a winning content marketing strategy
TRANSCRIPT
A WINNING CONTENT STRATEGYFor The Social Media Ecosystem
JASON KEATH
@JASONKEATH
Inspire + Drive Results
@JASONKEATH
Social Fresh ConferenceLongest running social marketing conference• We host our 18th next year in Orlando
Social Fresh Content Marketing• @socialfresh• Social Fresh Blog• Social Toolkit Podcast• Social Fresh Tips• SocialMediaCurrent.com
5 Sins of Content Marketing
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5 Sins of Content Marketing
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5 Sins of Content Marketing
1. Content envy
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CONTENT ENVYn. The aspirational desire to create content marketing at the same quality and/or quantity of another brand.
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5 Sins of Content Marketing
1. Content envy2. Scaling too soon
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5 Sins of Content Marketing
1. Content envy2. Scaling too soon 3. Too many platforms
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5 Sins of Content Marketing
1. Content envy2. Scaling too soon 3. Too many platforms4. Skipping the funnel (sales
pressure)@JASONKEATH
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5 Sins of Content Marketing
1. Content envy2. Scaling too soon 3. Too many platforms4. Skipping the funnel (sales
pressure)5. No distribution@JASONKEATH
CONTENT FATIGUEn. The desire to stop creating content. Forever. Seriously. Leave me alone, I hate blogging and Twitter and I never want to see another infographic again.
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10 Tips For a WINNING CONTENT
STRATEGY
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1. The Vanilla Ice Content MindsetFocus On One Big Hit (intentionally)
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2. One Home Run per Quarter
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Master the 80/20 Rule
3. Automate
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4. Borrow, Steal, Partner
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5. Templates
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6. Crowdsource
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7. Repurpose and Repost
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8. Solve Customer Problems
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9. Tell A Longer Story
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10. Don’t Forget Distribution
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8 Content Promotion Tips1. Email (and apps)2. Post multiple times to social3. Syndicate4. Pitch for shares5. Feature influencers6. Communities7. Test new websites and channels (50/25/25)8. Native ads (Outbrain & Taboola)
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* BONUS: Social Ads
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1. Start with Facebook• More people• More targeting options• More ad types• More success• Now includes Instagram
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2. Build in a 10% Testing Budget
• Test targeting (custom audiences)• Test creative (images, headline, copy)• Test landing pages• Test ad types (link ad, video ad, lead
gen ad)• Use Carousel ads
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3. Use Video Ads for Awareness
• Short videos (30-60 seconds)• Hook them in the first 5 seconds• Plan for viewers who have no audio• Include a clear call to action• Use video to educate and excite
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4. Social Ads Work Best for Email Leads
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Social Ads Work Best for Email Leads
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5. Good Landing Pages
The strength of your landing page can save or kill your ad campaign.
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5 Social Ad Tips
1.Start with Facebook2.Test everything (10% test budget)3.Use video at the top of the funnel4.Social ads work best for email lead
generation5.Focus on your landing pages
More info at: socialfresh.com/leadpages@JASONKEATH
FOR MORE TIPS:socialfresh.com/subscribe
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