a tale of two shopping carts - cart66 vs woocommerce

A Tale of Two Shopping Carts

Andy Makar h+p://www.amakar.com

What you’ll learn..

• Advantages and disadvantages of hosted vs self-‐hosted shopping carts

•  Learn a simple eCommerce Blueprint with no upfront costs

• Overview of two free shopping cart soluBons with professional upgrade paths – Cart66 and WooCommerce

h+p://www.amakar.com

Who wants to make a buck with their

Wordpress website?


What are you going to sell?

• Physical Products •  Shipping •  Sales Tax

• Digital Products •  PDFs •  Templates •  Videos •  Mp3


How are you going to sell?

• PayPal •  E-‐Junkie • Hosted Shopping Carts

•  Shopify, Yahoo Commerce, Dynamic Pages, Volusion •  Monthly fees

•  Self-‐Hosted Shopping Carts • Wordpress •  3rd Party Carts •  Free and one-‐Bme costs


What is the size of your product catalog? •  1 product •  10 products •  5000 products •  Your product inventory is one requirement that determines the shopping cart soYware


How will you deliver the product to the customer? • Digital Download

•  How do you ensure SUCCESSFUL delivery?

• Physical Product Shipping •  Integrate with UPS or USPS •  Need to calculate shipping costs •  Need to collect sales tax for in-‐state sales


How will you get paid?

• PayPal (Standard, Professional, Express) •  Pros and Cons

• Credit Card Processor •  2checkout •  Authorize.net •  Google Checkout •  Amazon Payments


What’s the user experience? •  Take payments directly on your site

•  Requires a Secure Socket Layer cerBficate ($60 per year plus config)

•  Create the h+ps:// encrypBon layer to capture credit cards

•  Pass the user to a Payment processor

•  Security is provided by the payment processor

•  User is redirected to payment processor

•  Redirect to your site upon checkout


Is it secure?

Am I done?

Lots of decisions and solutions


Would a Shopping Cart Blueprint help?

•  Bootstrap your business and grow

• What will you sell : Physical and Digital products

• How will you sell : Self Hosted Wordpress Shopping Cart

• How will you deliver: Digital delivery and Shipping CalculaBons

• How will you get paid: PayPal or 2Checkout (credit cards)


Let’s meet our business owners

Single Product Sam •  Sells a single digital eBook product on his blog

•  Goals to expand product line to 12 digital products

Product Mogul Paul •  Owns a bricks-‐n-‐clicks storefront who sells thousands of products from mulBple suppliers online and in the store


Expectations

• Must provide posiBve sales experience • Customer prefers credit card payment although a subset will use PayPal

• Both use Wordpress to promote their business


Sam’s Story •  Selected Cart66 -‐ h+p://www.cart66.com


Cart66 Features •  Deployed as a bu+on •  Any Wordpress page or post can have a Cart66 product bu+on

•  You also need to create a page for the product you want to sell

•  One product per page •  Many products per page


Click download to obtain the product


Cart66 Administration - Reporting


Flexible configuration options


Cart66 Payment Gateways

Pro Version has many gateway opBons


or ?

• Provide both opBons • Many customers sBll don’t trust or understand PayPal

• Customers like credit cards • With PayPal Standard internaBonal sales are not always accepted due to PayPal seller protecBon

•  2Checkout is an excellent compliment for credit cart processing


and fees PayPal 2Checkout


Add a Product to Cart66

Amazon S3

IntegraBon

Folder / filename


Add a Product to a Page


Cart 66 Professional Integration Features •  More payment gateway support (including 2checkout)

•  Shipping •  Google AnalyBcs •  Affiliate programs •  Email MarkeBng

• Support


Cart 66 Pricing


Sam’s Story •  Started with the free version of Cart66 •  Easily integrated his eBook product into his blog and single sales page

• Accepted PayPal payments • AYer a few sales

•  Upgraded to Professional version •  Integrated addiBonal payment gateways •  Integrated email markeBng with shopping cart to grow an email list

• Planning the launch of his 2nd and 3rd eBook products


Cart66 Lessons Learned

• Digital downloads with Amazon S3 is very easy to implement

•  Every product has to be added as its own bu+on using their short codes

• Pre-‐Sales support is helpful • Overall and excellent soluBon for the business owner with a handful of products


Paul’s Story

Thousands of products selected from mulBple vendor catalogs


http://www.woothemes.com/woocommerce

•  Full featured shopping cart soYware running within Wordpress

•  Can be used for a handful of products or an enBre product catalog


WooCommerce Features •  Deployed as an enBre shopping cart system •  Products are added to the online store •  Built-‐in widgets to promote and sell throughout Wordpress site


WooCommerce Shop vs Sales Page

•  Users can navigate to the Shop to browse all products


WooCommerce Shop vs Sales Page

•  Individual sales pages can be setup with links to the product in the shop


WooCommerce Checkout Process

Coupon Code


WooCommerce Payment Gateways


WooCommerce Built In Sales Reporting


Configuration Options


Add a Product to the Catalog


Add a Product


Virtual Product Support

Paste Amazon S3 URL


Do I have to add 1000 products manually?

Alas…it is not free!


Pricing

• WooCommerce is free and includes basic PayPal integraBon with flat-‐fee shipping

• AddiBonal funcBonality is available via professional plugins

•  Comma Separate Value Import plugin •  2Checkout Payment gateway •  Email markeBng integraBon •  UPS and USPS shipping integraBon •  Amazon S3 IntegraBon (if pasBng a URL is too complex J


WooCommerce Professional Extensions


WooCommerce Lessons Learned

•  Feature rich tool with email support •  Shopping cart layout constraints

•  Issue: Added too much product informaBon in the short descripBon field

• AddiBonal features are supported at a cost •  Shipping and Payment gateways integrate easily •  Excellent tool for small and large shopping carts


Paul’s Story •  Installed WooCommerce with CSV and Shipping plugin

•  Builds a data file from 3 vendor catalogs and imports

•  ImplemenBng an inventory management process with WooCommerce

•  Integrated a Wordpress blog to promote products

•  Accepted PayPal payments •  Considering adding addiBonal plugins to support video downloads and email list integraBon


Total Cost of Ownership - Professional

Cart66 •  Single Site License: $89 •  1 Year Support •  Free Upgrades

•  Total: $89

WooCommerce •  Single Site License: Free • Unlimited Support •  Shipping Plugin: $49 • Payment Gateway: $49 • CSV Import: $99

•  Total: $197


Questions?


Where can I get this presentation?

Need some help?



Additional Information

•  Sales Pages • How to deliver digital products for free


Want to Create Great Sales Pages?


Two Excellent Plugins

• h+p://www.amakar.com/shortcode • h+p://www.amakar.com/instabuilder

Create squeeze pages, sales pages, video sales pages and format all your pages without wriBng a single line of CSS


How do I deliver files for free?

•  Amazon S3 – h+p://www.amazon.com/s3

•  Setup an account •  Setup “buckets” •  Upload a file via a browser •  Set permissions •  Include link to file in shopping cart


a tale of two shopping carts - cart66 vs woocommerce

Technology

product h

checkout h

page h

business h

woocommerce h

store h

ebook products h

handful of products