a unique marketing opportunity for one of our special clients in the tricities! the team that will...
TRANSCRIPT
A Unique Marketing Opportunity
For For ONEONE of our of our
SPECIAL CLIENTSSPECIAL CLIENTS in the in the TriCities!TriCities!
The TEAM that will MAKE IT HAPPEN
--Tonya Clay, Interactive Account Executive, TriCities.com
--Sheila Hubbard, broadcast Account Executive, WKPT
“the ideas and plans contained within are the property of Media General and all rights are reserved”
Our immediate idea is to …Our immediate idea is to …
entice and target all age groupsentice and target all age groups
by offering them something by offering them something everyone wants… everyone wants…
Free Race Tickets!!!Free Race Tickets!!! Food City 500 Food City 500 March 28March 28
We will bring this to our communities through our great multimedia capabilities and wonderful creative sales
staff.
The following pages will show you The following pages will show you our plan of our plan of Multimedia Multimedia
AdvertisingAdvertising. .
This will include This will include BroadcastBroadcast, , InternetInternet and and News PaperNews Paper
promotion.promotion.
What is New Media?What is New Media? Advertising Campaign
Television
Commercials Internet
Banners Newspaper
AD/Promotion
Broadcast ScheduleBroadcast Schedule
Monday-Sunday WKPT
6 a.m. – 1:00 a.m. 20X
Monday-Sunday WAPK
6 a.m. – 1:00 a.m. 30X
70 Spots 70 Spots Advertise on 3 Networks! Advertise on 3 Networks!
Monday-Sunday WJHL
6 a.m. – 6 a.m. 20X
What you GetWhat you Get• 70 Thirty Second Television Commercials, across (WJHL, WKPT &
WAPK).
• 100 Promo Spots indicating you as the sponsor of the Trackside give-a-way.
• 5 ¼ pg ads promoting the trackside ticket give away in Bristol Herald Courier, leading up to the give-a-way.
• Shared sponsorship of the Trackside which includes ticket give-a-way on camera.
• Primary Internet sponsorship on ticket give-a-way and registration which includes banner advertisement branded by Grindstaff Chevrolet.
• Special recognition of being our sponsor during our show: Track Side
• “News Teasers” reminding people to register for this great drawing.
Your Logo will be Your Logo will be placed upon the 3 placed upon the 3 Banner Ads that will Banner Ads that will be on TriCities.com’s be on TriCities.com’s
FRONT FRONT PAGEPAGE
The The winnerwinner of the of the race tickets will be race tickets will be
announced on announced on
March 24thMarch 24th
You also get to You also get to sponsor our “RACE sponsor our “RACE
WEEK” internet WEEK” internet section.section.
This Registration Page is This Registration Page is
ExclusiveExclusive to our Sponsors to our Sponsors
From this special flyer page, we can link to many things, From this special flyer page, we can link to many things, such as:such as:
How the INTERNET How the INTERNET WorksWorksYour Banner Ads may also Link ToYour Banner Ads may also Link To
A Special Flyer Page That You Have A Special Flyer Page That You Have Running!Running!
•Links to Your SiteLinks to Your Site
•Link to Your EmailLink to Your Email
•Link to SPONSORED REGISTRATION PAGELink to SPONSORED REGISTRATION PAGE
•Your Product InventoryYour Product Inventory
•Show upcoming attractions, sales and more…Show upcoming attractions, sales and more…•Just about ANYTHING you would like!Just about ANYTHING you would like!
What it is like doing business with
• We will work with you to develop all commercial copy
• Review all your buys to ensure you are getting the best value.
• Keep an eye on your campaign to ensure it is producing the effect you want
• Create an attractive banner ad campaign for internet exposure
• We will be available at all times:
Office: 423-232-8748Email: [email protected]
Total Campaign SupportTotal Campaign Support
These are some of the things we recommend you do to take full advantage of your opportunities with us.
1. Agree to the enclosed proposal!
2. Adopt a creative slogan, that we will help you with.
3. Increase your brand awareness and family image throughout all your advertising media
4. Cross Promote! Use our copy as developed by News Channel 11 /WKPT/TriCities.com for all your
advertising, including any other promotions (radio, television, newspaper, etc..) that you are involved in during race week.
RecommendationsRecommendations
To assure flawless execution of the plan
Our Critical PathOur Critical Path
Feb 13 – Feb 23Initial Proposal to perspective clients, ideas presented, client input
Account Executive in consultation with client
Feb 24 – Feb 25Customization, development, and design of campaign
TriCities.com production staff
Feb 26 Final Idea accepted by client
Client, presented by account executive
Feb 26-27 ImplementationTriCities.com production staff
March 1 LiveOnline at TriCities.com
March 1 – March 31
Campaign Run TimeCampaign Run Time
TOTAL INVESTMENTTOTAL INVESTMENT$6,000$6,000
AcceptanceAcceptanceThis certifies our agreement to move forward with the New Multimedia marketing plan. We both agree to work towards the successful implementation of this marketing campaign.
___________________________________ _________________
Client Date
___________________________________ _________________
TriCities.com/WJHL Date WKPT/Bristol Herald Courier
TERMS:
Payable in advance or 30 days with approved credit. Prices valid through March 1, 2004