a word from robert hoglund, our chief executive oﬃcer as ... · the lampin law firm, llc charles...

A word from Robert Hoglund, our Chief Executive Officer"As an entrepreneur and business owner for over 23 years, I understand that your time is precious. We will give you information in terms, that as a business owner or marketing manager, you can analyze in a timely manner and act upon with confidence."

Robert Hoglund, CEOHoglund Advertising & Analytics

5244 EAST COUNTY LINE NORTHDELLWOOD, MINNESOTA 55110

POST OFFICE BOX 130307SAINT PAUL, MINNESOTA 55113

651.202.2290WWW.HOGLUNDANALYTICS.COM

Robert Hoglund

Chief Executive Officer

[email protected]: 651.202.2290Mobile: 612.791.1382

Jeffrey Bursell

President


Jody Nelson

Vice President of Sales


Robert Tadych

Senior Business Analyst





Our Clients Say It Best. You’re Welcome To Call or Email Them.

Specialized in:

Mobile adsSearch ads

Jody [email protected] Certified Since 2006

Robert [email protected] Years of Law FirmMarketing Experience

Contact

Frego Law

Jim Frego313.530.0090 (cell)23843 Joy RoadDearborn Heights, MI [email protected]

Richard West Law Office

Richard West513.225.6241 (cell)195 East Central AvenueSpringboro, Ohio [email protected]

Howard D. Weisinger, P.C.

Howard Weisinger516.997.0700393 Old County RoadSuite 300Carle Place, NY [email protected]

1800 Debt Relief

Ric Feinberg813.404.2901 (cell)901 West Hillsborough AveTampa, FL [email protected]

Andersen, Ellis & Shephard

Jeremy Shephard616.784.1700866 3 Mile Road NWGrand Rapids, MI [email protected]

Morrison Law Group

Theron Morrison801.309.3814290 - 25th Street, Ste 102Ogden, UT [email protected]

Harris-Courage & Grady Solutions, PLLC

Laura Harris-Courage315.727.7878 (cell)225 Greenfield ParkwayLiverpool, NY [email protected]

Avery Law

John Avery208.589.3342 (cell)3080 Gentry WaySuite 205Meridian, ID [email protected]

The Lampin Law Firm, LLC

Charles “Chuck” Lampin314.780.1220 (cell)5770 Mexico Road, Suite ASt. Peters, MO [email protected]

Madlom Law Offices

Bruce Madlom701.730.21901330 Gateway Drive SFargo, ND [email protected]

Law Offices of Gump & Deal

Chris Deal937.329.0863 (cell)2541 Shiloh Springs RoadDayton, OH [email protected]




Targeted – Comprehensive Programs

Targeted – Comprehensive Programs Comprehensive keyword research to find the best keywordsfor your business

• Customized keyword phrases totarget qualified leads

• Using negative keywords to excludeirrelevant traffic.

Competitive research including how much money your competitors are spending, and what keywordsthey’re targeting

• Writing and testing ad copy• Running a/b tests on both ad copy and

landing page • Geo-targeting to reach only your

target audience• Campaigns targeted towards specific

geographic locations from zip code targetingto the ability to create a custom radius

Monthly/Weekly/Daily Reporting tohelp you track the ROI of your spend

• Customizable reports to fit yourbusiness needs.

Call-Tracking Reports• Track every metric for your calls from the

keyword searched to which advertising campaigns and agents are performing best.

Geo-targeting to reach only your target audience

• Campaigns targeted towards specific geographic locations from zip code targeting to the ability to create a custom radius

Monthly/Weekly/Daily Reporting to help you track the ROI of your spend

• Customizable Reports to fit yourBusiness Needs.

Call-Tracking Reports• Track every metric for your calls from the

keyword searched to which advertising campaigns and agents are performing best.

KEYWORDS & NEGATIVE KEYWORDSOur Account Managers not only research keywords to bid on, but also negative keywords to ensure your budget is utilized to attract relevant users. Hoglund Advertising programs will include extensive keyword research to ensure we identify as many relevant phrases that make sense for your business. We understand the importance of targeting a specific audience and how it directly can impact your bottom line.

BUDGET ALLOCATIONSBased on your account goals and user behavior, our Account Managers will implement bid adjustments and monitor impression share, to ensure we maximize your budget consistent with your target audience.

AD EXTENSIONSIn the Pay-Per-Click world, ad extensions are always changing. From the type of extensions available, to added features by Google, or simply determining what extensions work best for you, we will always be implementing and testing until we find the winning combination. Hoglund Advertising makes it a point to keep these as targeted as possible by optimizing extensions at the ad group level, and testing out new extensions when new feature are added by Google.

BID MODIFIERSOur Account Managers modify bids to be more or less competitive during hours that make the most sense for the client’s strategy.




Google Campaign Structure

Our Account Managers will categorize your ads ina way that makes sense to your business goals.

Specialized in:

Mobile adsSearch ads




Letter of Recommendation - EmailHi Rick,

Attached is the campaign summary for December.

We somehow managed to show an increase in Google organic traffic in December, which is almost unheard of since December is always by far the lowest traffic month of the year for bankruptcy attorneys - most of everyone else is down by double digits. That is also on top of the 14% increase we saw in November and the 30% increase we had in October, which I think is a great trend to close the year out.

(I’ve attached the report for you to see)

So, what’s the cause of this? Not me.

I’ve been continuing to work on the site but nothing that would cause this kind of result.

The answer is the new adwords campaign I have been running since last October.

That’s what I want to share with you.

I met Robert Hoglund last fall and he told me he, too, had been screwed by too many adwords charlatans and he did something about it. He figured out how to get fantastic results from very specifically and carefully written landing pages, and then sends them to a particular page on my site. He measures it carefully and provides a monthly report.

For the first time I am crushing the competitor who “ate my lunch” and threw me into a depression I have never forgotten (you may recall how beat-up and down I was at the Utah meeting a few years ago). Well, I am kicking his ass and everyone else’s too.

Check this out:

3.

5%

4.

5%

5.1% 6.1% 8.1% 19.2%

RICHARD E. WEST




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a word from robert hoglund, our chief executive oﬃcer as ... · the lampin law firm, llc charles...

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