A Walk of Happiness - listed companyah.listedcompany.com/misc/slides/AH_Presentation... · Today, POWERMAP is one of the best navigation products in Thailand and Malaysia comparable
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A Walk of Happiness November 8, 2010 Yeap Swee Chuan
Sawasdee krub! I am deeply honored and overwhelmed to see such a big turnout this evening. Thank you, Your Excellencies, friends, suppliers, customers, government officials, bankers, partners and associates - both still in service or retired, and those who have flown in from different corners of the world to come to join my family and I for this first-ever public celebration of AAPICO -- our Walk of Happiness during the past 25 years!
Established 25 years ago in 1985, we began as an assembler and distributor of Ford vehicles in the Kingdom of Thailand. At that time, AAPICO started to produce some autoparts, but our primary focus was on the Ford business. We did not do well, but fortunately in 1995 Ford decided to re-enter Thailand, and we returned the distributorship back to Ford and became a dealer. It was only then that we started to truly focus on the manufacturing of autoparts.
For the first 10 years in Thailand I had to visit my bankers regularly, which has proven to be an invaluable lesson learnt, and I prefer not to go through this experience ever again! Hanging over me then was the realisation that I needed to repay considerable debts owed to my bankers, and I set my mind to achieve this goal knowing full well that I needed to do something BIG.
Things started to look up, and in 1996 we bought 15 rai (or 24,000 square meters) at Hitech Industrial Estate in Ayuthaya to build our first factory to supply AAT.
But the brightness quickly faded in 1997 with the Tom Yum Kung crisis, which saw the auto industry drastically recede from an annual sales of 600,000 units to only 160,000 units per year. Somehow, we weathered the crisis and started delivery to AAT.
พ.ศ. 2541 - มนเปนปแหงความยากลาบากและการอยรอด
ของอาปโก โรงงานเราแทบจะวางเปลา มยอดการสงซอ
เพยงเลกนอย
พ.ศ. 2542 - เศรษฐกจเรมดขน ยอดการสงซอกมเพมมาก
ขน
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1998 proved to be another year of pain and struggle for AAPICO. We had a large empty factory with few orders. But with the improvement of the economy in 1999, we received more orders and the factory became busier
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200,000
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1994
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UNIT
อตสาหกรรมยานยนตมการพฒนาไปในทางทดขนตงแตพ.ศ. 2543
ในปพ.ศ. 2545 เรมการผลตของรถกระบะโตโยตาและอซซ
Auto Industry Trend
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Then with a sigh of relief, the auto industry continued to improve from the year 2000 onwards. And in 2002, we started supplying to Toyota and Isuzu for their pickups. This further helped fill up the capacity of our factory.
ในปเดยวกน เราจดทะเบยนในตลาดหลกทรพยแหงประเทศไทย
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And in the same year, we were listed on the Stock Exchange of Thailand.
In 2003, through a capital increase, we acquired 100% of Dana Corporation’s shares in Parish Structural Products, which enabled us to supply all the pickup frames to Isuzu and GM Colorado. Since then, we have produced and delivered a total of over 1.5 million frames.
The economy was bullish, and the future looked bright so in 2004 we started our foray to China and aquired Kunshan Chaitai-Xincheng Precision Forging Co., Ltd.
Today, POWERMAP is one of the best navigation products in Thailand and Malaysia comparable to the top global brands currently sold in the market. This is a true testimony to Thailand and Thai workmanship, and the country can be proud as we are the only local company in South East Asia having this special know-how.
Last year, we became a major supplier to Nissan Eco car, Mazda 2 and Ford Fiesta, which were recently launched earlier this year. Today, we are one of the largest suppliers to Nissan and Ford/Mazda for their small vehicles.
As we celebrate our Silver Anniversary and come to the end of 2010, we believe that AAPICO is in a good position to become a key player in the automotive industry with future sustainable growth.
Honda showroom in Malaysia
พ.ศ. 2553 - กอสรางโชวรมฮอนดาทใหญทสดในมาเลเซย
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Presently, we are in the process of building the largest 3S Honda showroom in Malaysia. We have already received large orders for the Honda Eco Car, which will be launched in 2011.
And our sales this year will reach about 10 Billion Baht and better next year due to Honda and Nissan 4-door Eco car launch and Ford/Mazda and General Motor Pickup launch, which we have received orders.
ในปจจบนเราผลตชนสวนตางๆใหรถเกอบทกคนในประเทศไทย
Chassis Frames
STAMPING PARTS
Steel Fuel Tanks
Press Parts
Door Checks
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Hence today, we supply several parts to almost every auto brand in Thailand. You can see from the slides that we are a multi-product supplier from steel press parts to forging parts to engine parts to tubes and plastic parts.
I have often been asked the reasons why I am successful in the auto parts industry, and why Thailand has become so successful in the automotive industry.
The answer for me probably lies in the fact that I am simple and totally focused in only ONE business, and our team always delivers what has been promised to the customers, in terms of quality cost and delivery.
Also contributing to the country’s automotive success is the fact that the Thai Government has stipulated proactive and consistent national automotive policies over the past 30 years. Coupled with the excellent support by the highly efficient BOI, Thailand has been able to attract all global OEMs and parts suppliers. Of course, credit must also be given to the high quality disciplined local labour force. But one major weakness today is resulting in some strikes and slowdown despite being given the best benefit overall compared to other similar automotive companies in Asia. I hope some senior government officials can remedy this weakness Right at this moment, billions of dollars are being spent to build 3 new assembly plants in Thailand which are Mitsubishi, Ford and Suzuki – a phenomenon never seen anywhere in the world today.
Also contributing to the country’s automotive success is the fact that the Thai Government has stipulated proactive and consistent national automotive policies over the past 30 years. Coupled with the excellent support by the highly efficient BOI, Thailand has been able to attract all global OEMs and parts suppliers. Of course, credit must also be given to the high quality disciplined local labour force. But one major weakness today is resulting in some strikes and slowdown despite being given the best benefit overall compared to other similar automotive companies in Asia. I hope some senior government officials can remedy this weakness Right at this moment, billions of dollars are being spent to build 3 new assembly plants in Thailand which are Mitsubishi, Ford and Suzuki – a phenomenon never seen anywhere in the world today.
Also contributing to the country’s automotive success is the fact that the Thai Government has stipulated proactive and consistent national automotive policies over the past 30 years. Coupled with the excellent support by the highly efficient BOI, Thailand has been able to attract all global OEMs and parts suppliers. Of course, credit must also be given to the high quality disciplined local labour force. But one major weakness today is resulting in some strikes and slowdown despite being given the best benefit overall compared to other similar automotive companies in Asia. I hope some senior government officials can remedy this weakness Right at this moment, billions of dollars are being spent to build 3 new assembly plants in Thailand which are Mitsubishi, Ford and Suzuki – a phenomenon never seen anywhere in the world today.
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An important third factor is that the global OEMs that came to Thailand provided excellent guidance, world-class training and technology transfer.
ขอขอบคณ ฟอรดทไดนาระบบมาตรฐานคณภาพ QS 9000
และ TS 16949 มาสบรษทในประเทศไทย
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Thanks to Ford for bringing QS 9000 and now TS 16949 to provide standard quality systems to Thai companies
ขอขอบคณ ฮอนดา ทสอนใหเรารจกความหมายทแทจรงของการ
ทางานอยางรวดเรว และการทาโครงการใหเสรจสนตรงตอเวลา
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Thanks to Honda who taught us the true meaning of speed and timely completion of all projects.
ขอขอบคณ อซซ ทใหโอกาสและความไววางใจ บรษทไทย
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Thanks to Isuzu who offered opportunities and had trust to purchase from local Thai companies.
ขอขอบคณมาสดาทใหความรเกยวกบมาตรฐานระดบโลกเพอกาว
เขาสตลาดสากล
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Thanks to Mazda for their patience to teach us world- class quality standards necessary for the global market.
ขอขอบคณ นสสน ทใหความรในเรอง โมโนซกร
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Thanks to Nissan who taught us MONOZUKURI – improvements on all fronts within a company
And of course, thanks to others like GM, Mercedes-Benz, Mitsubishi, Volvo, etc. to whom we also supply, as we benefited greatly through the years whenever we visited their plants in Thailand or overseas, and for the guidance offered by their engineers whenever they made their routine visits to our factories.
Hence our success to a large extent has been contributed by the Government, the global OEMs and our bankers as well as our business partners. And last, but not least, our happy employees and my happy family
So, what lies ahead for AAPICO as we are 100% dependent on the automotive industry? Fortunately, I was told that the car or motorized method of transport would never be replaced – not at least for another 50 years. This means the acronym of AAPICO has set the direction that we will remain and continue to grow in the auto industry.
Our vision is to be a lean and happy world-class organization with 4 fundamental values of Happy Customers, Happy Employees, Happy Shareholders, and Happy Public.
HAPPY CUSTOMERS
D – DeliveryE – EngineeringM – Good
Management
S – Safety Q – QualityC – Cost
HAPPY SHAREHOLDERS HAPPY PUBLIC
Profitability Corporate Social Responsibility
TeamworkLook at problems as opportunitiesLove Family, Company and Country
HAPPY EMPLOYEES
Loyalty and HonestyMutual Respect
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Furthermore, our vision is to be a lean and happy world-class organization with 4 sustainable values namely, Happy customers, Happy employees, Happy shareholders and Happy public, and these will continue to remain our guiding light for all future undertakings.
On such a special occasion, I would like to take this opportunity to thank all those, who kindly congratulated us in today’s Bangkok Post supplement, a copy of which I believe you have all seen.
In addition, I would also like to thank the staff of the Grand Hyatt Erawan and the organizing committee for their hard work, and if anything is amiss or has been overlooked, I apologize on their behalf.
Finally, my dream for AAPICO continues, and I look forward to be standing here again in 25 years’ time to celebrate with you our 50th anniversary. So may I wish you and your families Good Luck and Good Health. Again, thank you for sparing time from your busy schedules to join me and AAPICO’s top management in celebrating our 25th Anniversary, and I hope that you will enjoy the rest of the evening’s program, a memory I am sure I will fondly cherish for the rest of my life. Kob khun mak krub!
