of FOG and there is no grease capturing equipment installed

Category 2: Kitchen produces a significant amount of FOG, but there is grease capturing equipment installed

Category 3: Kitchen is a less significant grease discharger, grease capturing equipment is still required

Category 4: Limited food preparation establishment, grease capturing equipment is likely unnecessary

Page 27: A Tale of Two Citieswesternstatesalliance.org/.../WSA_FOG-Presentation...hotel management 2016 –2017 UberEats Account Manager 2017 –Present SwiftComply Customer Success Lauren

Implementation: direct mail

Establishments were sent three letters with direction to complete a short digital categorization form.

Page 28: A Tale of Two Citieswesternstatesalliance.org/.../WSA_FOG-Presentation...hotel management 2016 –2017 UberEats Account Manager 2017 –Present SwiftComply Customer Success Lauren

Implementation: digital enrollment

The form mirrors SFPUC’s discharger categorization calculator, and takes approximately five minutes to complete.

Form completion creates a new business or updates existing information in the SwiftComply database.

Page 29: A Tale of Two Citieswesternstatesalliance.org/.../WSA_FOG-Presentation...hotel management 2016 –2017 UberEats Account Manager 2017 –Present SwiftComply Customer Success Lauren

Implementation: in person enrollment

To supplement online enrollment, provide assistance, and gain understanding of FSE sentiment we:

1. Held three in-person enrollment ‘blitzes’, hitting the streets of SF to talk to restaurants.

2. Hosted an information session at SFPUC offices

Page 30: A Tale of Two Citieswesternstatesalliance.org/.../WSA_FOG-Presentation...hotel management 2016 –2017 UberEats Account Manager 2017 –Present SwiftComply Customer Success Lauren

Implementation: educational materials

Enrollment postcards, BMP Posters, and FighttheFOG Newspapers were distributed during in-person interactions with SwiftComply and by the Golden Gate Restaurant Association to it’s members.

A bespoke website was also created to answer specific questions about SFPUC’s FOG ordinance

Page 31: A Tale of Two Citieswesternstatesalliance.org/.../WSA_FOG-Presentation...hotel management 2016 –2017 UberEats Account Manager 2017 –Present SwiftComply Customer Success Lauren

Results

174closed or not

relevant

1064registered FSEs

106FSE turnover

We are pleased with the results thus far and have successfully classified over 1,300 businesses.

Page 32: A Tale of Two Citieswesternstatesalliance.org/.../WSA_FOG-Presentation...hotel management 2016 –2017 UberEats Account Manager 2017 –Present SwiftComply Customer Success Lauren

Risk Assignment

Category 1: 38 FSEs (4%)

Category 2: 690 FSEs (65%)

Category 3: 72 FSEs (7%)

Category 4: 260 FSEs (25%)

Page 33: A Tale of Two Citieswesternstatesalliance.org/.../WSA_FOG-Presentation...hotel management 2016 –2017 UberEats Account Manager 2017 –Present SwiftComply Customer Success Lauren

Case study: City of Bend

Presented By Christina Davenport, Industrial Pretreatment Program Manager

Page 34: A Tale of Two Citieswesternstatesalliance.org/.../WSA_FOG-Presentation...hotel management 2016 –2017 UberEats Account Manager 2017 –Present SwiftComply Customer Success Lauren

477FSEs

<1 inspector

Objective

In January 2019 a digital reporting

program was launched in the City of

Bend.

The goal is to receive 80% of pump outs

reports directly into tracking database

through FSE or provider submission and

communicate digitally with FSEs. This

will better prioritize inspections to

allocate time and labor to new industries.

City of Bend Stats

~550Inspections/y

ear

Page 35: A Tale of Two Citieswesternstatesalliance.org/.../WSA_FOG-Presentation...hotel management 2016 –2017 UberEats Account Manager 2017 –Present SwiftComply Customer Success Lauren

FOG Control Program Overview

FOG Control program began in 2009

High level of awareness and compliance among FSEs thanks to previous outreach and inspections

FOG program manager has other pretreatment responsibilities, plus ‘newer’ growing industries to oversee such as cannabis and breweries

Page 36: A Tale of Two Citieswesternstatesalliance.org/.../WSA_FOG-Presentation...hotel management 2016 –2017 UberEats Account Manager 2017 –Present SwiftComply Customer Success Lauren

Other challenges

Already received list of pump outs monthly from service providers via excel spreadsheet, but this information was then manually input to software system.

Needs to know how much FOG waste is removed and where it is applied for EPA reports

Page 37: A Tale of Two Citieswesternstatesalliance.org/.../WSA_FOG-Presentation...hotel management 2016 –2017 UberEats Account Manager 2017 –Present SwiftComply Customer Success Lauren

Implementation schedule

January 2019 February 2019 March 2019 April 2019

Outreach to pumpers

and remote training

Initial letters to FSEs,

digital enrollments

begin

Mandatory deadline to

enroll and report set

for April 1st

Second (reminder)

letter sent to FSEs

Automated pump out

reminders activated

Third (final) letter sent

to FSEs, they are now

out of compliance for

the mandatory

deadline

In-person enrollment

and service provider

feedback sessions

scheduled

Page 38: A Tale of Two Citieswesternstatesalliance.org/.../WSA_FOG-Presentation...hotel management 2016 –2017 UberEats Account Manager 2017 –Present SwiftComply Customer Success Lauren

Results - providers

80% provider participation

8 of 10 providers are enrolled and submitting

pump out reports

One local company has begun drivers inputting

from the field

Page 39: A Tale of Two Citieswesternstatesalliance.org/.../WSA_FOG-Presentation...hotel management 2016 –2017 UberEats Account Manager 2017 –Present SwiftComply Customer Success Lauren

Results – FOG waste tracking

Since February 1, 2019 the City of Bend has received

1,016 pump outs reporting

103,722 gallons of FOG waste

Page 40: A Tale of Two Citieswesternstatesalliance.org/.../WSA_FOG-Presentation...hotel management 2016 –2017 UberEats Account Manager 2017 –Present SwiftComply Customer Success Lauren

Results – FSE enrollment

45% enrolled in auto notifications

60 days into implementation,

216 food service establishments have either

enrolled their business via online form or a valid

email address was already on-file

Page 41: A Tale of Two Citieswesternstatesalliance.org/.../WSA_FOG-Presentation...hotel management 2016 –2017 UberEats Account Manager 2017 –Present SwiftComply Customer Success Lauren

Thanks to active service provider and FSE

participation, Bend now sees a real-time

overview of compliance, which stands at

74% compliant based on submitted

manifests.

Page 42: A Tale of Two Citieswesternstatesalliance.org/.../WSA_FOG-Presentation...hotel management 2016 –2017 UberEats Account Manager 2017 –Present SwiftComply Customer Success Lauren

Results – FSE compliance

Compliant: 343 FSEs (74%)

Overdue: 39 FSEs (6%)

Non-Compliant: 71 FSEs (14%)

No Pump Outs: 24 FSEs (5%)

*figures from April 12, 2019

Page 43: A Tale of Two Citieswesternstatesalliance.org/.../WSA_FOG-Presentation...hotel management 2016 –2017 UberEats Account Manager 2017 –Present SwiftComply Customer Success Lauren

Broaden the scope of automation tracking to

industries such as brewing and high strength waste

Page 44: A Tale of Two Citieswesternstatesalliance.org/.../WSA_FOG-Presentation...hotel management 2016 –2017 UberEats Account Manager 2017 –Present SwiftComply Customer Success Lauren

Lauren HueySwiftComply

[email protected]

Christina DavenportCity of Bend

[email protected]

Questions?