A World Leading Manufacturer Of Apple Juice Concentrate

Shaanxi Haisheng Fresh Fruit Juice Co., Ltd

Oct. 2004

COMPANY PROFILE

Started in the early 80’s as a private stock company trading and distributing food stuffs in North-West China.

Established first AJC facility in1996 in the Shaanxi province City of Qianxian.

After 8 successful years in the concentrate industry the Company has grown and now employs a total staff of 500.

Headquarters located in Xi’an, China. Production expanded to 4 sites spread through China’s mai

n apple growing areas. Sales offices located in Xi’an, China & New York, USA We supply the world’s top juice companies with a premi

um product and extraordinary service at a reasonable price.

Oct. 2004

Production sites

Oct. 2004

History1996 A brand new factory was built in Qianxian, Shaanxi Province.

1998 - opened a sales office in the USA; - qualified for ISO 9002; - became a member of US Apple Association; - became a member of SGF.

1999 capacity expanded from 10t/hour to 50t/hour.

2001 - comissioned by CIQ to issue a national AJC standard; - completed HACCP compliance; - became the third largest exporter of AJC in china.

Oct. 2004

History

2002 - Built a brand new 60t/hour capacity plant in Dalian, China - Qianxian plant started production of deionized-AJC

2003 - Built a third new 80t/hour capacity plant in Chengxian, W

einan, Shaanxi province

2004 - Fourth plant under construction in Qingdao. Total compan

y capacity will be 120,000 tons AJC. - Weinan plant started production of pear juice concentrate

Oct. 2004

Product Range

Production Sites

Year Established

Products Specification (Acidity etc)

Capacity (MT)

Qianxian 1996 AJC

DI-AJC

0.8-2.0%

< 0.1%

25,000

5,000

Dalian 2002 AJC

Apple aroma

1.8-2.8%

400 fold

25,000

600

Weinan 2003 AJC

PJC (pear)

Apple aroma

0.8-2.0%

0.6-1.0%

400 fold

35,000

5,000

800

Qingdao 2004 AJC

Apple aroma

1.0-2.0%

400 fold

30,000

600

Oct. 2004

Plant tour

WN

QX DL

QD

Oct. 2004

Apple silo

WN

QX DL

QD

Oct. 2004

Apple sorting

WN

QX DL

QD

Oct. 2004

Apple washing

WN

QX DL

QD

Oct. 2004

Crushing

WN

QX DL

QD

Oct. 2004

Pressing

WN

QX DL

QD

Oct. 2004

Enzyme Treatment

WN

QX DL

QD

Oct. 2004

UF

WN

QX DL

QD

Oct. 2004

Evaporator

WN

QX DL

QD

Oct. 2004

Aseptic filling

WN

QX DL

QD

Oct. 2004

Batch tanks

WN

QX DL

QD

Oct. 2004

Storage Facilities

WN

QX DL

QD

Oct. 2004

Aroma recovery / DI-AJC Column

Oct. 2004

Pack Options

Oct. 2004

Inspection of fruit

Sample in orchard

Checking the sample

Sample in silo

Oct. 2004

Labs in each facility - Strict inspection from raw material to finished product

Oct. 2004

Sales Turnover (98-04)

0

5

10

15

20

25

30

35

40

45

50

1998 1999 2000 2001 2002 2003 2004 F

Mi l l i i on US Dol l ar

Oct. 2004

Export MarketHai sheng Export Market 2004 1-7

USA57%EU

16%

CANADA13%

JAPAN3%

RUSSIA2%AUSTRALI

A6%

OTHERS3%

Chi na Export Market 2004 1-7

USA48%

EU18%

CANADA5%

AUSTRALI A6%

J APAN9%

RUSSI A8%

OTHERS6%

Oct. 2004

Our mission:

The customer’s success is our success.

Thank you!