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A Vision Workshop

Bent Jensen

BestBrains aps

May 2012

ã Copyright 2011, BestBrains

Purpose

To train a group of PO’s in a way to create shared visions for their existing products

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Idea behind it

• Allow different voices to be heard• Create ownership to the vision• A facilitated process offering structure• Viewing the product from various angles

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Practical

• All slides drawn on posters• Posters placed on the walls• Participants handed post-it’s in different

colors• A short introduction• Walk through the posters on the walls

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Process

Open Investigate Close

ConcludeDecide Act

ExploreDiscussExperiment

Set the sceneInformationIdeas

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Users

Thinks

Sees Hears

Challenges Strenghts

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Eco system

Product

Products we are dependent on

Dependent products

Up stream Down stream

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The Business

Demands and expectation

Budget and Framing

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Existing productStrenghts Weaknesses

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Stakeholders

High PowerHigh interest

High Power Low interest

Low PowerHigh interest

Low PowerLow interest

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Remember the future

Billede fra: Innovationgames.com

ã Copyright 2011, BestBrains

Elevator Pitch

for

Who has

is_______________

a

which

(customer)

(needs)

(category)

(product)

(key benefits)

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Goals-1mo 1-3 mo 3-6 mo 6-12 mo

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And then what?

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Consolidate

FACTSGUESSES

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