A Tyerpower ‘Brand Identity’

presentation

FromJenkin Advertising

and Marketing

Introducing Ron Jenkin, (FAIA), Principaland

Keith Hammond, (Adv. Dip. Graphic Design), Art Director

Jenkin Advertising and MarketingPerth, Western Australia

Our ‘hands on’ Tyrepower team

• Ron Jenkin – designer and principal, team leader• Keith Hammond – art director, graphic designer and

Mac operator• Lisa Wright – account manager, co-ordinator, strategist• Bill Green – senior writer, visualiser, art director• Julian bond – graphic designer, Mac operator• Sharon Bai – media specialist, direct marketing

We’ve provided creative solutions for:

•Peet & Co.

•Furniture Spot

•Bunbury International Raceway

Our references reflect a proven track record

• Our success is based on creating high quality, practical solutions that effectively meet the needs of our clients.

• We work closely (we’re very hands on) with our clients – as strategic partners – to help guide their marketing directions, as well as creating, co-ordinating and managing presentation and communications materials needed to achieve their marketing objectives.

• Our many client references bear testimony to this claim.

We’ve won numerous creative awards, nationally and locally

• 20 Design and Art Direction Awards• 6 Press and Magazine Awards• 23 TV Awards• 7 Radio Awards• 5 ‘Most Creative Agency’ Awards• 3 ‘Agency of Year’ Awards

Benefits to Tyrepower using JAM

• Personalised ‘hands-on’ service

• First class creative pedigree

• Significant economies in dealing with a tight-knit, West Australian unit

Our understanding of Tyrepower requirements of a

design studio ad agency• Good quality creative

• Top level of ‘hands-on’ service/communication

• Cost savings without affecting good quality

• Innovative thinking and recommendations

Our ‘Tyrepower Brand Identity’ Objective

• To create a more modern/fresh Tyrepower logo and design, to re-confirm Tyrepower’s strong brand recognition in the Australian marketplace.

• To make an outstanding improvement to the current Tyrepower corporate design.

• To gain feedback through market research so that we can perfect the design to the target market’s liking.

Market ResearchMethod

• We conducted two lots of research:• The first tested a wide range of logos

and shop fronts. Total respondents: 30• The second tested a reduced selection

of logos and shop fronts that had been upgraded based on first research comments. Total respondents: 60

Market ResearchResults

Shop Fronts• Overall, our results indicated that the No.1

shop front, with 20% of votes, was: E4• The second favourite shop front, with 17% of

votes, was: E2

Market ResearchResults (cont.)

Shop Front (cont.)• The favourite shop front amongst males (all

ages), with 29% of votes was: F4

Market ResearchResults (cont.)

Shop Front (cont.)• The favourite shop fronts amongst females (all

ages), with 24% of votes was: E2 and E4 (both with 24%)

Market ResearchResults (cont.)

Logos• Overall, our results indicated that the No.1

logo, with 22% of votes, was: E2• The second favourite logo, with 13.3% of

votes, was: L2

Market ResearchResults (cont.)

Logos (cont.)• The favourite logos amongst males (all ages),

with 23% of votes was: E2 and L2 (both with 23%)

Market ResearchResults (cont.)

Logos (cont.)• The favourite logos amongst females (all

ages), with 24% of votes was: D2