A2 DIGIPAK RESEARCHLyle Howe

JUSTIN BIEBER DIGIPAK ANALYSIS

The front of Justin Bieber’s album ‘Believe’ is very vibrant due to the colours used. The use of the colours orange and yellow creates a sense of warmth and comfort for the artist and the person who has purchased the album. The name of the album is bold and stands out as it is written across the bottom of the front cover. I like the use of this as it helps catch the attention of the buyer, it also makes the album easily distinguished. This front cover is very simple but also very effective as it shows the artist, tells you who the artist is and also the name of the album. I like this front cover because of all these features, I would like my album cover to be similar to this as it is a professional look.

The CD artwork for the ‘Believe’ album is very simple but effective. By having the album name printed bold on the CD helps the buyer distinguish what album they are listening to.

I like the album artwork but I think it is to simple and I personally wouldn’t use artwork like this to use on my as if doesn’t look like it would appeal to the audience that my album is targeted at.

The back of the ‘Believe’ album digipak is very bright. It is in contrast to the front which uses a lot of orange. The uses of colour yellow help the artist Justin Bieber stand out as he is wearing dark clothing. The album name is also shown on the artist’s guitar case this also helps the audience to identify the album just by looking at the back cover. The songs are all listed on the left hand side from top to bottom. I would like to have this kind of style of song list on the back of the album as it is clear and helps the buyer identify the songs that the album includes.

NICKI MINAJ DIGIPAK ANALYSIS

This is the front of Nicki Minaj’s album ‘Pink Friday’. Usually when you think of Nicki Minaj you usually end up thinking about the colour pink because she is majorly associated with the colour pink this helps the audience to easily identify Nicki Minaj. On the front cover the word pink is emphasised this helps avert the audiences attention to the album title. The image of Nicki Minaj is in the centre of the cover. The image is eye-catching and easy to see. In the image of Nicki Minaj she has pink hair this also relates to the colour pink being associated with her. In the bottle right corner there is a parental advisory certificate this advices the audience that the CD content is explicit and perhaps not suitable for the minor audiences. I like the style of the front cover as it is very simple but still looks professional. I want my front cover to have the same effect.

This is the actual CD for Nicki Minaj’s album ‘Pink Friday’. On the CD Nicki Minaj’s name is emphasised in fairly big bold writing, this helps catch the attention of the CD buyer. The main colour of the CD is pink this relates to the front cover of the album because the main colour on that is pink also. The CD follows the main house style of the front cover. Just like the front cover the CD also has an image of the artist on it. Having an image of Nicki Minaj on the CD keeps the design style consistent. I like the use of a house style to follow because it helps the digipak look professional. I may consider using some of these features within my digipak.