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A VISION FOR BLAIRGOWRIE

Welcome to the Westpark Partnership and

Lidl UK GmbH Community Presentation.

The purpose of this presentation is for you

to view and comment upon the revised

and updated proposals for the allocated

development site, MU5 at Westpark, Perth

Road, Blairgowrie.

The information being presented today is the first step of the

planning process and sets out the broad outline of the

revised proposals.

Through this consultation we are seeking any opportunities to

improve the proposal or to adapt it where appropriate and to

ensure that local community is actively involved in the

planning process.

architects

A VISION FOR BLAIRGOWRIESustainable development to meet local needs

M8 Motorway /M9 Slip

The 29 hectare site is located to the west flank of Blairgowrie.

Forming three distinct zones the site is separated east to

west by the B947, and A923, Dunkeld Road.

The boundaries are well defined, with the agricultural fields

clearly fenced and with trees lining the periphery of the site.

To the north the site elevates with rising topography. The

east boundary is defined by Perth Road and the residential

properties aligned along the road. To the south of the site lies

the residential streets of Ardblair Terrace and Ardblair Road.

The site is generally level with a gentle slope rising to the

north.

The site bounds and is traversed by footpaths forming part of

the Core Paths Network within Blairgowrie.

The site has been considered through the recent

Local Development Plan and was successful in

achieving allocation as Site MU5, within the adopted

LDP 2014 .

The allocation supports a mixed use development of

Employment Use, Residential Use and Education.

architectsWestpark Partnership Land Holdings

11.5 ha

11.8 ha

6.3 ha

Site

Aerial Photograph from south

Planning Background & Assessment

architectsAdopted Local Development Plan Extract


In February 2014, Perth & Kinross Council adopted the

revised Local Development Plan, within which the subject of

this presentation was included for Mixed Use Development,

identified as Site MU5.

The site is designated for the delivery of residential housing

to meet the target demands of the TAYPlan, and also deliver

Employment Land through the development of circa 4

hectares of the site to meet local needs and support the local

community. In addition provision of land for educational and

recreational use to be reserved.


architectsConstraints Study


In order to evaluate and consider the design proposals for

the site, it is essential to firstly establish any constraints that

may inhibit or inform the resultant designs proposals.

The adjacent sketch has identified a number of constraints

that require to be considered:

• Existing woodland/landscaping.

• Archaeological features.

• Existing Core Paths Network retention and inclusion.

• Topographical level constraints for visual impact.

• Ecological protection and biodiversity enhancement.

• Education requirements.

In addition to these physical constraints further technical

surveys such as Traffic Impact Assessments and Drainage

Impact Assessments require to be considered to establish

the current capacity and respond to same to mitigate any

future impact the development may have upon the

infrastructures of Blairgowrie.

Existing woodland/landscaping.

Archaeological feature adjacent to development site.

Existing core network footpath retention and inclusion.

Topographical level constraints for visual impact.

Existing core network footpath retention and inclusion.

Existing woodland/landscaping.


architectsEarly Zoning Diagram


Following completion of the identification of physical

constraints the adjacent diagrams indicate the next stages of

development of our masterplan proposal.

The plan on the right has considered and responded to the

following constraints:

• No development shall occur above the 90 metre contour

line of the site to mitigate against possible visual impact,

shaded buff.

• Retention and linkage into the existing PKC Core Footpath

Networks encourage pedestrian hierarchy through the

development.

• Protection of identified archaeological features at Fir

Hillock.

• Linkage to the existing road network .

From these fixed constraints, the adjacent diagram indicates

initial development zoning to accommodate areas for the

following uses:

• Employment use identified shaded brown located to the

southern sector of the site at the gateway into Blairgowrie.

• Areas of open space to respond to the development

constraints are indicated shaded green and represent areas

of woodland, recreational open space, and retained open

countryside.

• The central area shaded green has been reserved for

education and recreational use.

• The balance of the site, shaded pink, are indicative of

proposed residential development including road and

footpath linkage . The housing development would consist of

a mix of detached, linked and terraced dwellings to deliver a

variety of streetscape, on-street houses, both open and cul-

de-sacs, courtyard arrangements, etc. The housing shall also

include a mix of housing tenure such as affordable housing,

rental & mid market rental, and private.

Developed Zoning Diagram

No development zone

Education/

recreation use

Employment

Use

Scheduled Ancient

Monument

Retained

woodland

Residential

Residential

Linkage to Core Paths

Network


Network

We are presenting our revised masterplan for the site

that includes:

• New homes in a range of sizes – from

starter homes for first time buyers to 3-5

bedroom family homes – at least 25% of

these will be affordable housing;

• Extensive parks, public open spaces and

green corridors;

• Zoned education and recreation uses.

• Protected and enhanced pedestrian

linkage through the site to connect to

existing networks.

The proposals would also help create much needed

new jobs – both during and after construction - and

will bring new investment to the community.

The location is ideal for new housing as it is located

within easy reach of the community facilities.

The inclusion of employment opportunities aids in a

sustainable community with the creation of new jobs

to a variety of possible uses.


The Masterplan

Site – Overall Site Masterplan

architects


The Masterplan

Proposed Site Plan – Phases 1 & 2

Concept sketch – Housing of character creating a sense of place and identity

Simple traditional designs used in a contemporary manner

Care Home

Budget Hotel

Food Retail Store - Lidl

Mixed Tenure Housing

Family

Restaurant

Neighbourhood

Centre


architects

Lidl of the Future Store Example

A VISION FOR BLAIRGOWRIELidl Food Retail Store

We are presenting Lidl UK GmbH’s proposal for a new store within

the Blairgowrie masterplan.

Lidl’s proposed development will:

• Be one of the first of Lidl’s new specification stores in the UK with

a 1421m2 sales area;

• Provide approximately 131 free car parking spaces, of which

around 8 will be disabled and 8 will be parent and child spaces;

• Receive one or two deliveries per day which will take place

towards the northern side of the building away from the majority of

customer activity;

• Retail a limited line of core products (1,800 lines) so the store will

complement the existing local retailers, as shoppers will still

undertake top-up shopping at other shops within Blairgowrie.

• The Lidl retail philosophy centres on simplicity and maximum

efficiency at every stage of the business, from supplier to

consumer, enabling the company to sell high quality products from

a limited range of exclusive own brand and well-known labels at

the lowest prices.

• Lidl stores sell around 1,800 carefully selected product lines and

are able to offer these high quality products at low prices due to a

pan European bulk purchasing policy. This provides Lidl with the

advantage of immense buying power, enabling the company to

achieve significant economies of scale that can be passed on to

the customer in the form of low prices.

• A common misconception is that Lidl will have an adverse impact

upon existing town centres, but the latest findings of the

Competition Commission report confirm that Lidl provides a

different offer to the main food retailers. In addition, this report

states that Limited Assortment Discounters such as Lidl do not

impact to any significant degree upon larger food retailers. This is

supported by the numerous examples across the UK, where Lidl

trade comfortably alongside major multiples. This has also been

acknowledged by the Secretary of State and planning inspectors in

their decisions following public inquiries into Lidl schemes.

• In addition to the above, Lidl commissioned a third party retail

consultant (RPS) to quantify Lidl’s impact on town/district centres.

RPS carried out a health check of 3 different town centres and 1

district centre both before, and after a new Lidl store opened in an

out of centre location. The RPS study concluded that the town/

district centre retail areas actually improved, or the status quo

remained the same during the 12 month study period.

No development zone

Education/

recreation use

Employment

Use

Scheduled Ancient

Monument

Retained

woodland

Residential

Residential


Network


Network


Indicative Aerial Montage of Masterplan Proposals


Next Steps

Thank you for attending our exhibition on the mixed use

masterplan for the site at Westpark, Blairgowrie.

We want to know your views on the revised masterplan

and what you would like to see incorporated as we take

the plans forward. This is an important opportunity to

provide much-needed development site on a

sustainable site.

By adopting a long term vision for the town and

directing growth in a manner that is sensitive in nature,

character and scale, this deliverable development will

protect key greenbelt areas while delivering long and

short term benefits to the local economy.

Following this consultation we will seek to make a

planning application to Perth & Kinross Council. An

opportunity to make further comments is available

once the planning application is registered with the

Council.

Questionnaires are available for you to leave

comments. These can be left at the exhibition or

returned by post to the address below..

Contact details:

Post:

Yeoman McAllister Architects

Waterside Studios

64 Coltbridge Avenue

Edinburgh EH12 6AH

Phone: 0131 346 1145

Email: [email protected]

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