A-ZProject

by Veronika KiriyenkoFda DGC Year 02

Research Document

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Contents:Brief.........................................................................2

Research and Experiments.......................3-12

10 Ideas.............................................................13-17

Final 5 Ideas..................................................18-27

Summer Research...................................................4-5

Cut-outs....................................................................19

Workshops.............................................................6-8

Engraving...........................................................20-21

Reduction............................................................24-25

My own experimentations........................................9-12

Ideation..............................................................22-23

Layers.................................................................26-27

Brief:

• Use the summer research project as ourstartingpoint.

• Conduct further research into each of ourchosen 26 words. Try to unravel and get togripswith themeaning and potential of yourwords.

• Use the supplied list of formats to help uschoosewhattomake.Howeverwearefreetouseanyformatwewouoldliketo.t

• Attendworkshopsanddevelopawiderangeofideas.

• Outputa substantial bodyofworkutilisingarangeofprototypingmethods–sketches,testprints,3Dmodels,etc.

• produce a portfolio of work thatwill help ustoprogress,eitherintoemploymentintheareaof the design industry you are interested inorontofurtherstudybyclearlyshowingyourskills, personal interests and highlighting yourambitionswithincommunicationdesign.

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Research&

Experiments

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Summer ResearchDuringsummerprojectIactuallytriedtofindsomethingabouteverywordwe’vebeendone.Firststepwasjusttofindcleardefinitionsandthenresearchingwordsdeeply.

Itriedtofindhistoricalmeanings,someinterestingsynonyms,otherculturesinteractionwiththosewordsandsoon.SoIendedupwith26wordsIchoseformyfirstpresentation:

AccentBrandingCalligraphyDecodingEngravingFlairGridHyphenationIdeationJaggiesKirlian PhotographyLogicMeme

NostalgiaOrigamiPhotogramQualifyReductionSacred GeometryTesselationUniqueVolumeWonderXYellZoom

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Summer Research Presentation

BEER+

FRIENDS=

PARTY

90ʼs

Iendedupwith26wordsandideasIwantedtoworkwith.Mynextstepwastochoose10ideasoutof26.However,thatcouldbedoneonlywithfurtherresearch.

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Workshops

We’vebeenaskedtocreateanalphabetorawordmadeofgivenpatter.IgotsmalltriangleswhichIusedtocreateword‘Origami’.

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Thetaskwastocreatenumberofobjectswithpaper.Thiswasmyvolumegraph

Brainfor‘Ideation’.

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Collagesmadeofrandompicturesgivenusbytutortoplayaround.

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My own experimentations

Thisexperimentwasforword‘Photogram’.ItookwoodenlettersIhad,madewordsoutofthemandthensprayedsilverandorangecolorsonthem.Itriedtorepeatthetechnologyofphotogramprocess.

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Forword‘Engraving’Idecidedtotrytocreatesomethingwithcopper.WhenIfinishedwiththat,Ialsotriedtowriteword‘Engraving’usingofficepins..

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ThisisanoverviewofmystopmotionanimationIdidwhileexperimentingwithword‘Volume.’I’vebeendroppingdifferentcolorsonthepapertoseeiftheyaregoingtochangetheirwayfromstraightornot.

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Anotherstopmotionwasmadejustforfun.Iwantedtomakeananimationthatwillinspireyourselformakeyoubelievethatyouareuniqueevenifyoudon’tthinkso.

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10Ideas

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10 Ideas

Formyword‘Accents’Ihadaconcepttoshowmusicalaccentsasahumanjump.However,Ifoundtheconnec-tionbetweenMorzecodeandmusicalaccents.Iwasthinkingaboutatypographicposterinwhichwords‘staccato’and‘legato’willbewrittenwithMorzecode.

**The Royal Society of Medicine Awards 2012

Word‘Calligraphic’mademethinkaboutthetraditionalMedicalBadWriting.So,IdecidedtocreatenumberofinvitationsforTheRoyalSo-cietyofMedicineAwards2012writteninbadwritingwithanexplanationunderneath(forpeoplewhocannotunderstandit).

WeallseenthosephotosintheInternet,wherefriendsalwaysjeersattheirdrunkfriends.So,Ialsofoundthatkindofjokeswithpeoplewhofellasleeponthebeach.Safetyinstructionforpeoplewithexplanationwhytheyshouldnotfallasleeponthebeach.Otherwise,theycanfind‘funny’photogramonthem.

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Forword‘Ideation’Idecidedtodrawanillustrationofbrainwithloadsofdifferentstuffinit.However,majorandmostvisiblepartsofitwillbemajorstepsofideagenerationprocess.

Howmuchinformationshouldwefilterduringtheday?Ortofindtheidea?Ortocreatesomething?Ichangedoneofmywordstoword‘Filter’andwaswonderingtocreateananimationthatwillshowinfor-mationfilteringprocess.

Forword‘Layers’Idecidedtocreateabookwithmixedmaterials.It’sgoingtobeprintedonacetatepaperandthestorywillgoonthenexttransparentsheetofpaper.Allatonceitwillcometoaoneimage.

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Myconceptforword‘Brand-ingwastoshowhowpeople‘brand’anotherpeoplewithstereotypes.Ialsothoughtaboutformatanddecidetomakeaninteractivebookletwithtransparentcardsthatyouwillhavetoputoverman’sdrawnbodyandseehowhelooksinit.

IfoundthiskindofbookinTateModern’sshop,thenIde-cidedtousethosefoldedoutpagesfortransparentcards-soyouwillbeabletoseefullassortmentofstyles.

Thisistheprototypeofthe‘BrandingWithStereotypes’interactivebooklet.

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Everycityhasitsowntypeof‘Engraving’-rivers,canals,lakesandsoon.Idecidedtocreatenumberofrivermaps,whereriverswillbeengraved.Iamgoingtolino-cutthem.Therewillbe5bigcities.AndoneofthemisLondon.

Thisideacamefromexperimentsonword‘Tesseletion’andIchangedmywordfor‘Reduction’.Ibought3artsmagazines-ComputerArts,WalpaperandWeirdanddecidedtocutoffabsolutelyalltextofthem.Tohow‘visual’magazinesworkswithouttext.

Thisthingabsolutelystolenmymind.Scanimation.Visualillusionthatisquitedifficulttodo,andthereasonforthatisthatthereareabsolutelynotutorialsonline.Iamgoingtouseitforword‘Cut-Outs”.

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Final5

Ideas

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Cut-outs

Techniqueofscanimationisreallylookslikecuttingoutuselesspiecesoutoftheimage.Youshouldconstrainproportionsof3mminblackstripesandthenmoveitto2mmtocutoffpieceofimagetoproduce‘visualmovement’.

Layerbylayer,youshouldcutoffeverymovementyou’vecreated,then,youprintout‘cutoff’pieceofimageandthenprintthinblackstripesontheacetatepaper.

Whenyoumovetheacetatepaperaroundtheimageyoucanseecrazymovingillusion.Itisverydifficulttodo,butitisveryexcitingtowatchtheresult!

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Idecidedtocutoffmapsofriversof5cities:London,Paris,Venice,BerlinandSaintPetersburg.Firstly,IcutalinoplatewithLondonrivers.However,duringmyworkandtutorials,IunderstoodthatIshoutcutthemin‘negative’assoonasIwantriverstobeengravedonthepaper.SoIwillneedtoembossthem.

Paris

Engraving

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SaintPetersburg

London

Venice

Berlin

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Idecidednottodoanillustration.Ithoughtitwastooobvious.Imadeaninstallation.Usingplasticbrain,stripesanddifferentthingsIhaveathome.

Iwrote‘research’,‘interview’,‘mindmapping’,‘ideation’,‘brainstorming’.Ialsodividedresearchfor‘visual’and‘site’.

ThenIjustaddedsome‘accessories’tofinishtheinstallation.

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Ideation

IusedbrightcolorsbecauseIthinkthatideagenerationprocessisoneofthemostexcitingone.

Ourbrainworkinginloadsofways.Soyoujusthavetocatchtheideawithallthoseprocessesandworkonit.

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Icutoffabsolutelyalltextinthemagazines.AndtriedtocapturetheinterestinggridsthatIgot.Itrieddifferentwaysofdoingit.First,Istuckthepieceofredtransparentpapertothelamp,layeredmypagesoveritandphotographedit.ButIdidn’tlikeit.SoIwentfurther.

Iputmymagazinetothelightboxandphotographeditagain.Then,aftertutorialwithindustrypartner,I’vebeensuggestedmakinga‘perspectiveview’onthosegrids.SoIdecidedtocutoffcartonboxes,puttheminarowandphotographthem.

ButIdidn’tlikeitaswell.IhadtutorialwithmytutorandheaskedmetoshowhimallthephotosIhad.Hepointedononeofthemandsuggestedmetryingtodosomethinglikethisanditwilllooklikeaproperphotoartwork.

Reduction

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AndIgotaperfectimages.Itcatcheseverything.Youareabletoseetheemptysquares,youcanalsoseequitecreepyportraits.

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Imadeabookforchildren.ItisaninstructiontocookalayeredRainbowpie.Bookisfullyhanddrawn.Itsmadewithmixedmaterials.Halfofitisprintedonnormalpaper,another-onacetate.

Icheckedloadsofchildrenbooks,anddecidedthatitisgoingtobeveryuseful.IBookisactuallyforchildrenandparentsbecauseofhealthandsafetyissues.Butitisquiteinteractive,assoonasitlookschildish,andtherecipeisveryeasy.

Layers

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Frontofthecover

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