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Slide 2 A wise man once said Winning Is Winning But by a mile in a mile race? Impossible? Slide 3 Slide 4 Audi R8 Price: $114,000 Total Horsepower: 550 HP Engine: 5.2L V10 (550 HP) Top Speed: 198 Mph Mile Time: 11.5 Seconds Fuel Economy: 20 MPG Slide 5 Bugatti Veyron Price: $2,500,000.00 Total Horsepower: 987 HP Engine: 8.0L Quad Turbo W16 Top Speed: 252 Mph Mile Time: 9.9 Seconds Fuel Economy: 14 MPG Slide 6 McClaren P1 Price: $1,350,000.00 Total Horsepower: 903 HP Engine: 3.8L Twin Turbo V8-727 HP Electric Hybrid Engine-176 HP Top Speed: 217 Mph Mile Time: 9.9 Seconds Fuel Economy: 28 MPG Slide 7 Porsche 918 Spyder Price: $845,000.00 Total Horsepower: 887 HP Engine: 4.6L V8 (608 HP) 2 Electric Hybrid Motors (279 HP) Top Speed: 214 Mph Mile Time: 9.9 Seconds Fuel Economy: 78 MPG Slide 8 Data Rankings: Top Speed Top Speed 1 st : Bugatti Veyron: 252 Mph 2 nd : McClaren P1: 217 Mph 3 rd : Porsche 918 Spyder: 214 Mph 4 th : Audi R8: 198 Mph Slide 9 Data Rankings: Power to Weight Ratio Power to Weight Ratio 1 st : McClaren P1: 0.29 Hp/lb 2 nd : Porsche 918 Spyder: 0.25 Hp/lb 3 rd : Bugatti Veyron: 0.24 Hp/lb 4 th : Audi R8: 0.15 Hp/lb Slide 10 Data Rankings: Fuel Efficiency Fuel Efficiency 1 st : Porsche 918 Spyder: 78 Mpg 2 nd : McClaren P1: 28 Mpg 3 rd : Audi R8: 20 Mpg 4 th : Bugatti Veyron: 14 Mpg Slide 11 Data Rankings: Price Price (Cheapest) 1 st : Audi R8: $114,000.00 2 nd : Porsche 918 Spyder: $845,000.00 3 rd : McClaren P1: $1,350,000.00 4 th : Bugatti Veyron: $2,500,000.00 Slide 12 The Mile. An interesting statistic we found: A three-way tie in the mile time: 9.9 Seconds Why? The McClaren P1 Rear Wheel Drive Power to Weight Ratio The Bugatti Veyron All Wheel Drive No Electric Motor Most Horsepower The Porsche 918 Spyder All Wheel Drive More Power from Electric Motors The Distance Slide 13 Participant Surveys We asked 33 participants to take a survey What did the Survey Consist of? Demographic Information Car specification Importance Scale Multiple Choice Brand Reputation Most Important Specification in buying decision Questionnaire with pictures (added information in this order): 1.Aesthetics (just the picture) 2.Brand: Make and Model 3.Engine 4.Horsepower 5.Speed 6.Fuel Efficiency 7.Cost Slide 14 Group Expectation We expected that consumers would be driven by the following factors: 1.Brand Loyalty 2.Aesthetics 3.Top Speed 4.Cost Slide 15 The Importance Scale What We Measured: Cost Fuel Efficiency Engine Size (HP) Top Speed Aesthetic Value Highest Rated Specification: Aesthetic Value: 42% Voted as Most Important (5) Slide 16 Multiple Choice Data Used for: Scale Consistency Reputable Brand: Bugatti: 33% Specification: Design (Aesthetics) 42% Slide 17 Progressive Questionnaire Participants were asked to: Choose A Car Consider All information Information was added one Specification at a time Biggest shift in choice: Fuel Efficiency: 61% Porsche 78 Mpg The Scenario effect Slide 18 Survey Data Analysis Most important Specification Rank: 1 st Fuel Efficiency 2 nd Cost 3 rd Aesthetic Value 4 th Top Speed Fuel Efficiency and Cost Consumers more interested in value Consistent with Importance scale Aesthetic Value Not most important as indicated Slide 19 Best Driver Seat in Our Opinion? The Porsche 918 Spyder Why? Its the most well rounded: Best Fuel Efficiency: 78 Mpg 2 nd best in: Power to Weight:.25 Hp/lb Cost: $845,000.00 Tied Mile Time Top Speed only 3 Mph less than the McClaren Survey results: Chosen when Free Chosen if being purchased Slide 20 Winning is Winning but If your 9.9 Second Mile SuperCar Has a Fuel Efficiency of 78 Miles Per Gallon Is $500,000.00 cheaper than cars with the same Mile time Even in a Tie You win by a Mile.