A2 MEDIA EVALUATION – SHORT FILM

Katie Lawrence

IN WHAT WAY DOES YOUR MEDIA PRODUCT

USE, DEVELOP OR CHANGE FORMS AND

CONVENTIONS OF REAL MEDIA PRODUCTS?

For the short film we decided to follow conventions

through props and locations. We used a sharp

object as the weapon and used locations such as a

graveyard and a garage.

However we decided to break traditional horror

convention by making our killer female.

Weapon

We stuck to the

conventions of a horror by

using a sharp instrument

to kill our victim.

Location

The locations we filmed in

were a graveyard and a

garage. Both of these

locations are conventional

to a horror film

Characters

Our killer is unconventional to a horror film. Although the killer

conventionally comes from a troubled past that motivates them to

murder, she is female whereas in a conventional horror film the

killers are usually male.

Our victim is stereotypical to a horror film. The

victim fits into the stereotypical role of the

defenceless female.

FILM TITLE

Our short film is named ‘Guess Who’, taken from a

piece of the dialogue from the film. The title

conforms to conventions because it gives a

mysterious feel to the film and creates some

tension in the audience before they have seen the

film.

NARRATIVE

The narrative for our short film is conventional to a

horror film. The film starts with the victim in a

graveyard, through this sequence audiences can

identify and sympathise with the victim making her

capture and murder more shocking. For the murder

scene we would have liked to have made it more

graphic but with limited resources we decided to

angle specific shots that would allow the audience

to use their imagination instead of the gore being

shown on screen.

CONTINUITY ERROR

HOW EFFECTIVE IS THE COMBINATION OF

YOUR MAIN PRODUCT AND ANCILLARY TEXTS?

For the ancillary project we decided to do a film

poster and a magazine article reviewing our film.

We found that these would be more effective for

advertising our short film

ANCILLARY PROJECT 1

FILM POSTER

IMAGE OF FINISHED

ANCILLARY

ANCILLARY PROJECT 2

MAGAZINE ARTICLE

IMAGE OF FINISHED ARTICLE

WHAT HAVE YOU LEARNED FROM AUDIENCE

FEEDBACK?

For our audience research we created a questionnaire

and also planned questions for a focus group. We also

uploaded our short film to youtube to see what

audiences thought of our film.

Questionnaire results

We took into advice some of our

audience feedback from the

questionnaire.

We took into account some of our

audience feed back when

creating our film.

For instance the type of killer we

would have and the locations.

The audience research also

helped when creating our

ancillary projects. It helped us

know which ancillaries would aid

our film best and how to format

them.

We uploaded our short film to

youtube to get responses from our

audiences and gain audience

feedback. From the feedback we

can learn from their comments and

criticisms and also understand

certain aspects of the film they

enjoyed.

Image of audience commenting

on our film.

comment/analysis of

feedback

HOW DID YOU USE MEDIA TECHNOLOGIES IN THE

CONSTRUCTION AND RESEARCH, PLANNING AND

EVALUATION STAGES?

WWW.BLOGGER.COM

WWW.YOUTUBE.COM

We used youtube to find

clips for analysis.

Youtube also aided our film

process. We used youtube to

upload films to both gain

audience feedback and also to

make it easier to upload onto

our blogs.

MICROSOFT

PUBLISHER

MICROSOFT

POWER POINT

SLIDESHARE

ADOBE

PHOTOSHOP

GuidesPolygon Tool - Removing

Backgrounds

Free Transform

ADOBE PREMIERE PRO

Organising and locating clips. Selecting and capturing specific frames in

a scene

This programme aided me in the editing process of the coursework.

Effects and Transitions Rendering Work

These tools allow me to

manipulate the shot. I can

move, zoom or rotate the shot

highlighted