A2 MEDIA IDEAS FOR BRIEF

Lauren Mahan

BRIEF

For my initial idea, the brief that I have chosen to

work towards is a promotion package for the release

of an album along with a cover for its release (CD

Cover), and a magazine advertisement.

INITIAL IDEA

My initial idea is to create a Music video with a

narrative as I think this would be manageable to do

rather than trying to have the actors miming to a song as

this could result in my video looking out of time/sync.

However I do like the idea of filming the actor playing

live for example filming them play then editing the real

track over the top, as shown in the examples in my

inspirational texts.

INSPIRATIONAL TEXTS

As my main inspiration is to base my music video on a

narrative, my inspirations would be as follows:

http://www.youtube.com/watch?v=IcrbM1l_BoI&safe=a

ctive

http://www.youtube.com/watch?v=v7zfHvdzaPw&safe=

active

http://www.youtube.com/watch?v=UAWcs5H-qgQ&safe

=active

http://www.youtube.com/watch?v=ADP65wbBUpc&safe

=active

CHOSEN SONG

Matt Corby – Untitled

http://

www.youtube.com/watch?v=EDUvecJKN2c&safe=ac

tive

INSTITUTIONS I think the appropriate institution to produce my music video would be Island Records;

I have chosen Island Records as they have produced Florence and the Machine, Bombay

Bicycle Club and Ben Howard's music videos and these artists are of the same genre my

music video is going to be. Island Records may seem to be an independent institution,

however it is a subsidiary company which means they are now joint with the Universal

Music Group.

TARGET AUDIENCE

My target audience for my music video would be

16-30 years, and for people who like that specific

music genre. That genre being Soft Rock/Folk. As it

is a slow meaningful song, I would expect it to be

listened by mature audiences, as I don’t think it

would nessecerialy appeal to younger audiences as I

don’t think a slow song would appeal to them.

SUMMER WORK